Optometry Unleashed

Optometry Unleashed
  • 5.0 (16)
  • SELF-IMPROVEMENT
  • UPDATED MONTHLY

Discover the frameworks and strategies that propel independent optometry trailblazers to the top. From daily routines that optimize productivity to time management hacks, we leave no stone unturned to distill the essence of their success. Step behind the scenes and gain exclusive insights into the tools they utilize to enhance patient care, revolutionize their practices, and shape the future of optometry. Whether you're an aspiring optometrist, a seasoned practitioner, or simply fascinated by the world of eye care, this podcast is your guide to unleash the keys to success.

  1. NOV 18

    Episode 22: Stu Hillyard – Beyond Prescription: Seeing Myopia Through a Patient’s Eyes

    What’s it really like to live with myopia? In this episode, Dr. Trevor Miranda chats with long-time patient Stu Hillyard about his personal experience with myopia and the unexpected ways it has shaped his life. Stu recalls first noticing his vision struggles in school and the impact his vision had on sports and everyday activities. He also shares the challenges of facing a retinal detachment and later undergoing cataract surgery. This conversation brings home how timely intervention and modern therapies can protect vision and help patients today take control of their vision. Thank You to our Sponsor(s) ⁠⁠⁠⁠⁠HOYA Vision Canada⁠⁠⁠⁠⁠ Eye Care Collective ⁠⁠⁠⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠⁠⁠ Enjoy the show? Please Follow, Like and Subscribe.

    48 min

  2. OCT 14

    Episode 21: Dr. Henry Reis – Eyes on Innovation: Navigating New Frontiers in Technology

    In this episode of Optometry Unleashed, Dr. Trevor Miranda talks with Dr. Henry Reis, an internationally trained ophthalmologist turned pioneering optometrist and entrepreneur in Canada. They explore Dr. Reis’ journey from Brazil to Canada, lessons from building a rapidly growing practice, integrating innovation and specialty care, and his approach to leadership and team building. Plus, Dr. Reis shares the heroic story of how he earned a rescue award for bravery. Mentioned in this episode: AI4Eyes - Data collection platform empowering eye care professionals with AI technology. Zilia - Medical technology company specializing in the non-invasive assessment of ocular biomarkers “The Five Dysfunctions of a Team” - A guide for building healthy teams

    1h 8m

  3. SEP 16

    Episode 20: Alex McIntosh – Exit Through the Gift Shop: How to Win Back Your Patients in a Digital World

    What’s really driving patients to buy their contact lenses elsewhere? Can independent clinics compete with big box retailers without slashing prices? And what does a truly seamless patient journey look like? Alex McIntosh, founder of Otto, joins Dr. Trevor Miranda to unpack the operational blind spots that cost clinics revenue and retention. Drawing from his early experience in a family-run optical business, Alex shares how independent practices can capitalize on digital tools like automation, prescription data, and frictionless e-commerce to close the loop and stay top-of-mind with patients long after they leave the exam room. Mentioned in this episode: Dan Martell - Buy Back Your Time Subscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠⁠⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠⁠⁠⁠⁠. Thank You to our Sponsor(s) ⁠⁠⁠⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠⁠⁠⁠ Enjoy the show? Please Follow, Like and Subscribe.

    57 min

  4. JUL 29

    Episode 19: Simon Robert – Intention to Alignment: Rethinking Leadership and Corporate Strategy

    Vision care is evolving, but are we solving the right problems? In this episode, Dr. Trevor Miranda sits down with Simon Robert, Head of Corporate Affairs and Strategic Partnerships at EssilorLuxottica Canada. With a background in corporate responsibility and a personal connection to vision health, Simon offers a systems perspective: how to lead change in a legacy industry without losing sight of the people it’s meant to serve. He breaks down how to align corporate social responsibility into your business outcomes, why independent optometrists need to challenge the “turf war” mindset, and what it looks like to lead across the three spheres of influence: industry, institutions, and individuals. For optometry leaders navigating market shifts, new technologies, and rising expectations, this episode offers a rare look at how to align business growth with systemic impact, without losing sight of the people at the center of it all. Show Notes: 00:01:00 Simon’s path to corporate responsibility 00:04:08 Introduction to EssilorLuxottica and vision care 00:12:38 Treating myopia 00:21:57 Essilor Luxottica Med-Tech 00:24:54 - AI tools in eyecare 00:32:53 Navigating power dynamics 00:35:25 Change management 00:37:33 The chess match of corporate strategy 00:39:49 Creating authenticity 00:45:09 Managing priorities 00:49:21 Empowering your teams 00:57:26 Use your suppliers 01:00:44 Balancing profit and social impact 01:02:02 Offering myopia management solutions 01:04:29 Independence versus partnering with a large organization 01:10:03 Habits for continuous improvement Mentioned in this episode: Stellist lenses by EssilorLuxotticaThe Obstacle is the Way – Book by Ryan HolidayBuy Back Your Time – Book by Dan Martell Subscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠⁠⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠⁠⁠⁠⁠. Thank You to our Sponsor(s) ⁠⁠⁠⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠⁠⁠⁠ Enjoy the show? Please Follow, Like and Subscribe.

