My Amazon Guy

Steven Pope
  • 4.5 (2)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 13 HRS AGO

    2026 Advanced Amazon PPC Tips & Tricks

    Send us a text Amazon advertising can be difficult, as many sellers know. This video acknowledges the challenges of running successful campaigns, from small budgets to large, and shares insights on how to approach amazon ppc. We discuss strategies for amazon ppc optimization and how to effectively optimize ppc to reduce acos, helping sellers navigate this complex landscape more confidently. 🤔 If you're looking for guidance, book a free strategy call today! → https://bit.ly/4jMZtxu #AmazonAds #PPCStrategy #EcommerceMarketing #AmazonAdvertising #amazonppc  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Amazon Ads Are Hard at Every Level 00:37 - Who This Video Is For: Brands Spending $10K+ 01:08 - Why Amazon Marketing Cloud Is a Must 02:26 - Advanced Audience Targeting Explained 03:46 - New to Brand vs. Remarketing Goals 05:00 - Segmenting High-Value New Customers 05:49 - Targeting Abandoned Carts with Remarketing 06:35 - How to Use DSP Exposure Data 07:45 - Full Funnel Strategy for Scaling Ad Spend 09:04 - Campaign Budget Rules Most Miss 10:27 - Fixing Budget Problems That Kill Profits 13:08 - Why 700+ Manual Campaigns Still Work 13:57 - Bulk Sheets & Reporting Are Mandatory 15:14 - Using Impression Share to Win More Sales 16:00 - The Real Funnel Thinking Behind Amazon Ads ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    17 min

  2. 1D AGO

    Business Models - What's Next for Steven Pope - Getting Unstuck

    Send us a text Many sellers are unsure what direction to take with their Amazon business. This video breaks down real decisions around Amazon brand growth and the state of selling in 2026. Topics include agency models, burnout, private label strategy, and ecommerce next steps. Ready to find the next best move for your brand? Schedule your strategy call today: https://bit.ly/4jMZtxu #AmazonBusiness #EcommerceStrategy #BrandGrowth #AmazonSellers #businessmindset  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Feeling Lost in Business and Life 04:00 - Breaking Through Personal and Career Burnout 08:00 - Starting Over and Launching the Agency 12:00 - Choosing the Right Business Model in 2026 16:00 - Bigger Business Questions and Internal Doubt 20:00 - Lessons Learned From Failures and Mentors 24:00 - What Vehicle Should You Be Driving? 28:00 - Teaching the Next Generation of Entrepreneurs ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    30 min

  3. 3D AGO

    Amazon Seller Top 10 Catalog Troubleshooting Videos

    Send us a text Having trouble with your Amazon listings? This video covers common issues like updating titles and fixing missing best-seller ranks. Learn essential `amazon selling tips` and how to optimize your `amazon seller central` experience. We'll guide you through `amazon catalog management` and `brand registration amazon` troubleshooting to ensure your `amazon strategy` is effective. Want to watch each videos? Here's the list: Top 10: https://www.youtube.com/watch?v=0T6zpTjRUs8&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=4 Top 9: https://www.youtube.com/watch?v=CmyKeCEY7pk&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=3 Top 8: https://youtu.be/fXaY2xNvyzU Top 7: https://www.youtube.com/watch?v=waPUfU-KjYg Top 6: https://www.youtube.com/watch?v=IxPh0id95Rg Top 5: https://www.youtube.com/watch?v=F9npOAvsQno Top 4: https://www.youtube.com/watch?v=QuhFVVwXvYo Top 3: https://www.youtube.com/watch?v=nAE_ro6C6sY Top 2: https://youtu.be/Zk8xOa3E0JM Top 1: https://youtu.be/8Od5C7BfR-Y Fix your catalog issues the right way, book a call to get expert troubleshooting support now: https://bit.ly/4jMZtxu #AmazonSellers #CatalogFix #AmazonListing #sellercentral  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Common Catalog Troubles on Amazon 00:26 - Backend vs Frontend Attribute Mismatch 01:04 - Variation Tab Causing Title Errors 01:43 - UPC Code Errors and How to Fix Them 02:33 - What Impacts the Amazon Buy Box 03:15 - How to Change Legal Entity in Seller Central 04:03 - Fixing Brand Registry Not Showing in Store 04:41 - Why Best Seller Rank Disappears 05:38 - Troubleshooting Missing Secondary Images 06:27 - Carrier Central Problems with FBA Shipments 07:31 - Why Not to Use Variation Wizard for Parentage 08:22 - Using Brand Catalog Manager to Detect Hijackers ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    9 min

