Master Modern Marketing Farmers Marketing

In today’s episode of the Master Modern Marketing podcast, we sit down with Steve Setka, from InXpress, a third-party logistics franchise, for a live coaching call about modern marketing. 
Part 1 Topics:

Marketing Audit: We reviewed their website and social media channels and discussed some of their strengths and opportunities for improvement.
In short, their website is modern and easy to navigate. They have the ball rolling in social media and are trying some creative ways to build their brand and engage with prospects online. 
They need to clean up their Google My Business page as there are actually two listings and they should only have one. Then they also need to beef up the content on the remaining GMB page. This is simple to do but it has a big impact on their business. We also discussed how driving more Google and Facebook reviews immediately would give them a boost. 
Part 2 Will be published shortly. 
Contact Steve and InXpress:
Website: InXpress
LinkedIn: Steve's Profile

Related Content: 
Master Modern Marketing Podcast: Examining Becker Logistics’ explosive growth through marketing
Master Modern Marketing: How to get more online reviews for your business with Chekkit
If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.
You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

In today’s episode of the Master Modern Marketing podcast, we sit down with Lachlan Kirkwood and discuss the ins and outs of personal branding.
Todays Topics:
1. Bonus Content about Tik Tok. 
2. Why is personal branding important?
3. What are some real-world examples of personal branding? 
4. Where should someone get started to build their personal brand? 

Connect with Lachlan:
- Lachlankirkwood.com
- On LinkedIn
- On Twitter
- On Instagram
If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.
You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

In today’s episode of the Master Modern Marketing podcast, we sit down Nate Dame from Propecta to discuss increasing revenue and new business through modern SEO. 
Nate Dame, as well as another past guest, Randy Milanovich, were both named as Top 100 Influencers by BuzzSumo! 
Today’s Topics:  A high-level overview of modern SEO In simple terms how does modern SEO work? Why should a company care? How has SEO changed over that past few years?  What is the biggest issue in your opinion relating to SEO? What are the SEO myths today?  Can companies actually achieve scalable SEO growth today? Where should a company start?  
How to determine fit and timing  How to know if your company is ready for SEO? How do you drive the most success out of SEO in general?
What timelines, investment, and results should you expect?  When is it best to insource or outsource?   
Search Engine Optimization, is an incredibly interesting topic. It has changed radically over the years, and there are often heated debates about white hat and black hat SEO practices. 
SEO is one of those topics that are easy to understand - at least a high-level, but very hard to become a master of.
In our industry, we often hear business leaders say they want to rank #1 on Google, and there are also companies that promote they will get you there.
Yes, there are tactics and strategies to get you higher in search results, but your success at doing so is quite technical and takes a commitment of time and money over a very long period of time.
Looking back at my discussion with Nate, I was impressed with and really respect the fact that he was very clear on what it took to be successful with SEO. He even goes so far to discourage companies at certain stages in their growth to NOT invest in SEO.
Nate and his team, are clearly interested in the best interests of their clients, rather than just selling something that people will buy. We need a lot more companies like that in marketing and business in general for that matter.
Nate also offers a free download of the CMO's Guide To Modern SEO, so be sure to listen for that and to see the link in the show notes.
Whether you are a large company with a big marketing team or you are just getting ready to hire your first marketing person or contractor, I’m confident that you will learn a lot during this episode, and I hope that it gets you one step closer to being able to Master Modern Marketing.
RELATED TOPIC: Examing Becker Logistics Explosive Growth Through Marketing. 
RESOURCES: Learn SEO & Turn SEO into your company's most cost-effective marketing channel
About Nate Dame:
Nate is the founder and CEO of Propecta, a results-oriented SEO consultancy trusted by forward-thinking companies, including a few of the world's largest B2B and technology brands. Propecta builds holistic SEO strategies, supports internal teams, and offers full-service execution to create an organic search presence that generates significant revenue.
Nate Dame is fascinated by the complex, constantly changing, layered world of SEO—where creativity rules, nothing ever stays the same, and sustainable, steady growth is the only true sign you’re doing it right.
Nate began his digital marketing career more than 10 years ago in the nonprofit world. One of his first side projects was SEO for Skechers, which ultimately led him to found Propecta (previously known as SEOperks). He has led SEO, content marketing, and influencer marketing projects for leading companies including Marketo, Musician’s Friend, and Grasshopper, in addition to a wide variety of small- and mid-sized businesses.
Now a regular speaker and columnist, Nate oversees client strategy and thought leadership for Propecta when he’s not busy in his favorite role as husband and dad to his family in Lake Geneva, Wisconsin.
Connect with Nate & Propecta:  Nate on LinkedIn | Propecta 
If you enjoyed the Master Modern Marketing podcast, please subscribe,

