SoTellUs Time

Trevor Howard: Business Marketing Expert
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SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.

  1. 13 HRS AGO

    Why Your Team Isn't Executing (And How to Fix the Hidden Communication Gaps Killing Performance)

    If you've ever said, "I explained this clearly… so why didn't it get done right?" — this episode is for you. In this episode of SoTellUs Time, we break down one of the most frustrating (and misunderstood) problems in business leadership: why teams don't execute the way owners expect them to — even when intentions are good, effort is high, and talent is present. The truth? Most execution failures aren't caused by lazy employees, bad attitudes, or lack of intelligence. They're caused by hidden disconnects between intention, communication, and execution. 👉 What you meant 👉 What they heard 👉 What they actually did Those three things are rarely the same — and that gap is where execution breaks down. In this episode, we cover: • Why execution problems are usually leadership problems (not people problems) • The Intention–Execution Gap that quietly destroys results • How vague communication creates wildly different outcomes • Why assuming priorities is one of the biggest leadership mistakes • How owners unintentionally expect employees to "think like owners." • The missing feedback loop that causes frustration, rework, and wasted time The 3 biggest execution disconnects explained: Vague Communication When leaders say things like "Handle this" or "Make it better," teams fill in the blanks differently — every time. You'll learn how to define "done" so execution becomes predictable. Assumed Priorities & Standards Your team doesn't know what matters most unless you say it — repeatedly. Speed vs quality. Cost vs customer experience. We show how to clearly rank priorities so teams make the right tradeoffs. No Feedback Loop Delegating and disappearing almost guarantees disappointment. Learn how short check-ins prevent major misalignment before it's too late. Practical takeaways you can apply THIS WEEK: Define "done" in writing State priorities out loud (and rank them) Add a simple midpoint check-in If your business feels stuck, chaotic, or constantly correcting mistakes — this episode will help you fix execution without hiring new people or applying more pressure. Because better execution doesn't require better employees. It requires better leadership clarity. Watch more episodes of SoTellUs Time here: https://www.youtube.com/@sotellus Learn more about tools that improve communication, accountability, and execution: https://www.sotellus.com QUESTION FOR YOU: What's the biggest execution issue you're dealing with right now — clarity, priorities, or follow-through? team execution leadership communication why teams fail business leadership management mistakes employee performance how to lead a team execution problems in business delegation mistakes leadership clarity business systems scaling a business entrepreneur leadership management training team alignment business growth strategies owner mindset leadership development operational excellence SoTellUs Time

    23 min

  2. FEB 3

    How to Make Faster Business Decisions Without All the Data | Decision-Making for Leaders & Entrepreneurs

    Most business owners, leaders, and entrepreneurs don't struggle because they make bad decisions — they struggle because they wait too long to make them. In this episode of SoTellUs Time, we break down how to make faster, smarter business decisions even when you don't have all the data. The truth is, you'll almost never have perfect information — and waiting for certainty often costs more than making the wrong call. If you've ever delayed hiring, pricing changes, marketing decisions, promotions, or system upgrades because you wanted "one more report" or "a little more clarity," this episode is for you. We cover proven decision-making frameworks used by high-level leaders, CEOs, and fast-growing companies to move with confidence, reduce bottlenecks, and create momentum — without reckless guessing. What You'll Learn in This Episode: Why waiting for perfect data is dangerous for growth How indecision silently kills momentum and confuses teams The 70% Rule for knowing when you have enough information How to separate reversible vs irreversible decisions Simple decision frameworks you can use immediately Why action creates clarity faster than waiting How great leaders build confidence in their decisions over time This episode is especially powerful for: ✔ Business owners ✔ Entrepreneurs ✔ CEOs & founders ✔ Managers & team leaders ✔ Anyone feeling stuck in decision paralysis Key Takeaway: Speed plus adjustment beats slow and perfect almost every time. Subscribe for weekly leadership, business growth, and decision-making insights Learn more about the SoTellUs Time podcast: https://youtube.com/sotellus Chapters (Boosts Retention & Search) 0:00 – Why Leaders Delay Decisions 1:30 – The Real Cost of Waiting for More Data 4:00 – The 70% Rule: When You Have Enough Information 7:00 – Reversible vs Irreversible Decisions Explained 10:00 – Simple Decision Frameworks That Work 12:30 – How Leaders Build Decision Confidence 14:00 – Final Takeaways & Action Challenge business decision making how to make decisions faster leadership decision making entrepreneur decision making decision making for business owners how to make better decisions decision paralysis business leadership skills CEO decision making entrepreneur mindset how to think like a leader decision making frameworks business growth strategies leadership development decision making under uncertainty how leaders make decisions scaling a business business strategy podcast SoTellUs Time Trevor Howard