  4. 4D AGO

    How Better Ad Strategy Helped This Brand Win on Amazon

    Send us a text This video features a discussion on the critical role of advertising for businesses, particularly with `amazon ads`. The speaker shares their journey, highlighting how utilizing `amazon marketing` services led to substantial growth and `amazon success`. It underscores the importance of a strong `amazon ppc strategy` in boosting any `online business`.  After 13 years of struggling with slow growth, this founder shares how Amazon changed her business. Learn why focusing on one product, understanding data, and getting expert help made all the difference. This conversation highlights the power of paid ads and mindset shifts for long-term growth. If your store isn’t moving, talk to someone who can show you what’s missing in your strategy: https://bit.ly/4jMZtxu #AmazonSellerStory #EcommerceGrowth #OnlineAdvertising #AmazonAds #smallbusinesstips  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Starting a Business but Not Growing Until Amazon 01:00 – Why Shopify Alone Wasn’t Enough 02:12 – Designing Products from Personal Experience 03:06 – The Real Struggle Behind Getting Seen Online 04:30 – How Focusing on One Product Made Growth Possible 05:46 – Scaling vs. Optimizing Product SKUs 07:03 – How Customer Demand Should Guide Your Decisions 08:07 – Using Data Correctly, Not Just Collecting It 09:28 – Understanding Consumer Behavior to Drive Sales 10:05 – Why She Switched to Amazon After Shopify Flatlined 11:03 – The Visibility Difference Between Amazon and Shopify 13:19 – Amazon Builds Trust Even Outside the Platform 14:22 – The Hardest Part of Building a Brand: Advertising 15:32 – The Truth About Facebook Ads and Real Reach 16:27 – Spending Less and Getting More Through Strategy 17:52 – Why You Don’t Need to Know Everything Yourself 19:04 – Hiring Experts to Shorten the Learning Curve 20:17 – Reframing Investment as Growth, Not Cost 21:28 – Overcoming Instant Gratification Mindset in Ecommerce 22:40 – Advertising is About Data, Not Immediate Sales 24:02 – What Tiny Tweaks Can Teach You About Your Product 26:03 – There’s No Growth Without Advertising in Today’s Market 27:02 – Trial and Error Is the Only Way to Learn What Works 28:08 – Relevancy Isn’t Just About Keywords 28:42 – Final Thoughts: What the Amazon Journey Taught Her ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    30 min

  5. 5D AGO

    We Analyzed This Amazon Listing and Here's What We Found

    Send us a text Join us for an "ASIN TEARDOWN" as we assess an innovative product: the airtag leather wallet. We conduct an amazon asin review, focusing on its features and potential for amazon seller success. Discover how this best wallet for airtag could impact your amazon fba strategy. 🧐 Product images are often the first thing potential customers see on Amazon. A great image not only attracts clicks but also answers key questions, like how many cards a wallet holds or if it's RFID-protected. Make sure your visuals are clear, informative, and tailored to what your target market cares about. Get a FREE ASIN review! Send it to us here: https://bit.ly/43NH7GC Want to ensure your product is standing out? Let’s discuss how to optimize your Amazon listings. Book a call today!: https://bit.ly/4jMZtxu #AmazonListingOptimization #EcommerceSellingTips #ProductImageReview #MyAmazonGuy -------------------------------------------------------------------------- Want other free resources? Dowload our Free Amazon guides here: Our 2026 Amazon PPC Guide is here! https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Wallet Listing Teardown Begins 00:21 - Product Looks Identical to Competitor 00:47 - Poor Main Image and Seasonal Messaging Issues 01:48 - Important Info Missing from the Listing 02:16 - Unreadable Text & Design Flaws 03:09 - What Buyers Really Care About 03:42 - It’s a Copy of the Top Seller 04:34 - Card Count and Real Use Cases 05:04 - Better Gift Messaging Ideas 06:05 - US Currency Visual Suggestion 06:28 - Know Your Audience 06:42 - Using Gemini for Better Images 07:25 - Gemini’s Output Looks More Realistic 08:24 - AI Imagery Preferences by Demographics 09:01 - Comparing AI Tools for Image Quality ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min

