Roofing Insights Podcast

Dmitry Lipinskiy
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  • ENTREPRENEURSHIP
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Frank conversations with Dmitry Lipinskiy and roofing industry leaders.  Watch video episodes and more on our YouTube channel: https://bit.ly/RoofingInsights

  1. 4D AGO

    $14M to $55M: How Lindus Used This CRM To Scale Fast | Alex Lindus & Lindsay Van Keuren

    Dmitry talks to Alex Lindus & Lindsay Van Keuren about how they created their own CRM while working at Lindus Construction, and their decision to launch it publicly.  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 01:07 – Introduction and moving from construction to technology 01:56 – Scaling Lindus Construction from $14M to $55M using technology 04:02 – How Contractor Flow helps owners avoid working 80-hour weeks 05:14 – Lindsey's transition from Director of Marketing to COO of Contractor Flow 08:02 – Why Salesforce is considered the best CRM for scaling 09:32 – Salesforce vs. competitors and the power of custom objects 10:45 – Tracking key performance indicators (KPIs) and the importance of closing rates 12:14 – Moving from manual data entry to automated "data capture" 13:59 – The difficulty of change management for contractors 19:12 – The "Sandbox" feature: Testing changes without disrupting live business 22:52 – When is the right moment for a profitable business to implement technology? 24:22 – Case study: Doubling revenue with better reporting and real-time data 30:04 – Using accountability platforms to track production efficiency 35:16 – Separating product families to identify true profit margins 40:54 – Solving the QuickBooks integration headache with bi-directional syncing 55:07 – Data security and why major banks trust the Salesforce platform 01:07:59 – Using AI bots to prove seasonality shouldn't dictate marketing budgets 01:19:09 – The importance of niche focus: Why "less is more" in product lines 01:23:05 – The "Crawl, Walk, Run" approach to implementing complex systems ============================

    1h 39m

  2. APR 13

    “Roofers Robin Hood Mentality is WRONG” | Steve Badger

    Dmitry talks to insurance attorney Steve Badger.   ============================ Sponsor of This Episode GoNano: https://gonano.com/en/partners/roofing-insights ============================ Today's guest: Steve Badger  Zelle Law Firm: https://www.zellelaw.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================

    1h 8m

  3. APR 6

    Evolve Exposed: "Never Had One Job Built" | Ken Koch

    Dmitry talks to former Sales Rep Ken Koch about what's really going on at Evolve Construction and the investigations against them.  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 0:00:01 Starting in the roofing industry in 2005 0:01:45 Working with billionaire LC Nasdaq and Aspen Contracting 0:03:15 Generating $19.5 million in sales in just 45 days 0:03:55 Surviving a 10,000-pound truck running over his head 0:04:34 Dying seven times and experiencing the "other side" 0:04:54 A three-hour conversation with Jesus about life's purpose 0:08:28 Spiritual revelations and 77 missing books of the Bible 0:10:12 Analyzing the "10,000ft view" of industry profitability 0:13:46 Facing a lawsuit from Evolve Construction with 21 others 0:15:07 Concerns over 35% cancellation fees and nationwide sales calls 0:18:09 Investigating industry fraud with the FBI in Omaha 0:21:20 Exposing unethical business models and forged documents 0:25:35 Estimates of thousands of canceled roofing contracts 0:37:15 Claims of company payroll being handled via Cash App 0:43:09 The multi-billion dollar impact of theft on middle-class Americans 0:50:00 Final message: Choosing love and compassion over "dirty" business ============================

    51 min

  4. APR 1

    The BBB Is A Lie | Brian McSteen

    Dmitry talks to Brian McSteen about his battle against leadership at the Better Business Bureau (BBB) after 10 years with an A+ rating went down the drain.  ============================ Today's guest: Brian McSteen McAllen Roofing: https://mcallenroofing.com/ ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 00:00 – Coming Up... 01:00 – Brian McSteen Background 02:02 – How He Got Accredited with the BBB 04:20 – Is the BBB Rating System Manual? 05:07 – Becoming an Advocate & Joining the Board 07:22 – The Houston BBB President 08:01 – Challenging BBB Policies (Door-to-Door Ban) 10:10 – Conflict Escalates with BBB Leadership 12:33 – Impact on Leads, Revenue & Reputation 14:13 – Legal Action & Escalation to Higher Authorities 17:30 – Massive Business Losses After Storm Opportunity 19:55 – Questioning Leadership & Credibility 20:29 – Final Thoughts on Power, Influence & Accountability ============================