    21 min

  3. JAN 27

    Align Sales, Marketing & Operations for Predictable Business Growth

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-6977ada1-4948-8331-ae07-cafa0ea97cbf-0" data-testid= "conversation-turn-4" data-scroll-anchor="false" data-turn= "assistant"> You can't scale a business when Sales, Marketing, and Operations are pulling in different directions. That's how you end up with bad leads, missed expectations, burned-out teams, and frustrated customers. In this episode of SoTellUs Time, Trevor Howard breaks down how to create real alignment between Sales, Marketing, and Operations—so your business stops feeling chaotic and starts growing predictably. This isn't theory. This is practical, owner-level strategy you can implement immediately. The Real Cost of Misalignment Marketing is generating leads Sales is frustrated with "bad leads" Operations is overwhelmed trying to deliver what was promised The problem isn't effort. The problem is alignment. When these three core departments aren't aligned, growth feels stressful and unpredictable. When they are aligned, growth becomes calm, scalable, and repeatable. Episode Chapters 0:00 – The Cost of Misalignment Why growth feels chaotic when teams aren't aligned 2:00 – Why Sales, Marketing & Ops Drift Apart Different goals, different metrics, different priorities 5:00 – One Shared Definition of Success Creating a single scoreboard for the entire customer journey 9:00 – Systems That Force Alignment Simple meetings, handoffs, and SOPs that eliminate friction 13:00 – The Owner's Role as the Integrator Why alignment always starts at the top 16:00 – One Direction, One Team How alignment accelerates growth instead of slowing it down What You'll Learn in This Episode Why alignment doesn't happen naturally and must be designed How siloed KPIs quietly destroy teamwork The importance of a shared definition of a win How to align lead quality, close rate, and fulfillment Simple systems that eliminate Sales vs Marketing vs Operations tension The exact role the business owner must play to keep alignment intact Key Insight Alignment doesn't live in intentions. It lives in systems. If your business relies on hoping everyone is on the same page, you'll always be firefighting. Action Step This week, pick one alignment issue between Sales, Marketing, and Operations and fix it. Even one small improvement can unlock massive momentum. What's Coming Next In an upcoming episode: How to create KPIs that encourage teamwork instead of turf wars. Subscribe to SoTellUs Time for real-world business strategy, leadership insights, and scalable growth systems: https://www.youtube.com/@sotellus Learn more about the tools we're building at SoTellUs to align the entire customer journey: https://www.youtube.com/sotellus #BusinessGrowth #Leadership #SalesMarketingAlignment #OperationsManagement #ScalingABusiness #EntrepreneurMindset #BusinessSystems #SoTellUsTime #PredictableGrowth #BusinessOwner

    25 min

  4. JAN 20

    From Operator to Owner: The Leadership Shift Every Business Must Make to Scale & Create Freedom

