She Wears the Pants

Ashley Deland
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She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies. Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable. This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building. Because strategy means nothing if the woman behind it can’t hold it. Continue the Work with Ashley: Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

  1. 5D AGO

    Beyond Hustle: The Strategy Successful Founders Often Miss with Kelly O’Neil

    Many entrepreneurs believe that if they work harder, launch more offers, or follow the next marketing tactic, growth will eventually break through. But what happens when the business keeps growing… and yet everything still feels heavier to run? In this episode of She Wears the Pants, Ashley Deland sits down with futurist, strategist, and Phoenix Growth Partners founder Kelly O’Neil to explore the hidden reason so many visionary entrepreneurs stall, something Kelly calls The Strategy Gap™. This conversation moves beyond surface-level business advice and into the deeper structural realities of scaling a company. Kelly shares why hustle culture, scattered tactics, and blueprint-style business models often create short-term wins but long-term ceilings. With more than 30 years of experience and $750 million in client results, Kelly has built her career helping founders redesign their businesses through Intelligent Growth Architecture™ a strategic framework that replaces chaos with clarity and builds companies designed to scale, sell, and sustain over time. Together, Ashley and Kelly unpack the difference between building a business that simply generates revenue and building one that is strategically engineered for longevity, alignment, and freedom. This episode is for the founder who has already achieved traction but senses that the next level will require deeper structure, clearer strategy, and a new way of thinking about growth. In this episode, you’ll learn:• What The Strategy Gap™ is and why even highly successful entrepreneurs fall into it • The difference between strategy and tactics — and why confusing the two stalls growth • Why hustle culture and marketing hacks often create short-term momentum but long-term instability • The warning signs that your business is scaling on tactics rather than strategy • Why so many entrepreneurs plateau around the seven-figure level • How to design a company that is scalable, sellable, and sustainable Kelly also shares the philosophy behind her proprietary frameworks — including Fusion Paradigm™, FusionCore™, ProfitCore™, PartnerCore™ and Marketing to Millionaires™ and how they help visionary founders close the gap between bold vision and precise execution. If you’ve ever felt the tension between growing revenue and growing complexity, this conversation will help you rethink how sustainable businesses are actually built. Meet Kelly O’NeilKelly O’Neil is a futurist, thought leader, and founder of Phoenix Growth Partners, an advisory firm helping established entrepreneurs scale, sell, and sustain their businesses with precision. A master of business reinvention, Kelly created Intelligent Growth Architecture™, a strategic framework designed to replace hustle with clarity, structure, and freedom. Through her proprietary systems including Fusion Paradigm™, FusionCore™, ProfitCore™, PartnerCore™, and Marketing to Millionaires™ — she helps visionary leaders design scalable, sellable, and legacy-ready businesses. With over 30 years of experience and $750 million in client results, Kelly’s work has been featured in Forbes, Entrepreneur, Fortune, and The Wall Street Journal, and she has shared stages with industry icons including Zig Ziglar and Tony Robbins. Her mission is to redefine entrepreneurship for a new era — one built on alignment, innovation, and intelligent design. Connect with KellyInstagram https://www.instagram.com/officialkellyoneil/ Facebook https://www.facebook.com/KellyONeilOfficial LinkedIn https://www.linkedin.com/in/officialkellyoneil/ YouTube https://www.youtube.com/@KellyONeil Free Gift for ListenersKelly is offering She Wears the Pants listeners a complimentary resource: The Strategy Gap White Paper Why Most Visionary Entrepreneurs Hit a Growth Ceiling — and What To Do About It In this guide, Kelly breaks down the hidden disconnect between big ideas and strategic execution — and reveals how founders can close the gap to build businesses that scale intelligently and give them their lives back. Download it here: https://thestrategygapwhitepaper.com/thestrategygap?am_id=ashleydeland Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    42 min

