253 episodes

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

More Cheese Less Whiskers Dean Jackson

    • Business
    • 5.0 • 17 Ratings

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

    Ep255: The Power of Selling with Carlos Garrido

    Ep255: The Power of Selling with Carlos Garrido

    Today, on the More Cheese Less Whiskers podcast, we're talking with Carlos Garrido, a former investment banker turned sales trainer, about his unique career journey and the power of selling. 
    He shares his experiences navigating cultural accents in business, outlining how a northern English accent benefited his role in American sales environments while American accents in the UK gained new prestige over time.
    Carlos runs a high-performing sales training program, and we talked about separating 'lead getting' from 'lead convering' and the sometimes lengthy process that can frustrate some sales teams. Carlos shares his experience working with business owners without robust sales skills and the challenge of natural salespeople, and we talk about finding the right mix of high-value, high-volume opportunities.
    This is a really fun conversation with lots of takeaways.
     
    Summary: 
    1. Carlos, shares his journey from an investment banker to a successful sales trainer, discussing the advantages of a northern English accent in the American sales environment.
    2. He explains his process of settling in Miami, learning Spanish, and the role of language in sales.
    3. He delves into the significance of lead conversion in any successful sales strategy.
    4. We discuss how some business owners and leaders generate revenue without strong sales skills, indicating the challenge of managing natural salespeople.
    5. They explore the 'before' and 'during' units of the sales process, providing insights into lead management and conversion.
    6. The conversation shifts to business scaling and selecting a target market, emphasizing the economic relationship between business owners and customers.
    7. Carlos shares his views on the differences between a self-serve environment and a membership program, and the complexities of pricing services at different points.
    8. They discuss the power of market targeting, highlighting the potential it holds in high volume and low ticket strategies.
    9. The podcast examines the impact of accent on sales success, especially the benefits of a pleasing northern English accent in the American market.
    10. Carlos reflects on the challenges and rewards of his sales training journey, emphasizing the impact of sales skills on an individual's financial independence.
     
    Show Links:
    Show Notes
    Roost Real Estate
    ProfitActivatorScore.com
    BreakthroughDNA.com
    90MinuteBooks.com

    • 54 min
    Ep254: Becoming a Trusted Partner with Chris McAllister

    Ep254: Becoming a Trusted Partner with Chris McAllister

    Today, on the More Cheese Less Whiskers podcast, I want to share an episode of the Listing Agent Lifestyle show I just recorded with my good friend Chris McAllister.
    This is a great episode discussing the evolving role of real estate brokers, and I want to share it here because although we're talking about real estate, the real message is how to adapt and provide value in a changing world.
    We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model.
    So, whether you're an industry professional, interested in real estate trends, or in any other business impacted by tech, this discussion offers some really interesting insights.
     
    Summary:
    This episode highlights the transformation of the real estate industry, particularly the evolving role of brokers, the impact of technology, and the value proposition of brokers in the age of digital platforms like Zillow. We discuss the evolution of brokerage models, from Remax to Keller Williams, emphasizing the current shift towards hundred percent shop models and its sustainability. Dean emphasizes the increasing importance of the shelter business and how brokers must adapt and reinvent themselves to remain relevant in this changing landscape.  We speak about the bifurcated real estate market landscape, highlighting transactions that are either very simple or require significant expertise.  Chris emphasizes the continuing importance of strong client relationships in real estate, even in an era of increasing digital automation.  We discuss strategies for creating a market-making culture, leveraging social media for Immediate Open Houses, and maintaining consistent communication with buyers.  Emphasis is placed on the importance of setting clear expectations for agents and the benefits of having an experienced partner to navigate the market.  We touch on the transformative power of technology in the real estate industry, including how platforms like Zillow have democratized information.  Dean and Chris argue that while technology has streamlined certain aspects of real estate transactions, the need for skilled professionals to guide and negotiate complex deals remains essential. We end the episode with a discussion on the importance of building the right team in real estate and the value of having experienced partners to help navigate the market.  
    Show Links:
    Show Notes
    Roost Real Estate
    ProfitActivatorScore.com
    BreakthroughDNA.com
    90MinuteBooks.com

    • 1 hr
    Ep253: Being the Voice with Tobin Jarrett Poppenberg

    Ep253: Being the Voice with Tobin Jarrett Poppenberg

    Today on the More Cheese Less Whiskers Podcast, we're talking with Tobin Jarrett Poppenberg about becoming the voice of his niche in the audiobook space.

