Hosted by Allan Wille and Lauren Thibodeau, the Metric Stack podcast is the place to hear stories from founders, leaders, marketers, and more as they share how they succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you’ll hear stories from people like you who have used data to grow and scale their business.
What is Sales Closing Ratio? with Jeremy Moser, uSERP
In today’s episode, Allan talks to Jeremy Moser, founder and CEO of uSERP, a 30 person agency that earns SaaS companies high-authority backlinks through digital PR. Today’s metric: Sales Closing Ratio.
What is MQL Attribution? with Steffen Hedebrandt, Dreamdata
In today’s episode, Allan and Lauren talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, a B2B revenue attribution platform. They dive into the world of marketing qualified leads and attribution.
What is User Activation Rate? with Ramli John, Appcues
In today’s episode, Allan talks to Ramli John, Director of Content at Appcues and the #1 Amazon bestselling author of Product-Led Onboarding. Allan and Ramli talk about User Activation Rate, arguably one of the most important Pirate Metrics or “AARRR”: Acquisition, Activation, Retention, Referrals, and Revenue.
What is Annual Projected Revenue? with Ray Rike, RevOps Squared
In today’s episode, Allan and Lauren talk to Ray Rike, Founder and CEO of RevOps Squared about Annual Projected Revenue.
What is Marketing Contributed ARR? with Marissa Homere, Irwin
In today’s episode, Allan and Lauren talk to Marissa Homere, VP Marketing at Irwin. Marissa shares her expertise on Marketing Contributed Annual Recurring Revenue (ARR).
What is Retention? with Christina Garnett, HubSpot
In today’s episode, Allan and Lauren talk with Christina Garnett, Senior Marketing Manager, Offline Community and Advocacy at HubSpot.