  2. MAY 5

    The Confidence Myth Every Founder Must Unlearn

    Confidence was never meant to come from winning. It’s revealed in how you move when things don’t. In today’s solo episode of She Wears the Pants, Ashley Deland reframes one of the most misunderstood elements of entrepreneurship: confidence. This is a conversation about identity, emotional regulation, and the internal stability required to lead when outcomes feel uncertain. Because every founder will experience seasons where things don’t land, and in those moments, the question isn’t whether you’re capable. It’s whether your confidence is built on results… or something deeper. If you’re navigating a slower season, recalibrating your strategy, or stepping into a new level of leadership, this episode will anchor you back into process, mastery, and self-trust, so your leadership remains steady, regardless of outcome. In this episode, Ashley shares how to: • Separate confidence from outcomes so your leadership stays stable in every season • Develop a process-led mindset rooted in preparation, discipline, and mastery • Apply the “next play” mentality to move through setbacks with speed and clarity • Strengthen emotional regulation so you can lead through uncertainty without collapsing • Revisit and refine foundational business skills that build long-term authority • Anchor into self-worth as the foundation beneath confidence and performance By the end, you’ll walk away with a recalibrated understanding of confidence; one that allows you to lead with steadiness, refine with precision, and continue building without questioning your identity. If you’ve been in a season where things feel slower, heavier, or uncertain… let this be your reminder: confidence is built in the continuation. Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    11 min

  3. APR 28

    The Identity of a Millionaire: Becoming the Woman Who Can Hold More with Danielle Amos

    The identity of a millionaire is built long before the money arrives. In this episode of She Wears the Pants, Ashley Deland is joined by Danielle Amos,  The Mystic Millionaire Mentor, for a conversation on self-image, energetic mastery, and the inner recalibration required to hold greater wealth, leadership, and expansion with integrity. A protégé of Bob Proctor, Danielle weaves ancient wisdom, mindset science, and Universal Law to help ambitious women transcend limitation, embody abundance, and create prosperity from the inside out. Together, Ashley and Danielle explore what happens when you stop chasing outcomes and begin becoming the woman who can sustain them. If you’re a founder navigating growth, visibility, and the responsibility that comes with your next level, this episode will meet you at the source and remind you that true wealth begins within. In this episode, you’ll learn how to: Strengthen your self-image so your results have room to risePractice radical responsibility as a leadership advantageUnderstand money as energy and build conscious wealth from alignmentUpgrade your internal paradigm so your external reality can followExpand your capacity to hold more without losing yourself in the process By the end, you’ll walk away with a sharper understanding of how self-image drives success and the identity shifts that create lasting prosperity. Meet Danielle AmosDanielle Amos, The Mystic Millionaire Mentor, is a transformational teacher and guide for ambitious women ready to awaken their divine potential and live in alignment with Universal Law. A protégé of Bob Proctor, Danielle weaves ancient wisdom, energetic mastery, and mindset science to help women transcend limitation, embody abundance, and manifest extraordinary lives with grace, purpose, and power. Through her signature teachings and global movement, Danielle reminds her community that abundance is their birthright and that true wealth begins within. Her work is a fusion of the mystical and the practical, where spirituality meets self-image, and energetic alignment becomes the foundation for lasting prosperity. Find Danielle Instagram: @thedanielleamos Website: danielleamos.co YouTube: @thedanielleamos Free Facebook Community (Mastering Your Mindset): Mastering Your Mindset with Danielle Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    32 min

  4. APR 21

    Build a Business That Can Hold You

    Success isn’t just about what you build — it’s about whether what you’ve built can hold the woman you’ve become. In today’s solo episode of She Wears the Pants, Ashley Deland dives into the shift that happens after a woman proves she can build — when the question is no longer how to generate revenue, but whether the business itself is designed to support her life, her energy, and her evolution. Before sustainable success, there is alignment. This is the work no one sees, but everyone feels — and it’s the work that determines the level you can hold. If you’re a woman navigating growth, expansion, or stepping into a higher level of leadership, this conversation will help you recalibrate your structure, reconnect to your purpose, and lead in a way that supports the life you’re here to live. In this episode, Ashley shares how to: • Understand how growth without aligned structure quietly leads to pressure, not freedom • Recognize when your business no longer reflects the woman you’ve become • Identify the difference between building from service versus operating from transaction • Apply the practice of “touching the dream” to reconnect with your deeper why • Strengthen your capacity to hold success without sacrificing your energy or life • Anchor into a leadership identity that evolves your business as you evolve By the end, you’ll walk away with a deeper sense of clarity around what your business is meant to support — and who you’re becoming as you lead it. If you’re standing at the edge of your next level, let this be your reminder: the business is meant to expand your life, not quietly contain it. Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    20 min

