43 episodes

Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.

Nata PR School (EN‪)‬ Natalie Bibeau

    • Business

Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.

    41- Talking to my computer to reinvent PR

    41- Talking to my computer to reinvent PR

    Two years ago, I wondered how I could, as a public relations agency, use the web to help our clients even more, while also selling our services online. As you may know if you listened to Episode 22, service quality is the agency’s number-one value.

    Long before we created our new service, NATA PR SCHOOL, I wondered if it was possible to come up with PR topics every week. So, I decided to go ahead and make live appearances on Facebook. Sure, at first it was strange to be talking to my computer without knowing who – if anyone – was listening. After that, I found I could speak for 10 minutes on a topic and that I knew my field well enough to have something to say every week.

    So, little by little, week after week, I built what is now NATA PR SCHOOL.

    This great adventure began in 2017. My curiosity and my desire to learn often lead me down unusual paths. On Netflix one night I discovered Joe Berlinger’s excellent documentary, “I Am Not Your Guru,” which features Tony Robbins in action during one of his seminars: A Date With Destiny.

    And while I was looking for Tony’s podcast, the Apple platform generously showed me several other podcasts, including The Life Coach School with Brooke Castillo. A single podcast from this coaching school has helped me beyond all my expectations, to:

    1- lose weight when my doctor no longer knew what advice to give me (women’s hormones can be really tricky);

    2- find the man in my life;

    3- and skillfully grow the company to the point where our sales were up 40% (before Covid).

    For now, I’ll stick to showing you how I adopt this technique at work so that you can make yourself known and develop your business. This method, which we use every day, is definitely paying off.

    Here’s how far I’ve taken it:

    1- I am an LCS-Certified Life Coach.

    2- I’m also a seasoned professional public relations coach who created NATA PR over 20 years ago.

    3- Two years ago, I set up PR RENDEZVOUS: live presentations on Facebook that I host regularly, to stay in the habit of talking to my computer while knowing that you’re listening.

    4- It was PR RENDEZVOUS that led me to create NATA PR SCHOOL, to share the basics of our profession and the tools to grow with businesses and self-employed entrepreneurs, free of charge (since they have no PR budgets).

    I say it loud and clear in this podcast – I want to reinvent PR while highlighting the human relationships. They’re the core of our profession and they carry us further and faster together – reaching even more people on the internet.

    This new Wild West that is the internet was, after all, created by humans, for humans. Today, it gives us a tremendous universal connection, to which we humbly bring our own humanity.

    You can find everything on the web, and we’ve chosen to showcase our ability to do good and multiply our opportunities so that everyone can use this fabulous tool – PR combined with social media. And we never forget that the real world continues to exist!

    By “chatting” with my computer for two years, I’ve discovered the value of using the internet wisely.

    If you need to clarify your communications and development strategy, don’t wait! Contact me for a free consultation, and I'll tell you in all honesty if I can help you.

    Free consultation.

    Sign up for our mailing lists for useful updates: www.natapr.com

    • 14 min
    40- Interview with Pascal Desjardins Founding President BELLA VITA INTERNATIONAL

    40- Interview with Pascal Desjardins Founding President BELLA VITA INTERNATIONAL

    Hello!

    Welcome to this 40th episode of the NATA PR SCHOOL podcast.

    I have the great pleasure of welcoming Pascal Desjardins, president and founder of BELLA VITA INTERNATIONAL, which is celebrating its 20th anniversary and has worked with us for almost 10 years.

    Pascal Desjardins is one of the best communicators I know. He worked in the world of traditional media (TV, radio) for many years before creating Bella Vita International, an importer and distributor of exceptional fine products, including wines, spirits, cosmetics and home products. BV represents very high-quality brands in Canada which are often renowned in their respective countries and sometimes even worldwide.

    BV imports and distributes many products, including Henry Bardouin pastis, which is the best in the world (and my favourite!), Marvis, Proraso, Barbancourt rum, Douglas Laing scotch, Michel Couvreur whisky as well as the excellent wines and champagnes of Pascal Agrapart and Anne Gros, Prosecco by the Bronca sisters and Riesling from the Frey brothers. These are a few of the dream brands in the BV catalogue.