    You're Not a Worker — You're the Leader Most business owners get stuck working IN their business instead of ON it… and that's exactly why growth stalls, stress piles up, and freedom disappears. In this SoTellUs Time episode, we break down the real job of a business owner—and why leadership, not labor, is the key to scaling, profitability, and peace of mind. If you've ever wondered: "What happens if I step away for two weeks?" "Why does everything still come through me?" "Why can't my business run without me?" This episode is for you. What You'll Learn in This Episode The Trap Most Owners Fall Into If you disappeared for two weeks, would your business grow… or grind to a halt? We explain the critical difference between: Working IN the business → tasks, firefighting, filling gaps Working ON the business → leadership, systems, strategy Key Truth: If you're the bottleneck, your business can't scale. The Real Role of the Business Owner Your job isn't to do more—it's to lead better. We reframe what ownership actually means: Vision Direction Accountability High-level owner responsibilities include: Setting priorities Making strategic decisions Removing obstacles for your team "Your job isn't to be the best worker—it's to build the best workplace." Leadership Over Labor The fastest-growing businesses are led, not micromanaged. You'll learn how real leadership looks: Coaching instead of fixing Asking questions instead of giving answers Strong leadership: Builds confident employees Improves retention Eliminates constant interruptions We compare two owners: One who jumps into every issue… and one who builds leaders to solve them. Monitoring Without Micromanaging You don't need to touch everything to know what's working. We cover: Monitoring vs. micromanaging KPIs & scorecards Weekly dashboards & check-ins "If you need to touch everything, nothing can grow." SOPs & Processes: The Bridge to Freedom Systems are what allow owners to step back without chaos. We explain why SOPs create: Consistency Scalability Owner freedom Examples of systems to document: Employee onboarding Customer experience Daily operations Mindset Shift: SOPs aren't about control—they're about clarity. Final Takeaway & Action Steps If you're stuck in the day-to-day, your business will stay stuck too. Do this this week: Identify one task only YOU should do Identify one task you must stop doing Start documenting one repeatable process "You didn't start a business to create a job—you started it to create freedom." Subscribe for More Real Business Growth Conversations https://www.youtube.com/@sotellus Learn more about reviews, leadership systems & growth tools: https://youtube.com/sotellus from operator to owner business leadership for entrepreneurs working on your business not in it how to scale a business business owner mindset leadership vs management SOPs for small business how to delegate as a business owner systems for business growth stop being the bottleneck entrepreneur leadership how to build a self-running business SoTellUs Time podcast

    29 min

  5. JAN 13

    Good, Better, Best: How to Stop Settling and Start Operating at Your Highest Level (Business, Life & Leadership)

    Good Is the Enemy of Great | Why "Good Enough" Is Destroying Your Business (Good vs Better vs Best) Alt title options if you want to test later: Why Staying "Good" Is Holding You Back (Good vs Better vs Best) The Most Dangerous Place in Business Is "Good Enough" Good, Better, Best: The Hard Truth Most Business Owners Avoid 📝 MAX-LENGTH YouTube Description (SEO + Suggested Traffic Optimized) Most business owners don't fail. They stall. They stall because things are good. Revenue is coming in. The business is stable. Life feels manageable. And that's exactly why "good" is so dangerous. In this episode of SoTellUs Time, we break down the real meaning of Good vs Better vs Best—and why staying "good enough" quietly kills growth, freedom, and long-term success. You'll learn: Why good feels safe—but costs you more than failure The hidden reason most owners never move from good to better What actually separates good operators from elite ones Why comfort disguised as gratitude keeps businesses stuck The hardest jump in business: Good → Better What "best" really looks like (and what it absolutely is NOT) This episode isn't about hustle culture, perfection, or chasing vanity metrics. It's about: ✔ Operating with intention ✔ Building systems instead of chaos ✔ Making proactive decisions instead of reacting ✔ Creating a business that grows without burning you out If you've ever said: "Things are fine, I just don't love my schedule" "The team is there, but everything still runs through me" "We're getting leads, but follow-up is inconsistent" "We're getting reviews, but there's no real system" This episode will hit hard—in the best way. 💡 Key Truth from the Episode: "Good is the enemy of both better and best." At SoTellUs, we help business owners move from good enough to intentional, scalable, and predictable growth through: Automated review systems AI-powered receptionist & follow-up Smart communication and lead automation Marketing systems that actually convert 👉 Learn more about SoTellUs here: https://www.youtube.com/@sotellus 🎧 Listen. Reflect. Decide. Because good is a season—but better is a decision, and best is a standard. 🧠 Primary Keywords (Exact-Match + Semantic) good vs better vs best good is the enemy of great business growth mindset how to scale a business stuck in business business owner burnout leadership mindset small business growth systems vs hustle intentional business growth how to stop settling business clarity entrepreneur mindset

