Podcast Insider

Mike Dell, MacKenzie Bennett, Dave Clements

5.0 (1)
TECHNOLOGY
UPDATED BIWEEKLY

Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

1D AGO

Monetization Myths: What Actually Works for Independent Podcasters

Your podcast doesn’t need to be massive to make money — but it does need a strategy. Monetization isn’t one-size-fits-all, and most independent podcasters are building income in smarter, more diversified ways than people realize. Podcast Monetization Myths 1. Myth: You Need Huge Downloads to Make Money A common misconception is that monetization only starts when you hit tens of thousands of downloads per episode. In reality, smaller, niche podcasts often monetize more effectively because they serve a highly specific audience. Advertisers, sponsors, and even your own products perform better when your listeners are clearly defined and highly engaged. A focused audience of 500 loyal listeners can be more valuable than 5,000 passive ones. What actually works: Niche positioning Audience trust Clear listener intent 2. Myth: Sponsorships Are the Only Way to Monetize When most people think “podcast monetization,” they think ads. But independent podcasters are generating revenue through multiple streams: Listener support (memberships, donations, premium content) Affiliate marketing Selling their own services (coaching, consulting, speaking) Courses or digital products Events and community access For many shows, sponsorships are just one piece of the puzzle — not the foundation. What actually works: Diversifying income instead of relying on a single source. 3. Myth: Monetization Should Happen Immediately There’s pressure to “make money fast,” especially for new podcasters. But monetization works best when it’s built on trust. If your audience doesn’t yet understand who you are and why you matter, revenue efforts will feel forced. The most sustainable monetization happens after: Consistent publishing Clear messaging Audience feedback and engagement What actually works: Building value first. Monetizing second. 4. Myth: More Ads = More Revenue Overloading episodes with ads can damage listener trust — especially for independent creators. Listeners stick around because they trust you. If monetization disrupts the listening experience, it can hurt long-term growth. What actually works: Relevant sponsorships Honest endorsements Clear alignment with your audience Quality beats quantity. 5. The Real Monetization Formula for Independent Podcasters Successful independent podcasters usually follow this pattern: Define a clear audience Build consistent, valuable content Identify what that audience already spends money on Align monetization with that need Monetization works best when it feels like a natural extension of your show — not an interruption. Your podcast isn’t just content. It’s a relationship. And relationships are what create revenue opportunities. 🧠 Bottom line: Monetization isn’t about chasing trends or copying big shows. It’s about understanding your audience, building trust, and choosing revenue streams that fit your strengths. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

27 min
FEB 10

Branding Your Podcast: Standing Out With Purpose and Personality

Branding Your Podcast Your podcast brand is the story you’re telling before a listener ever hears your voice. It’s built through your artwork, your title, your description, and the tone you use everywhere your show shows up. Today, Blubrry discusses how, when and why you should change up your podcast branding. Today's Hosts: MacKenzie Bennett and Aaron Hope 1. Branding Is More Than Just Artwork Your cover art is important — but it’s only one piece of the puzzle. Your show name, episode titles, descriptions, and even how you introduce yourself all contribute to your overall brand. When those elements work together, your podcast feels intentional and trustworthy. 2. Consistency Builds Recognition Strong brands feel familiar. Using consistent colors, fonts, language, and tone helps listeners recognize your show instantly — whether they see it in a podcast app, on social media, or on your website. Consistency isn’t about being boring; it’s about being memorable. 3. Your Podcast Should Have a Personality Every podcast has a personality — even if it’s accidental. The key is making sure that personality matches your content and your audience. Is your show conversational or polished? Playful or serious? Educational or storytelling-driven? Your branding should set the right expectations from the start. 4. Standing Out Doesn’t Mean Following Trends Trends come and go, but clarity lasts. You don’t need flashy design or gimmicks to stand out. The most effective podcast brands clearly communicate who the show is for, what it’s about, and why someone should care — at a glance. 5. When to Refresh Your Podcast Brand If your show has evolved, your branding should evolve too. A refresh might make sense if your audience has changed, your topic has narrowed or expanded, or your current artwork no longer reflects the quality of your content. 🧠 Bottom line: Podcast branding isn’t about perfection — it’s about alignment. When your visuals, messaging, and tone all point in the same direction, it becomes easier for the right listeners to find you, trust you, and stick around. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

