My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 2d ago

    Are You Owed Part of the $160 Billion IEEPA Tariff Refund?

    Send us Fan Mail In this video, the MAG Growth Podcast explains how Amazon importers can file for IEEPA tariff refunds before older customs entries become ineligible. Robert covers the ACE portal, filing timelines, refund interest, common account problems, and why these refunds are not automatic. The episode also explains how changing tariffs, freight fees, and big-and-bulky shipping can affect landed costs. Book a call with My Amazon Guy to review the refund process and next steps: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellers #Tariffs #Ecommerce #logistics  Want free resources? Dowload our Free Amazon guides here: Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Introduction: Why AIPA matters right now  01:47 - Meet Robert from Freight: Logistics and Customs Expert  03:07 - What is AIPA and why should sellers care?  05:33 - Why tariff refunds are NOT automatic  06:29 - The 13-month deadline: Don't let your entries liquidate  08:44 - How much paperwork do you actually need?  09:47 - Navigating the ACE Portal and technical hurdles  12:51 - Hidden costs in landed COGS math  14:50 - Using a Real-Time Container Rate Index  18:14 - Mastering "Big and Bulky" logistics for e-commerce  20:54 - Why most brands struggle to calculate shipping  24:25 - How shipping needs drive product design  26:43 - Advice for founders: Being "Confident about being unreasonable" ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  2. 3d ago

    Stop Burning Ad Spend on These Amazon PPC Traps

    Send us Fan Mail Amazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a product has no strong offer. The discussion also covers keyword relevance, exact match risks, audience targeting, B2B ads, Brand Analytics, Data Dive, Helium 10, and Jungle Scout. Ready to improve Amazon PPC performance and cut wasted ad spend? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #PPCStrategy Want free resources? Dowload our Free Amazon guides here: Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - The #1 Critical Advice for New PPC Campaigns 0:45 - The Trap of Exact Match & Top of Search 1:32 - Why PPC is a "Constant Battle Upwards" 1:44 - Q4 Strategy: Black Friday & Cyber Monday 2:43 - When to Turn Off Ads to Protect Your Spend 3:55 - How to Decide Keyword Relevancy 4:22 - Buying Data: Let Customers Vote with Their Wallets 5:09 - Old School vs. Modern Strategy 6:44 - High-Value Changes: Audience & B2B Targeting 7:29 - Using AI for Competitor Market Research ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  3. 4d ago

    Vacation Mode on Amazon Explained | FBM Sellers Guide

    Send us Fan Mail Amazon vacation mode helps FBM sellers pause self-fulfilled listings before travel and avoid orders they cannot ship. This Seller Central tutorial shows where Vacation Settings appears under Store Status and how to turn vacation status on or off. It explains what happens to open FBM listings and how the current toggle differs from the old date-based vacation setup. Build an Amazon business that keeps moving even when the owner steps away, schedule a strategy call to fix weak systems before they cost sales: https://bit.ly/4jMZtxu #AmazonVacationMode #AmazonFBM #AmazonSellerCentral Want free resources? Dowload our Free Amazon guides here: Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Why FBM Sellers Need Amazon Vacation Mode 0:30 - How to Turn On Amazon Vacation Settings 1:00 - FBM Listing Changes and the Old Vacation Setup ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  4. 5d ago

    Why Your Amazon Conversion Rate Is Dropping

    Send us Fan Mail This video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whether launching in July gives enough time to prepare inventory and gain rank before Q4. Need help with Amazon PPC and sales? Work with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonPPC #AmazonFBA #AmazonSeller #AmazonAds #amazonmarketing  Want free resources? Dowload our Free Amazon guides here: Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Amazon PPC: When to use Exact Match vs. Auto 0:28 - Strategy for negating keywords and tuning bids 0:44 - Q4 Product Launch: Is it too late for 2026? 1:03 - Prime Big Deal Days inventory deadlines 1:20 - Explaining low conversion to your manager 2:13 - Why price is the #1 conversion factor on Amazon 2:55 - Using Helium 10 X-Ray for competitor audits 3:26 - 1-to-1 comparison strategy to beat competitors ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  5. 6d ago

