eCommerce MasterPlan

eCommerce Podcast Network
  • 5,0 (6)
  • MARKETING
  • CHAQUE SEMAINE

Trying to work out how to acquire more customers?  Need to improve customer retention?  Or just looking for some reassurance you’re on the right track?  That’s what the eCommerce MasterPlan is here for.  Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.  Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.  Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

  1. How COOK Became a £150 Million Food Retailer with James Rutter

    -2 J

    How COOK Became a £150 Million Food Retailer with James Rutter

    James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online.    In this episode, James reveals the three pillars that power COOK’s incredible growth — and how you can apply them to your business.    Hit PLAY to hear:  💡 Why culture is the ultimate competitive advantage in eCommerce 📝 James’ 7 Laws of Strategy (and why your strategy must fit on ONE page) 🛠️ How to make every team member feel like an “insider” 👥 Cook’s bold hiring program that brings in talent others overlook — and why it works 📈 The simple rhythm Cook uses to keep strategy, budgeting, and execution aligned 🔥 How to turn internal culture into external brand energy that customers love   Key timestamps to dive straight in:  [03:57] "Vertically Integrated Retail Food Chain"  [08:18] "Empowering People in Business"  [12:54] "Balancing Recruitment with Social Impact"  [15:55] Simplifying Strategy for Clarity  [18:57] Painful Choices Ensure Strategic Clarity  [21:21] Annual Strategic Planning Process  [24:14] Cultivating Authentic Brand Connection  [26:50] Confronting Brutal Facts  [29:27] Listen to James’ Top Tips!    Full episode notes here: https://ecmp.info/564 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    38 min
  2. iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

    6 OCT.

    iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

    Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.  In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time. He shares how iFIT blends product, content, and customer insight to create a subscription experience that keeps people coming back month after month. Listen in to discover the key pillars behind his approach (including the 4-Bucket Framework) — and how you can apply them to your own eCommerce business. Hit PLAY to hear:  🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business. 🚀 Why retention is the real growth driver (and how to stop churn before it starts). 🏃 How “magical firsts” can keep new customers hooked from day one. 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand. 🤖 How AI personalizes the user experience — and why it matters for engagement. 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers.   Key timestamps to dive straight in:  [03:05] Building Long-Term Customer Relationships  [06:42] "Start with the Customer"  [12:44] Expanding Fitness Innovations to All  [16:26] Jeremy's 4-Bucket Framework  [17:55] "Delivering Value in First Impressions"  [23:27] Listen to Jeremy’s Top Tips!    Full episode notes here: https://ecmp.info/563   --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    34 min
  3. Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How

    29 SEPT.

    Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How

    Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode!    Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on!    Hit PLAY to hear:  💬 What conversational commerce really means (and why it’s a game-changer for DTC brands) 📲 How WhatsApp can take customers from “Hi” to “Buy” in under 2 minutes 🚀 Why now is the perfect time to get on WhatsApp before BFCM 🔑 The 30–40 day “warm-up” strategy that turns customers into eager buyers 📊 Real-life results (including how one brand made £1M in a single day!) 🛠️ Abhishek’s top tips for setting up WhatsApp marketing quickly & effectively   Key timestamps to dive straight in:  [03:14] GoKwik: Empowering DTC Against Marketplaces  [08:32] India's First E-Wallet Pioneer  [12:06] Conversational Commerce Boosts Quick Sales  [14:23] WhatsApp-Integrated Shopify Checkout Process  [18:20] WhatsApp: Essential for DTC Brands  [23:06] WhatsApp's Innovation and Growth  [24:53] Streamlining WhatsApp Marketing Setup  [28:48] Listen to Abhishek’s Top Tips!  [32:09] Get 25% off GoKwik’s annual subscription with the code MASTERCLASS  https://www.gokwik.co/     Episode sponsored by GoKwik. Use the code MASTERCLASS to get 25% off their annual subscription. https://www.gokwik.co/   --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    36 min
  4. WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand

    22 SEPT.

    WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand

    Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usually paid off!  WWYD is a brand new format for the show - where we ask some of our favourite and most knowledgable eCommerce friends... "What would you do?".  In this new WWYD? episode, Ian shares his roadmap for scaling fast—bootstrapped growth, nonstop testing, lean operations, and breaking the beliefs that hold brands back.    Hit PLAY to hear:    🚀 Ian’s playbook for driving hockey stick growth in a $10–25M ecommerce brand 🧪 Why constant testing across the funnel is the real growth engine 💸 How cutting overheads frees up cash to fuel marketing and product 🧠 The limiting beliefs holding back ecommerce businesses (and how to break them) 🤝 How to balance agency support with in-house agility for faster results   Key timestamps to dive straight in:  [05:52] "Pragmatic Growth in SaaS Marketing"  [07:52] Always Be Testing and Optimizing  [12:08] Reevaluate Post-Retheme Testing Practices  [13:03] Overcoming Imposter Syndrome in Testing  [18:08] Dynamic Testing: Leadership's Role  [19:19] Listen to Ian’s Top Tips!    Full episode notes here: https://ecmp.info/561   --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    30 min
  5. Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