    Tobin's come from a very successful career, and he shares how developing a bond with his nephew by reading Harry Potter stories inspired his new venture. The challenge now is profiting in this competitive space.

    So we had a great conversation about the options in becoming the voice of children’s audiobooks, and how a podcast, sponsor opportunities, and using recordings to launch additional products can help him become the go to person in this space.
     
    Summary:
    1. Tobin Jarrett Poppenberg discusses his journey in the audiobook industry, revealing the intricacies of audiobook performances, the difficulties in making a profit in the industry, and how he discovered his passion for audiobooks.
    2. Tobin shares a personal story about his bond with his nephew, fostered through reading Harry Potter together, showing the powerful impact of storytelling.
    3. The idea of creating a podcast dedicated to reading public domain stories and introducing new books to listeners is explored. 
    4. The potential of children's content on platforms like YouTube is discussed, as well as the possibility of Tobin becoming a curator for children's books.
    5. He presents his vision for the podcast, discussing details such as the publishing calendar, potential sponsors, and how to keep the audience engaged.
    6. The potential use of podcast recordings as a basis for books and other ventures is considered.
    7. He shares his plans for exciting giveaways and how much he values listener feedback.
    8. We explore Tobin's background, including his past in marketing automation and his discovery of audiobooks during his time at college.
    9. We look into the difficulties of competing in the audiobook industry and the copyright constraints for performers.
    10. The possibility of Tobin's podcast serving as a platform for discovering new children's books and authors and the potential size and scope of the podcast's audience is explored.

    • 53 min
    Ep252: The Magic Behind the Motivation with Eric Anderson

    Ep252: The Magic Behind the Motivation with Eric Anderson

    Today on the More Cheese Less Whiskers podcast, we're talking with Eric Anderson, professional magician turned speaker who shares his journey from foster care to speaking in front of large audiences.
    We talk about how focusing on connecting with your audience can yield big returns. How he's used joint venture partnerships and book giveaways helps expand his audience and attract people interested in public speaking, and how he created a flagship email to stay in touch with people by featuring clients' business victories.
    We also discuss why documenting your journey is so compelling and creates a blueprint others can follow. 
    This is a fascinating episode with lots of ideas to take away.
     
    Summary
    1. Eric Anderson's journey took him from foster care to professional magic to motivational speaking. His unique experiences allow him to help others unlock their potential and effectively share their stories for paid engagements.
    2. Eric emphasizes that the size of an email list is not as important as who you're reaching and how you connect with them. 
    3. He discusses a case study of a client who broke the six-figure mark with a small email list, demonstrating that it's about reaching the right people, not just having a large audience.
    4. Anderson explains why some people may not achieve their desired results and highlights the importance of documenting success stories to create a roadmap for others.
    5. He shares strategies that have driven his success, including joint venture partnerships and book giveaways. 
    6. Eric’s book giveaway has helped expand his outreach, attracting those interested in public speaking.
    7. ‘Eric’s Escapades Reality Show’, his weekly email series, play a crucial role in enticing people to attend his workshops.
    8. Eric believes that every email sent out can open doors for growth and expansion.
    9. He holds free seminars twice a year and is currently testing a paid version of that and private coaching.
    10. Anderson guarantees to help people make three times their investment back with his program and has had clients who have seen many multiples of their investment with him.
     
     
    Show Links:
    Show Notes
    Eric Anderson
    ProfitActivatorScore.com
    BreakthroughDNA.com
    90MinuteBooks.com

    • 54 min
    Ep251: Wrestling Success with Blake Steele

    Ep251: Wrestling Success with Blake Steele

    Today on the More Cheese Less Whiskers podcast, we have a first for the show; we're talking with upcoming wrestling talent Blake Steele, who's turning his wrestling dreams into reality.
    Blake and I pull back the curtain on the pro wrestling industry and talk about how it's as much about storytelling and character creation as it is about athleticism. We dive into the art of fighting and its famous personalities like Logan Paul and Mike Tyson and how they have masterfully used their styles to captivate audiences.
    We talk about what goes into the making of a wrestling superstar, tracing Blake's journey as he navigates the wrestling universe, and we talk about the marketing opportunities that are just as true for a wrestler as they are for any business owner.
    Whether you're a hardcore wrestling fan or just curious about the similarities in building a brand for your business, this episode is a great listen.
     
