Open Market

Joe Zappa & Eric Franchi
  • 5,0 (1)
  • MARKETING
  • CHAQUE SEMAINE

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

  1. -6 J

    Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD

    Bryan joins Eric Franchi and Joe Zappa to discuss the content-to-commerce phenomenon Shopsense is pioneering, the startup's partnership with The Trade Desk, and leadership lessons from Amazon. Shopsense is an Aperiam portco and Sharp Pen client.

    33 min

  2. 29 OCT.

    Lessons from BOK and Other Marketing Tips

    In part 2 of "Common Marketing Misconceptions of Adtech CEOs," Joe Zappa and Eric Franchi discuss a viral post by Scope3's Brian O'Kelley and what other adtech founders and CEOs can learn from his approach to CEO evangelism. Then they bat back and forth other common mistakes, such as worrying about overexposure and over-indexing on events as a marketing tactic. Plus, Joe provides concrete tactical advice for CEOs who don't know what to post about.

    34 min

  3. 22 OCT.

    Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising

    Anne joins Eric Franchi and Joe Zappa to discuss why the Ad Context Protocol matters, what it will take for agentic advertising to achieve widespread adoption, how agents will drive better outcomes for open internet advertising, and the evolution of Scope3. Plus, Joe gives Anne a chance to dunk on the company's haters.

    39 min

  4. 15 OCT.

    IAS Predictions, SMB Ambitions, and AI Bets

    Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon Valley's return to adtech investing.

    33 min

  5. 8 OCT.

    Shiv Gupta on How to Build a Modern Adtech Salesforce

    U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancient practice handed down to Gen Xers from the Mesopotamians.

    46 min

  6. 1 OCT.

    Eric and Joe on Hiring Failures, Q4 Prep, and Pullups

    On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.

    39 min

  7. 24 SEPT.

    10 Adtech CEO Misconceptions About Marketing

    Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicate, and how to measure the impact of adtech marketing.

    27 min

  8. 17 SEPT.

    Magnite and Streamr on the Performance TV Acquisition

    Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation platform. Adam and Jonathan break down the thinking behind the deal, how it came together, and what other startup founders can learn from Streamr's example. Joe posits that performance TV is the big thesis in adtech and asks the guys what Magnite needs to do to deliver on its promise.

    27 min
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À propos

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

Informations

  • Créateur
    Joe Zappa & Eric Franchi
  • Années d’activité
    2024 - 2025
  • Épisodes
    75
  • Classement
    Tout public
  • Copyright
    © Copyright 2025 Joe Zappa
  • Site Web de l’émission
    Open Market

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