93 episodes

The hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.

Product Startup Kevin Mako of Mako Design + Invent

    • Business
    • 5.0 • 12 Ratings

The hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.

    093: Selling Products Direct to End-Customer Online

    093: Selling Products Direct to End-Customer Online

    Toccara Karizma is the Founder and President of Karizma Marketing which is Hawaii’s leading digital marketing agency. She has spent 14 years in the industry, building many 7 to 9 figure product brands through online marketing and sales. Today Toccara is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use the internet to sell directly to end-customers. She talks about how an inventor can broadcast your messaging to the world, the types of purchase audiences, how to research other brands around your product, and using video and influencers to increase your invention sales.
    Today you will hear us talk about:

    Never has it been easier to grow a brand online.

    Ecommerce skyrocketed over COVID

    Paid ads vs organic.

    Sales psychology

    The Cow method. Customer’s own words.

    Research other brands and what they are doing, then use the reviews on those to start using the keywords both positive and negative.

    Using micro-influencers to sell

    Using video to sell

    4 types of audiences for selling products direct to end-buyers

    Facebook ad library, and getting access to it.


    EPISODE LINKS
    Toccara Karizma / Karizma Marketing Links:


    Website: https://karizmamarketing.com/



    LinkedIn: https://www.linkedin.com/in/toccarakarizma/



    The Product Startup Podcast Links:


    Website: https://www.ProductStartup.com/



    Instagram: https://www.instagram.com/ProductStartup/



    LinkedIn: https://www.linkedin.com/company/ProductStartup/



    Facebook Page: https://www.facebook.com/ProductStartup/



    Facebook Group: https://www.facebook.com/groups/ProductStartup/



    Pinterest: https://www.pinterest.com/ProductStartup/



    Twitter: https://twitter.com/ProductStartup



    YouTube: https://www.youtube.com/MakoInvent



    Mako Design Links:


    Website: https://www.makodesign.com/



    YouTube: https://www.youtube.com/MakoInvent



    Instagram: https://www.instagram.com/MakoInvent/



    LinkedIn: https://www.linkedin.com/company/MakoDesign/



    Facebook: https://www.facebook.com/MakoInvent/



    Pinterest: https://www.pinterest.com/MakoInvent/



    Twitter: https://twitter.com/MakoInvent/



    Kevin Mako Links:


    Instagram: https://www.instagram.com/Entrepreneurs/



    LinkedIn: https://www.linkedin.com/in/KevMako/



    Quora: https://www.quora.com/profile/Kevin-Mako



    Facebook: https://www.facebook.com/KevMakoPage/



    Twitter: https://twitter.com/KevMako/



    About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

    • 30 min
    092: Making a Product Video for Your Invention

    092: Making a Product Video for Your Invention

    Taylor Ryan is the founder of Klint Marketing, a mid-size marketing company that has worked with many consumer product companies. He is a six-time startup founder himself as well. Today Taylor is going to share some valuable knowledge on how inventors, startups, and small manufacturers should use video to showcase their hardware invention, and some best practices when creating your first product showcase video.

    Today you will hear us talk about:

    What, why, and how for an invention explainer video.

    The importance of a physical consumer product video.

    Highlighting the founder, team, story, etc.

    The first few seconds of your product video.

    The value of using an invention video for getting to market.


    EPISODE LINKS
    Taylor Ryan / Klint Marketing Links:


    Website: https://klintmarketing.com/



    Website: https://growthsecrets.org/



    LinkedIn: https://www.linkedin.com/in/taylorryan/



    The Product Startup Podcast Links:


    Website: https://www.ProductStartup.com/



    Instagram: https://www.instagram.com/ProductStartup/



    LinkedIn: https://www.linkedin.com/company/ProductStartup/



    Facebook Page: https://www.facebook.com/ProductStartup/



    Facebook Group: https://www.facebook.com/groups/ProductStartup/



    Pinterest: https://www.pinterest.com/ProductStartup/



    Twitter: https://twitter.com/ProductStartup



    YouTube: https://www.youtube.com/MakoInvent



    Mako Design Links:


    Website: https://www.makodesign.com/



    YouTube: https://www.youtube.com/MakoInvent



    Instagram: https://www.instagram.com/MakoInvent/



    LinkedIn: https://www.linkedin.com/company/MakoDesign/



    Facebook: https://www.facebook.com/MakoInvent/



    Pinterest: https://www.pinterest.com/MakoInvent/



    Twitter: https://twitter.com/MakoInvent/



    Kevin Mako Links:


    Instagram: https://www.instagram.com/Entrepreneurs/



    LinkedIn: https://www.linkedin.com/in/KevMako/



    Quora: https://www.quora.com/profile/Kevin-Mako



    Facebook: https://www.facebook.com/KevMakoPage/



    Twitter: https://twitter.com/KevMako/



    About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

    • 29 min
    091: Market Testing Prior to a Crowdfunding Launch

    091: Market Testing Prior to a Crowdfunding Launch

    Will Ford is the Co-Founder of LaunchBoom, the world’s largest crowdfunding agency. He also has built multiple successful companies prior to LaunchBoom. Today, Will is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use smart testing before launching their product on Kickstarter or Indiegogo, and how to use that testing for both marketing feedback and product development feedback. He will also talk about the upcoming Crowdfunded Summit, a completely free online crowdfunding conference with over 20,000 attendees, a conference which I will also be speaking at on Oct. 5.
    Today you will hear us talk about:

    Mitigating your crowdfunding risk by focusing on pre-launch testing

    Using feedback from testing to make your product launch optimized

    Using feedback from testing to improve your product prior to launch

    The Free Crowdfunding Summit coming up Oct. 5, 2021


    EPISODE LINKS
    Will Ford / LaunchBoom Links:


    Crowdfunded Summit: https://crowdfundedsummit.com/



    Website: https://www.launchboom.com/



    LinkedIn: https://www.linkedin.com/in/will-ford-6b48a94/



    Instagram: https://www.instagram.com/launchboom/



    The Product Startup Podcast Links:


    Website: https://www.ProductStartup.com/



    Instagram: https://www.instagram.com/ProductStartup/



    LinkedIn: https://www.linkedin.com/company/ProductStartup/



    Facebook Page: https://www.facebook.com/ProductStartup/



    Facebook Group: https://www.facebook.com/groups/ProductStartup/



    Pinterest: https://www.pinterest.com/ProductStartup/



    Twitter: https://twitter.com/ProductStartup



    YouTube: https://www.youtube.com/MakoInvent



    Mako Design Links:


    Website: https://www.makodesign.com/



    YouTube: https://www.youtube.com/MakoInvent



    Instagram: https://www.instagram.com/MakoInvent/



    LinkedIn: https://www.linkedin.com/company/MakoDesign/



    Facebook: https://www.facebook.com/MakoInvent/



    Pinterest: https://www.pinterest.com/MakoInvent/



    Twitter: https://twitter.com/MakoInvent/



    Kevin Mako Links:


    Instagram: https://www.instagram.com/Entrepreneurs/



    LinkedIn: https://www.linkedin.com/in/KevMako/



    Quora: https://www.quora.com/profile/Kevin-Mako



    Facebook: https://www.facebook.com/KevMakoPage/



    Twitter: https://twitter.com/KevMako/



    About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

    • 37 min
    090: Disrupting Industries with AR/VR Technology

    090: Disrupting Industries with AR/VR Technology

    Luke Levene got into augmented reality and virtual reality back in 2014. He was an early adopter to build both hardware and software to disrupt the real estate industry. Today, he is the Vice President at XR Applied Technologies, a leader in VR and AR integration. Today Luke is going to share some valuable knowledge on how inventors, startups, and small manufacturers can think about integrating AR and VR, and how they can educate and sell new technologies in emerging markets. Many of these lessons are relevant for any type of product that is new or disrupting an industry, as most hardware inventions aspire to do.
    Today you will hear us talk about:

    Using virtual reality and augmented reality in consumer product development for invention ideas.

    VR/AR improves collaboration, experimentation, and imagination

    How to sell disruptive technologies and inventions in established old industries like Luke did with early VR/AR technology.


    EPISODE LINKS
    Luke Levene / XR Applied Technologies Links:


    LinkedIn: https://www.linkedin.com/in/luke-w-levene/



    Website: https://xrapplied.com/



    The Product Startup Podcast Links:


    Website: https://www.ProductStartup.com/



    Instagram: https://www.instagram.com/ProductStartup/



    LinkedIn: https://www.linkedin.com/company/ProductStartup/



    Facebook Page: https://www.facebook.com/ProductStartup/



    Facebook Group: https://www.facebook.com/groups/ProductStartup/



    Pinterest: https://www.pinterest.com/ProductStartup/



    Twitter: https://twitter.com/ProductStartup



    YouTube: https://www.youtube.com/MakoInvent



    Mako Design Links:


    Website: https://www.makodesign.com/



    YouTube: https://www.youtube.com/MakoInvent



    Instagram: https://www.instagram.com/MakoInvent/



    LinkedIn: https://www.linkedin.com/company/MakoDesign/



    Facebook: https://www.facebook.com/MakoInvent/



    Pinterest: https://www.pinterest.com/MakoInvent/



    Twitter: https://twitter.com/MakoInvent/



    Kevin Mako Links:


    Instagram: https://www.instagram.com/Entrepreneurs/



    LinkedIn: https://www.linkedin.com/in/KevMako/



    Quora: https://www.quora.com/profile/Kevin-Mako



    Facebook: https://www.facebook.com/KevMakoPage/



    Twitter: https://twitter.com/KevMako/



    About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

    • 25 min
    089: Selling Your Hardware Product Via Remote Meetings

    089: Selling Your Hardware Product Via Remote Meetings

    Joseph Fung is the Founder of Uvaro, one of the leading training platforms in the world on training how to be a great salesperson for your product.  He has spent 20 years as a leader in the field, selling everything from small ticket price items to multi-million dollar single transactions. Today Joseph is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use simple processes to ensure highly effective sales pitches, which applies not just to selling your product, but in pitching every part of your product business to all of your different stakeholders. He will then dive into best practices on hiring your first great salesperson to expand your sales capabilities.
    EPISODE LINKS
    Joseph Fung / Uvaro Links:


    Website: https://uvaro.com/



    LinkedIn: https://www.linkedin.com/in/josephfung/



    Instagram: https://www.instagram.com/josephfung/



    Twitter: https://twitter.com/josephfung



    The Product Startup Podcast Links:


    Website: https://www.ProductStartup.com/



    Instagram: https://www.instagram.com/ProductStartup/



    LinkedIn: https://www.linkedin.com/company/ProductStartup/



    Facebook Page: https://www.facebook.com/ProductStartup/



    Facebook Group: https://www.facebook.com/groups/ProductStartup/



    Pinterest: https://www.pinterest.com/ProductStartup/



    Twitter: https://twitter.com/ProductStartup



    YouTube: https://www.youtube.com/MakoInvent



    Mako Design Links:


    Website: https://www.makodesign.com/



    YouTube: https://www.youtube.com/MakoInvent



    Instagram: https://www.instagram.com/MakoInvent/



    LinkedIn: https://www.linkedin.com/company/MakoDesign/



    Facebook: https://www.facebook.com/MakoInvent/



    Pinterest: https://www.pinterest.com/MakoInvent/



    Twitter: https://twitter.com/MakoInvent/



    Kevin Mako Links:


    Instagram: https://www.instagram.com/Entrepreneurs/



    LinkedIn: https://www.linkedin.com/in/KevMako/



    Quora: https://www.quora.com/profile/Kevin-Mako



    Facebook: https://www.facebook.com/KevMakoPage/



    Twitter: https://twitter.com/KevMako/



    About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

    • 36 min
    088: The Importance of Sustainable Product Manufacturing

    088: The Importance of Sustainable Product Manufacturing

    Jacob Rothman is the CEO of Platform88, a manufacturer that helps startups with their first production runs in Asia.  Platform88 is a division of Jacob’s 8 manufacturing conglomerate called Velong Industries, which has 1,500 employees.  Today Jacob is going to share some valuable knowledge on how inventors, startups, and small manufacturers should factor in manufacturing and product sustainability, how to do sustainability well, and what types of sustainable options are out there for your physical product.

    Today you will hear us talk about:

    Built an 8 factory manufacturing conglomerate in China, now with 1,500 employees.

    Look at the world as a planet, not as individual countries.

    Big companies are being a part of this, not just for sales, but for improving the world.  Target, Metro in Germany, Walmart, Woolies.  Buyers at these places care, they are getting younger and more actively involved in sustainability, so are the end-buyers.

    Sustainable Materials: Algea/organic materials, ocean plastics, recycled stainless steel, recycled trash.

    Make the manufacturing environment sustainable (power, waste management, education).


    EPISODE LINKS
    Jacob Rothman / Platform88 Links:


    Website: https://platform88.com/



    Instagram: https://www.instagram.com/platform88_shanghai/



    Facebook: https://www.facebook.com/shanghaiplatform/



    The Product Startup Podcast Links:


    Website: https://www.ProductStartup.com/



    Instagram: https://www.instagram.com/ProductStartup/



    LinkedIn: https://www.linkedin.com/company/ProductStartup/



    Facebook Page: https://www.facebook.com/ProductStartup/



    Facebook Group: https://www.facebook.com/groups/ProductStartup/



    Pinterest: https://www.pinterest.com/ProductStartup/



    Twitter: https://twitter.com/ProductStartup



    YouTube: https://www.youtube.com/MakoInvent



    Mako Design Links:


    Website: https://www.makodesign.com/



    YouTube: https://www.youtube.com/MakoInvent



    Instagram: https://www.instagram.com/MakoInvent/



    LinkedIn: https://www.linkedin.com/company/MakoDesign/



    Facebook: https://www.facebook.com/MakoInvent/



    Pinterest: https://www.pinterest.com/MakoInvent/



    Twitter: https://twitter.com/MakoInvent/



    Kevin Mako Links:


    Instagram: https://www.instagram.com/Entrepreneurs/



    LinkedIn: https://www.linkedin.com/in/KevMako/



    Quora: https://www.quora.com/profile/Kevin-Mako



    Facebook: https://www.facebook.com/KevMakoPage/



    Twitter: https://twitter.com/KevMako/



    About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

    • 27 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

deucedattx ,

Gg

I like the kontent but I heard in 2 seperate episodes that you should get a patent and that it’s a waste of time n both are konvincing so what is the right answer

MountainLife_ToddLawson ,

So many golden nuggets

Really enjoying the way Kevin interviews his subjects and stays on point. This podcast has been very helpful as I am currently in the prototype phase. Thank you!

MKaty44 ,

Informative Podcast!

Loved Kevin Mako's podcast with Jonathan Schloo regarding his Car Generator Project. The questions and discussion between these two well-spoken individuals presents a very interesting and informative podcast. Jonathan's 'down-to-earth experience' with Mako Design + Invent outlines how a person with an idea can fulfill a dream, through concise, hands on, and conscientious guidance.

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