    1h 16m

  5. JUN 3

    Episode 18: Dr. Jill Saxon – Permission to Speak: Lessons from a Navy Optometrist

    Dr. Jill Saxon has never backed down from a challenge. Stepping out as a lieutenant in the U.S. Navy straight out of school laid the foundation for how she leads today. She learned to lead with courage in the face of uncertainty, to listen differently to patients in a deeper way, and to lean on the strength of her team. She now brings those lessons to her role as executive director of professional strategy at Bausch & Lomb. Dr. Saxon shares the pivotal experiences that have shaped her, including an unforgettable moment in the military that redefined her understanding of patient care. She also reflects on her transition from clinical practice to industry, the importance of saying yes before you feel ready, and why discomfort is often the greatest teacher for leaders and their teams. Show Notes [00:01:45] Working with the New Jersey Devils [00:06:57] Kyle Coon [00:08:50] Inspiring patients [00:09:58] Challenge coin [00:14:50] Early experiences pushing the limits [00:16:50] Introduction to the military [00:19:30] Gaining confidence in the military [00:21:49] Turning fear into growth opportunities [00:24:09] Saying yes and empowering your team [00:27:07] Navigating hesitation [00:29:23] Lessons and powerful moment from the navy [00:35:42] Listening differently to patients [00:38:00] Reliving experiences [00:41:13] Better 1 or Better 2 [00:45:23] Transitioning to industry [00:49:00] Culture of support [00:50:30] Investing time in the future and present [00:53:13] Mentorship advice [00:59:47] Comfortable with uncomfortable [01:03:35] Family inspiration [01:05:23] Embracing imbalance [01:08:41] Exciting future for optometry Subscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠⁠⁠⁠. Thank You to our Sponsor(s) ⁠⁠⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠⁠⁠ Enjoy the show? Please Follow, Like and Subscribe.

    1h 15m

  6. APR 22

    Episode 17: Joyce VanRooyen – Frames, Feedback, and Fluevogs: How to Train with Purpose and Lead with Style

    Join optical training expert Joyce VanRooyen as she shares practical wisdom from her 35-year career in the industry. Discover how to transform frame selection into an unforgettable patient experience, implement training that actually works, and keep patients loyal to your practice. Joyce also gives her hot take on why we should drop the term “staff” and the key to competing with corporate chains (hint: it’s not pricing)! [00:02:25] Introduction to the optical world [00:06:38] Choosing frames [00:17:49] Teaching and different learning styles [00:20:39] Training new employees [00:24:18] Leverage new hire perspective [00:26:10] Online versus in-person training [00:31:53] Investing in your team [00:34:27] AI and human connection  [00:39:16] Hot Takes, learning starts from the top [00:43:34] Addressing skepticism in long-standing practices [00:45:44] Competing with corporate chains [00:49:20] Sales lessons from Fluevog [00:53:11] Team, not staff [00:56:08] Worst eye gallery experience [00:57:26] Frame fashion and tinted lenses [01:00:24] How to give feedback [01:02:50] Be boldSubscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠⁠⁠. Thank You to our Sponsor(s) ⁠⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠⁠ Enjoy the show? Please Follow, Like and Subscribe.