19 min
FEB 2

Podcast SEO in 2026: How Listeners Find Your Show

🔍 Podcast SEO in 2026: How Listeners Find Your Show Podcast SEO still matters in 2026, but it’s no longer about gaming algorithms. It’s about clarity, structure, and helping the right listeners find your content across search engines and podcast platforms like Apple Podcasts and Spotify. In this episode of Podcast Insider, we break down what actually moves the needle when it comes to podcast discoverability. 🎧 Podcast SEO Basics (Quick Version) Podcast SEO works because platforms rely on written context, not audio alone. That means: Clear show and episode titles Descriptive show notes Clean, accurate RSS feeds Transcripts when possible Each episode should stand on its own as searchable content. 🧠 Keywords, Titles & Show Notes Focus on real listener questions and topics Use natural language, not keyword stuffing Front-load clarity in episode titles Use the first lines of show notes to explain the episode clearly Break descriptions into short sections or bullets 📝 Transcripts & Your Website Transcripts improve accessibility and search visibility A dedicated podcast page gives you full SEO control Fast load times, mobile-friendly design, and embedded players all help 📡 Platforms, Reviews & Promotion Keep your RSS feed clean and up to date Choose accurate categories Encourage ratings, reviews, and shares Repurpose episodes across blogs, email, and social media 📊 Keep Improving Track downloads and listener behavior Review which episodes get discovered most Refresh older titles and descriptions when needed Podcast SEO is ongoing—but small improvements add up. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

19 min
JAN 26

Making the Most of Your Podcast Back Catalog

Give Your Podcast Catalog New Life Your podcast back catalog is one of the most powerful tools you already have — even if you don’t always think about it that way. Those older episodes aren’t outdated. New listeners are finding your show every day, and for them, everything in your archive is brand new. Today's Hosts: MacKenzie Bennett and Mike Dell In this episode of Podcast Insider, we share practical ways podcasters can reuse, promote, and even monetize their existing episodes to grow their audience without burning out on constant new content creation. Why Your Podcast Back Catalog Matters Once an episode is published, it doesn’t stop being useful. Evergreen topics, interviews, and educational episodes can continue attracting listeners months or even years later. Your back catalog is more than an archive — it’s a searchable library of content that can: Bring in new listeners through SEO and podcast app discovery Keep listeners engaged longer by encouraging binge-listening Highlight your expertise and authority in your niche If your show covers timeless topics instead of breaking news, your older episodes may still be just as valuable today. How to Bring Old Podcast Episodes Back Into the Spotlight You don’t always need to create brand-new episodes to grow your show. Instead, try: Resharing older episodes when they become relevant again Updating show notes with fresh keywords, links, and summaries for better SEO Mentioning past episodes in new episodes (“If you liked this topic, check out episode…”) Creating playlists or collections of your best or most important episodes for new listeners These small steps help listeners discover more of your content and stay subscribed longer. Refresh, Revisit, or Rerun — The Right Way Mike shares important technical tips for rerunning episodes: Always resave or rename audio files before reposting Add a short new intro explaining why the episode is being shared again Retitle reruns clearly so podcast apps accept them properly Instead of replaying an episode exactly as-is, consider recording a short update or revisiting the topic with new insights. Monetizing Your Podcast Back Catalog Your archive can also become a source of revenue. In this episode, MacKenzie and Mike discuss ideas like: Turning transcripts into a book or digital guide Creating a premium feed with older episodes behind a paywall Promoting older episodes that already include ads or sponsorships None of these are instant success strategies — but over time, they can reduce burnout, increase lifetime listener value, and create steady long-term growth. Use Your Data to Guide Future Episodes Pay attention to which older episodes continue getting downloads. Those topics often reveal: What your audience cares about most Which formats work best Where future content opportunities exist Your back catalog can become one of your best planning tools. 🧠 Bottom Line Your back catalog isn’t old content — it’s an ongoing opportunity. With a little intention, your existing episodes can: Save you time Grow your audience Increase listener engagement Support monetization Help new listeners fall in love with your show faster If there’s an episode you’re especially proud of, give it another moment in the spotlight. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

