Marketing Passivhaus

James E. Turner
  • 4.8 (4)
  • Marketing

Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.

  1. Jennifer Karkar Ritchie - Revolution PR

    2d ago

    Jennifer Karkar Ritchie - Revolution PR

    Jennifer Karkar Ritchie is the owner and principal of Revolution Public Relations, a sustainable lifestyle public relations and marketing firm in the Pacific Northwest. She's also the owner and occupant of Washington State's first passive home, built at a time when far fewer people knew about passive building standards, and materials were much harder to come by. In this episode, we talk about Jennifer's experience marketing her own home through education, home tours, and many conversations, how her work with passive building clients — most notably Phius — has shaped her understanding of what challenges passive building companies face, why she prefers the term "passive building" to "passive house," and much more. Connect with Jennifer and Revolution PR:  Jennifer on LinkedIn => https://www.linkedin.com/in/jenniferkritchie/ Revolution PR on LinkedIn => https://www.linkedin.com/company/revolutionpr/ Revolution PR on Instagram => https://www.instagram.com/revpr/ Revolution PR website => https://www.revolutionpr.com/

    38 min
  2. Aaron Waldt - 475 High Performance Building Supply

    Jun 29

    Aaron Waldt - 475 High Performance Building Supply

    Aaron Waldt is the Product Consultant for Eastern Canada at 475 High Performance Building Supply. In the five years he's been in the role, Aaron has seen a rising tide of awareness that has moved his starting point for conversations about passive house and passive building techniques. In this episode, we talk about the effect of regional vernacular architecture on retrofit efforts, the critical role of education in spreading the word about high-performance building techniques, the impact awareness has on increasing product acceptance and usage, and much more. Connect with Aaron and 475:  Aaron on LinkedIn => https://www.linkedin.com/in/aaronwaldt/ 475 on YouTube => https://www.youtube.com/@475.SUPPLY 475 on LinkedIn => https://www.linkedin.com/company/475-high-performance-building-supply/ 475 on Instagram => https://www.instagram.com/475.supply/ 475 website => https://475.supply/

    39 min
  3. John Loercher - Northeast Projects

    Jun 22

    John Loercher - Northeast Projects

    John Loercher is the owner and primary consultant at Northeast Projects, a professor of architecture and the director of the Building Science Program at Rensselaer Polytechnic Institute (RPI), and a trainer at Phius. In this episode, we talk about the commonalities (and differences) between training practicing professionals and students, the new building considerations John's had to get his head around as his practice takes on jobs further West, getting introduced to Passive House via the Solar Decathlon, and more. Connect with John and Northeast Projects:  John on LinkedIn => https://www.linkedin.com/in/john-loercher-93026332/ Northeast Projects on LinkedIn => https://www.linkedin.com/company/northeast-projects/ Northeast Projects on Instagram => https://www.instagram.com/ne_projects/ Northeast Projects website => https://www.ne-projects.com/

    28 min
  4. Kristof Irwin - Positive Energy

    Jun 15

    Kristof Irwin - Positive Energy

    Kristof Irwin is the Director of Building Science at Positive Energy, a specialty MEP engineering firm for custom residential architecture projects, and the Host of the Building Science Podcast, making this a fun "interview the host"-style chat.  In this episode, we talk about the growth Kristof has seen in the Passivhaus space since its early days in the US, the power of Systems Thinking, the role people's worldviews/paradigms play in maintaining the status quo, the need to shift people's paradigms when it comes to what a building can and should provide, and much more. Connect with Kristof through Positive Energy and The Building Science Podcast:  Positive Energy on LinkedIn => https://www.linkedin.com/company/positive-energy-building-science/ Positive Energy on Instagram => https://www.instagram.com/bldgscienceatx/ Positive Energy website => https://positiveenergy.pro/ The Building Science podcast (website) => https://positiveenergy.pro/building-science-podcast/ The Building Science podcast (Apple) => https://podcasts.apple.com/us/podcast/the-building-science-podcast/id999167292

