My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 1d ago

    Why Profit Doesn't Matter When Scaling on Amazon ft. Abir Syed

    Send us Fan Mail Amazon profit margin depends on more than fees—it comes down to ad spend, CAC, pricing, and how the brand is built to grow across channels. Growing an ecommerce brand means knowing when to invest, when to break even, and how Amazon costs compare with customer acquisition on other platforms. This video covers Amazon profit margins, growth strategy, ROI, ad spend targets, and the financial decisions that can help a brand scale without losing control of cash flow. Connect with Abir Syed for ecommerce finance, profit margin, and CFO support: https://upcounting.com/ Fix the margin, CAC, and ad spend math behind your growth: https://bit.ly/4jMZtxu #AmazonVsShopify #EcommerceStrategy #AmazonSeller Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon vs Shopify Costs, Margins, and ROI 01:26 - Ecommerce CFO Strategy for Growing Brands 03:57 - How to Set CAC and Ad Spend Targets 05:49 - How Far Meta Ads Can Scale 07:31 - Creative Testing for Ecommerce Ad Growth 09:59 - Branded Search Strategy for Amazon and Google 11:29 - Amazon vs Shopify Fees and Profit Margins 14:10 - Why Early Profit Is Not the Only Goal 15:58 - Break-Even Goals for New Ecommerce Brands 18:16 - Why Comparing Brand Growth Can Mislead Founders 20:11 - When Paid Coaching Can Speed Up Learning 22:12 - Where to Find UpCounting CFO Support ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  2. 2d ago

    Amazon Seller Central UI Change Doesn't Make Any Sense

    Send us Fan Mail  Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important tools moved, and explains how to use the Site Map and Custom Analytics to find what you need faster. Get expert help with your Amazon account. Book a call with our team today. https://bit.ly/4jMZtxu #AmazonSeller #SellerCentral #AmazonFBA #AmazonSellers #AmazonSelling Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why the New Seller Central UI Is Frustrating 00:43 - What Changed in the Main Navigation Menu 01:29 - Missing Sections: Products vs. Supply Chain 02:30 - Where Did Business Reports Go? 03:18 - Using the Sitemap to Locate Buried Tools 04:12 - Deprecated Bookmarks & Custom Analytics 04:52 - What Happened to Brand Analytics and Management? 06:13 - Upcoming Navigation Walkthrough Series ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

  3. 3d ago

    Are These Two Amazon Seller Decisions Costing You Profit?

    Send us Fan Mail  Growing on Amazon is not just about sales. It is also about protecting your margins. In this video covers two decisions that can affect profitability: how to make low-priced products work through pricing, bundling, or larger sizes, and when profitable PPC search terms should stay running instead of being negated. Need help fixing profit leaks in your Amazon account? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSeller #AmazonPPC #AmazonFBA #AmazonAdvertising #AmazonSales Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Making Low-Price Products Profitable 0:49 – Bundles, Bigger Sizes, and Better Margins 1:20 – Should Profitable Search Terms Be Negated? 1:54 – Move Winning Terms Into Manual Campaigns ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

  4. 4d ago

    Type "Steven Pope" + "Amazon problem" into Any AI to Solve Seller Central Woes

    Send us Fan Mail How to use AI for Amazon selling starts with asking better questions about SEO, PPC, CTR, conversion, and sales growth. I’ve published thousands of Amazon seller resources, so tools like Perplexity, Grok, and Claude can pull from my content to help sellers find answers faster. I use AI to make Amazon knowledge easier to search, whether the problem is traffic, conversion, ads, listings, or figuring out what to do next. Get a clear Amazon growth plan built for the problems holding sales back: https://bit.ly/4jMZtxu #AmazonSeller #SellOnAmazon #AmazonFBA ------------------------------------------------------------------------------------------ Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - How to Sell on Amazon With Free Seller Content 00:44 - How AI Finds Amazon Seller Answers Fast 01:17 - Amazon CTR, SEO, PPC, and Conversion Tips 02:06 - Comparing Grok, Perplexity, and Claude for Content 03:37 - Building 2,000 Amazon Seller Content Pages 04:48 - Starting to Sell on Amazon Again 05:03 - Selling Supplements on Amazon From Scratch 06:17 - Finding Amazon Seller Help With AI 06:35 - Requesting New Amazon Seller Content ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  5. 5d ago

    Amazon Accelerate Breakdown: Real Updates or Recycled News?

    Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what these seller tools could mean for day-to-day operations. Amazon keeps adding seller tools, but tools do not fix a weak account plan, get the ads, listings, inventory, and growth plan reviewed before adding more software: https://bit.ly/4jMZtxu #AmazonAccelerate #AmazonSeller #AmazonSellerCentral ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 – Amazon Accelerate 2026 Seller Assistant Updates 0:47 – Amazon Seller Assistant Claude Integration 1:39 – Seller Assistant Automated Tasks and Workflows 2:40 – Amazon Prime Delivery and Global Selling Tools 4:00 – Amazon Global Selling From Day One 5:14 – Why Global Expansion Costs Sellers More 6:50 – Why Amazon Seller Tools Take Years to Launch 7:45 – Seller Central Multichannel Selling Tools 8:28 – Amazon Seller Central vs ChannelAdvisor and ShipStation ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  6. 5d ago

    Amazon Accelerate Breakdown: Real Updates or Recycled News?

    Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what these seller tools could mean for day-to-day operations. Amazon keeps adding seller tools, but tools do not fix a weak account plan, get the ads, listings, inventory, and growth plan reviewed before adding more software: https://bit.ly/4jMZtxu #AmazonAccelerate #AmazonSeller #AmazonSellerCentral ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 – Amazon Accelerate 2026 Seller Assistant Updates 0:47 – Amazon Seller Assistant Claude Integration 1:39 – Seller Assistant Automated Tasks and Workflows 2:40 – Amazon Prime Delivery and Global Selling Tools 4:00 – Amazon Global Selling From Day One 5:14 – Why Global Expansion Costs Sellers More 6:50 – Why Amazon Seller Tools Take Years to Launch 7:45 – Seller Central Multichannel Selling Tools 8:28 – Amazon Seller Central vs ChannelAdvisor and ShipStation ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  7. Oct 2

    Amazon Auto Optimization: Should Sellers Trust It?

    Send us Fan Mail Amazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for Amazon advertisers. Put Amazon’s new ad automation against a real PPC strategy, schedule a call to find where automation helps, where it wastes spend, and what still needs human control: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #SponsoredProducts #AmazonSellers ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - Amazon Accelerate Auto Optimization Announcement 00:43 - Amazon Auto Campaigns vs Auto Optimization 01:21 - How Amazon Keyword Auto Optimization Works 01:51 - Automatic Bids and Negative Keyword Concerns 02:41 - Amazon Bid Limits and Seller Control 03:27 - Amazon Auto Optimization Early Results 04:09 - Can Amazon PPC Automation Replace Specialists? 05:21 - Amazon Ad Revenue and Automated PPC Strategy ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  8. Oct 1

    September 2026 Amazon News: Updates on FTC Allegations and More

    Send us Fan Mail Amazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme. The roundup covers Seller Assistant AI, Amazon DSP advertising, Q4 promotions, customer acquisition, re-engagement, and Amazon PPC changes. Watch all videos here: US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation: https://www.youtube.com/watch?v=weHPmI2Vi3w Amazon Ads Announces Partnership w/ ChatGPT Ads: https://www.youtube.com/watch?v=o5XQDxxrVDU New Quantity Variation Theme Rolled Out On Amazon: https://www.youtube.com/watch?v=xslxb8omY4c Amazon Prime Big Deals Day Dates Announced: https://www.youtube.com/watch?v=i1at1MR3sCI NEW Amazon Ads Beta Feature For Increasing Your Conversions: https://www.youtube.com/watch?v=5dK90Q-rOmM Amazon Seller Assistant AI Integrates Directly With Claude Now: https://www.youtube.com/watch?v=AFO6BV55mJA Turn these Amazon updates into an account plan before Q4 gets expensive, get the ads, listings, and promotions reviewed before traffic peaks: https://bit.ly/4jMZtxu #AmazonSeller #AmazonFBA #AmazonAds #AmazonPPC #PrimeBigDealDays ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 – FTC Amazon Ad Pricing Lawsuit 1:06 – Amazon DSP ChatGPT Ads Integration 2:44 – Amazon Product Quantity Variation Theme 3:53 – Prime Big Deal Days 2026 Seller Strategy 5:11 – Sponsored Products Increase Conversions Beta 6:36 – Amazon Seller Assistant AI Update ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Ratings & Reviews

4.5
out of 5
2 Ratings

About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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