    Welcome Pascal, it's a real pleasure to have you on our Podcast for our 40th episode. Before I get into PR and social media, I'd like you to introduce yourself, because you're one of those rare humans missing from the web. You can't be found on LinkedIn, Facebook, or Instagram, and even Google has nothing to tell us about you.

    1- Who is Pascal Desjardins?

    2- You have your own products, such as Savon des Antilles, but how do you choose the brands that you import and distribute in Canada?

    3- We have been your PR partner for 10 years now and have been promoting your brands to journalists and influencers. What does PR mean to you?

    4- We know that traditional media are going through some major changes. What do you think has changed the most and how has BV benefited from it?

    5- You don't communicate under your own name, like many executives on Facebook or Instagram, yet your business is doing very well. Is life possible without the Internet?

    6- However, the Bella Vita Grands Crus division does have an Instagram account. Why is that? Is it really useful?

    7- Why should brands choose to work with BV? Who is the ideal partner according to BV?

    8- Many of our clients are obsessed with the Web. Is this the case for the brands you represent? What are you doing to support them?

    9- What does the future look like for Bella Vita in three or five years, assuming we don’t have to deal with another pandemic? What should we hope for you?

    Get in touch with BELLA VITA INTERNATIONAL:

    www.bellavitainternational.com

    Free consultation

    Subscribe to our lists: www.natapr.com.

    • 24 min
    39- Four reasons to register for the NATA PR SCHOOL

    39- Four reasons to register for the NATA PR SCHOOL

    For several months now, I’ve been inviting you to combine public relations and social media. Today, I’d like to go back to the basics and tell you why I created the NATA PR SCHOOL.

    As you know by now, this new service also offers a weekly podcast episode in which I go over what we do at the agency and share tips and tactics with you that are quick and easy to deploy.

    I wanted to take a look back at how far I’ve come (setting up free podcasts and webinars has been very instructive for me) and the challenges still ahead (increasing the audience for my paid training courses by talking more, and more often, about what they can do for you).

    You can find more details by visiting the NATA PR SCHOOL section of our website (natapr.com). Or just give me a listen – it’s faster, and you'll get a sense of the energy in my voice, which also comes through in my training courses.

    NATA PR SCHOOL’S MISSION

    NATA PR SCHOOL’s mission is to offer you the best possible training in how to combine public relations and social media. This course is in no way theoretical. It starts with your own story. We’ll build your campaign together, and develop the tools you need (press releases, publishing schedule, media and influencer list, etc.).

    This training gives you direct access to our services and our daily deliveries. We share our best practices and discuss relationships with influencers and the media. This exciting, upbeat training is easy to digest – and highly effective!

    I often describe it as the perfect blend of the training we give our new hires, to help them generate results for our customers as quickly as possible, and basic training, for people who want to learn how to combine public relations with social media but don’t have the kind of budget they’d need to hire a public relations agency.

    The same reasoning also holds for a company’s bookkeeping. When you start out, you’re often stuck doing the invoicing, payables, dues and taxes, business development, marketing, and everything else. All of this is familiar to me because I’ve been through it – back when I created NATA PR over twenty years ago, in my living room, with just a computer.

    Over time, the company grew, and I was able to hand things over to actual accountants. What I would have given for these tips, and to work with an entrepreneurial pro!

    Back then, starting up a service business was not as rewarding as it is now.

    In a way, this is what we offer you at NATA PR SCHOOL: the building blocks of a PR/social media campaign that you can fit into your marketing plan – starting today.

    Here are the top four reasons to register for this training program.

    NATA PR SCHOOL is for people who want to:

    1- get known

    2- increase their visibility

    3- boost visits to their website (or stores)

    4- kickstart their sales

    Are you sick of reading articles and blogs about your competitors? Why don’t influencers and journalists contact you, since your products or services are better? We know why. And we know how to get their attention.