    22 min

  5. MAR 30

    Real vs. Junk Leads For Contractors | Ed Pain & David Stodolak

    Dmitry talks to Ed Pain and David Stodolak about marketing trends, what makes contractors successful, and how to tell the difference between real vs. "junk" leads.  ============================ Today's guest: Ed Pain and David Stodolak Connecting The Dots: https://connectingdotsllc.com ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================

    1h 19m

  6. MAR 25

    Falling From A Two-Story Roof | Jason Einsiedel

    Dmitry talks to Jason Einsiedel about his roofing career, a traumatic fall, and his hard-won recovery.  ============================ Sponsor of This Episode: Best Roofing Shoes Order Yours Here: https://shop.contrafootwear.com/?ref=DMITRYLIPINSKIY ============================ Today's guest: Bridget Como Forensic Building Science: https://www.forensicbuildingscience.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 00:00 - Introduction 01:40 - Jason’s Career in the Roofing Trade 03:44 - Taking the Leap: Starting His Own Business 04:42 - Witnessing Accidents Early in His Career 06:20 - The Day of the Accident: A Cousin's House 07:17 - The Moment of the Fall: A Slip on Plastic 08:45 - Impact and Immediate Aftermath 10:50 - The Severe Injuries 11:53 - A Grueling 6-Month Recovery Journey 13:10 - How the Accident Affected His Family 18:29 - The "Invincibility" Mentality in Roofing 21:17 - Living with the "New Normal" & Chronic Pain 28:01 - Life Lessons: Finding Perspective after Tragedy ============================

    36 min

  7. MAR 23

    Stop Chasing Revenue: Build a Profitable Roofing Company | Sean Moriarty

    In this episode, Dmitry talks to Sean Moriarty, Executive Roof Coach.  ============================ Sponsor of This Episode: Work Ninjas Expert Back Office For Roofing Companies - https://workninjas.com/ ============================ Today's guest: Bridget Como Forensic Building Science: https://www.forensicbuildingscience.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights: 00:00 Introduction & Studio Setup – 4 Years Later 01:15 Going Sober – The Turning Point 08:30 From Sobriety to Systems & Executive Roof Coach 09:40 Partnerships, Lawsuits & Rebuilding the Business 15:30 Commercial Roofing Reality – Systems vs Workflow 20:20 Million-Dollar Contracts & The Margin Trap 23:00 Payment Disputes, Retainage & GC Conflicts 27:30 Business, Coaching & Building a Foundation 33:00 What Makes a Real Coach? 38:00 CrossFit, Discipline & Personal Standards 39:30 Stuck at $2–3M? Systems vs More Leads 41:00 AI in Roofing – Leverage, Not Replacement 42:00 Marketing Mistakes & Why Agencies Fail 44:30 Money, Lifestyle & Owner Discipline 46:00 When Should an Owner Step Out of Production? 47:00 Customer Experience & Industry Reputation 49:50 Service & Maintenance as the Real Opportunity 52:10 Why Roofers Stay Broke 53:00 Ego vs Ignorance 54:30 Roof Rejuvenation Debate (Roof Max, GoNano) 58:00 Storm Chasers & The Future of Sales 01:00:50 Leadership, Hiring & Owning Your Role 01:02:40 $1M vs $10M Company – Mindset & Investment 01:03:30 Advice for Overwhelmed Entrepreneurs ============================

    1h 5m

  8. MAR 18

    Why Claims Get Denied, According to a Building Science Expert | Bridget Como

    In this episode, Dmitry talks to building science expert Bridget Como.  ============================ Sponsor of This Episode Take $1500 off your first GoNano order:  https://gonano.com/partners/roofing-insights ============================ Today's guest: Bridget Como Forensic Building Science: https://www.forensicbuildingscience.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================

    1h 2m
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Ratings & Reviews

4.2
out of 5
5 Ratings

About

Frank conversations with Dmitry Lipinskiy and roofing industry leaders.  Watch video episodes and more on our YouTube channel: https://bit.ly/RoofingInsights

Information

  • Creator
    Dmitry Lipinskiy
  • Years Active
    2021 - 2026
  • Episodes
    112
  • Rating
    Explicit
  • Copyright
    © 2026 Roofing Insights Podcast
  • Show Website
    Roofing Insights Podcast

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