In today’s episode of the Master Modern Marketing podcast, we sit down with Doug Darling, CEO of Tripwire Media, and discuss the art and science of storytelling through video.  
Doug and his team have been growing a very successful video production company for over 10 years. And if you check out their portfolio, you will definitely recognize many of the brands on there. 
Doug is clearly an expert on video production, as you'll hear, but we actually focus specifically in this episode on storytelling. 
I was listening to the Perpetual Traffic Podcast recently and the guest, Alex Cattoni commented that many people say our attention spans are super short. Have you ever heard that our attention span is actually shorter than that of a goldfish?
Wait a minute, What am I talking about again? 
All kidding aside, Alex disagreed. She states that we have a short attention span, but that attention span is only for terrible content. If you made it through Game of Thrones, you know people clearly can pay attention for long periods of time. 
You know, here a few quick and amazing stats:
45% of people watch more than an hour of Facebook or YouTube videos a week, One-third of online activity is spent watching videos,  Over 500 million people, now folks, that's a half a billion people that watch videos every single day on Facebook. That really is amazing.  One of the major things that impact how engaging content is is actually the creator's storytelling abilities. 
There's actually an art and a science to good storytelling. And, that's exactly what Doug and I speak about in today's episode. We really hope that you gained some valuable insights and storytelling and those insights can help you get one step closer to being able to Master Modern Marketing. 
Today's Topics:
A high-level overview of modern video marketing What the most common current challenges for businesses relating to video The Muse Storytelling philosophy Case Study: The Alzheimer Society of Manitoba How can SMBs apply these concepts to their businesses?  About Doug: 
Doug Darling is all about the impact of stories, and how they can help connect people and move them to action. As the President and CEO of Tripwire Media, a video production company based in Winnipeg, Canada, Doug’s main focus is working with organizations, in all types of industries, to create communication pieces that help break through the clutter of an overly noisy and saturated market. 
Doug is also a Muse Certified Storyteller, with the Emmy Award-Winning Muse Storytelling, in Portland OR. He has worked with Muse for the last 2 years, on various projects, including being a Coach for their Muse Film School, and Producer and Executive Producer for two films in their 'Remarkable Ones' Series. Doug has adopted Muse’s storytelling process into Tripwire’s offerings, which helps evoke more impactful and engaging work for their clients.
Connect with Doug and Tripwire Media: LinkedIn | Facebook 
If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng. 

In today’s episode, we speak with Jim Becker, CEO & Founder of Becker Logistics. 
How would you like these results?  In 2018 we were doing around 4,000 shipments per month, and now we are doing around 6,000 per month. And all of that, I want to say, is due to all of the marketing that I, and my team, have done over the last two quarters. 
This podcast dives deep into how Becker Logistics drove their business to such incredible heights, and how those lessons can applied to your business. 
If you are in the transportation industry, there is a great chance that you know who Jim Becker is. If you aren’t in that industry, its fine as the insights and learnings that Jim shares, relate to any business and industry.
Becker Logistics has been around for over 22 years and has about 170 employees, however, they have hired over 70 just this year and are experiencing hockey stick like growth. You will also hear straight from Jim about how much of their success he attributes to modern marketing.
In today’s episode Jim talks about their overall marketing strategy, and gives specifics on their '31 and 1' campaign, where they released a video a day in May on LinkedIn that generated over 150k views … so far!
Here is a quick example of one of Becker Logistics' '31 in 1' videos: 
What do we like about these videos?  1. They were consistent. 
2. They were NOT salesy or self-promotional. 
3. They were unique and spoke to the Becker brand essence. 
4. They were real and unscripted. Obviously, Jim had a plan but there was no telepromter in sight, and he said they did 15 of the videos in one take, which is pretty impressive. 
5. They were focused on education and providing value above all else. 
SPECIAL NOTE:  If you are a leader or business owner that thinks:
‘Who cares about social media? Who cares if we got 1,000 more followers on LinkedIn? Or, we have been successful for many years without a marketing team and strategy, so why now? ... then Jim, has some thoughts specifically for you!
While many companies ignore the modern world, don’t respond to online reviews, and play no role in how their brand is talked about online, Jim and Becker Logistics are lighting the modern marketing world on fire and reaping the rewards for doing so!
RELATED TOPIC: How to Get More Online Reviews with Chekkit
RELATED TOPIC: Track ALL Leads With WhatConverts Connect with:
Jim Becker on LinkedIn Becker Logistics @ www.beckerlogistics.com or 1-800-Go-Becker Want to join their team? Go to: www.wearelogistics.com If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.
You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