    Our training will take you much further and give you a close-up look at the steps that are easy and quick to deploy.

    And since these courses are only held two or three times a year, we recommend you reserve your spot as soon as you can. I promise you: my advice will generate results.

    If you’re hesitating, get in touch with me so that I can tell you, in all honesty, if this course can help you.

    Free consultation.

    Sign up for our mailing lists for useful updates: www.natapr.com.

    • 12 min
    38- PR and Marketing Laws - No. 3: Success

    38- PR and Marketing Laws - No. 3: Success

    After the law of failure, I thought I might talk about success – which is, in my humble opinion, a more inspiring law.

    The Collins English Dictionary defines success as follows:

    - The favourable outcome of something attempted.

    - The success of that deal prompted it to explore the sale of other holdings.

    I don’t know about you, but when I created the NATA PR agency, I didn’t tell myself I was going to fail as many times as I could in order to succeed better!

    Of course, we learn from our mistakes, but when we put all that effort into starting a business, the point is to succeed. Indeed, the end goal of a business is to generate income, so its creators and employees can earn a living. For me, this is the meaning of achievement and success!

    How can success be different for each of us?

    Some customers who are already successful and come to us believe that their good fortune derives from their products or their genius alone, and that any setbacks can be chalked up to marketing and PR.

    No doubt they have misjudged the cause of their success, because it’s clear to me that whether they know it or not, they’ve done some marketing right:

    1- They’ve clearly and precisely defined their products.

    2- They’re very active on both social and traditional media.

    The classic trap is when the ego takes over and the executive sees themselves as the typical customer. They may embody the company’s ideal customer, but it’s quite uncommon.

    Here are some benchmarks to get you on the road to success:

    1-Watch the trends, because, just like tides, you can’t fight them.

    2-Maintain direct contact with your customers – your base.

    3-Make time to think about your business, think creatively, and create value.

    We’ve often supported new brands making their début in North America.

    I’ve been surprised by the behaviour of some executives who had been successful in several markets:

    1-They’re dying to go out into the field and meet “real” customers (in drugstores or supermarkets).

    2-They’re humble and they’re willing to listen to agencies active in the market they wanted to penetrate.

    3-They welcome customers’ feedback.

    4-They want to adapt their products to serve their future customers better.

    Delegating all your marketing can be dangerous – even fatal – to your business.

    Today, a trend that you don’t know about, or choose to ignore, may cause you to hemorrhage market share.

    The big beauty groups see it every day. Some brands, like Tata Harper and Glossier, which seize new trends, grow quickly, and respond incredibly quickly to new expectations of customers looking specifically for safe, natural beauty products. Right now, this is also true for vegan products. Growing consumer appetite for vegan foods has spurred the creation and development of several young companies in the sector.

    Fast growth happens online. The tools for making yourself known are inexpensive and readily accessible.

    Every week, we see smart start-ups combining our PR services with their social media and boosting their market share.

    So, what are you doing to stay tuned to your customers?

    I’d like to know what you have to say on the subject and hear about your success. If you want to know more about the powerful tools that PR and social media can be, contact us today for a free consultation.

    Subscribe to our lists: www.natapr.com.

    • 12 min
    37- PR and Marketing Laws – No.2: Failure

    37- PR and Marketing Laws – No.2: Failure

    Have you noticed this word being used more and more by senior executives and business coaches?

    I’ve had fun doing what I so often urge you to do: Google searches. When I searched “business failures”, I got more than 20 million hits, and these titles were at the top of the list:

    - Celebrating failure in business – École des entrepreneurs

    - How failure can make you a better entrepreneur (BDC)

    - The business failure that’s good for you – Réseau Mentorat

    - Three ways you can succeed by failing – Les Affaires

    As you might expect, this last article caught my eye. Are there methods for failing well? I’ll admit that failure’s not one of my favourite words. Like many entrepreneurs, I have my own collection of rejected service proposals and lost clients. I try to avoid the verb “fail” as much as possible.

