My Amazon Guy

Steven Pope
  • 4.5 (2)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 7 HRS AGO

    More Clicks, No Sales? Here’s What’s Wrong

    Send us a text Clicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some  search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba. Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening. Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu #MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:03 – Clicks without sales explained 00:16 – What keyword relevancy really means 00:39 – Why matching keywords still fail 00:54 – Data-based relevancy explained 01:37 – Why clicks happen at certain hours 01:56 – Checking ad reports by hour 02:00 – Budget rules to control spend 02:28 – TACoS and organic rank connection 03:21 – PPC sales and organic growth rule 03:33 – When keywords should be negated ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min

  2. 4D AGO

    Why I Didn't Make a Career Out of Chess

    Send us a text In this video, we dive into the world of `chess strategy`, prompted by a viewer's request to tie a game of chess to `business tips`. We explore `chess openings` and `chess tips` while playing against an expert-level opponent, demonstrating how `board game strategy` can mirror `entrepreneurship` principles. Learn `how to play chess` and see the parallels between the game and building a successful venture. Business is like chess, one mistake can cost you everything. This video shares a real game with live commentary, blending strategic thinking and planning. Learn how decision-making, positioning, and risk management play out on the board and in business. Tired of making wrong business moves? Let’s map out your next winning play, book a strategy call now: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Playing Chess While Tying It to Business   00:45 - Former Chess Coach Shares Rating and Experience   01:40 - How Thinking Ahead Applies to Business Decisions   02:50 - CHAD System for Strategic Business Thinking   04:00 - Tactical Play and Business Parallels   05:00 - Board Control and Long-Term Strategy   06:30 - Pressure Builds: Decision-Making Under Stress   08:00 - Making the Wrong Move in Game and Business   09:30 - Losing Position: Realizing Mistakes   11:00 - Analyzing Recovery Options After a Setback   13:30 - Losing Material and Strategic Blunders   16:00 - When You Feel Like Giving Up in Business   17:30 - Finding Small Wins in a Bad Situation   20:00 - Final Blunders and Reflections on the Loss   23:00 - Should I Even Post This? Business Meets Reality ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    24 min

  3. 5D AGO

    High Returns? Amazon's New Warning Module Hurts Fast Now

    Send us a text Steven Pope from My Amazon Guy discusses a new Amazon module impacting sales, highlighting how items with high return rates now display alternative products prominently. This video provides crucial business tips for sellers to navigate these changes and offers insights into effective sales training to make money online. Understanding this module is essential for optimizing your ecommerce strategy and improving how to sell effectively on Amazon. Stop return-driven sales loss before it spreads, get a direct plan built around your listings and data: https://bit.ly/4jMZtxu #AmazonReturns #AmazonListingTips #EcommerceSelling #MyAmazonGuy #amazonsellers  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 ________________________________ Timestamps  00:00 - Amazon Module Warning for High Returns 00:18 - Real Examples of the New Module 00:46 - Why This Hurts Your Sales 01:20 - Is This Actually Good for Buyers? 02:00 - How to Prevent This From Hitting Your Listings 02:47 - What Might Trigger the Module 03:01 - What to Do Next if This Hits Your Listing ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min

  4. 5D AGO

    How to create a UGC Script in minutes using Claude

    Send us a text This video is essential for brands working with UGC influencers, offering practical advice on improving their processes. We stress the importance of a clear creative brief to guide your influencers, covering product details and desired video content style. Learn effective methods for a stronger influencer strategy and how to find influencers for your brand to optimize your marketing efforts and brand deals. Working with UGC influencers can feel like a mess without a clear brief. This video walks through how to create a proper influencer script and content breakdown using AI tools. Learn how to improve clarity, reduce revisions, and get content that actually performs. Struggling with influencer results? Let’s fix your UGC content strategy, book a real call that solves it: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Why Most UGC Strategies Fail   00:15 - What Is a Creative Brief for Influencers   00:50 - Common Mistakes in UGC Content Creation   01:30 - Using AI to Build the Perfect Influencer Brief   02:10 - Product Details and Key Attributes in the Brief   03:10 - Style and Tone Guidance for UGC Videos   04:00 - Why Natural-Looking Videos Perform Better   05:10 - Adjusting Transcripts to Avoid Ad Tone   06:10 - Giving Influencers Everything They Need   07:00 - Be Open to Feedback from Influencers ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    8 min

