Social Media Deconstructed

Lisa Catto, Caledonia Creative

Helping authors with social media through useful tips, tricks and strategies.

Episodes

  1. 2019-08-01

    8: 5 Time Management Tips for Social Media

    If you've ever felt like social media takes up too much of your time, this episode will give you some actionable tips to better manage your time on social media. FREE CHALLENGE Have you ever complained that you spend too much time on social media? On August 5, 2019, I'm launching a free 5-day challenge to help authors reclaim writing time from social media. Over five days, I'll email you manageable and actionable tips and tricks to help you take control over social media. Sign up now! If you're listening to this after the challenge has ended, still head to the website and sign up to get info about when it's offered again. THE GOODS Join my free Facebook group for social media supportCheck out my coaching and training services to help you up-level your author social mediaSnag my free 3 steps to a content plan workbook to help you figure out what to post on your social media accounts

    14 min

  2. 2019-07-23

    7: Why social media is important for authors

    How many times have you heard that social media is a must for authors? Probably way more than you want to. But how often do we hear why it's important? In this episode, I share some of the reasons why it's worth it for authors to invest time in using social media. FREE CHALLENGE Have you ever complained that you spend too much time on social media? On August 5, 2019, I'm launching a free 5-day challenge to help authors reclaim writing time from social media. Over five days, I'll email you manageable and actionable tips and tricks to help you take control over social media. Sign up now! If you're listening to this after the challenge has ended, still head to the website and sign up to get info about when it's offered again. THE GOODS Join my free Facebook group for social media supportCheck out my coaching and training services to help you up-level your author social mediaSnag my free 3 steps to a content plan workbook to help you figure out what to post on your social media accounts

    14 min

  3. 2019-02-22

    6: Facebook profiles, pages and groups, oh my!

    Facebook seems to be the social media platform that many authors feel like they have to be on, but not as many actually want to be on. I get it. With the privacy concerns and the creepily targeted advertising and relatives sharing questionable content, it’s not always the happiest place to be. But, it’s often the place to be. It’s still the leading social media platform in terms of audience size and breadth. And the variety of ways you can engage with people makes it hard to beat for authors. In this episode, I’m going to break down the three main spaces on Facebook and the best uses for each, from an author’s perspective. Those three spaces are profiles, pages and groups. Also, check out the top of this week's TBR pile: The Business of Love by Kerri Keberly (this is an Amazon affiliate link). The Business of Love by Kerri Keberly THE GOODS Join my free Facebook group for ongoing social media supportCheck out my other podcast episodesGet one-on-one training with me on how to use Facebook pages or groups at Caledonia Creative

    14 min

  4. 2019-02-15

    5: Instagram Stories vs. Feed

    Instagram Stories is the most popular Instagram feature for users (with more than 400 million daily users), but a lot of authors aren't sure when to use InstaStories over the feed. Or, how to use all of those cool features like adding gifs to the posts. In this episode, I talk about the main differences between Instagram Stories and Feed, and specific examples of how to use them in a way that complements each other. The top of this week's TBR pile is: Dating You/Hating You by Christina Lauren (this is an Amazon affiliate link). Dating You/Hating You by Christina Lauren (this is an Amazon affiliate link). IMPORTANT LINKS Join my free Facebook group for ongoing social media supportCheck out my other podcast episodesGet one-on-one training with me on how to use Instagram Stories (or other social media platforms/services) at Caledonia Creative

    14 min

  5. 2018-10-11

    4: All About Hashtags

    In this episode of Social Media Deconstructed, I address one of the most common questions I get about social media from authors - what are hashtags? Or, I just don't really *get* hashtags. In under twenty minutes, I'll take you through the hashtag basics of how they work, when to use them, and how they're used on the various platforms. I'll also talk about how you can use hashtags to build community and aid your writing. Struggling with knowing what to post on social media? I can help! I've created a FREE 10-page workbook to walk you through three easy steps to creating your social media content plan. Head over to my website and pick up this easy-to-use tool!   IMPORTANT LINKS Join my free Facebook group for ongoing social media support Check out my other podcast episodes Get one-on-one support through my social media coaching services at Caledonia Creative

    18 min

  6. 2018-09-06

    3: Privacy and Social Media

    A challenge many authors face when establishing or growing their social media presence is finding that balance of privacy. How much of your “real life” should you share with your readers? Social media is built on being authentic. To build relationships with your readers, you want to be able to connect with them on a human level. But how do you do that on public accounts while protecting your privacy? This episode of Social Media Deconstructed gives you actionable steps to determine how private you need to be with your readers and how to decide what you’re willing to share on your public accounts. After this episode, you’ll no longer feel that moment of panic that you are over- or under-sharing. Social Media Deconstructed is a podcast to help authors use social media more efficiently and effectively. Social media can be a time suck for a lot of authors and some platforms are downright confusing. This show provides practical tips and advice to up your social media game immediately. FREE CLASSES I'm teaching two online classes and a webinar for SavvyWriterCon on Sept. 14-16. Head over to the Savvy Authors website to register for your free account and sign up for any (or all!) of my classes. Three Steps to a Social Media Content Plan Social Media Analytics 101 Using Social Media Tools to Free Up Your Time IMPORTANT LINKS Social Media Deconstructed podcast website My social media coaching services with Caledonia Creative A FREE Facebook group for ongoing social media support

    15 min

  7. 2018-07-19

    2: 10 Social Media Myths

    In under 30 minutes, you'll learn 10 social media myths. Hopefully this episode will ease some of your worries, give you tangible tips, and dispell some widespread misinformation that a lot of authors hear. Social Media Deconstructed is a podcast to help authors use social media more efficiently and effectively. Social media can be a time suck for a lot of authors and some platforms are downright confusing. This show provides practical tips and advice to up your social media game immediately. IMPORTANT LINKS Social Media Deconstructed podcast website My social media coaching services with Caledonia Creative A FREE Facebook group for ongoing social media support

    25 min

  8. 2018-07-19

    1: 5 Social Media Dos and Don’ts

    Whether you're new to establishing your author social media presence or you're expanding your brand, there are some big dos and don'ts that are important to know. And, spoiler alert, a lot of big-time authors are doing some of the don'ts. There are always things to learn, no matter where you're at in your career. This episode covers tips from posting frequency to the perils of syncing platforms. Social Media Deconstructed is a podcast to help authors use social media more efficiently and effectively. Social media can be a time suck for a lot of authors and some platforms are downright confusing. This show provides practical tips and advice to up your social media game immediately. IMPORTANT LINKS Social Media Deconstructed podcast website My social media coaching services with Caledonia Creative A FREE Facebook group for ongoing social media support

    24 min

  9. 2018-07-18

    0: Trailer for Social Media Deconstructed

    If you like to get a taste of a podcast before subscribing, this episode is for you. Social Media Deconstructed is a podcast to help authors use social media more efficiently and effectively. In this trailer, you'll learn about the show and me - host Lisa Catto. Social media can be a time suck for a lot of authors. And some platforms are downright confusing. This show provides practical tips and advice to up your social media game immediately. IMPORTANT LINKS Social Media Deconstructed podcast website My social media coaching services with Caledonia Creative A FREE Facebook group for ongoing social media support

    8 min

Trailer

About

Helping authors with social media through useful tips, tricks and strategies.

Information

  • Creator
    Lisa Catto, Caledonia Creative
  • Years Active
    2018 - 2019
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2018 - Lisa Catto, Caledonia Creative
  • Show Website
    Social Media Deconstructed