Marketing Sucks Amanda Casinha-Ginther

To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most. In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a...

Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their sh*t together all the time — not even the shiny business gurus posting branded Reels daily. But when grief enters the picture, doing the damn thing can sometimes feel impossible.Grief is a super-intense human experience that impacts all areas of o...

Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking).In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable...

How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptica...

Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse: spending hours making a Reel and then second-guessing yourself out of posting it at all! Let’s make your next batch of Reels your best batch. In this episode of Marketing Sucks, I walk you through my Ultimate Reels Checklist. Tune in to discover ...

Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius!As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to servi...