Sought After Educator

Jodie Brown
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

  1. 1D AGO

    Turn your content into a reputation building machine

    DM Jodie on Instagram Get on The Align Insiders list If you’ve ever opened Instagram (or your notes app) and thought… what am I even supposed to post this week — this episode is for you. Because most educators aren’t struggling with content because they “don’t have ideas.” They’re struggling because their content isn’t aligned to a clear message, a clear reputation goal, or what their business is actually trying to do right now. In this episode of the Sought After Educator podcast, I’m breaking down the quarterly content system I use (and teach inside my work) to help educators stop posting reactively and start creating content that actually builds reputation, demand, and sales. This is the shift that makes your content finally catch up to your expertise. And when it does, you’ll feel it: → visibility opportunities come in → collaborations and podcast invites start popping up → launches feel easier because people already “get” what you do → and the DMs change from “how much is it?” to “when can I start?” In this episode, you’ll learn:Why repetition builds reputation (and why you’re not being “annoying” by repeating your message)How to treat content like business infrastructure instead of relying on inspirationThe 3 questions that instantly clarify what to post each quarterHow to align your messaging and visuals so your brand feels cohesive (without needing a full rebrand)A simple batching rhythm for educators who are busy, running a business, and cannot create content every dayHow to audit what’s working and repurpose content so you stop reinventing the wheel The quarterly content system I walk you through:Phase 1: Strategy and clarity Decide what you want to be known for this quarter, what your audience needs to hear on repeat, and what your content is building toward. Phase 2: Align brand visuals and messaging Create cohesion that builds credibility — so your content feels recognizable and intentional. Phase 3: Batch creation Plan, shoot, write, and prep your content so you’re not scrambling daily. Phase 4: Refine and repurpose Audit what landed, repeat what worked, and deepen the message instead of chasing new ideas. Your next step after listening:Block 30 minutes this week and answer these three questions: What do I want to be known for this quarter?What does my audience need to hear on repeat?How should my content support my business goals right now? Then DM me on Instagram @itsjodiebrown and tell me what you’re focusing on this quarter — I genuinely want to know. And if you’re listening like, “This sounds amazing, but I don’t want to do it alone,” send me a DM and we can talk about quarterly content...

    29 min

  2. FEB 4

    Why being seen online can feel so hard for educators, leaders and mentors

    Visibility is not just a content problem. For a lot of educators, it’s a nervous system and identity problem. In this episode, I’m joined by Andrew, an educator, mentor, and coach who has spent decades supporting people who support other humans. His background spans behind-the-chair work, education leadership, training educators, and later transitioning into full-time coaching and facilitation for leaders, mentors, and guides. This conversation goes way beyond Instagram tips. We talk about what’s actually happening when being seen triggers fear, shaking, freezing, perfectionism, or overthinking and why so many experienced educators still struggle to show up confidently. Andrew shares a grounded, practical lens on nervous system safety, identity shifts, and how to move through visibility resistance without forcing confidence or bypassing what’s really going on underneath. There’s also a spiritual and soul-level layer to this conversation, but it’s woven in thoughtfully and practically, not preached or overwhelming. In this episode, we cover:Why being seen can activate fear even when you want to growThe difference between fear-based resistance and true intuitionHow perfectionism can act as a protective strategy, not a flawWhy mentors, coaches, and educators often overthink visibility more than beginnersA practical way to build safety with being seen instead of forcing confidenceWhat identity shifts really require when moving from service provider to mentor or coachWhy stepping into leadership often brings deeper personal work to the surfaceHow to approach career pivots without burning everything down too fast This conversation is especially powerful if you are: A hair or beauty educatorA mentor, coach, or facilitatorSomeone feeling called into leadership or deeper impactStruggling with visibility despite having experience and skillNavigating a career evolution and questioning fear vs intuition If visibility feels hard, it doesn’t mean you’re doing something wrong. It often means you’re standing at the edge of growth that requires safety, patience, and integration, not more pressure.

    1h 5m

  3. JAN 28

    What the biggest creators are changing about launches right now (Launch Series Part 4)

    Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel. You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and focusing on what creates demand and conversions in 2026. In this episode, we coverWhy the “one perfect launch style” narrative is falling apartWhat creator pivots really mean and why it’s not hypocrisyWhy audiences take longer to trust and why context matters more nowWhy aggressive short open carts are phasing outThe core four requirements every launch needs, no matter the methodHow webinars, challenges, mini offers, and direct launches all do the same job differentlyWhy copying someone else’s launch rarely works the way you think it willWhy “the messaging matters more than the messenger” matters more than everHow to make launches feel calmer, repeatable, and improvable over time Key takeawaysMarkets evolve, and entrepreneurs are allowed to evolve tooYou don’t need to “keep up” and you do need stronger foundationsLaunching is an ecosystem, not a single tacticThe goal is repeatable results, not one-off hype cycles MentionedSought After Educator enrollment is open at time of recording and closes February 1, 2026If you’re listening after doors close, join the waitlist to be notified when they reopen later in 2026 If this January series helped you feel more grounded about launching, share this episode with an educator friend who’s been spiraling over “the right way” to launch. And make sure you’re following the show so the Wednesday episodes land in your feed automatically.

    16 min

  4. JAN 27

    We’re breaking up with Mondays (Hello, Wednesdays)

    If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.