12 min
JAN 20

Podfest 2026 Blubrry Recap

🎙️ Podfest 2026 Recap: Creators, Community & What’s Next In this special episode of Podcast Insider, Mike Dell, Dave Clements, and MacKenzie Bennett are joined by Cyndee Harrison and Rachael Amato from Synaptic to recap Podfest 2026 — and the conversations that stood out most. From a packed booth and plenty of “pre-podcasters” (people planning their very first show) to meaningful reconnects with longtime customers, the team shares why Podfest continues to be one of the most creator-focused events of the year. What We're Hearing From Creators AI has shifted from fear to usefulness: More creators are asking how AI can help with planning, editing, and promotion — without losing the human connection that makes podcasts work. Video podcasting is here (and the debate is tired): Whether creators are video-first or audio-first, the goal is the same: reach people where they listen/watch. Blubrry’s focused on supporting both. Monetization is bigger than sponsors: More sessions and conversations centered on using a podcast to support a business funnel — like books, coaching, courses, and community building. Podcast-to-book momentum is growing: The team noticed more creators turning transcripts and story-based content into tangible, published books. Honoring Todd Cochrane & Podcasting’s Legacy Blubrry was proud to sponsor the Podcast Hall of Fame ceremony, which included a meaningful moment honoring our late CEO, Todd Cochrane. The team reflects on the respect Podfest showed for podcasting pioneers — and why building the future still means honoring the legacy. 🔗 Links & Resources Vid2Pod Podcast Hall of Fame ceremony video: watch here For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)
JAN 12

Planning a Year of Podcast Growth

Podcast growth may remind you of a big scary thing staring at you from the corner of your bedroom, but it really doesn’t have to be. You can plan a year of growth easily and that will help you move from constantly reacting to intentionally building momentum. When you zoom out and look at the bigger picture, it becomes easier to focus your time and energy on what actually matters. If you want your podcast to grow in a sustainable way, planning ahead is key. Today's Hosts: Dave Clements and MacKenzie Bennett Planning a Year of Podcast Growth Define What “Growth” Means for Your Podcast One of the biggest mistakes podcasters make is assuming growth only means more downloads. Growth can mean: Publishing consistently without missing episodes Improving content quality or production Building a more engaged audience Preparing for monetization or sponsorships Creating a workflow that feels sustainable Not every podcast has the same goals — and that’s okay. Defining what success looks like for your show gives your growth plan direction instead of guesswork. Break the Year Into Manageable Phases Planning an entire year at once can feel overwhelming, which is why breaking it into smaller chunks works so well. Thinking in quarters allows you to focus without pressure: Some seasons may be about refining your foundation Others may focus on content consistency or visibility Later phases might center on monetization or optimization This approach gives you flexibility while still keeping your podcast moving forward. Plan Content With Purpose You don’t need every episode mapped out months in advance — but having a content plan helps maintain consistency. A simple approach includes: Identifying a few core themes or topics Balancing evergreen content with timely episodes Leaving room for creativity and current events When your content supports your long-term goals, growth feels more natural and less forced. Focus on a Few Growth Strategies Trying to grow everywhere at once is a fast path to burnout. Instead, choose one or two growth strategies that fit your goals, time, and energy. Common growth strategies include: Guest appearances SEO and show notes Email lists or newsletters Social or video clips Community building Consistency with a few focused efforts will always outperform scattered attempts to do everything. Measure Progress Without Obsessing Tracking progress is important — but it shouldn’t be stressful. Looking at trends over time instead of individual episode performance gives you a clearer picture of what’s working. Regular check-ins help you adjust your plan and stay motivated without feeling discouraged. 🧠 Bottom Line: Planning a year of podcast growth isn’t about chasing trends or instant results. It’s about building habits, systems, and content that support your goals over time. With a clear plan, growth feels less overwhelming and a lot more achievable. Sustainable progress comes from intention, consistency, and choosing strategies that work for you. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