  5. APR 14

    Build With Them, Not For Them: The Power of Creating in Public with Kacia Ghetmiri

    Success doesn’t come from trying to impress everyone. It comes from finding your people and building with them in real time. In this episode of She Wears the Pants, Ashley Deland sits down with entrepreneur, real estate investor, and EmpowerHER podcast host Kacia Ghetmiri for an honest conversation about building businesses through authenticity, transparency, and community. Kacia is known for creating one of the most relatable personal development podcasts for women, reaching more than 11 million downloads by speaking openly about entrepreneurship, identity, and growth in real time. Rather than positioning herself as someone who has everything figured out, she built her platform by inviting women to figure it out alongside her. Together, Ashley and Kacia explore what happens when you stop chasing external validation and start building a business that reflects who you actually are. From stepping away from a six-figure corporate career at Google to building multiple businesses, scaling a real estate investment portfolio with her husband, and navigating motherhood while evolving as an entrepreneur, Kacia shares the real lessons behind sustainable growth. This conversation is for the woman who is building something meaningful and wants to do it without performing, posturing, or pretending to have it all figured out. In this episode, we explore:• Why finding “your people” is the foundation of a powerful personal brand • The strategy and psychology behind building in public • How external validation and vanity metrics quietly limit growth • The difference between authentic leadership and performative authority • Pivoting your business when the version of you who built it begins to evolve • Creating wealth and freedom through real estate investing Kacia also shares her perspective on motherhood, entrepreneurship, and why honoring the season you’re in is essential for long-term fulfillment. If you’ve ever felt the tension between the version of success you built and the one you’re evolving toward, this episode will remind you that growth often requires letting go of the way things used to work. Because the most powerful businesses are built by women who are willing to evolve. Meet Kacia GhetmiriKacia Ghetmiri is an entrepreneur, speaker, real estate investor, and host of the top-ranked EmpowerHER Podcast, a community-driven show focused on personal growth, business, and mindset that has reached over 11 million downloads worldwide. After leaving a six-figure corporate career at Google, Kacia built multiple businesses helping women launch podcasts, create community-driven brands, and step into entrepreneurship. She now focuses on real estate investing and helping high-income professionals create financial freedom through strategic property investments. Her mission is to empower women to build lives and businesses that align with who they truly are. Connect with KaciaInstagram: https://www.instagram.com/kacia.ghetmiri/ Podcast: EmpowerHER Podcast Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    42 min

  6. APR 7

    SXSW Reflections & Lessons From Rooms of Power

    The room you sit in will always shape the size of the dream you allow yourself to carry. In today’s solo episode of She Wears the Pants, Ashley Deland takes you inside her recent experience at South by Southwest in Austin — and more importantly, into the internal shift that followed. This is a conversation about proximity, energy, and the unseen ways environments expand or contract your vision as a founder. Before scale becomes reality, there is a shift in what you believe is possible — and that shift is often shaped by the rooms you choose to enter. If you’re a woman navigating growth, stepping into bigger spaces, or feeling the pull toward your next level, this episode will help you recalibrate your environment, your energy, and the way you approach expansion — so you can hold more without shrinking your vision. In this episode, Ashley shares how to: • Understand how environment shapes vision, standards, and the scale you allow yourself to pursue • Recognize when you’ve outgrown the rooms, conversations, and thinking you’ve been operating inside • Identify the difference between transactional networking and aligned, long-term relationship building • Apply a more expansive lens to your ideas by surrounding yourself with audacity-led thinking • Strengthen your capacity to hold both ambition and joy as you build and scale • Anchor into a leadership identity that expands possibility instead of unconsciously limiting it By the end, you’ll walk away with a deeper awareness of how proximity, energy, and environment influence your leadership — and a renewed sense of what is available to you when you place yourself in rooms that expand your thinking. If you’ve been feeling the edges of your next level, let this be your reminder: sometimes the shift you’re searching for is found in the spaces you choose to step into. Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    19 min