    27 sec

  5. JAN 19

    Webinars, challenges or paid offers... what converts in 2026? (Launch Series Part 3)

    Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.” In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience. We’ll talk through live webinars, challenges, paid workshops and mini offers, and even launches that skip an event entirely. I’ll also share current data and benchmarks so you’re not just relying on opinions or outdated advice as you plan your next launch going into 2026. Most importantly, I’ll help you reframe how you think about launch events altogether so you stop trying to force content into the wrong container and start choosing a delivery method that supports the belief shifts your audience actually needs to make. In this episode, you’ll learn: • What a launch event is responsible for inside your launch timeline • The pros and cons of live webinars and why they still work • When challenges make sense and how to avoid over-teaching • Why paid launch events are rising and what they signal about buyer behavior • How mini offers can warm your audience and increase conversions • When going direct to offer works and when it falls flat • Why content clarity matters more than the launch format • How to choose a launch event based on your audience, offer, and capacity Data and sources mentioned: • Course engagement insights from Thinkific • Customer loyalty and repeat buyer data from Bain and Company Final takeaway: There is no “best” launch event. A launch event is simply a container. Its job is to give people enough context, trust, and momentum to decide if your offer is right for them. Once the content and belief shifts are clear, the delivery method becomes much easier to choose. If you’re planning a launch this year and you’re unsure which direction to go, send me a DM and tell me what you’re thinking. I’ll point you in the right direction. And make sure you’re subscribed so you don’t miss the final episode of the January Launch Series.

    24 min

  6. JAN 12

    The 5 phases that make launches feel repeatable (Launch Series Part 2)

    Launching education doesn’t start when you announce it. In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable. This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats. In this episode, we cover:The five phases of a successful education launchHow audience building supports launches before selling beginsWhat pre-launch content is designed to createHow launch events drive engagement and momentumWhat the open cart phase is responsible forWhy delivery strengthens future launches and brand trustHow to approach launching education as a sequence, not a single moment If you’re a hair, beauty, wellness, or creative educator planning to launch a course, group program, retreat, or in-person class, this episode gives you a clear framework for understanding the structure underneath a launch and focusing on the right phase at the right time. Next week’s episode breaks down different types of launch events, including workshops, challenges, mini offers, and evergreen options. Make sure you’re subscribed so you don’t miss it.

    19 min

  7. JAN 5

    Five ways to sell your programs + classes in 2026 (Launch Series Part 1)

    Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business. In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution. Inside this episode, we cover:Why most educators overcomplicate selling their programsThe difference between building demand and creating decisionsSelling through social content and when it works bestWhy engagement doesn’t always equal buying intentHow direct selling supports decisions without being pushyWhat evergreen funnels really are (and why traffic matters)Mini offers vs free opt-ins and when to use eachWhen sales calls make sense and when they signal a bigger issueWhy live launching still matters in 2026How sustainable educator businesses layer multiple sales methods over time This episode is especially helpful if: You’ve tried selling on social and felt like it was slow or inconsistentYou’re confused about whether you should launch, go evergreen, or do bothYou want sales to feel aligned instead of forcedYou’re building education for the long term, not quick wins Resources mentioned:The Content Edit private podcast series → A free private podcast for educators who feel like their content is being liked but not trusted or convertingEpisode on market sophistication Want to go deeper?DM Jodie on Instagram @itsjodiebrown with your questions about launching or selling your education. January’s episodes are built directly from the conversations educators are having right now. Make sure you’re subscribed... this is just the first conversation in a full month focused on launching, selling your education, and choosing strategies that actually work for your stage of business.

    31 min

  8. 2025-12-30

    What to focus on in 2026 to grow your education biz with Maddi Cook

    What educators need to focus on in 2026 to grow In this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026. This isn’t a step-by-step launch episode. It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth. Maddie brings her experience helping beauty professionals create and launch their first online courses. Jodie brings the brand, marketing, and positioning lens—breaking down why education businesses don’t grow through information alone, but through perspective, clarity, and consistency. Together, they unpack what’s changed, what hasn’t, and where educators need to focus now if they want to build something that lasts. In this episode, we cover:Why growth often stalls because of hesitation, not lack of strategyThe difference between thinking about growth and actually creating itWhy teaching live (or staying close to your audience) strengthens both your offer and your marketingHow repetition builds trust and authority even when it feels uncomfortableWhy testing ideas beats waiting for confidence or clarityFault vs responsibility and how this mindset shift changes outcomesWhy people don’t pay for information anymore, but for perspective and pathwayHow a clear, measurable program promise makes marketing and selling easierWhat educators need to release in order to grow in today’s landscape Links mentioned:🎟️ Get your free ticket to Beyond the Chair Fest https://maddicook.com/beyond-the-chair-fest 📲 Follow Maddi on Instagram https://www.instagram.com/maddiecookcoaching 📲 Follow Jodie on Instagram @itsjodiebrown If this episode resonated:Notice which part of this conversation challenged you the most. That’s usually where growth is asking for more repetition, responsibility, or action.

    41 min
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Trailer

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About

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

Information

  • Creator
    Jodie Brown
  • Years Active
    2024 - 2026
  • Episodes
    92
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Jodie Brown
  • Show Website
    Sought After Educator

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