    32 min

  6. JAN 6

    2026 Business Profit Planning Blueprint

    Most business owners hope next year will be better. Hope is not a strategy. If you want 2026 to be more profitable, less stressful, and more scalable than 2025, the work doesn't start in January—it starts right now. In this episode of SoTellUs Time, we break down a practical, no-fluff profit planning framework every business owner should follow before the year ends. This is not theory. This is what real operators do to increase margins, improve team efficiency, and stop running on exhaustion. 🎙 Hosted by Trevor Howard from SoTellUs 👉 Subscribe for weekly business growth strategies: https://www.youtube.com/@sotellus 🌐 Learn more about SoTellUs: https://youtube.com/sotellus ⏱️ What You'll Learn in This Episode 00:00 – Why 2026 Won't Magically Be Better Most owners roll into a new year with the same problems, just bigger. We explain why intentional planning—not motivation—is the difference between growth and burnout. 02:00 – How to Find Hidden Profit in Your 2025 Numbers You don't always need more customers—you often need fewer leaks. Learn how to: Analyze your P&L the right way Cut expenses that don't produce ROI Reallocate money to what actually grows profit 05:00 – Employee Productivity vs "Looking Busy" Payroll is usually your biggest expense. We break down: How to spot productivity leaks Why clarity beats micromanagement How small efficiency gains dramatically increase profit 08:00 – Marketing That Actually Works (and What to Stop Doing) If marketing feels random, it's costing you money. You'll learn: Which channels truly drive high-quality leads Why consistency beats complexity How reviews, referrals, and fast follow-up win in 2026 11:00 – Getting Out of the Day-to-Day and Into the CEO Seat Your business will never outgrow your leadership. We talk about: What owners should stop doing What should only be done by the CEO How to carve out real strategic thinking time 14:00 – The Only KPIs That Actually Matter What gets measured gets improved. We share: The 5–7 numbers every owner should track How to use metrics to make decisions—not emotional guesses Why tracking too much data hurts growth 🚀 Why This Episode Matters If you: Feel like you worked hard in 2025 but didn't get ahead Want more profit without more chaos Are tired of being stuck in the business Want 2026 to feel intentional, calm, and controlled This episode gives you a clear starting point. 2026 doesn't get better by accident. It gets better by design. ✅ Your Action Step Don't try to fix everything. Pick ONE area this week: Numbers Team productivity Marketing Time management KPIs Small changes now create massive results next year. 🔔 Subscribe & Stay Ahead If you're a business owner who wants: More profit Better systems Stronger teams Smarter marketing Subscribe to SoTellUs Time and join thousands of owners building businesses that actually work for their lives. 👉 https://www.youtube.com/@sotellus   planning for profit business planning 2026 business growth strategy small business profit how to make more profit in business business owner mindset end of year business planning business financial planning profit planning for entrepreneurs how to scale a business business systems and processes employee productivity tips marketing strategy for small business CEO mindset working on the business not in it business KPIs how to increase profit margins SoTellUs Time Trevor Howard business podcast entrepreneur podcast small business advice business leadership business growth tips

    32 min

  7. 2025-12-23

    How to Build Real Confidence as a Business Owner (Even While Figuring It Out)

    Most business owners don't lack skill — they lack confidence. And the truth nobody talks about? Even the most successful entrepreneurs are still figuring it out as they go. In this episode of SoTellUs Time, Trevor Howard breaks down what real confidence looks like in business — and why waiting to "feel ready" is the fastest way to stay stuck. This isn't about fake-it-till-you-make-it confidence. This is about earned confidence — the kind that's built through action, decisions, and leadership under pressure. 👇 If you're a business owner who feels the weight of leadership, this episode is for you. ⏱️ Episode Breakdown 0:00–2:00 | The Confidence Myth Most owners believe confidence means having all the answers — it doesn't. Confidence is the willingness to make decisions without perfect information. "If confidence came first, nobody would ever start a business." 2:00–5:00 | Why Confidence Is Harder for Business Owners • Your team is watching • Customers expect certainty • Your family depends on outcomes Common confidence killers: Comparing yourself to other business owners Confusing uncertainty with incompetence Taking setbacks personally 🔥 Key truth: Uncertainty doesn't mean you're failing — it means you're leading. 5:00–8:00 | Where Real Confidence Actually Comes From What doesn't build confidence: Motivation Validation Revenue spikes What does: Keeping promises to yourself Small consistent wins Repetition in decision-making Confidence grows when you stop waiting to feel ready and start acting. 8:00–11:00 | Confidence-Building Habits for Everyday Leadership • Decide faster (perfect is the enemy of progress) • Document lessons instead of dwelling on mistakes • Separate results from identity 👉 A bad outcome ≠ a bad leader Ask yourself: What's one decision you've been avoiding? 11:00–13:30 | Leading with Confidence While Still Learning You don't need to pretend — you need clarity: "Here's what we know." "Here's what we're testing." "Here's how we'll adjust." People don't need perfection. They need steady leadership. 13:30–15:00 | Confidence Is Built, Not Found Confidence isn't something you discover — it's something you earn. Through: Action Reflection Resilience Final challenge: Do one uncomfortable but necessary thing this week. 🧠 Confidence doesn't show up before the work — it shows up because of it. 🚀 Why This Matters If you're: A business owner feeling pressure An entrepreneur questioning yourself A leader trying to grow without burning out This episode will help you reframe confidence, take decisive action, and lead with calm certainty — even when you're still learning. 🔔 Subscribe for Weekly Business Growth Insights 👉 https://www.youtube.com/@sotellus 🌐 Learn More About SoTellUs 👉 https://www.sotellus.com 📲 Follow Us for More Business & Leadership Content SoTellUs Time is where real business owners talk about real growth, real leadership, and real results. business confidence, leadership confidence, entrepreneur mindset, business owner mindset, how to be confident in business, leadership skills, entrepreneur growth, decision making for business owners, imposter syndrome entrepreneur, small business leadership, startup mindset, business coaching, SoTellUs Time, Trevor Howard, business podcast, entrepreneur podcast, confidence building for leaders 💬 Comment below: What's the one decision you know you need to make — but haven't yet?