    However, I’m aware that trying new things often means failing. Those who manage to learn from these failures often succeed better. Failure is an immutable law of PR and marketing, and I think it’s best to face it.

    The article mentions three steps that actor Will Smith says we can take to fail well:

    Fail early

    Fail often

    Fail forward

    Fail early

    It’s better to experience failure sooner rather than later. If you fall fast, you’ll probably avoid major financial losses, not to mention the prolonged, intense stress that can impact your health and your loved ones.

    Fail often

    Quite a tip, isn’t it? We often think failure is the end of everything. You write your first blog post, publish it, and no one reads it... is that a failure? Many would say yes. My podcast producer told me that most of his clients weren’t releasing more than 10 podcasts. That’s probably because they only go by the number of listeners, and don’t realize that it’s with the 30th, or even 40th, episode that their audience will grow, and, most importantly, that word of mouth will work its magic. There’s no guarantee of success when you give a presentation or submit a bid. We’ve suffered hundreds of small setbacks, and we’ve built our resilience and success on them. Of course, my partner and I are unsettled when clients leave us, but we know our perseverance will win us new contracts in the months that follow. Failure in business is essential.

    Fail forward

    This means keep moving forward despite the setbacks, rather than turning around, slowing down, or stopping.

    Successful, innovative entrepreneurs are determined and dedicated to achieving their goal, despite any failures that may arise. Think about the smartphones we’re all using today. How many failures do you think it took to reach this technological wonder?

    Speaking for myself, failure still hits me just as hard, but I’ve learned not to carry the feeling around for weeks like I used to do 20 years ago, when I founded my agency. I take the time to let the feeling in. It’s not a pleasant one, but I know it’s fleeting – and it won't kill me. Knowing this, I can move forward again.

    So, I’ll leave you with a few quotes. Failure is a broad subject and talking about it is good for us. I think I could even make a podcast about it!

    “When we fail, it's the perception of failure – not the failure itself – that makes us suffer.” -  Fred Bastien, organizer of FailCamp

    “If you’ve never failed (in business), it’s probably because you're living too comfortably – you’re not taking enough risks.” - Alexandre Taillefer, serial entrepreneur

    We’re here to answer your questions if you want to find out more about the powerful tools that PR and social media can be.

    Free consultation

    Subscribe to our lists: www.natapr.com.

    • 12 min
    36- PR and Marketing Laws – Rule No.1: Predict the Future

    36- PR and Marketing Laws – Rule No.1: Predict the Future

    It’s hard to predict the future, isn’t it? Yet often that’s what our customers are asking us to do.

    We understand that the marketing directors we work with have to come up with a plan, with realistic visibility (PR) and sales (marketing) results.

    So, unless you have psychic powers or a crystal ball, how do you get it right?

    I’ve often heard companies set unrealistic goals because they’ve taken the short-term view. Since the pandemic, with everything moving even faster, it’s highly likely that your long-term plan (more than five years) will need to be revised.

    The main problem with short-term versus long-term forecasts lies in companies’ financial health. As we’ve all seen, those who had to face the crisis by depending on their monthly income did not survive (“Those who live by the numbers, die by the numbers”).

    What can you do if you can’t predict the future, and how do you deal with the unforeseeable?

    Tracking trends is the best option we have (and we’ll discuss this in Episode 26).

    For example, take the vegan trend that is currently exploding. One of our clients, a very small brand, noticed there wasn’t much choice in the vegan frozen dessert segment. Based on this trend, our client is now marketing his products to supermarkets.

    What do your marketing predictions look like for your business? How are you preparing for the unexpected? I’d love to hear what you have to say about it. So get in touch. Make an appointment for a free consultation, and I’ll tell you, in all honesty, if I can help you develop realistic short-term predictions.

    We’re here to answer your questions if you want to find out more about the powerful tools that PR and social media can be.

    Free consultation

    Subscribe to our lists: www.natapr.com.

    • 10 min

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