Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell
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Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!What to Expect Each WeekEvery Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.🌟 The Sparks: Business and Brand BreakthroughsWe jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.🔥 Branding, Visibility, and Marketing That Feels RightMarketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.🎩 The Magic Hat: Fun and Unexpected QuestionsOur magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.✨ The Magic Wand: Looking Back and Looking AheadWith a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.Who This is ForIf you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.Here’s what we believe:✨ Your brand magic is already in you.You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.Why Tune In?💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

  1. Write the Book That Builds Brand Authority | Wiebke Tasch

    Jun 23

    Write the Book That Builds Brand Authority | Wiebke Tasch

    Send us Fan Mail What if the book you keep thinking about is really the visibility tool your business has been waiting for? In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Wiebke Tasch, founder of Digital Authors, to talk about the brave, strategic, and deeply personal process of turning your ideas into a book that builds authority. Wiebke shares how she went from leaving her PR agency job in Berlin to self-publishing a bestseller, building a publishing agency abroad, and helping conscious entrepreneurs transform their stories, expertise, and soul work into professionally written nonfiction books. Together, Beverly and Wiebke explore what makes a book marketable, why personal stories matter, and how the right publishing strategy can turn your message into a lasting business asset. They also talk about the vulnerability of writing, the difference between warm and cold writing, the mistakes many self-published authors make, and why your book needs more than a manuscript. It needs positioning, purpose, design, launch strategy, and a voice that actually sounds like you. This conversation is for the entrepreneur who knows they have something meaningful to say but keeps wondering if their story is strong enough, if their ideas are ready, or if anyone would really want to read it. Key Marketing Topics 1. Your Book Can Build Brand Authority A nonfiction book can do more than share your ideas. When it is positioned well, it becomes a powerful authority-building tool that helps people understand your expertise, your story, and the deeper transformation behind your work. 2. Marketable Books Start With Strategy Wiebke explains why one of the biggest mistakes authors make is publishing without understanding the market, the niche, or the reader’s expectations. A strong book needs a clear purpose, a smart launch plan, and a cover, title, and structure that match what the right audience is already looking for. 3. Personal Stories Create Emotional Connection The best nonfiction books blend practical teaching with lived experience. Wiebke calls this the mix of “cold writing” and “warm writing,” where facts, frameworks, and strategy are paired with personal stories that help readers feel seen and connected. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    47 min

  2. 5d ago

    Part 2: Your Business Grew, But Did It Grow With You? | Beverly Cornell

    Send us Fan Mail What if your marketing problem is actually a disconnection problem? In this solo episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell explores what she calls “The Great Disconnection,” the quiet gap that happens when your business keeps growing, but your brand no longer reflects who you are becoming. Many established service-based women have full calendars, steady referrals, happy clients, and a business that looks successful from the outside. But underneath the success, something feels off. The work feels heavier. Marketing feels harder. Visibility feels more complicated. And the business that once gave them freedom may now feel like something they are managing, maintaining, or performing inside of. Beverly shares how this showed up in her own business after years of saying yes to client requests, expanding services, underpricing, overdelivering, and slowly realizing that her clients had shaped parts of the business more than she had. She also reflects on how midlife, parenting, caregiving, health changes, loss, ambition, disappointment, and responsibility all shape the way women evolve as leaders and founders. This episode invites listeners to look beneath the tactics and ask a deeper question: What have I become disconnected from? Beverly also introduces three grounding questions to help founders reconnect with the current version of themselves and their business: What is fueling me right now? What deserves my focus? What needs to fade? If your marketing feels harder than it used to, this episode may help you stop chasing another tactic and start listening to what your business is trying to tell you. Key Marketing Topics 1. Marketing Problems Are Often Disconnection Problems Many founders assume they need a new website, a better niche, more consistent content, or a stronger strategy. Sometimes those things matter, but the deeper issue may be that the business they are presenting no longer reflects who they are now. 2. Your Business Can Grow in a Direction You Did Not Choose Beverly shares how saying yes to client requests can slowly turn into services, expectations, and offers that may bring in revenue but drain energy. When founders keep building from obligation instead of alignment, the business can start to feel like something they are serving instead of something that serves their vision. 3. Fuel, Focus, and Fade Can Reveal the Next Right Shift The episode offers a simple but powerful reflection framework: identify what fuels you, what deserves your focus, and what needs to fade. These questions help business owners reconnect with their priorities, release what no longer fits, and make more strategic decisions from the version of themselves they are now. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    14 min
  3. Stop Playing Safe: Brand Visibility That Builds Alignment | Cailen Ascher

