20 episodes

Where conversation is cultivated and ideas grow. In "ask me anything" style, the Rhyzone Podcast brings together horticulture leaders to discuss the current issues, trends, and solutions within our industry. Brought to you by the team from Aster Software.
https://www.astersoftwaregroup.com/s/podcast

Rhyzone Podcast Rhyzone Podcast

    • Business
    • 5.0 • 7 Ratings

Where conversation is cultivated and ideas grow. In "ask me anything" style, the Rhyzone Podcast brings together horticulture leaders to discuss the current issues, trends, and solutions within our industry. Brought to you by the team from Aster Software.
https://www.astersoftwaregroup.com/s/podcast

    Blossoming Visions in Horticulture Marketing with Brands In Blooms – Episode 20

    Blossoming Visions in Horticulture Marketing with Brands In Blooms – Episode 20

    Horticulture and its many roots are ready for a marketing shakeup. Jeff and Jon from Brands in Blooms are trying to modernize the way businesses in the hort industry connect with consumers. With their fresh approach to making a difference for these businesses and their customers, this duo is already making waves in the gardening world.




    "We are passionate about helping garden centers connect with the new generations."
    —Jeff O’Brien






    Jeff O’Brien, an MBA graduate from Manchester Metropolitan University, is a marketing and horticulture thought leader. As Director of Sales at Van Belle Nursery, he led a team that doubled the business in five years. Jeff's expertise in consumer behavior and garden center marketing drives his current role as a business coach and the visionary behind Brands in Blooms, where he's dedicated to helping businesses flourish.

    Jon Morrison, an MBA graduate from Trinity Western University, brings a wealth of expertise in branding, marketing, and software to the team. As a Certified StoryBrand Guide, he excels in crafting compelling narratives that resonate deeply with audiences, demonstrating a keen insight into market trends and consumer behavior.



    Brands in Blooms believes gardening is for everyone and is on a mission to connect garden centers with a new generation. Passionate about breaking down barriers that have traditionally kept younger generations from discovering the joys of gardening, they update marketing strategies, reimagine retail spaces, and harness the power of social media to create a welcoming environment for all, regardless of experience level.







    For more about Brands In Blooms:



    Web: https://brandsinblooms.com/



    LinkedIn: https://www.linkedin.com/company/brands-in-blooms/

    • 1 hr 18 min
    Soaring Tech in Horticulture with Frans-Peter Dechering of Corvus Drones – Episode 19

    Soaring Tech in Horticulture with Frans-Peter Dechering of Corvus Drones – Episode 19

    Year after year, the world of horticulture is shaped by technology. With a focus on autonomous drones and data collection, Frans-Peter Dechering (Co-Founder of Corvus Drones) is driven to make a positive impact on the future of growers and nurseries. From disease detection to inventory management, Corvus is ready to enact meaningful change for the industry.




    "Green fingers are nice, but plant data is the best"
    —Frans-Peter Dechering






    Frans-Peter Dechering is the Co-Founder of Corvus Drones. He has invested in multiple biotech startups and co-founded GreenTech Amsterdam. After successful divestments, he co-founded Corvus Drones in 2019. He aims to make drone technology accessible and cost-effective for all crops and growers. Today, Corvus Drones serves numerous breeders, young plant producers, and growers globally.



    Corvus Drones specializes in autonomous drone technology and data collection for greenhouse horticulture. Winner of the GreenTech Amsterdam Innovation Award 2021, their vision is to digitize every individual plant in greenhouses worldwide. Their drones enable comprehensive crop monitoring from seedling to harvest or delivery, accurately mapping germination from initial sprout to first leaves. 



    Listen up, Rhyzers! Never miss a moment from the studio: follow us on your favorite platform and subscribe to our YouTube channel.

    • 1 hr 11 min
    Flying to New Heights in Horticulture with Bram Tijmons of PATS Drones – Episode 18

    Flying to New Heights in Horticulture with Bram Tijmons of PATS Drones – Episode 18

    Technology in the horticulture world has been accelerating at a pace not seen since the advent of automated planting machines used for greenhouse operations around the world. Bram Tijmons from PATS Indoor Drone Solutions is no stranger to tech. While he may not come from a horticulture background, the advances he’s made in drone technology for pest control will surely bring the industry to new heights.




    “…what I believe is that we are in such need of certain solutions to keep those very difficult pests in check, that if we can do it in this kind of ‘clean way’ it would already be so helpful…” —Bram Tijmons










    Bram Tijmons is co-founder at PATS, and active in the cross section of horticulture, IPM, insects and high-tech for 7+ years. He holds a Master in Business Administration, and is the driving force in the commercialization of PATS solutions to make IPM more sustainable and efficient. He's convinced the future of IPM is a symbiosis between Biology and Technology. 



    PATS Indoor Drone Solutions: PATS is a tech startup from Delft, The Netherlands. The company is revolutionizing IPM in horticulture by bringing affordable and bio-inspired solutions. What started out with bat-like drones taking out pests in an early stage, has evolved into a suite of modular solutions enabling growers globally to tackle airborne pest monitoring and control completely and sustainably. The team is on a mission to replace insecticides and reduce risks of crop damages for growers, independent of crop and pest type. For more information visit: www.pats-drones.com. 

    Voices of the Industry with Jennifer Zurko & Chris Beytes of Ball Publishing – Episode 17

    Voices of the Industry with Jennifer Zurko & Chris Beytes of Ball Publishing – Episode 17

    Within the realm of digital media, publications such as GrowerTalks and Green Profit represent the enduring significance of print media in the industry. Jennifer Zurko and Chris Beytes, prominent personalities at Ball Publishing, contribute 50+ years of experience and knowledge as they delve into the intimate aspects of horticulture journalism and publishing. This engaging discussion sheds light on how journalists navigate the industry, giving a voice to the people and organizations behind the headlines.