18 min
JAN 5

Why IAB-Certified Stats Matter and How Blubrry Makes It Easy

📊 Why IAB-Certified Stats Matter — and How Blubrry Makes It Easy Today's Hosts: Mike Dell and Dave Clements When it comes to podcast monetization, your download numbers aren’t just bragging rights—they’re how you prove your value to advertisers, networks, and sponsors. But here's the thing: not all stats are created equal. To be taken seriously, you need IAB-certified podcast statistics—and here’s why they matter, especially if you’re trying to grow or monetize your show. 1. They’re the Industry Standard for a Reason The Interactive Advertising Bureau (IAB) created strict, transparent guidelines for how podcast downloads should be measured. With IAB-certified stats, you get: A clear picture of real, human listeners Numbers filtered for bots, auto-refreshes, and duplicate requests Confidence that your data will stand up under scrutiny This is the standard advertisers, agencies, and platforms trust and expect when deciding whether to spend money with your podcast. 2. Blubrry Helped Set the Standard Blubrry has been tracking podcast statistics since 2005—we’ve been doing this longer than almost anyone in the space. And we weren’t just early—we were foundational. We played a major role in helping create the IAB guidelines that podcasters and platforms use today. Our system undergoes regular third-party audits to maintain IAB Tech Lab certification. So when you use Blubrry stats, you’re not just using certified tools—you’re using tools built by a company that helped define what certification looks like. 3. IAB-Certified Data Helps You Monetize If you want to work with sponsors, join a network, or use programmatic ad platforms like SoundStack, your podcast needs data they can trust. IAB-certified stats help you: Prove your true audience size Qualify for ad networks and monetization tools Build sponsor relationships with credible, standardized numbers This data is essential when you're pitching your show or negotiating CPM rates. Without certified stats, you're at a disadvantage from the start. 4. Blubrry Offers Stats for Everyone You don’t have to break the bank to get professional-grade analytics: Free Basic Stats are available to any podcaster—Blubrry host or not Standard Stats are available for just $5/month and offer deeper insights Every Blubrry hosting plan includes IAB-certified stats at no additional cost Whether you’re just getting started or ready to grow your revenue, Blubrry gives you access to the tools you need to move forward with confidence. 🧠 Bottom Line: If you're serious about podcasting—especially monetizing—you need stats that advertisers and networks will trust. IAB certification isn't just a checkbox—it's the difference between a maybe and a yes when it comes to sponsorship. With Blubrry, you’re backed by nearly two decades of expertise, a platform that helped shape the standards, and tools built to support you at any stage of your podcasting journey. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

21 min
2025-12-29

Recap: 2025 Podcasting in the News

What’s Happening in Podcasting: 2025 Highlights • The Growing Market & Shifts in Listener Behavior Podcast audience numbers continue climbing: in 2025, over 584 million people listened to podcasts globally, and consumption habits are shifting. Riverside At the same time, more creators are embracing video podcasts — blending traditional audio with video content, to meet changing listener expectations and platform algorithms. EMARKETER+1 The industry forecast remains strong: some estimates project the North American podcast market will expand significantly over the next decade. Yahoo Finance+1 • Business & Monetization Trends As competition grows, creators and podcast networks are exploring different monetization strategies — from subscriptions and listener support, to sponsorships and multi-format distribution. TechWyse Internet Marketing+1 But 2025 hasn’t been smooth for everyone: Wondery — once among the leading podcast studios — underwent major restructuring, with layoffs and integration into broader corporate content teams. The Verge • Recognition & Cultural Shifts for Podcasts For the first time ever, Golden Globe Awards introduced a “Best Podcast” category, acknowledging podcasts’ growing influence and mainstream cultural relevance. EW.com+1 The move signals a broader shift: podcasts are no longer a fringe medium, but a respected form of entertainment and storytelling on par with film and TV. • Platform Moves & Discovery Changes Spotify introduced new podcast-discovery features this year to boost podcasts’ visibility — a sign of how platforms continue to fight for listener attention. TechCrunch Meanwhile, Apple Podcasts dropped its 2025 “Top Charts” and “Top New Shows” lists — giving creators and listeners a fresh look at what’s trending globally and locally. Apple+1 🎯 What This Means for Independent Creators Visibility matters even more. With major platforms pushing discovery tools and new formats, it’s more important than ever to optimize for search, video distribution, and discoverability. Flexibility is key. As more listeners embrace video or multi-format podcasts, creators who adapt — for example, offering both audio and video versions — may gain a competitive advantage, but that isn’t guaranteed; audio is still special and leading. Diversified monetization can increase resilience. Audiences are expanding, but ad markets and studio budgets are shifting. Relying solely on traditional ad revenue is riskier than ever. Quality and consistency still win. Even with all the noise, creators who deliver regular, high-value content — whether audio, video, or both — remain relevant. Recognition for long-form storytellers and niche creators is growing. With podcasts entering award shows and mainstream entertainment conversations, creators have new opportunities to be discovered and validated beyond listener counts. Our favorite shows of 2025: Mike Midlife Pilot Experience Dave Worlds Beyond Number MacKenzie Song Exploder The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call for a tech checkup with Mike. mike@blubrry.com

36 min

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Some Of The Smartest Minds In Podcasting!

2021-01-26

JeremyEnns

Todd and the team at blubrry were some of the first experts I was exposed to when I first got started in the wold of podcasting and this show has continued to be a source of inspiration and motivation years later. Todd, Mike and MacKenzie really do have the insider scoop on all things podcasting and if you're a podcaster looking to improve and grow your show, do yourself a favour and check this show out!