A #realtalk conversation about all things business, marketing, social media and the entrepreneur life.
EPS 140 Misconceptions about influencer marketing (Guest: Tara Salloum)
#140 Tara Salloum is the founder and creative lead at Counter Culture. In this episode, Tara shares her journey through digital marketing and agencies before deciding to launch her own business, Counter Culture. She talks about the biggest mistakes brands are making when it comes to influencer marketing, misconceptions about ROI and how the industry has changed over the last few years. Tara gives advice for content creators who are looking to grow their influence and how to stay inspired.
EPS 139 Becoming a successful country artist in a male-dominated industry (Guest: Jess Moskaluke)
#139 Jess Moskaluke is a Canadian country singer and songwriter. In this episode, Jess shares the journey of her country music career, why it's important to take a step back and reflect on how far you've come and how imposter syndrome exists in all industries. She talks about what it's like to be a woman in the music industry and how we can help change the male-dominated genre. We talk about the pandemic, how she had to pivot and why she launched her business, Hand Picked by Jess.
EPS 138 Your Content Strategy for Q4 and 2022 (Solo Episode)
We are back for season 2 of Poolside Podcast! Thanks to everyone who has listened and has stuck with me through this journey.
On this episode, we're talking all things content and what you should be thinking about as we move into Q4 and 2022. Utilize technology to make your content creation and distribution more efficient, optimize your content with keywords, use data to determine what content will resonate with your audience and why creating valuable content is key to success.
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EPS 137 Solo Episode: My entrepreneurial journey and how I got to where I am today
#137 This is a solo episode with your host Rachel Antony. I talk about my entrepreneurial journey - what I took in school, the jobs that I had, how I ended up starting my own business and what I learned along the way.
EPS 136 Understanding your audience's triggers through research (Guest: Marc Binkley)
#136 Marc Binkley is the Vice President Digital & Marketing Strategy at Anstice, a Canadian-based communications firm that uses human science to solve business problems and create meaningful tools for change. This conversation was originally an Instagram Live which is why the conversation sounds a little choppy and we are reading questions from the audience.
Marc talks about why pivoting quickly is a defining factor for businesses in determining their success throughout the pandemic and as well continuing to move through it. It’s important to understand your consumers, how they’re interacting and how they’re engaging with your brand.
We talk about emerging trends including long form content including blogs, podcasts, longer video, etc. Marc shares his opinion on budget mix. As we evolve our marketing strategies and look out to the rest of 2021, how should a brand be dividing their budget? Marc recommends looking at your goals quarterly or yearly and work backwards with the budget you’re working with. When deciding what the right media mix is for your business.
EPS 135 Finding your confidence by redefining your mindset & personal style (Guest: Sunjeev Prasad)
#135 Sunjeev Prasad is the founder of Steet Gentlemen. He helps ambitious men feel more confident by improving their mindset & style. In this episode, he shares his journey to helping men find the confidence they are missing in their life by not only helping them redesign their wardrobe but redesign their mindset around who they are as a person. We talk about how impactful you're exterior look can be on how you present yourself to the world, how quarantine has helped people understand the value of appearance + confidence and Sunjeev's advice for improving your confidence right now.
Love this podcast
Rachel is a social media and podcast pro. Great questions, natural flow, and awesome guests. I’m not involved in the social media business world but I love to listen because she has so much knowledge.
So great for learning more about local Calgary business owners. Lots of inspiration and learnings. Rachel’s a great host and how does she find all these amazing guests??? Keep them coming! I’m addicted.
So happy I found this podcast, it is so relatable and the host really gives you tangible advice you can implement in you daily life. Her guests also have been amazing! So nice about her focus on local business owners you can relate to.