54 episodes
Nerd Marketing Nerd Marketing
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- Business
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4.8 • 4 Ratings
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The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
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How to Get Customers to Buy Without Discounting
Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.
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Building a Big Brand with a Small Team with Matt Mullenax of Huron
Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.
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Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch
The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss. -
Making Your Brand Ubiquitous with Katie Hanna of Ka’Chava
How do you stand out in a crowded market? What propelled Ka’Chava’s growth from startup to nine-figure brand? And how are they strategizing around Black Friday? Katie Hanna, director of retention at Ka’Chava, spills some tea on the rocketship business with hosts Drew Sanocki and Michael Epstein.
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Lessons from 45 Black Fridays in Ecommerce
Together Drew Sanocki and Michael Epstein been through almost 50 Black Fridays. In this episode, they share the big, hard lessons they've learned over the years—not the tactical moves, but principles for winning Black Friday/Cyber Monday. Tune in to learn why brands often lose money on offers, how to avoid bleeding cash on high CPCs, and more.
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What Successful Ecom Brands Know with Anthony Choe, Founder of Provenance
Why do you need to know your tribe? What makes smart investors buy into an ecommerce business? How should founders approach brand-building? Visionary investor Anthony Choe lets Drew Sanocki and Michael Epstein pick his very large brain. You don’t want to miss the insights in this episode!
Customer Reviews
Actionable email marketing content with a nice touch of sarcasm.
I met Drew at a conference a year ago and he had just started his Nerd Marketing Podcast.
It was a small debut in what is today a clear goal of teaching us how to profit from email marketing in our ecommerce businesses.
With clear examples, personal experiences and proofs, Drew uses a simple and very funny approach to this art.
I personally love his sarcastic humour and easy approach on the subject of emails.
Using data and clear steps, he shows you how he (and his team) saved the Karmaloops ecommerce company from bankruptcy by mostly using email marketing tactics.
I don't miss any episode and I'm slowly implementing those strategies in my own business.
If you have an ecommerce store and want to use one of the cheapest marketing tactic the right way, you owe it to yourself to listen to Nerd Marketing.
So helpful!
Really awesome to stumble upon this invaluable series. Thanks, Drew!
To the point tactics.
Favourite ecommerce podcast available. Podcast is to the point and easy to listen to. Appreciate its relaxed vibe, and the fact that it doesn't sound like a late night DJ show. Tactics and tips are actionable from the moment the podcast finishes.
Appreciate the show. Thanks, Drew.
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