    1h 7m

  7. MAR 18

    Episode 16: Dr. Ritesh Patel – From the NFL to Boutique Optometry: The Magic of Opportunity & Creating Unforgettable Patient Moments

    Dr. Trevor Miranda sits down with Dr. Ritesh Patel, voted one of Toronto’s top optometrists, to explore what it takes to build a modern, patient-first optometry practice. From an unexpected opportunity with the Cincinnati Bengals to being the first to pioneer LipiFlow in North America, Dr. Patel’s career has been marked by seizing the right moments, staying on top of the latest technology, and thinking outside the box to design memorable patient experiences. Dr. Patel also makes the case for progress over perfection, the need for optometrists to be the go-to experts for their patients, adding a coffee station to your clinic, and mentoring the next generation of ODs. All this and more in the latest episode! Timestamps:   [00:05:26] Working with the Cincinnati Bengals NFL Team [00:09:18] Chad “Ochocinco” Johnson [00:13:19] Training your vision as an athlete [00:15:44] Coming back to Toronto [00:16:58 ]Childhood dream of being an optometrist [00:20:22] Interest in vintage cameras [00:23:58] Entrepreneurship in college and starting a clinic [00:27:34] Choosing the clinic location [00:29:57] Progress not perfection [00:31:00] Presenting your authentic self [00:33:08] Advice to young ODs about learning from mistakes [00:34:29] New technology in optometry [00:36:40] LipiFlow and Working with Dr. Donald Korb [00:40:14] Hospitality and memorable patient experiences [00:45:46] Low-cost tips to improve the patient experience [00:47:58] Incorporating AI in business [00:52:46] Advances in macular degeneration treatment [00:58:01] UV light [01:00:20] Incremental improvement [01:03:00] Continuing education opportunities [01:04:02] Better 1 or Better 2 [01:10:13] Jim Shields and creating memories with your family [01:13:18] How to “die with zero” [01:17:39] Mentoring younger ODs Mentioned in this episode: Dr. Donald Korb – Pioneer in clinical optometry research in ocular surface disease and contact lenses MacuMira - Treatment for macular degeneration  Arunalight – Red light therapy “Untangled” – Book by Lisa Damour on parenting teenage daughters The Algebra of Wealth – Podcast with Scott Galloway ”The Family Boardroom” – Book by Jim Sheils on creating lasting connection with your children “Die with Zero” – Book by Bill Perkins on maximizing net fulfillment over net worth Subscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠⁠. Thank You to our Sponsor(s) ⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠ Enjoy the show? Please Follow, Like and Subscribe.

    1h 21m

  8. FEB 18

    Episode 15: Dr. Terence Miranda – The Sound Partnership Between Optometry & Audiology

    What if the biggest opportunity for your optometry practice isn’t just in what your patients see—but in what they hear? In this episode, Dr. Trevor Miranda sits down with his brother, Dr. Terence Miranda, to explore the synergies between optometry and audiology. They dive into why integrating hearing care into your clinic is a game-changer, how to make it work financially, and the surprising ways vision and hearing impact each other. Timestamps: [00:01:55] Terence’s path to audiology [00:09:50] Gold medal story [00:12:24] Integrating audiology into optometry clinics [00:14:51] Connection between hearing and vision loss [00:21:22] Treating optometry patients with hearing loss [00:23:10] Advantage of including audiology services [00:25:50] Shift to private health care [00:29:22] Revenue sharing and embedding audiology clinics [00:33:30] Guiding patients toward better hearing care [00:35:26] Nuance Audio glasses and new technology [00:41:54] Building trusting patient relationships [00:48:25] Stigma around hearing aids [00:50:29] Mistaken identity [00:55:01] Better One or Better Two (Trevor or Terence) [1:00:52] Purchasing philosophies and premium solutions [1:08:02] Balancing new technology and patient flow [1:11:40] Terence’s advice for long-term success   Mentioned in this episode: EssilorLuxottica Nuance Hearing Glasses Neurolens Subscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠. Enjoy the show? Please Follow, Like and Subscribe.

    1h 15m
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About

Discover the frameworks and strategies that propel independent optometry trailblazers to the top. From daily routines that optimize productivity to time management hacks, we leave no stone unturned to distill the essence of their success. Step behind the scenes and gain exclusive insights into the tools they utilize to enhance patient care, revolutionize their practices, and shape the future of optometry. Whether you're an aspiring optometrist, a seasoned practitioner, or simply fascinated by the world of eye care, this podcast is your guide to unleash the keys to success.

Information

  • Creator
    Optometry Unleashed
  • Years Active
    2023 - 2025
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Optometry Unleashed
  • Show Website
    Optometry Unleashed