    How To Add Certifications To Your Amazon Seller Profile and Gain More Sales

    Send us Fan Mail In this video, I audit an Amazon listing to show you how pro sellers design main images that convert by using the "main image hack," identifying high-volume keywords like "Acacia wood cutting board set," and optimizing for mobile shoppers with high-contrast elements and strategic banners. You’ll learn why over-branding can hurt your click-through rate, how to navigate keyword differences for international marketplaces, and how to use competitive analysis to ensure your listing stands out in search results.  For even more expert strategies on scaling your Amazon business, Book a call at My Amazon Guy and let's grow your brand together! https://bit.ly/4jMZtxu #AmazonSeller#AmazonBusiness #SellerCentral #AmazonSelling #AmazonB2B Want free resources? Dowload our Free Amazon guides here: Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why add business certifications to your Amazon profile? 00:18 - Where to find B2B Certifications in Seller Central 00:46 - Exploring certification types: Minority, Women, & Small Business 01:01 - Deep dive: How Section 889 certification increases sales 01:38 - Step-by-step: Applying via SupplierGATEWAY 01:55 - Applying directly vs. through Amazon 02:18 - Navigating the Small Business registration section 02:35 - Application walkthrough: ID requirements & review process 02:47 - The benefit of the Amazon Business profile badge ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  6. Jul 17

    TikTok Shop & Meta Affiliates: The Future of Ecom Advertising

    Send us Fan Mail An ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers. Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu #EcommerceMarketing #EcommerceSales #DTCMarketing Want free resources? Dowload our Free Amazon guides here: Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Ecommerce Customers Leave Before Checkout 00:49 - Amazon Ads vs. Ecommerce Marketing Channels 01:43 - How the Ecommerce Marketing Funnel Works 02:10 - Building Awareness With Paid and Organic Traffic 02:41 - Moving Shoppers From Awareness to Consideration 03:10 - Using UGC and Affiliate Marketing for Sales 03:44 - Turning Website Visitors Into Paying Customers 04:29 - How Email and SMS Create Repeat Buyers 05:44 - How Customer Advocacy Drives Referral Sales 07:20 - Where New Ecommerce Brands Should Start 08:11 - Building Ads for Consideration and Conversion 09:36 - Finding Competitor Ads in Meta Ad Library 11:13 - Why Landing Pages Convert Better Than Homepages 12:57 - Testing Short and Long Ecommerce Ad Formats 14:28 - Landing Page Clicks and Ecommerce Conversion 15:56 - Choosing Text, Image, and Video Ads 16:56 - Finding Competitor Keywords for Google Ads 17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel 19:03 - How Customer Advocacy Restarts the Funnel ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  7. Jul 16

    The #1 Reason Your Amazon Listing Gets Traffic But No Sales

    Send us Fan Mail Amazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results. Stop feeding keywords that never convert, schedule a PPC strategy call and get a clear plan to cut bad traffic before it drains more ad spend: https://bit.ly/3ZlHh6G  #AmazonPPC #AmazonAdvertising #AmazonSeller Want free resources? Dowload our Free Amazon guides here: Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - What Amazon PPC Relevancy Means 00:50 - Why Broad Keywords Send Bad Traffic 01:42 - Bad Traffic vs Bad Amazon Offer 02:19 - When to Add Negative Keywords 02:55 - How to Check Competitor Sales Velocity 03:34 - How Price and Ad Spend Affect Relevance ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  8. Jul 15

    How Pro Amazon Sellers Design Their Main Images

    Send us Fan Mail Amazon main image optimization helps listings earn more clicks through clear text, stronger contrast, and mobile-friendly product images. This video covers Amazon product image SEO, keyword placement, readable sizing, packaging details, and image choices that support higher CTR. It also explains how sellers can review competitor images, improve listing clarity, and make product details easier to understand in search results. Stop letting unclear product images cost clicks, get a direct listing review and a clear action plan: https://bit.ly/4jMZtxu #AmazonMainImage #AmazonListingOptimization #amazonfba  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 – How to Clarify an Amazon Main Image 00:40 – Cutting Board Keywords for Australia 01:19 – Mobile Text, Color Contrast, and Sizes 01:55 – Comparing Competing Amazon Main Images ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Ratings & Reviews

4.5
out of 5
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About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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