Okay, my fellow writers and readers, You are in for a treat. This remarkable woman is one of a kind. She’s authentic, friendly, and gave me so much actionable advice. And inspiration. And hope. Cindy has managed to create a thriving business without losing her sense of humor or fun. Her latest a-ah moment? She’s giving away her audiobooks for free on YouTube. FOR FREE. (Check it out) Though it’s completely counterintuitive, this is driving more sales for her. (Listen to learn more.) If you like YouTube, here is our interview in video form. And can you believe she initially grew her business to gangbuster numbers by using free social media marketing? Yup. I was lucky to meet Cindy at Superstars last year. (If you wonder about the benefits of cons, the connections and people you meet are worth every penny.) Here’s her official bio: Cindy Gunderson is a voice actress, content creator, and award-winning author. Since she has commitment issues, she writes sci-fi and fantasy, plus contemporary romance and women’s fiction under the pen name Cynthia Gunderson. After 25+ years of performing, voiceover and commercial work, instructing piano and vocal performance, and directing children’s theater, she turned to audiobook narration and production. She’s narrated, mastered, and produced over fifty-five audiobooks since 2020 in her home studio and has created a massive audio listener following/community on TikTok, YouTube, and other various audiobook platforms. Cindy’s first novel, Tier 1, was awarded First Place in Science Fiction at the 2021 CIPPA EVVY Awards, and her women’s fiction novel, Yes, And, was honored with the Indie Author Award’s first place prize for best adult novel in the state of Colorado, 2023. Let’s get real here. All we have to do is look at her titles and cover art to be drawn in. How clever is that title? You can listen to it here. Or this one: (Listen to it here) Okay, I could do this all day. So go ahead and click play on the podcast (link at top) or our YouTube interview. Here are some highlights below. If you want to learn more about Cindy, Her website is here: https://cindygundersonaudio.com Most of my content is free, but there is another tier for those who want to take their short story writing to the next level. AF: How many books did it take until you started to see some traction in your career? CG: It took me until I had 12 books out before I was making some money, and over 40 before I hit six figures. AF: Let’s talk about the day-to-day. Writing full-time is hard. What’s your routine— CG: I’m still figuring it out. Life variables change—kids’ schedules, my husband’s schedule—so what works one year doesn’t work the next. I’ve leaned into curiosity. My favorite phrase is, “I don’t have to do it forever.” I’ll try a routine, and if I hate it, I change it. AF: So what are your productivity goals? CG: What got me to six figures isn’t what will get me to the next level. I maxed out what I could do alone, so now I have two assistants, and we’re moving toward expanding the business. AF: What are they doing for you? CG: One is international—she helps with audio editing and content creation. The other does formatting, promo submissions, admin, Shopify tasks, and she’ll be helping more with book maintenance and my YouTube channel. Delegation is a whole skill set. AF: I heard you say it took five years to get to six figures—was that right? CG: Almost four years. AF: And is that gross or net? CG: Gross. Net depends on ad spend. The first year I hit six figures, I barely spent on ads because social media drove sales. That changed in the last 6–8 months—TikTok slowed down, platforms shifted—so I leaned harder into paid ads. AF: I love your social media posts where you pretend to be thinking like one of your main characters. Do those actually drive sales? CG: Yep. They used to drive more on TikTok than they do now, but they still work. My strategy shifted: social media used to be my sales strategy; now it’s connection, reader retention, superfans. Paid ads are more of a straight sales engine. And honestly, all the pieces work together—social, ads, Amazon, Meta, YouTube—you don’t always know which one “caused” the sale. Once I stopped trying to control it perfectly, it worked better. AF: When you say paid ads, what do you mean? CG: Mostly Facebook and Amazon right now. I also do promos by discounting—Chirp deals, Barnes & Noble promos. BookBub deals were okay for me, but expensive and stressful, so I don’t submit much anymore. Audio promos have been huge for me. AF: Where do most of your sales come from? Are you in KU? CG: I was wide for ebooks and doing Draft2Digital, but when social sales slowed, I talked to others and tried going back into KU. It was a huge boost. My audio is still wide, though. AF: Which audio platforms? CG: Audible, Chirp, Nook, Kobo, audiobooks.com—everywhere. And also free on YouTube. AF: Doesn’t free hurt paid? CG: Not in my experience. YouTube has increased my sales everywhere else. I think it’s a different audience. People are thrilled to get free audiobooks, and they review, buy paperbacks, and buy audio elsewhere too. AF: You also write across genres—sports romance, holiday romance, sci-fi, and more. Why? CG: At first, I didn’t have a strategy. I just wrote what I wanted. Then I learned focus matters, but I also realized I need variety. If I wrote only fantasy, I’d hate my life. It wasn’t the fastest path. If I’d started only in hockey romance, I’d probably have made money faster—but now I’m more “bulletproof” through seasonal shifts. AF: What do you love writing most? CG: Rom-com. Always. And I started a paranormal pen name for fun, something “unhinged” as a brain break, and it became my bestselling series. My pen name is Luna M. Rose, and it’s the Shadow Pack series. It’s open-door but not explicit, and it still does great. AF: Was it a lot of extra work to create Luna M. Rose? CG: No. People say you need a whole new ecosystem, but I didn’t. It’s basically KU, some ads, and it’s on my website and YouTube. Readers know it’s me. I don’t want to make things more complicated than they need to be. AF: I love that. “What would this look like if it were simple?” CG: Exactly. And I’ll commit to new strategies for at least six months. Most things take time. Ads, direct sales, YouTube. It took about a year for my YouTube channel to get monetized, and then growth was exponential. I also try only one or two new things at a time. AF: You narrate your own audio too, which is something not every author is willing to do. CG: For me, audio is my biggest connection with readers. I’m reading stories every night, getting feedback, and it’s the most joyful part of the job. AF: Why indie over trad, and did you ever try the trad path? CG: I did. Early on, I wanted validation, so I queried. One person gave me really actionable feedback, and it helped a lot. Then I joined 20 Books to 50K, kept learning, and decided I could grow faster by publishing and learning in public. Going viral on TikTok helped things click, and I decided indie made the most sense. Thank you for joining Cindy and me in our little chat! If you join Cindy’s Substack, you can get more of her stories and other wondrous stuff. Here is a great post that made me giggle: If you liked this interview, please feel free to pass it along. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit angeliquemfawns.substack.com/subscribe