  7. MAR 24

    Who You Have to Become to Build What You’re Here to Build with Alli Webb

    You don’t need permission to build what you’re here to build… You need the courage to trust yourself. In this episode of She Wears the Pants, Ashley Deland is joined by Alli Webb, New York Times bestselling author, beauty industry pioneer, Shark Tank guest and the founder who turned one simple idea, blowouts only, into Drybar, a category-defining brand. Together, they unpack what it really takes for a high-growth woman to build something iconic, lead at scale, and evolve without losing herself in the process. This conversation goes beyond the highlights. Alli shares why she doesn’t operate from fear, what she had to change about her leadership as the company grew, and what it looks like to release a business when the startup season ends, especially as life gets heavy behind the scenes. If you’re a woman building in real time, balancing ambition, identity, leadership, and the emotional cost of growth, this episode will help you refine your inner compass, strengthen your standards, and lead with more self-trust than noise. In this episode, you’ll learn how to: Trust your instinct as your most reliable leadership tool, and move without needing permissionLead people with clarity and steadiness as your company scalesRecognize when a season has ended, and exit with integrity rather than guiltSeparate your identity from outcomes so success never becomes your only source of safetyBuild what’s next from self-knowledge, not external expectation By the end, you’ll walk away with a clearer understanding of the woman you’re becoming, and the internal leadership required to build what lasts. Meet Alli Alli Webb is a serial entrepreneur, New York Times bestselling author, Shark Tank guest judge, and beauty industry pioneer. She is the founder of Drybar and the creator of Messy, a haircare line designed to support healthy, lived-in texture and a more freeing relationship with beauty. Website: itsmessy.com Instagram: @alliwebb Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    38 min

  8. MAR 17

    Protecting Your Peace

    Protecting Your PeaceThe Most Powerful Business Skill You Will Ever DevelopYour peace isn’t something you stumble into.  It’s an asset you protect. In this solo episode of She Wears the Pants, Ashley Deland names a truth high-achieving women are rarely taught: protecting your peace is one of the highest forms of leadership and one of the most profitable business skills you will ever develop. Not in the surface-level “self-care” way. In the real, grounded, CEO way. Because the truth is: peace doesn’t just get stolen. We hand access to it - quietly, accidentally, and long before we realize we’ve started building from depletion instead of clarity. If you’re the woman everyone comes to - the one who holds everything together, carries the vision, puts out the fires, supports everyone, and still shows up to lead, this episode will help you identify where your peace is leaking and rebuild the standards that protect your emotional world. In this episode, Ashley shares how to: Understand why peace is the environment your highest self requires to operate at her bestRecognize the subtle “peace leaks” — softened boundaries, over-accommodating, normalized dysfunction, emotional over-accessIdentify when people in your business (clients or team) no longer align with the caliber and culture you’re buildingProtect your company’s internal temperature by becoming “slow to hire and quick to fire” with clarity, not guiltSeparate external triggers from internal control so your emotional state stops being dictated by tone, urgency, or other people’s chaosAnchor into high-worth leadership — grace, gratitude, and generosity — without sacrificing standards, boundaries, or self-respect Ashley also shares a personal behind-the-scenes leadership lesson from early 2024 that redefined how she hires, leads, and protects the culture inside her brands and why what you tolerate quietly becomes what you live inside. By the end of this episode, you’ll walk away with stronger discernment, cleaner boundaries, and a clearer standard for who and what gets access to you,  because when your peace & power is intact. You don’t have the luxury of leaking peace anymore. Not at the level you’re called to lead. Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

    13 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies. Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable. This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building. Because strategy means nothing if the woman behind it can’t hold it. Continue the Work with Ashley: Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Information

  • Creator
    Ashley Deland
  • Years Active
    2024 - 2026
  • Episodes
    89
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Ashley Deland
  • Show Website
    She Wears the Pants

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