    “... If we didn't love horticulture and support our growers, we'd be out of business quickly. So you want to build relationships, we want to see everyone we interview be successful.” –Chris Beytes






    Jennifer Zurko is Editor of GrowerTalks and Green Profit magazines. Even though she has a sports journalism degree from Northern Illinois University and thought she’d be a sideline reporter for some sports team, she’s been in the horticulture industry for 20 years. Jen may have interviewed a couple of highly paid major league athletes during her sports-writing days, but she considers herself lucky that she’s been adopted into such a great industry with great people. In 2023, Jen earned a Garden Comm Award for her story on succession planning at Kube-Pak, a growing operation in Allentown, New Jersey. 



    Chris Beytes is Editor-in-Chief of GrowerTalks and Green Profit magazines and author of the widely read weekly e-newsletter, Acres Online, which reaches nearly 27,000 horticulture industry members in 66 countries. Chris is a graduate of the University of Florida with a degree in journalism and a minor in ornamental horticulture. A former Florida greenhouse owner with his wife, Laurie, Chris has been with Ball Publishing since 1993. In that position, he travels the U.S. and the world to stay current on the latest horticultural production, marketing, and retailing technologies and trends. Highlights of his career (thus far) include interviewing King Willem-Alexander of the Netherlands, and emceeing (seven times) the International Grower of the Year awards in Germany.



    Ball Publishing: Since 1937, Ball Publishing has provided the horticulture industry with the best, most up-to-date information on the latest crops, culture, and innovations. Their media includes GrowerTalks and Green Profit magazines, newsletters, online resources, videos, and webinars.



    Listen up, Rhyzers! Never miss a moment from the studio: follow us on your favorite platform and subscribe to our YouTube channel.

    • 1 hr 21 min
    Nature & Tech Collide with Pieter Kwaakernak from Hoogendoorn – Episode 16

    Nature & Tech Collide with Pieter Kwaakernak from Hoogendoorn – Episode 16

    For today’s growers, walking the crop and interpreting technical data go hand in hand. Pieter Kwaakernak (General Manager for Hoogendoorn America) joins us to delve into the benefits and challenges of integrating technology into greenhouse management. He highlights how sensors, automation, and data analytics are creating optimal conditions for plant growth –yet not replacing the vital experience and human touch of the growers themselves.




    “Technology and new developments you have to see as an opportunity to do better; to do better as a grower, to have more acreage under your control, to do things more efficiently, and most of all, have more fun in what you’re doing…” –Pieter Kwaakernak






    Pieter Kwaakernak is a seasoned professional with over two decades of expertise in the horticulture sector. He currently holds the role as General Manager at Hoogendoorn and is responsible for the Canadian market. 



    Pieter's profound connection to horticulture traces back to his roots. Hailing from a family of farmers in Friesland, NL, he embarked on his educational journey in the Netherlands at AOC Terra in Frederiksoord, where he earned his degree in Plant Production and Management. Pieter’s pursuit of knowledge led him to further studies in Deventer and culminated in a Bachelor's degree in Horticulture and International Business from Larenstein University in Wageningen.



    Outside of his professional endeavors, Pieter remains an active advocate for sustainable horticulture practices. He believes in the power of collaboration and knowledge-sharing to address the challenges facing the industry, such as climate change and resource constraints.



    Hoogendoorn Growth Management is a leading player in the field of horticulture technology and many of the greenhouses in Ontario, BC, and Quebec are using Hoogendoorn climate control solutions such as the IIVO climate control system (a system that Pieter played a vital role in introducing to the Canadian horticulture landscape).



    To learn more about Plant Empowerment, visit plantempowerment.com, and LetsGrow.com (proud founders and Implementation Partners of the Plant Empowerment community).



    Listen up, Rhyzers! Never miss a moment from the studio: follow us on your favorite platform and subscribe to our YouTube channel.

    • 46 min
    Growers: The Next Generation with Laura Bryce of KPU – Episode 15

    Growers: The Next Generation with Laura Bryce of KPU – Episode 15

    School’s back in session as Horticulture Faculty Professor, Laura Bryce, notes the educational trends and teaches us how the green industry’s ties to technology are shaping the next generation of horticulturists. Dig in to discover the key role education plays in nurturing a sustainable and thriving horticultural workforce and how you can adapt to the changing employment landscape.




    “Getting aligned with a company that has lots of opportunity to grow, good training, and mentorship is really really important to build that confidence [for horticulture graduates]” –Laura Bryce






    Laura Bryce is a horticulture educator at Kwantlen Polytechnic University. She completed her Bachelor of Science in Plant Health, which complements her more than 22 years in the crop production industry. In addition to working at KPU, Laura has worked with Flowers Canada Growers and the BC Landscape and Nursery Association on integrated pest management projects and also spent many years growing hydroponic vegetables. In her spare time, she enjoys being in nature, reading books, and watching true crime documentaries. 



    Hiring in horticulture? Connect with Kwantlen Polytechnic University students eager to join your team: KPU Careers



    Listen up, Rhyzers! Never miss a moment from the studio: follow us on your favorite platform and subscribe to our YouTube channel.

    • 1 hr 5 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

West Creek Farms ,

What a great podcast !

The team at West Creek Farms is thoroughly enjoying the conversations and insights from this podcast. Well done !

WillydeRo ,

Valuable conversations!

Great stuff on the first couple episodes already about succession planning and the state of the horticulture industry. Looking forward to the next episodes!

chielvr99 ,

Incredible

Very good

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