    27 min

  8. 2025-12-16

    "Busy" Is Killing Your Business: Why Productivity Without Impact Leads to Burnout & Stalled Growth

    Are you constantly "busy" but not seeing the growth, freedom, or revenue you expected? This episode of SoTellUs Time is a must-watch for business owners, entrepreneurs, and leaders who feel overwhelmed, overworked, and stuck in reaction mode. Being busy has become a badge of honor—but what if it's actually a warning sign that something is broken in your business? In this powerful, real-world breakdown, Trevor Howard reframes productivity and shows why impact matters more than activity, and how staying busy often hides deeper issues like poor systems, lack of delegation, and avoidance of strategic leadership. 👇 In this episode, you'll learn: Why "crazy busy" doesn't mean successful—and often means the opposite The hidden reasons business owners stay busy (and why it feels safer than strategy) How being the "only one who can do it" caps your growth The difference between activity vs. impact (and how to audit your time) Why constant firefighting is a symptom of an under-built business How to shift from operator to owner without losing control Simple questions that instantly reveal which tasks are wasting your time How reducing "busy work" can actually increase revenue and clarity ⏱ Episode Breakdown: 0:00–2:00 – The "Busy" Trap & Why Exhaustion ≠ Success 2:00–5:00 – Why Owners Wear Busy Like a Badge of Honor 5:00–8:00 – Busy as a Warning Sign (Firefighter Mode Explained) 8:00–11:00 – Activity vs. Impact (The Shift That Changes Everything) 11:00–13:30 – Escaping the Busy Cycle (From Operator to Owner) 13:30–15:00 – Redefining What Winning Really Looks Like 💡 Key Quote from the Episode: "If busy meant successful, every exhausted business owner would be wildly wealthy." This conversation is especially important if you're: ✔ Working nights and weekends ✔ Constantly answering questions your team should handle ✔ Stuck reacting instead of building ✔ Feeling productive but not profitable ✔ Missing family time despite "doing everything right" At SoTellUs Time, we talk about real business growth—systems, leadership, clarity, and leverage—not hustle culture nonsense. 🔗 Watch more episodes & subscribe: 👉 https://www.youtube.com/@sotellus 🌐 https://www.youtube.com/sotellus 📣 Your Challenge After Watching: 1️⃣ Identify ONE "busy" task to eliminate or delegate this week 2️⃣ Identify ONE high-impact activity that actually moves the business forward Because at the end of the day… Busy isn't a badge of honor—it's a warning sign. And smart owners pay attention to warnings. #BusyIsNotProductive #EntrepreneurMindset #BusinessGrowth #LeadershipDevelopment #ProductivityForEntrepreneurs #StopTheHustle #BusinessSystems #WorkSmarterNotHarder #SoTellUsTime #TrevorHoward #ScalingABusiness #OwnerVsOperator #TimeManagementForBusinessOwners

    27 min
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About

SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.

Information

  • Creator
    Trevor Howard: Business Marketing Expert
  • Years Active
    2018 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © SoTellUs 2018
  • Show Website
    SoTellUs Time