Shift Happens

DAC
  • 4.8 (21)
  • MARKETING

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. https://www.dacgroup.com (www.dacgroup.com)

  1. DEC 16

    Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands

    Is AI changing local search as dramatically as everyone claims — or are the fundamentals still what matter most? In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Kyle Harris, Director of Local Optimization, to break down how AI is reshaping local discovery — and what’s actually driving results for brick-and-mortar brands.

    20 min

  2. DEC 16

    Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality

    Is AI actually making your media more efficient — or just driving more empty traffic?  In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability.

    16 min

  3. DEC 15

    Search-First Storytelling: Strategies to Get Your Content Found

    Is your content getting harder to find — even as you create more of it?  In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Orli Milstein, Director of Content Strategy, to explore how AI is reshaping discovery and why traditional SEO tactics no longer cut it. They unpack what it means to structure content for both humans and machines — and how brands can build clarity, authority, and true findability in an AI-driven search world.

    11 min

  4. DEC 15

    From Vanity Metrics to Value: Analytics that Actually Drive Sales

    Are your dashboards full of data that looks great but doesn’t actually drive business?  In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Dan Temby, SVP of Technology & Analytics, to unpack why marketers chase vanity metrics, and what to measure instead.  0:00: Intro 0:50: How do we know which metrics on our dashboard drive sales, and aren’t just vanity metrics? 3:25: If clicks don’t equal customers, what should marketers measure instead? 6:18: How do we help clients move from dashboards to decisions? 8:50: How is the analytics space evolving, and what should marketers prepare for? 10:42: How did you apply semantic descriptions with AI to build DAC’s operating system IRIS? 12:55: AI amplifies strategy, but only if the data is speaking the same language 13:40: Vanity metrics may make dashboards look busy, but value metrics prove impact

    14 min

  5. SEASON 1 TRAILER

    Welcome to Shift Happens!

    Welcome to Shift Happens: The art, science, (and chaos) of modern marketing .     Each episode unpacks the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts how they transform disruption into an advantage.

    2 min
  6. Looking back to look forward

    2023-12-07

    Looking back to look forward

    Oh man, the future! Dan, Jenna, and Nasser are back to make sense of a year in which everything changed in digital... again. Grab yourself a frothy coffee and join our future-proofed trio as they dissect 2023, speculate what 2024 may have in store, and make questionable attempts at Australian and Welsh accents. The year in review: Excitement, frustration, jamónAI, AI, Oh! New possibilities in 2024What lies ahead for paid search practitioners?Goodnight, sweet AI startupsGPTs: Bad name, revolutionary function LINKS: DAC: "Predictions 2024" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

    50 min
  7. AI Sunrise Series: Mount the Hype Cycle

    2023-06-14

    AI Sunrise Series: Mount the Hype Cycle

    In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about: The solipsistic world of AI-powered monoclesSurprise! AI tools are already ubiquitousAdding value as actual human beingsAn imminent sea change in user behaviorWhat does "efficiency" really mean, anyway? LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

    45 min
  8. Generative AI: It's the end of the world as we know it (and we feel fine)

    2023-02-14

    Generative AI: It's the end of the world as we know it (and we feel fine)

    And we're back! Our triumphant trio returns to reveal all about marketing's hottest topic: generative artificial intelligence. Find how "the most profound technological development since the internet itself" is set to reinvent, well, pretty much everything. Along the way, Dan, Nasser, and Jenna delve into topics definitely not suggested by ChatGPT, including: Neural networks and fighty robots: How does generative AI actually work?Player 2 has entered the game... Google Bard!The inevitable rise of "prompt engineering" LINKS: DAC: "Microsoft vs. Google: The battle for AI supremacy is on" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

    46 min
See All (23)

Trailer

4.8
out of 5
21 Ratings

About

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. https://www.dacgroup.com (www.dacgroup.com)

Information

  • Creator
    DAC
  • Years Active
    2020 - 2025
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Copyright 2025 DAC
  • Show Website
    Shift Happens