  6. 6D AGO

    Advanced Amazon PPC Strategies in 2026: The PPC Blueprint Amazon Sellers Need to Know

    Send us a text Starting 2026, every amazon seller is looking to refine their yearly amazon ppc strategy. This video discusses the challenges of this task, offering insights on how to grow and scale your business this year. We introduce our 2026 amazon ppc guide to help you with amazon ppc optimization, covering everything from campaign launch to advanced tactics for amazon advertising. Want to access our Amazon PPC Guide 2026? Download here: https://bit.ly/4lF0OYX If you need help with your PPC Strategy, book a call with us: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #2026AmazonGuide -------------------------------------------------------------------------- Want other free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Why You Need a New PPC Strategy in 2026 00:28 - What’s Inside the 2026 PPC Guide 01:06 - Pre-Launch Strategy & Keyword Research Tips 01:20 - Monthly Planner Based on Amazon’s Calendar 01:41 - Full PPC Framework and Optimization Schedule 02:09 - 10 Common PPC Mistakes to Avoid in 2026 02:15 - Pitfall 1: Amazon Discontinues Prep Services 03:07 - Pitfall 2: Rising Fulfillment and PPC Fees 03:57 - Pitfall 3: Cosmo Algorithm and Keyword Stuffing 04:44 - Pitfall 4: Ignoring Negative Keywords 06:03 - How to Use Negations Correctly 07:01 - Pitfall 5: Set and Forget Software Mistake 08:24 - Pitfall 6: Overlapping Campaigns Without Strategy 09:42 - Pitfall 7: Weak Sponsored Brand Ads 11:12 - Pitfall 8: Poor Inventory Planning Hurts PPC 12:46 - Pitfall 9: Not Tracking or Optimizing with Bulk Files 14:15 - Pitfall 10: Ignoring Amazon Seasonal Tools 15:10 - Final Thoughts and 2026 PPC Success Reminder ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    16 min

  7. JAN 19

    Returns Just Got More Expensive - Amazon Removes Pre-Paid Label Exemptions

    Send us a text Attention, amazon seller! This video details a significant update to Amazon's Prepaid Return Label Program, especially impacting those who sell on Amazon and deal with heavy products. Effective February 8th, 2026, this change ensures the program applies to all items regardless of value, eliminating the previous high-value exemption for US sellers. Stay informed about this crucial aspect of shipping and logistics to maintain your online selling operations. Stop eating return costs, schedule a strategy call and fix your margins before it hits harder: https://bit.ly/4jMZtxu #AmazonReturns #FBMSellerTips #BulkyProducts #AmazonSellerUpdate #ReturnLabelPolicy -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Amazon Changes Return Policy for All Sellers 00:15 – High-Value and Bulky Items No Longer Exempt 00:44 – Which Products Still Qualify for Exemptions 01:18 – Why You Should Rethink Product Sizing 02:01 – How Safety Claims Help FBM Sellers Reduce Loss 02:46 – What to Do If You’re Losing Money on Returns 03:26 – Final Tips: Avoid Return Costs and Protect Margins ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min

  8. JAN 15

    What Most Sellers Get Wrong About PPC Budgets After Holidays

    Send us a text Many sellers focus too much on PPC budgets when Q1 hits, but it's your bids that drive real results. After the holidays, your strategy should shift to match reduced demand, lower storage fees, and break-even ACOS targets. This video unpacks how to think long- and short-term with paid ads. Let’s audit your Q1 PPC strategy and stop wasteful spending before it snowballs: https://bit.ly/4jMZtxu #AmazonPPC #Q1strategy #ACOSgoals #EcommerceAds #amazonadvertising  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Should You Adjust PPC Budgets Manually in Q1? 00:11 – Why Bids Are More Important Than Budgets 00:33 – How Amazon Handles Budget Spikes 01:00 – Bids, Clicks, and Conversion Strategy After Holidays 01:37 – Should PPC Strategy Be Long-Term or Short-Term? 02:27 – Lifetime Value vs. One-Time Purchases in PPC 03:13 – When Losing Money on Ads Makes Sense 03:42 – Matching Strategy to Market Size and Product Type 03:47 – Calculating Break-Even ACOS After Holidays 04:19 – Why Break-Even May Shift in January ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
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Ratings & Reviews

4.5
out of 5
2 Ratings

About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.8K
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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