    Summary
    1. The episode features a deep-dive conversation with upcoming wrestling talent, Blake Steele, providing an insider's perspective on the pro wrestling industry. 
    2. Steele emphasizes that wrestling is as much about storytelling and character creation as it is about athleticism. 
    3. Famous personalities like Logan Paul and Mike Tyson are analyzed for their distinctive styles and their ability to captivate audiences.
    4. Quick thinking and improvisation are crucial skills in wrestling, contributing to the creation of compelling narratives and characters. 
    5. Personal branding plays a significant role in wrestling, with Steele sharing insights on crafting a perfect catchphrase and the journey to being signed by major wrestling organizations. 
    6. Steele explains the importance of audience engagement in shaping his personal brand and discusses the making of a wrestling superstar. 
    7. The episode explores the journey of becoming a professional wrestler, including the process of attending wrestling school and working independently until being picked up by a recruiter. 
    8. The importance of body language, tone of voice, and physicality in character creation is discussed, as well as the significance of improvisation.
    9. The discussion covers the intricacies of navigating the path to WWE success, including the importance of earning respect from the audience and standing out in the wrestling world. 
    10. Steele and the host discuss the need for wrestlers to create an atmosphere with music, colors, and logos that best defines them as performers, along with the importance of allowing audience participation in their growth journey.
     
     
     
     
    Show Links:
    Show Notes
    Blake Steele - Instagram
    ProfitActivatorScore.com
    BreakthroughDNA.com

    • 58 min
    Ep250: Solar Success with Brent Attaway

    Ep250: Solar Success with Brent Attaway

    Today on the More Cheese Less Whiskers podcast, we're talking with Brett Attaway, a solar sales entrepreneur from Utah who's now based in north Florida.
    Brett's taken his years of marketing experience to the solar industry in a company he started a little over 3 years ago, and we had a great conversation about the opportunities he has to use this experience in this new sector.
    We talked about the three key success factors: finding the right install company, understanding the value of a client, and creating a referral program, and how bringing these together can be a game changer for clients and the company.
    There are some great insights and ideas in this episode that apply to many industries, including creating transferable opportunities for customers by offering a price break for a certain volume of panels and incentivizing referrals is unique, making customers the hero and not the company.
     
    Summary
    The solar industry presents a wealth of opportunities for entrepreneurs, particularly in the residential solar business. Success in the solar industry hinges on three key factors: finding the right install company, understanding the value of a client, and creating a referral program. Selling solar can be a lucrative business despite the challenges, provided it is done correctly. The value of a customer over time is crucial to ensure the success of a solar business. Creative marketing strategies, such as using postcards, can be a valuable asset for a solar company. Offering a price break for a certain volume of panels can create transferable opportunities for customers. Incentivizing referrals by making customers the hero and not the company can boost sales. The journey from marketing to solar offers valuable insights for budding entrepreneurs. Building a team that keeps everyone informed can contribute to the success of a solar business. The Solar Academy provides a non-biased approach to helping solar companies succeed, offering services such as marketing, sales, and business systems and processes.  
    Show Links:
    Show Notes
    ProfitActivatorScore.com
    BreakthroughDNA.com

    • 56 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Karan “Relationships” Nijhawan ,

A real marketing wizard

Dean has a unique ability to make every conversation applicable to your business, your needs and your struggles. He’s a pure giver and a joy to have in my ear when I need some guidance. Highly recommend this podcast be in your top list.

Kelsey Reidl ,

Thought leader

I love hearing Dean’s perspectives on Marketing. So unique and valuable.

DevBasu ,

Hatching Evil Schemes Every Episode

Dean Jackson has an unique ability. He takes the complexity out of marketing and selling, and makes taking your next step easy. This is one of my favourite podcasts.

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