Off-Brand

Rachel Lee
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing podcast. We’ll be talking more about what it means to live THROUGH your business rather than all the technical stuff that puts people to sleep. This show is about HUMANIZING business through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like!

  1. 2023-04-24

    EP 21 - What Does it Take to Leave a Great First Impression?

    Have you ever felt like a small fish in a really big sea when you meet people online? Like you’re doing everything you can to be visible, but it feels like people don’t really SEE you (or feel excited enough to reach out and start a conversation)? This week I’m going to be sharing some handy tricks I use to get noticed in every virtual networking call I attend and every social media platform I hang out on, and have complete control over the way people see me. Yes… it’s possible to do that because it’s something you engineer with your brand! Tune in to this episode to find out more :) Having a hard time seeing how you’re coming across to others and getting seen in a crowded online space? I’d love to have a chat with you to see how we can fix that! Click HERE to book a time with me on my calendar for a quick, 30-minute conversation about your brand (and what we can do to make it better)! Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee or sign up to my weekly newsletter at the bottom of the home page of my website! I’d love to hear from you 💖

    19 min

  2. 2023-04-10

    EP 20 - How to Get Killer Brand Photos

    Any awkward, camera-shy peeps in the house? I’m raising my hand with you because taking good photos is HARD — but also essential for your brand! This week, I had my first professional brand photoshoot done and I wanted to share about (1) what I did to prepare for it, (2) how I communicated with my photographer to make sure we captured the right things, and (3) what I learned from this experience that would be super helpful for you to know if you’re thinking about getting a brand photoshoot done for yourself! Needless to say, even the most camera-shy people can look awesome in front of the camera with the right kind of preparation!  As mentioned in this episode, if you’re in Vancouver and need some professional brand photos done, I HIGHLY recommend that you reach out to my friend, Brittany Gawley (IG: @brittanygawley) to get your photos done! She is AMAZING at helping you feel completely at home in front of the camera, and giving you the space you need to just show up as YOU! 📸 If you need some help preparing for your next brand photoshoot by getting clear on what your brand IS and how you want to visually express that, I have a special limited time offer for the month of April where I’m bundling my 2-hour brand strategy intensive for FREE together with my visual rebrand package, The BrandFit!! This bundle is perfect for you if you’ve been wanting to invest in a rebrand but have been holding back because you’re feeling fuzzy on what you want your rebrand to look like. I’ll include a link to my April bundle offer here if you’re interested in checking it out! 🎁 Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee or sign up to my weekly newsletter at the bottom of the home page of my website! I’d love to hear from you 💖

    24 min

  3. 2023-03-20

    EP 19 - How Do You Know When You’ve “Outgrown” Your Brand?

    It can be hard to pinpoint exactly when you should be making adjustments to your brand. When people ask me this question, my response is always, “well how do YOU feel about your brand”? Because it’s not about what looks “good” on the outside — it’s about how accurately the stuff on the outside matches the stuff inside your head. The honest truth is, no one but you will know the answer to that. In this episode, we talk about what it FEELS like when you outgrow your brand (so that you can easily pinpoint it), why it happens, and what to do to when you find yourself in this position! As mentioned at the end of this episode... I have an offer that’s specifically designed to help you click things back into place if you find your brand feeling a bit off-kilter! It’s an epic, 2-hour brand strategy intensive called “The Brandstorm” where we do a deep dive into your audience, offer, brand identity, messaging, and brand touchpoints to ensure that all of the dots connect together — BEFORE you decide to go hands-in and make any adjustments! This offer is available at early bird pricing for a limited time, so if you’re interested, click HERE to book a time to chat with me and see if The Brandstorm is the right fit for you! Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee or sign up to my weekly newsletter at the bottom of the home page of my website! I’d love to hear from you :)

    18 min

  4. 2023-02-27

    EP 18 - Are You Networking Yourself Into Burnout? Try This!

    Do you know who your dream customer is? (And no, the answer shouldn’t be “anyone who’s willing to pay for my services”)! Many entrepreneurs have a fuzzy picture of who they want to be working with. This leads them to wasting a bunch of time networking with random people, and then feeling like they need to cater their services to anyone who’s willing to take a chance on their business. If you’re finding yourself in this position, you’ll definitely want to tune into this week’s episode to learn about HOW you can define your dream customer and construct the PERFECT message & offer for them to say “yes” to! As mentioned in the episode, here is the link to the previous episode on the topic of navigating that tricky gap between your online & offline personas and here is the link to last week’s blog post on the topic of narrowing your target! Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee or sign up to my weekly newsletter at the bottom of the home page of my website! I’d love to hear from you :)

    21 min

  5. 2023-02-13

    EP 17 - Navigating That Awkward Gap Between Your Online & Offline Personas

    Have you ever met one of your online friends in-person for the first time and had that awkward, “this is not what I was expecting” moment?  This is exactly what I experienced when I went to my first in-person networking event for the first time in 3 years where I realized that there’s this weird “gap” between the way we present ourselves online vs. offline. This gap can cause tricky problems when you’re trying to build trust with people, only to have that weird hiccup when people feel like they need to get to know you all over again the moment you start interacting face to face. In this episode, we talk about what this “gap” is, why it happens, and what are some easy things you can do to bridge this gap so that you don’t experience that awkward moment at your next in-person networking event or virtual coffee! Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you :)

    28 min

  6. 2023-01-30

    EP 16 - Why Your Physical Space is an Extension of Your Brand

    Why is it SO hard to show up on some days? Is it possible to create a system that helps you show up consistently, even on days when you feel like moldy sack of potatoes? The answer is… YES! (And you don’t have to sell your soul or be super fake in order to achieve it). In fact, the answer is quite simple — your physical space plays a HUGE role in the way you do (or don’t) show up in the online space. In today’s episode, we dive into the reason why that is, and how to create an “offline” environment that helps you show up at your best at ALL times, no matter how you’re feeling! Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you :)

    16 min

  7. 2023-01-09

    EP 15 - The Secret Formula to Building a BIG Brand

    How do you build a brand that has “god status” in your industry? Is it a privilege that is only available to the chosen few, or is there a formula that we can use to replicate this for ourselves? In today’s episode, we dive in to the topic of brand equity and talk about what it IS, why it’s important, and how we can build it for ourselves. If you’re looking to expand the influence of your brand and haven’t quite figured out how to do it yet, you’ll definitely want to tune into today’s episode! Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you :)

    14 min

  8. 2022-12-12

    EP 14 - Sorry, No One Cares About Your Pitch.

    ’Tis the season… for getting pitches sent straight to your inbox from businesses who are trying to meet their year-end sales quotas before the holidays hit. If you’re finding yourself being caught up in this flurry of last-minute marketing (and you’re NOT digging it), chances are that you’ll want to approach things a bit differently with the way you market your business this holiday season. Today, we talk about attraction marketing, and how you can use it to not only get the word out there for what you do (in a completely non-intrusive way), but how to win clients over without even needing to “make the ask”. Is that even possible? You’ll want to tune in to find out more! Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you :)

    14 min
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Trailer

5
out of 5
3 Ratings

About

Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing podcast. We’ll be talking more about what it means to live THROUGH your business rather than all the technical stuff that puts people to sleep. This show is about HUMANIZING business through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like!

Information

  • Creator
    Rachel Lee
  • Years Active
    2022 - 2023
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © Rachel Lee
  • Show Website
    Off-Brand