  5. 6D AGO

    How to Retain Employees - Master Class

    Send us a text In this video, My Amazon Guy discusses the importance of establishing strong "company core values" for "business success." We explore how these "core values in business" serve as a "moral compass" for your operations, guiding your "business strategy" and fostering a positive "company culture." 🤔  Employee retention in agencies is harder than most people realize. This video covers leadership strategies, agency culture, and practical systems that help retain high-performing talent long term. Learn how to operate your business with predictable results and manage burnout without relying on gimmicks like equity. Struggling to build a team that stays? Let’s map out a system that works, book a strategy call now: https://bit.ly/4jMZtxu Want to apply at My Amazon Guy? Go to myamazonguy.com/jobs #EmployeeRetention #AgencyLife #BusinessLeadership #TeamManagement #workculture  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - How to Run a Business After Starting One 00:26 - Hiring, Retaining, and Motivating Talent 01:11 - Equity Isn’t Always the Answer 03:05 - Equity Dilution in SaaS Explained 05:03 - Building a Team Without Gimmicks 06:40 - Burnout in Agency Model vs Corporate 08:09 - How to Help Employees Self-Regulate 09:17 - Building a Polarizing but Effective Culture 10:21 - Real Health Culture Impact on Retention 13:40 - Why Retention is Harder in Remote Work 14:10 - Retention vs Value-Based Leadership 15:04 - Motivation and the Platinum Rule 17:00 - Managing High Drive vs High Detail People 20:07 - Training Talent for Long-Term Growth 22:11 - How Other Agencies Copy Systems 24:00 - Dealing With SaaS Partnerships and Price Hikes 25:23 - Operating Internally to Avoid Bad Partnerships 27:15 - Invest Most Time With Your Best People 30:32 - Why Promoting Internally Works Best 32:02 - What Makes a Leader Stay 34:06 - Divas vs Dependable Talent 36:46 - Health-Focused Leadership Examples 39:18 - Creating Self-Sustaining Health Culture 41:25 - Mentorship and Transferring Vision 43:01 - How to Spot Diamonds in the Rough 44:44 - Culture of Teaching and Promotion 47:07 - Managing at Scale in Remote Teams 51:00 - Leadership Values for Managers 54:05 - Radical Candor vs Soft Feedback 56:02 - Set Your Culture and Stick to It 57:19 - Why You Need Respect Over Fear 58:07 - Leave a Comment and Suggest a Topic ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    59 min

  6. JAN 28

    Scale Your Top Products with a Smarter Fulfillment Plan

    Send us a text Kevin Sanderson shares essential strategies for sellers navigating the Amazon marketplace. Learn how to optimize your `amazon fbm` listings, especially when competing with `amazon fba` sellers. This video details how to boost your sales and secure the buy box, making `selling on amazon` more profitable. Discover how to effectively manage your `merchant fulfilled amazon` inventory and what steps to take to successfully `how to sell on amazon`. Stop losing sales to your competitors, get expert help to fix your listings and ads now: https://bit.ly/4jMZtxu #AmazonSelling #FBAstrategy #SubscribeAndSave #BuyBoxTips #ppcads  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 0:00 - Why FBA Wins the Buy Box 00:41 - Using FBA and FBM Together for Best Results 01:17 - How Subscribe & Save Affects Rankings 01:50 - The Unknown Value of Repeat Orders 02:45 - Exact Match vs Phrase Negatives in PPC 03:36 - When to Use Negations in Your Campaign 04:08 - Why Meta Traffic Doesn’t Work for Amazon 05:00 - Use Performance Max Instead of Meta ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min

  7. JAN 26

    2026 Advanced Amazon PPC Tips & Tricks

    Send us a text Amazon advertising can be difficult, as many sellers know. This video acknowledges the challenges of running successful campaigns, from small budgets to large, and shares insights on how to approach amazon ppc. We discuss strategies for amazon ppc optimization and how to effectively optimize ppc to reduce acos, helping sellers navigate this complex landscape more confidently. 🤔 If you're looking for guidance, book a free strategy call today! → https://bit.ly/4jMZtxu #AmazonAds #PPCStrategy #EcommerceMarketing #AmazonAdvertising #amazonppc  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Amazon Ads Are Hard at Every Level 00:37 - Who This Video Is For: Brands Spending $10K+ 01:08 - Why Amazon Marketing Cloud Is a Must 02:26 - Advanced Audience Targeting Explained 03:46 - New to Brand vs. Remarketing Goals 05:00 - Segmenting High-Value New Customers 05:49 - Targeting Abandoned Carts with Remarketing 06:35 - How to Use DSP Exposure Data 07:45 - Full Funnel Strategy for Scaling Ad Spend 09:04 - Campaign Budget Rules Most Miss 10:27 - Fixing Budget Problems That Kill Profits 13:08 - Why 700+ Manual Campaigns Still Work 13:57 - Bulk Sheets & Reporting Are Mandatory 15:14 - Using Impression Share to Win More Sales 16:00 - The Real Funnel Thinking Behind Amazon Ads ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    17 min

  8. JAN 26

    Reviewing Amazon's 5 Growth Tips For 2026

    Send us a text This video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon. What’s the worst Amazon seller tip you’ve ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD #AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Amazon’s Latest Seller Tips Reviewed 00:30 - Launching a New Product: Worth Following? 01:20 - Selection Success Guide: Useful or Not? 01:50 - Free Launch Tools and Guides for Sellers 02:20 - Generating Early Reviews—Does It Really Help? 03:00 - The Truth About Amazon Vine Ratings 03:45 - Listing Optimization That Actually Matters 04:35 - CTR and Why It Drives Real Sales 05:10 - “Stay Proactive” Advice—Not Really a Tip 06:00 - Amazon and Off-Platform Engagement Explained 07:00 - Using Amazon Tools for Smarter Decisions 08:15 - Final Thoughts: What Sellers Should Focus on in 2026 09:05 - Brand Growth, Segmentation, and What’s Coming Next ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min
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Ratings & Reviews

4.5
out of 5
2 Ratings

About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.8K
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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