Hosted by Shelagh Cummins, the Road to Seven podcast guides and supports entrepreneurs on their road to seven figures and beyond. Featuring interviews with inspirational women entrepreneurs who have created their own seven-figure businesses. To learn more visit shelaghcummins.com.
Connecting To Your Deeper Wisdom
A former wildlife biologist, Carla Wainwright now helps women connect with the divine feminine. Carla believes that the wisdom we tap into when reconnected with our bodies and the divine feminine can guide us in running our businesses, navigating our relationships, and raising our children. “When we recognize that the body has this wisdom that we can listen to, this really then begins to radically shift how we operate in the world,” Carla explains. “Because we are able to connect to the deeper ‘felt-sense’ — that inner knowing.” Leveraging this connection helps us as entrepreneurs, as we will operate from a place of deep inner knowing, rather than just letting our egos make guesses... and hoping for the best! Carla herself made an unlikely decision based on this wisdom. The day after deciding to make the leap from biologist to bodyworker, she received an offer for a government job — one that just a year earlier would have been a dream job! But Carla knew that it wasn’t what she needed to do. She turned it down and now runs a successful business that she finds extraordinarily fulfilling!
The Road To Seven Rebrand
Does your brand need a refresh? I’d known for a while that something intangible was missing in my business, but I couldn’t quite put my finger on what. I’d run my business under my own name for over ten years. And honestly, I’ve been THRILLED with its success, the revenue it’s earned, and — most of all — its impact on my clients. But deep down, I’ve been feeling an itch to expand my business and add a new vertical — and I realized I was having trouble figuring out what that could look like within the Shelagh Cummins brand. That’s when it hit me: my business had gotten much bigger than me. My role in my business is as the visionary. My goal has been to become a global leader in educating, supporting, and financing women entrepreneurs. It was during an education session for my clients that I myself learned something new! I hosted a seminar on branding for a group of women entrepreneurs, and listening to my expert guest speaker turned out to be an eye-opening experience. I realized that my brand was… just a little bit stale. I had brand consistency, but I needed a new infusion of heart. I had to make a transformation.
Becoming An Industry Changemaker
If you discovered your true, fulfilling purpose in life, would you be ready to embrace it? My guest for this episode, Laura Bonnett, is the founder and CEO of YellowTree Grant Writing. Laura worked for the federal government for nearly 10 years and now uses that experience to make an incredible impact on the world by helping organizations access grants that help them effect change. Shifting from academia to entrepreneurship meant letting go of structure and embracing a level of fluidity. While she was used to a requirement of absolute perfectionism in her former career, she found that entrepreneurship is more fluid and adaptable — and you’re allowed to fail and learn from it. As she grew, she developed her own structure by putting systems in place for bookkeeping and time management, and creating a schedule that worked for her. But what she really struggled with was believing that she deserved to have more and get bigger. When it was time to transition from solopreneurship to agency, she felt frozen. “I had to increase my belief in myself and in my company, to trust that this growth will continue,” Laura says. She soon realized that she didn’t just need to expand her business, but the industry itself. “We grant writers are few and far between in Canada. But in doing this hiring process, I realized that I need to start creating the pipeline,” she explains. “Because the pipeline’s not there… I’m going to have to start teaching more, because I need to develop this industry even further.”
Letting Go To Create Massive Impact
What do you have to let go of in order to create a bigger impact? My guest Laura Beauparlant ran a custom stationery business for 12 years. She was highly successful, and her innovative wedding invitation designs had been featured in many magazines. Laura was making good money and building a name, but she knew that she wanted to leave the wedding industry. She wanted something bigger and better. She’d been doing design work for small businesses and soon realized she was making more money from small business branding than from her wedding invitations. She knew she needed to shift where she put her energy. In November of 2015, she quit doing wedding design completely and within 5 or 6 months she’d launched her new company, Lab Creative, and started her Brand Camp program. The lesson? Sometimes, you need to let go of something in order to grow. As Laura scaled up, she realized that couldn’t move beyond a certain revenue point without hiring a team and letting go of having full control. She needed to recognize that her role in her business is that of a visionary, and that the only way she could thrive in that role is by having a team to support her. She also needed to heal a money mindset that caused her to feel guilty about building wealth. Once she let go, she achieved some truly incredible results!
I’ve been thinking a lot lately about the importance of flexibility. Perhaps you have, too. 2020 was full of new challenges and new problems, which required new solutions and ways of thinking. In this pandemic age, it’s important to cultivate flexibility in what you offer, how you offer, and how you show up. The truth is, we don’t know when or if things will ever go back to “normal.” It is very likely that they won’t. We need to start living flexibly in this new reality. Think of the fable of the oak and the reed — one bends with the wind and survives, while the oak tree falls. As an entrepreneur or business owner, the way of the reed is the route to success. I see many store owners who are hesitant about moving online or speakers who are resisting moving to delivering speeches online. They tell themselves that they’ll do it “one day.” And this “one day”-ism isn’t exclusive to the pandemic — it’s always been a way to avoid the things you want but are afraid to have. “I can’t launch because it’s not perfect” or “I can’t go after that client, because I’m just not ready yet.” Instead of putting things off until “one day”, start considering one thing you can do today to get you closer to your goals.
Top 10 Hidden Gifts of 2020
2020 was a very tough year for most of us. A devastating year for others. Personally and professionally, we’ve all been trying to weather the storm. But 2020 has also presented us with a number of hidden gifts. For many of us, the pains of 2020 are still too fresh and it’s too soon to appreciate these silver linings — and that’s okay! For those of us who are ready, I’d love to look back on the way that this challenging time has changed us for the better, revealed new strengths, and highlighted the importance of support. We’ve tapped into new heights of RESOURCEFULNESS as we figure out how to evolve and work around brand new challenges. We will not go back to life as we knew it — so now is the time to make amazing pivots and shifts, rather than waiting for the old normal to return. We’ve tapped into the power of COMMUNITY by reaching out to members of our own community or joining new ones. We’ve found new ways to socialize and come together online, making new connections with other women entrepreneurs and gaining new forms of support. We’ve discovered STRENGTH that we didn’t know we had: handling higher workloads, incredible challenges, and increased demands on our time, as well as the psychological impact of living through a global emergency. And we’re still standing. And that isn’t even half of the list. Celebrate all 10 of 2020’s hidden gifts with me in this episode!
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I love when new episodes are available! I've yet to listen to one that didn't make me feel lifted up and inspired to continue propelling forward!
Every episode is an ah-ha moment
I’m a new listener and am excited to catch up on past episodes. I’ve incorporated Shelagh’s podcast to my daily morning routine. It’s a great way to start your day - motivated and inspired.
Great blend of solid advice & inspiring stories
Shelagh has a great way of distilling important ideas into all her episodes. Whether it's sharing another person's story or a solo episode, I always come away feeling inspired and ready to take action. No matter where you are on your road to seven, I highly recommend tuning in.