    15 SEPT.

    Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

    Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.    In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.    Hit PLAY to hear:    How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀 Why Amazon makes life easy—but also traps sellers in dependency The pros and cons of keeping warehousing and logistics in-house 🏭 Why retail arbitrage is fading and how private label builds stability The hidden role of logistics mastery in beating competitors What Charles sees as the next big growth move for Joey’s 🔑   Key timestamps to dive straight in:  [05:22] "AI Boom Reflects Shifting Focus"  [08:46] "Addicted to Amazon's Ease"  [12:20] Outsource Advertising and Software  [13:53] DTC Brand Growth Challenges  [17:19] Pivot to Private Label Products  [21:35] "Outsource Ops, In-House Amazon Fulfillment"  [24:32] Listen to Charles’ Top Tips!    Full episode notes here: https://ecmp.info/560   --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    34 min
  6. Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

    8 SEPT.

    Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

    Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.    In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price.    Hit PLAY to hear:    🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website 💰 How to sell premium products on Amazon without joining the price war 🤖 The AI tools and automation ideas she’s exploring to scale without a big team   Key timestamps to dive straight in:  [04:29] "Doodle Detangler Idea Journey"  [08:24] Trusting EA with Daily Operations  [10:47] Building Trust with VIP Customers  [13:58] Maximizing Amazon Sales via Traffic  [17:22] "Nurturing Customers Beyond Amazon"  [20:00] Listen to Elina’s Top Tips!    Full episode notes here: https://ecmp.info/559   This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    26 min
  7. How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences

    1 SEPT.

    How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences

    Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year with 13% year on year growth, and the eCommerce store is booming – seeing 138% year on year growth.    In this episode, Babs shares the secrets behind building a purpose-driven brand, blending in-store magic with online strategy, and creating growth that’s both ethical and explosive.    Hit PLAY to hear:    How Babs turned a brick-and-mortar store into a booming Shopify success 📈 The clever reason everyone on her team works on eCommerce 💻🛍️ Why Montana sapphires are the hidden gem of ethical jewelry 💎 The simple service that makes virtual shopping feel personal again 🧑‍💻💬 How Alara built 138% online growth without sacrificing brand integrity The real difference between using “eco-conscious” as a word vs. a mission 🌱   Key timestamps to dive straight in:  [05:13] Eco-Conscious Jewelry for Global Tourists  [09:04] Diverse Roles in Jewelry Business  [12:44] Three-Person Marketing Team  [16:30] Virtual Custom Appointments for eCommerce  [20:14] Artisanal Appeal: Unique and Sustainable  [22:39] Ethical Jewelry Practices Explained  [24:05] Listen to Babs’ Top Tips!   Full episode notes here: https://ecmp.info/558 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    34 min
  8. How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas

    25 AOÛT

    How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas

    Sanya Ristic is the Director of Innovation and Client Relations at 2buy1click, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain high-performance Magento 2 eCommerce websites that boost sales and improve conversion for their clients across B2B, B2C, and D2C.    AND Sanya’s bought one of her clients along: yes, we’ve got the brilliant Janis Thomas from Look Fabulous Forever back on the show!    Tune in to discover what a truly collaborative, high-trust agency relationship looks like—and how it can transform your eCommerce success.    Hit PLAY to hear:  How a web agency-client relationship turned into true partnership 🤝 The one mindset shift that changed everything for Sanya’s agency Why your developers should be talking directly to you 👀 A real-world example of going from 10s to 2s page load time ⚡ What makes advertorials a secret SEO weapon 🔍 The emotional (yes, emotional!) side of eCommerce collaboration 💬  Key timestamps to dive straight in:  [03:40] "Finding Mr. Right Unexpectedly"  [08:15] Successful Website Outsourcing Experience  [09:49] Client-Agency Collaboration Dynamics  [13:52] Psychologically Safe Agency Relationship  [18:14] Break Down Communication Silos  [21:02] Podcast Insights: Navigating Business Relationships  [22:25] Listen to Sanya and Janis’ Top Tips!   [27:31] Find out more about 2buy1click https://www.2buy1click.com/     Episode sponsored by 2buy1click. Watch Sanya’s Meet Magento talk on co-creation, experimentation, and co-creating future together https://www.youtube.com/watch?v=ENFydeUcwQk .  Fix your ads with Alvie. Go to https://ecmp.info/alvie and note ‘eCommerce Masterplan’ when you book a demo to enjoy a 3 months free trial. --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    32 min
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Trying to work out how to acquire more customers?  Need to improve customer retention?  Or just looking for some reassurance you’re on the right track?  That’s what the eCommerce MasterPlan is here for.  Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.  Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.  Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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