Kelli Verdi joins The Wrench Turners Podcast for a conversation about faith, family, automotive, customer trust, dealership culture, and why care is never just a soft skill.Kelli’s story starts long before her career in automotive marketing. Her grandfather owned an automotive repair shop in Tampa, and without realizing it at the time, she was learning some of the most important lessons in the industry: how to treat people, how to earn trust, and how much the smallest details matter.That idea became one of the biggest lines from this episode:“Care levels become culture levels.”We talk about how that applies inside dealerships, service departments, websites, customer experiences, technician leadership, and even vendor relationships. From Google Analytics and dealership websites to service scheduling, reviews, AI search, OEM programs, and real conversations with people on the ground, Kelli brings a rare mix of marketing intelligence, automotive experience, and genuine human care.This episode also goes deeper than business. We talk about faith, burnout, leadership, personal loss, and the importance of taking care of yourself before you try to keep pouring into everyone else.In this episode, we cover:Kelli’s early connection to automotive through her grandfather’s repair shopWhy trust is built through tiny detailsHow care levels become culture levelsWhat dealership websites get wrong about customer experienceWhy service departments need better contentHow technicians and service leaders can help build trust before the customer arrivesWhy AI search and website content matter more than everHow Team MXS is approaching automotive website visibilityWhy taking care of yourself matters in this industryThe role faith has played in Kelli’s storyThis is a conversation for technicians, advisors, service managers, fixed ops leaders, vendors, marketers, and anyone who still believes this industry is about people first.Follow Kelli:LinkedIn: https://www.linkedin.com/in/kelliverdi/Team MXSLinkedIn: https://www.linkedin.com/company/team-mxs/postsWebsite: https://www.teammxs.comPhone: 1-866-665-4669Subscribe to The Wrench Turners Podcast for real conversations with technicians, shop foremen, service leaders, trainers, and automotive professionals who are working to make this trade healthier, happier, and more productive.Negative pushes.Positive pulls.God Blessj.⚠️ Disclaimer:I’m a licensed mechanic. That doesn’t mean I know what I’m doing, whether it’s fixing things or filming things. Do your own due diligence.Listen to The Wrench Turners Podcast:Spotify:https://open.spotify.com/show/1ScwRP0DFMtDsp83JxPhPK?si=26aeb4be65da45ebInstagram:https://www.instagram.com/mrjoshuataylor/LinkedIn:https://www.linkedin.com/in/mrjtaylor/Chapters0:00 Prayer before the episode1:38 Kelli’s unexpected path into automotive7:38 Care levels become culture levels11:11 How customers feel the little details19:09 Kelli’s first year fully in automotive marketing24:25 CDP, SRP, and VDP explained for service leaders28:11 From analytics and events to Team MXS38:03 Why service leaders need to understand vendors44:12 OEM approvals, AI search, and website visibility1:00:12 Kelli’s advice: take care of yourself