Sales Reframed

Ivey Executive Education
  • 5.0 (10)
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Sales Reframed is a podcast that redefines sales as the ultimate life skill. It explores how elite performers across disciplines: surgeons, authors, athletes, entrepreneurs, and artists, use sales principles to achieve extraordinary results, even when they've never held a "sales" role.

Episodes

  1. The Resilience Engine: The Hidden Upside of Rejection

    EPISODE 1

    The Resilience Engine: The Hidden Upside of Rejection

    What if the secret to success isn't avoiding failure, but actively seeking it out?  In this debut episode of Sales Reframed, host Eric Janssen takes his students skydiving to prove a point: resilience isn't something you're born with, it's something you build.  Featuring Survivor winner Erika Casupanan, ultra-marathon founder Marc Hodulich, and psychologist Dr. Meg Jay, we explore the four elements that make some people unstoppable—and how your twenties are the perfect time to start building them.

    48 min
  2. Unlock Your Hidden Value with Superpowers and Superpassions

    EPISODE 2

    Unlock Your Hidden Value with Superpowers and Superpassions

    What’s the most important sale you’ll ever make? It’s not a product, or a service — it’s you. When Payton Beckett landed her dream job at MLSE, it wasn’t luck, it was the result of knowing how to sell herself. In this episode, Eric Janssen brings together positioning legend April Dunford, Rob Ironside, Executive Director at League of Innovators (LOI), and Payton to explore the ultimate sales challenge: selling yourself. Together, they unpack how to turn what makes you different into what makes you desirable, and how to communicate that value so clearly that the right opportunities can’t help but say yes.

    37 min
  3. How to Turn Cold Calls Into Warmer, More Authentic Connections

    EPISODE 3

    How to Turn Cold Calls Into Warmer, More Authentic Connections

    Tyler Hilton’s career began with a cold call… just not the kind you’d expect. When the musician and actor phoned a radio station hoping to sing and win free concert tickets, he wasn’t trying to get discovered. But that nerve-wracking call ended up changing everything and launched his career. In this episode of Sales Reframed, host Eric Janssen explores how meaningful relationships and career-defining opportunities often begin long before the first “yes.”

    37 min
  4. Why Great Sellers Diagnose First (And How You Can Too)

    EPISODE 4

    Why Great Sellers Diagnose First (And How You Can Too)

    A diagnosis can change everything… but not just in a hospital. What if the most powerful move in sales isn’t having the perfect pitch, but asking questions that unlock what your customer actually needs? This episode of Sales Reframed opens with a true story from Eric Janssen’s time as a CRO, where a few simple questions helped him avoid partnering with… the Fyre Festival. (Yes, that Fyre Festival.) From there, the conversation moves into a place you might not expect to find sales lessons: the world of medicine.

    42 min
  5. The GPS Blueprint: Build a Pitch That Lands

    EPISODE 5

    The GPS Blueprint: Build a Pitch That Lands

    In 2013, Jamie Siminoff walked into Shark Tank with a product called Doorbot. The numbers were impressive. The opportunity was huge. And the Sharks still said no. A few years later, Doorbot became Ring… and Amazon bought it for $1B.  So what changed? Not the product. The pitch.  It’s a moment every entrepreneur, job-seeker, and seller eventually hits: you can have real value to offer and still lose the room if your message doesn’t land.

    43 min
  • 5 Episodes

5
out of 5
10 Ratings

About

Sales Reframed is a podcast that redefines sales as the ultimate life skill. It explores how elite performers across disciplines: surgeons, authors, athletes, entrepreneurs, and artists, use sales principles to achieve extraordinary results, even when they've never held a "sales" role.

Information

  • Creator
    Ivey Executive Education
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Ivey Executive Education