Reefer MEDness

Trevor Shewfelt and Kirk Nyquist

As a nurse and pharmacist we focus our stories on people’s use and perception of cannabis as Reefer Madness, Reefer Medicine, Reefer Mellow. We are exploring how society is changing its understanding of cannabis.

  1. E172-2 Why Big Brands Are Quietly Exploring Cannabis and Psychedelics - Skunk Works Nature AI with David Traylor Part 2

    APR 14

    E172-2 Why Big Brands Are Quietly Exploring Cannabis and Psychedelics - Skunk Works Nature AI with David Traylor Part 2

    What will it take for cannabis and natural compounds to truly enter the mainstream—from toothpaste to energy drinks? In Part 2 of Trevor and Kirk’s conversation with biotech financier and cannabis strategist David Traylor, they discuss how major corporations might explore integrating cannabinoids like CBN and CBD and other natural products into everyday consumer products. David explains how his Skunk Works Nature AI advisory group connects global companies with world-class experts in pharmacology, biotechnology, and regulatory strategy to develop cannabinoid and other natural product based innovations. From potential sleep-supporting CBN toothpaste, to the role of pharmacogenomics and personalized medicine, this episode explores how science, investment, and product development intersect in the cannabis, psychedelic and natural product sectors. Trevor and Kirk also unpack the broader forces shaping the cannabis industry—stigma, regulatory barriers, banking challenges, and the tension between single-molecule pharmaceutical approaches vs. whole-plant medicine. Could big brands like PepsiCo or Red Bull be the catalyst that finally normalizes cannabinoid ingredients in consumer products? And what role does fear, policy, and economics play in slowing cannabis acceptance? Listen now to learn how cannabis science, biotech innovation, and big-industry investment could reshape the future of medicine, consumer products, and natural compounds. David Traylor - LinkedIn Skunk Works Nature AI - website Transcripts, papers and so much more at: reefermed.ca

    28 min
  2. E172-1 Why Big Brands Are Quietly Exploring Cannabis and Psychedelics - Skunk Works Nature AI with David Traylor Part 1

    APR 7

    E172-1 Why Big Brands Are Quietly Exploring Cannabis and Psychedelics - Skunk Works Nature AI with David Traylor Part 1

    Can big brands explore cannabis, & psychedelics without saying it out loud? What happens when cannabis and natural compounds expertise, a global network, and AI-driven product strategy collide? David Traylor of Golden Eagle Partners introduces Skunk Works Nature AI. This new venture helps major consumer brands quietly explore cannabinoids and other natural compounds. Does a large beverage company want a CBG infused drink to help University Students get over their exam anxiety? Does a Fast-Moving Consumer Goods Brand want a toothpaste with CBN to help people sleep? Does a cosmetics company want a micro-dosed psychedelic lipstick for when an artist or CEO needs some creativity on demand? Large companies may be canna-curious but stigma still slows innovation. The confidential advice and expertise of Skunk Works Nature AI should bring serious players into the space. The future belongs to evidence-based product development built around cannabinoids, alkaloids, terpenes, and other natural compounds. David also discusses the capital crunch in cannabis, why so many firms have exited the sector, and a fascinating discussion about cannabis language and policy, including David’s clearer framework of THC-plus and THC-minus. Listen now to learn how investors, scientists, and global brands are preparing for the next phase of cannabis, psychedelics, and functional natural products.  David Traylor - LinkedIn Skunk Works Nature AI - website Transcripts, papers and so much more at: reefermed.ca

    21 min
4.9
out of 5
34 Ratings

About

As a nurse and pharmacist we focus our stories on people’s use and perception of cannabis as Reefer Madness, Reefer Medicine, Reefer Mellow. We are exploring how society is changing its understanding of cannabis.

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