In today’s episode, we speak with Amrit Dhanraaj, CEO of GetTruckDrivers.com. 
We dive deep in the truck driver shortage, which in many people's opinions is plaguing the trucking industry. Amrit and Lionel speak specifically about modern marketing strategies and how if you know how to market in the modern world, you can find the drivers you need. 
There is a shortage of drivers, a shortage of money, and even and shortage of love, if you don't know how to look for it. 
About Amrit:  Amrit Dhanraaj is an entrepreneur from Winnipeg, Canada who has worked in various stages of the trucking industry. Starting as a Truck and Transport Mechanic for top suppliers, dealerships, and fleets. He then proceeded to work in Trucking Logistics throughout Western Canada. 
 
With the extensive knowledge Amrit gained, he now works as a Trucking Consultant who helps Trucking companies grow massively by helping them create an authority figure for their driver market. He excels in personally managing large digital campaigns on the behalf of clients, carefully tailoring them to their specific needs. He provides a comprehensive one-on-one service that consistently yields an outstanding return on Investment making the trucking companies dominate their target space to attract drivers and clients.
 
Segment 1: Let’s talk about the driver shortage? What are the underlying issues? First of all, the demographics are changing rapidly. The average age of truck drivers is much older than other industries and new drivers are not entering the industry as fast as older drivers are leaving.
Secondly, the industry is having trouble attracting youth and women drivers, although that is improving.
There are many more issues, but one last one of note here is there are still misconceptions of what the driving career is like. The reality is that it is a very highly-skilled, highly-paid profession, with a lot of opportunities. Many people think drivers are gone for weeks and months at a time, which is actually very rare in the modern trucking world.
Segment 2: What is the real issue in your opinion relating to the driver shortage? “Yes, there is a shortage but the bigger issue is many trucking companies don’t know where to get started to hire drivers and they don’t use modern marketing strategies. If they are actually on social media, they just have a bunch of ‘Now Hiring’ posts.”
RELATED TOPIC: Map Your Marketing Funnels Easily with Funnelytics
Segment 3: What are 3-5 tips that a trucking company could implement today to get experienced truck drivers? Think like a modern marketer. Transportation companies excel and setting up processes, finding efficiencies, and maximizing the flow of goods through their system. Use the same strategies to build a recruitment marketing machine. Get testimonials from your current drivers and put them everywhere. They don’t need to be professionally designed but they need to be real. Get your online presence in order. Have a robust Facebook page, set up your Google My Business Page, and capture a lot of positive online reviews. Think at a higher level. Don’t just focus on filling the job of the day, create systems to fill all the jobs over all of the days.  
RELATED TOPIC: How to Get More Online Reviews with Chekkit
Segment 4: If you had a $100 to spend where would it be? “I would get a video driver testimonial and run it as an ad on Facebook for $5/day for $20 days. I should mention that all of the magic happens with ads BEFORE they are on the platform. What I mean is that its the effort you put into the story-telling, the design, the imagery, etc., that makes a great ad.”
RELATED TOPIC: How to Develop Your Inbound Video Marketing Playbook

Segment 5: Case Study Art Pape Transfer dba Tucker Freight Lines doubled their fleet in just 10 weeks after having 4 trucks parked in the yard.
Contact Amrit: Amrit Dhanjaaj on LinkedIn
GetTruckDrivers.com
If you enjoyed the Master Modern Ma