    42 min
  5. Beth Campbell - Passive House Massachusetts

    Jun 8

    Beth Campbell - Passive House Massachusetts

    Beth Campbell is the Education Program Director at Passive House Massachusetts, a Certified Passive House Tradesperson, a PHIUS-Certified Passive House Builder Trainer, and the Chair of the Board at Passive House Rhode Island. She brings a wealth of knowledge from multiple perspectives within the industry, spanning the US from the Pacific Northwest to New England. In this episode, we track Beth's journey from subcontractor to working in green and natural building to discovering and embracing passive house and passive building methodologies. We talk about the marketing needs of different stakeholders and audiences, how to most efficiently bridge existing education gaps within the industry, and the continued great work happening in Massachusetts. Connect with Beth, Passive House Massachusetts, and Passive House Rhode Island:  Beth on LinkedIn => https://www.linkedin.com/in/beth-campbell-better-buildings/ Passive House Massachusetts on LinkedIn => https://www.linkedin.com/company/phmass/ Passive House Massachusetts on Bluesky => https://bsky.app/profile/phmass.bsky.social Best practices whitepaper => https://phmass.org/cost-efficient-passive-house-delivery/ Passive House Massachusetts website => https://phmass.org/ Passive House Rhode Island website => https://passivehouseri.org/

    36 min
  6. Steve Hessler - New Energy Works

    Jun 1

    Steve Hessler - New Energy Works

    Steve Hessler is a Certified Passive House Consultant, building systems specialist at New Energy Works, and visiting educator at McGill University through Holzraum System. He started out in communications before being drawn into carpentry via a growing obsession with all things wood, and ultimately into building and enclosure design. In this episode, we talk about the marketing potential of graphic-rich modeling visualizations, the many benefits of building with biogenic materials, the importance of thinking at the whole-system level, the beauty of a well-illustrated instruction manual, and more. Connect with Steve, New Energy Works, and Holzraum System:  Steve on LinkedIn => https://www.linkedin.com/in/steve-hessler-81214833/ New Energy Works on LinkedIn => https://www.linkedin.com/company/new-energy-works/ New Energy Works on Instagram => https://www.instagram.com/newenergyworks/ New Energy Works website => https://newenergyworks.com/ Holzraum System on LinkedIn => https://www.linkedin.com/company/holzraum-system-llc/ Holzraum System website => https://www.holzraumsystem.com/

    40 min
  7. Mark Attard - Point 6

    May 25

    Mark Attard - Point 6

    Mark Attard is the founder and director of Point 6 Building Science Consultants, as well as being both a certified passive house consultant and tradesperson. From energy modelling to heating and cooling design, verification work in the field to pre-build sequencing, Point 6 is on a mission to support architects, builders, developers, and municipalities in building verifiably better buildings. In this episode, we talk about the esoteric, passive house-themed name of his and co-founder Shawn LeMons' business, the importance of clearly defined goals on a project whether that's certification or not, how to communicate effectively with clients and tradespeople working on your project, and more. Connect with Mark and Point 6:  Mark on LinkedIn => https://www.linkedin.com/in/attardmark/ The Colorado Green Building Guild => https://cgbg.org/home Reimagine Buildings Collective => https://collective.reimaginebuildings.com/ Passive House Rocky Mountains => https://passivehousenetwork.org/chapters/passive-house-rocky-mountains/ Point 6 on LinkedIn => https://www.linkedin.com/company/point6pro/ Point 6 on Bluesky => https://bsky.app/profile/point6pro.bsky.social Point 6 on Instagram => https://www.instagram.com/point6pro/ Point 6 website => https://www.point6.pro/

    39 min
  8. Josh Salinger - Birdsmouth Design-Build

    May 11

    Josh Salinger - Birdsmouth Design-Build

    Josh Salinger is the founder and CEO of Birdsmouth Design-Build, building custom new residential homes and ADUs, as well as some retrofits and remodels. They focus their new construction on passive buildings and have been doing that — and certifying them through Phius — since 2012 or so, operating out of Portland, Oregon, in the US Pacific Northwest.  In this episode, we talk about best practices and how passive building techniques and passive house certification are, in a way, nothing more or less than a means of following best practices at every step along the way. We talk about the benefits of design-build, the five things everyone really wants from their building (and how to figure out which one to talk about first), and much more. Connect with Josh and Birdsmouth:  Josh on LinkedIn => https://www.linkedin.com/in/josh-salinger-763a396/ Josh on Fine Home Building => https://www.finehomebuilding.com/author/josh-salinger Josh on Green Building Advisor => https://www.greenbuildingadvisor.com/author/josh_salinger Birdsmouth on LinkedIn => https://www.linkedin.com/company/birdsmouth-designbuild/ Birdsmouth on Instagram => https://www.instagram.com/birdsmouthpdx/ Birdsmouth website => https://www.birdsmouthpdx.com/

    33 min
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Ratings & Reviews

4.8
out of 5
4 Ratings

About

Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.

Information

  • Creator
    James E. Turner
  • Years Active
    2024 - 2026
  • Episodes
    39
  • Rating
    Explicit
  • Copyright
    © 2024-2026 Turner Creative Content
  • Show Website
    Marketing Passivhaus

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