    Jun 16

    Stop Playing Safe: Brand Visibility That Builds Alignment | Cailen Ascher

    Send us Fan Mail What if your marketing feels hard because you’re still playing the safe version of yourself? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Cailen Ascher, founder of The Self-Led Woman, to explore what it really means to build a business from soul alignment, voice, values, and visibility. Cailen shares her journey from yoga and early entrepreneurship into business mentorship for heart-led coaches who want to grow profitable, meaningful businesses without forcing themselves into someone else’s formula. Together, Beverly and Cailen talk about the messy, beautiful evolution of entrepreneurship, especially for women who are balancing motherhood, purpose, visibility, and the desire to create work that actually feels like them. This conversation dives into why branding is identity work, why voice is often the hardest part for women to claim, and how visibility becomes easier when your message is rooted in what you deeply believe. Beverly and Cailen also explore the difference between building from your zone of competence and building from your zone of magic. If you’ve been feeling the nudge to show up more fully, speak more honestly, and build a business that reflects who you truly are, this episode will feel like the permission slip you didn’t know you needed. Key Marketing Topics 1. Brand Visibility Starts With Voice Many women are clear on their vision and values, but struggle to use their voice in a visible way. When you begin sharing your truth with more confidence, your marketing becomes more magnetic because people can feel the person behind the brand. 2. Alignment Makes Marketing Feel More Natural Cailen’s Sacred Self Alignment framework connects vision, voice, values, and vibe as both a personal and business strategy. When your marketing reflects who you really are, decisions become easier, messaging feels stronger, and your audience can connect with you more deeply. 3. Your Brand Grows When You Stop Playing Safe Safe messaging may feel comfortable, but it often blends into everything else your audience sees. Beverly and Cailen talk about the power of owning your perspective, leaning into your mission, and building a brand that reflects your real work, not the watered-down version. Follow Cailen https://www.linkedin.com/in/cailenascher/ Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    46 min
  4. What If Everything Starts With Inner Purpose? | Audrey Seymour

    Jun 2

    What If Everything Starts With Inner Purpose? | Audrey Seymour

    Send us Fan Mail What if the answer you've been searching for isn't out there at all? In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Audrey Seymour, Master Certified Coach, founder of Clear Change Group, and co-author of the upcoming book True Purpose: Unleash the Power of the Person You're Meant to Be. With a background in mathematics, software engineering, and leadership, Audrey shares the unexpected journey that led her from high-pressure tech environments to helping leaders reconnect with their purpose, inner wisdom, and authentic direction. Together, Beverly and Audrey explore why so many high-achieving women become disconnected from themselves, how people-pleasing and perfectionism quietly fuel burnout, and why visibility starts long before you ever post on social media. This conversation is a powerful reminder that your most meaningful work happens when you stop building from the outside in and start leading from the inside out. Key Marketing Topics 1. Authentic Visibility Starts with Inner Alignment Many entrepreneurs struggle with visibility because they are trying to market a version of themselves that doesn't fully reflect who they are. When your message is rooted in purpose and personal truth, marketing becomes more natural, magnetic, and sustainable. 2. Your Brand Is an Expression of Who You Are Audrey shares how discovering her purpose transformed her brand messaging, positioning, and client attraction. The strongest brands are built when identity, purpose, and marketing work together. 3. Burnout Is Often a Branding Problem Many business owners build businesses around expectations rather than alignment. When your work, message, and values are disconnected, marketing feels heavier and growth becomes harder to sustain. Read Our Blog! Follow Audrey LinkedIn Website: ClearChangeGroup.com Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    35 min
  5. Turn Your Book Into Brand Authority | Michele DeFilippo

    May 19

    Turn Your Book Into Brand Authority | Michele DeFilippo

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What if the book you’re writing is already shaping your brand before anyone reads a single page? In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Michele DeFilippo, owner of 1106 Design, to talk about what most entrepreneurs misunderstand about self-publishing, authority, and protecting their creative work. Michele brings decades of publishing experience to the conversation, from her early days in typesetting to building a full-service book design and publishing firm that has helped produce more than 4,000 books. Together, Beverly and Michele unpack why professional editing, thoughtful book design, and strategic production matter so much, especially for business owners who want their book to build trust, credibility, and long-term authority. They also explore the messy middle of publishing today, including how authors can avoid low-quality shortcuts, protect their rights and revenue, and create a book that feels aligned with their larger brand. For entrepreneurs, consultants, coaches, speakers, and thought leaders, this conversation is a reminder that a book is more than a project. It is part of your brand ecosystem, your reputation, and the legacy you are building. Key Marketing Topics 1. Your Book Is a Brand Authority Asset A book can do more than share your ideas. When created with strategy, quality, and intention, it can build trust, strengthen your positioning, and help potential clients understand your expertise before they ever work with you. 2. Professional Publishing Builds Credibility Readers make fast judgments about a book based on the cover, interior design, editing, and overall presentation. Michele explains why a professionally produced book should never look amateur, especially when it is connected to your business, thought leadership, or legacy. 3. Strategic Content Can Become a Bigger Body of Work Beverly and Michele discuss how blogs, thought leadership, and core content pillars can eventually become a book. When entrepreneurs create content with consistency and intention, they build a library of ideas that can support SEO, visibility, authority, and future publishing opportunities. Read Our Blog!  Follow Michele LinkedIn 1106 Design Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    38 min

