14 episodes

Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing podcast. We’ll be talking more about what it means to live THROUGH your business rather than all the technical stuff that puts people to sleep. This show is about HUMANIZING business through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like!

Off-Brand Rachel Lee

    • Business
    • 5.0 • 2 Ratings

Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing podcast. We’ll be talking more about what it means to live THROUGH your business rather than all the technical stuff that puts people to sleep. This show is about HUMANIZING business through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like!

    EP 13 - The Key to Creating Connection

    EP 13 - The Key to Creating Connection

    What do you do when you ARE your brand but you just don’t feel like showing up one day? What if you’re in a situation where it’s not an option for you to just disappear because people are expecting you to be there? Do you just “suck it up” and put up a front, or is there a better solution? In this episode, we dive into the question of how to deal with the messy human side of your personal brand, and how to create a system that allows you to show up even on your worst days without needing to put up a face and pretend that everything is ok.



    Got an “AHA” moment on this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you :)


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    • 20 min
    EP 12 - How "Personal" Should a Personal Brand Be

    EP 12 - How "Personal" Should a Personal Brand Be

    This is a question that a LOT of people ask when they start getting serious about their personal brand. It’s the big question of, “how much of ME should I actually show if this is just a thing I do for business?”… as well as, “and if I choose to NOT show some parts of me, does that mean that I can’t connect with my audience?”. And those are fair questions! It’s important for us to know how and where to set our boundaries, because that’s what will allows us to show up authentically while still keeping our own privacy. Sounds impossible? Check out the episode and I’ll show you how to do it for yourself!



    On another note, I’m celebrating the launch of my community, “The Personal Branding Playground” this week! If you want to be part of a space where you get to grow your personal brand, expand your influence, and make a mess trying on new things… come check us out at the link below!👇



    https://www.facebook.com/groups/personalbrandingplayground


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    • 18 min
    EP 11 - I'm Starting a Community!

    EP 11 - I'm Starting a Community!

    After a week of drinking my own medicine and gathering responses from my audience (i.e. you guys!) about what kind of support you’re looking for with your branding, I’ve come to the conclusion that I need to do something that I’ve never done before… which is to start up my own community. This episode is a special update where I share about WHY I’m doing this and what you can be looking forward to as I build this out. Tune into this episode to find out more!


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    • 16 min
    EP 10 - The Secret to Reading Your Customer's Mind with 100% Accuracy

    EP 10 - The Secret to Reading Your Customer's Mind with 100% Accuracy

    Have you ever wished that you could just read your customer’s brain and know EXACTLY what they’re thinking? The crazy thing is… you actually can! This week, we talk about “Audience Listening” and how you can use this skill to not only read your customer’s brain with 100% accuracy, but to build trust and give value all at the exact same time. Sounds too good to be true? Tune in this episode to find out more!


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    • 21 min
    EP 9 - Why Your Brand Isn't Connecting With Your Audience

    EP 9 - Why Your Brand Isn't Connecting With Your Audience

    Are you having a hard time connecting with your audience? Chances are, the problem isn’t your logo, colours or fonts… it’s probably something to do with your “brand messaging”. This is a term that basically refers to the “thing” you’re trying to communicate, and the WAY you’re going about it. In the world of business, we have a tendency to overcomplicate this to the point that our customers have literally no idea what we do… and that is a HUGE problem. Tune into today’s episode to learn about what is brand messaging, why it’s important, and learn the simple 4 point system that I use to simplify even the most complex brand messages!


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    • 23 min
    EP 8 - The Secret to Staying "On-Brand"

    EP 8 - The Secret to Staying "On-Brand"

    How do you know what IS or ISN’T right for your brand? What do you do when you find yourself crossing a line that feels uncomfortable for you (just because someone asked you to)? This week, we’re going to be talking about the importance of setting BOUNDARIES in branding, as well as the risks of what can happen when you don’t. Because building a brand that cuts through the noise requires you to not only know who you are…. but also who you aren’t. Tune in to this episode to get all the details!


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    • 16 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Amcm19373926 ,

Fun, informative and honest

Great quick stories on branding that pose excellent questions for the audience to think about. Rachel is super honest and authentic and has tons of knowledge on all things branding and connecting it with your audience.

JMKHL ,

A Breath of Fresh Air

Rachel’s approach to personal branding is such a breath of fresh air!

While most focus on just the visual aspect of branding, this show goes deep into the core aspects of branding.

I recommend this to anyone looking for a completely new take on what branding is!

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