Rohit Prabhakar on Evolving From AI Add-Ons to AI-Native Systems

Rohit Prabhakar, Global Head of Experiences & Capabilities at Visa, joins Mudassar Malik on Behind the Growth to explore how leaders can move from AI add-ons to AI-native marketing ecosystems that deliver hyper-personalized experiences at scale. With a career spanning technology, product, and marketing, Rohit grounds the discussion in two priorities: customer obsession and business enablement.

He outlines a two-track AI adoption model: use AI as a partner to incrementally improve existing systems, while also reimagining processes from the ground up to remove legacy constraints. At the core is unified, high-quality data, breaking down silos so machine learning and large language models can work with accuracy and relevance. 

Rohit pinpoints content creation as the long-standing blocker to personalization at scale and explains why recent advances in generative AI make on-demand, context-specific assets achievable. He distills three essential building blocks for AI-native systems: connected data, robust machine learning, and LLMs. 

The conversation closes on leadership and change management. Rohit shares how small, empowered teams can drive transformation, why human oversight must remain in the loop with AI, and what marketing leaders should prioritise as expectations, speed, and productivity demands rapidly increase.

Rohit dives into themes like: 
- Building AI-native marketing ecosystems 
- Overcoming personalization’s content bottleneck 
- Unifying customer data for scale 
- Structuring change through small wins 
- Keeping humans in the AI loop 

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.