  6. May 12

    Episode 1: From Freelancer to Legacy Brand

    Send us Fan Mail What happens when the business you started for freedom starts to feel too small for the woman you’ve become? In this solo episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell opens Season 9 with a deeply personal and powerful conversation about the move from accidental entrepreneur to established expert, and why so many successful midlife women feel a growing disconnect between the business they built and the brand they are still showing the world. Beverly shares how her own business began out of necessity when she married an active-duty soldier and needed to take her marketing career on the road. Like so many women, she started with what she had: experience, resourcefulness, grit, and a willingness to figure things out. That early freelance season mattered. It created freedom, income, agency, and opportunity. But at some point, the business grows up. What began as flexible work becomes a body of work. What began as client service becomes wisdom, discernment, and transformation. What began as self-employment becomes the foundation for impact, wealth, influence, and legacy. This episode explores the tension that happens when a woman has grown in expertise, leadership, and confidence, but her brand is still speaking from an earlier season. Beverly unpacks why that gap happens, including survival branding, identity lag, over-functioning, and loyalty to the version of the business that helped you get started. She also shares what a legacy brand really is. It is not just a prettier logo, polished website, or more elevated aesthetic. It is a deeper, truer expression of your current voice, values, standards, boundaries, and the impact you want to create now. If you have been pricing like a pair of hands when you are really selling wisdom, marketing yourself with language that no longer fits, or feeling like your brand still reflects the woman who started the business instead of the woman leading it now, this episode is for you. Because the brand that got you here deserves gratitude and honor, but it may not be the brand that carries your legacy forward. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    9 min

  7. May 12

    Season Trailer — Brand Evolution | Beverly Cornell

    Send us Fan Mail What happens when the business you built no longer fits the woman you’ve become? Welcome to Season 9 of Marketing, Magic and the Messy Middle: Wickedly Branded®. In this solo trailer episode, Beverly Cornell introduces the theme of the season: brand evolution. This season is for midlife female consultants, coaches, creatives, and service-based founders who are moving from freelancer to legacy business. These are women who have built something real, served clients well, and created success, but now feel a disconnect between who they have become and how their brand is still showing up in the world. Beverly shares why many women are not struggling because they are bad at marketing. They are struggling because they have changed. Their leadership has matured. Their standards have shifted. Their work has become deeper and more nuanced. Now their messaging, visibility, offers, pricing, and brand presence need to catch up. Throughout Season 9, Beverly explores the messy middle of brand evolution, including the great disconnection, the evolution gap, outdated messaging, visibility resistance, and the shift from freelancer to legacy brand. If your business looks successful from the outside but feels misaligned underneath, this season is for you. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    5 min
  8. Season Wrap-Up: Staying Long Enough to Let It Blaze | Beverly Cornell

    May 6

    Season Wrap-Up: Staying Long Enough to Let It Blaze | Beverly Cornell

    Send us Fan Mail What actually creates lasting momentum in marketing and business? In this Season Wrap-Up episode of Marketing Magic & The Messy Middle, Beverly Cornell reflects on the deeper thread running through every chapter of the revised edition of Marketing for Entrepreneurs and what it truly means to build a business with steadiness, alignment, and trust. This conversation is not just about marketing strategy. It is about staying. Throughout this season, we explored messaging, visibility, repetition, trust, follow through, rhythm, and momentum. But underneath every episode was a deeper truth: sustainable growth comes from staying connected to what matters long enough for recognition and trust to build naturally. Beverly also shares why revising Marketing for Entrepreneurs became part of her own evolution as a founder and introduces her upcoming 2026 book, Brand Magic. Because building a meaningful brand is about more than visibility. It is about creating a business that feels like home. Read Marketing for Entrepreneurs! Revised Edition Shop on Amazon: https://a.co/d/02BEL4H7 Questions about the revised edition? https://a.co/d/06dtKQ2e Original Edition Shop on Amazon: https://a.co/d/0eBn7jHu Questions about the original edition? https://a.co/d/06c6PDiA Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    6 min
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About

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!What to Expect Each WeekEvery Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.🌟 The Sparks: Business and Brand BreakthroughsWe jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.🔥 Branding, Visibility, and Marketing That Feels RightMarketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.🎩 The Magic Hat: Fun and Unexpected QuestionsOur magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.✨ The Magic Wand: Looking Back and Looking AheadWith a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.Who This is ForIf you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.Here’s what we believe:✨ Your brand magic is already in you.You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.Why Tune In?💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

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