Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell
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About Marketing, Magic & the Messy Middle: Wickedly Branded®Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.Every conversation explores four themes:✨ The SparkWhat inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.🌀 The Messy MiddleThe challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.📣 Marketing & VisibilityHow they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.👑 LegacyThe impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human.And yes, there may occasionally be a magic wand involved.Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

  1. 6d ago ·  Video

    Who Is Running Your Day? Build the Confidence to Lead, Market, and Grow | Meshell Baker

    Send us Fan Mail Who gets to decide your next move: you, or the demands waiting in your inbox, calendar, and social feed? In this episode of Wickedly Branded, Beverly Cornell talks with confidence and leadership expert Meshell Baker about the daily practice of trusting yourself, taking aligned action, and communicating with greater clarity. Michelle shares how profound loss, leadership, entrepreneurship, caregiving, and reinvention shaped her work with leaders and organizations. Together, she and Beverly explore what happens when achievement no longer feels aligned, why reflection matters, and how confidence affects the people you serve. The conversation also brings confidence directly into marketing. A clear brand helps people understand who you are, whom you serve, and why they should work with you. That clarity grows when you make space to hear your own thinking, gather evidence of your strengths, and repeat a focused message long enough for your audience to recognize it. In this episode, you will learn: 1. How identity alignment creates clearer positioning and a message that reflects who you have become. 2. How confidence shapes visibility, communication, and the trust people place in your leadership. 3. How intentional time, reflection, and repetition make marketing more sustainable and recognizable. Listen for Meshell's reminder that confidence begins with deciding why it matters, and Beverly's practical Fuel, Focus, Fade method for giving your priorities a real place on the calendar. Listen to our blog! Follow Meshell Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    Who Is Running Your Day? Build the Confidence to Lead, Market, and Grow | Meshell Baker

  2. Sep 1 ·  Video

    The Shimmering Thread: Finding Narrative Coherence in Your Brand | Beverly Cornell

    Send us Fan Mail The Shimmering Thread: Finding Narrative Coherence in Your Brand Have you ever looked at your career, your life experiences, and the things you deeply care about, and wondered how it's all supposed to fit into one simple brand? In this episode, Beverly Cornell, founder of Wickedly Branded and brand evolution strategist, introduces the idea of the "shimmering thread", the connective idea running through your story, your work, and your brand, and how finding it creates narrative coherence in how you show up. Beverly shares her own thread, woven through an international upbringing, a near-fatal illness at 19, building a transracial family through adoption and fostering, military life, and relearning to walk after major hip surgery, and shows how none of these were separate chapters, but pieces of the same story. You'll learn: What narrative coherence is and why it matters for your brandHow to spot your own shimmering thread through the stories you keep telling, the language your clients use, and the transformation your services createA simple writing exercise to help you uncover the belief connecting it allWhether you've changed industries, built a business around unexpected experiences, or simply feel a deeper message trying to emerge, this episode will help you see the pattern that's been there all along. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    The Shimmering Thread: Finding Narrative Coherence in Your Brand | Beverly Cornell

  3. Aug 25 ·  Video

    Why Business Owners Avoid Their Numbers (And How to Stop) | Audrey Faust

    Send us Fan Mail What if the fear of your finances is really a story about your worth? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Audrey Faust, an MBA, self-made multimillionaire, and two-time #1 bestselling author known as the Manifesting CFO, to explore what it really takes to move from financial fear to financial clarity. Audrey shares her journey from a childhood shaped by the belief that "we work hard for our money" to becoming a CFO strategist for financially phobic women business owners. She opens up about the subconscious money stories that drove her into workaholism, the rock-bottom moment that pushed her back into school for an accounting degree, and the hardest financial season of her own business, when even the CFO stopped looking at her own numbers. Together, Beverly and Audrey unpack why "mindset" is so much more than changing your mind, how the beliefs instilled in us as children quietly dictate our relationship with money as adults, and why avoiding your numbers usually has less to do with math and more to do with what you believe those numbers say about you. They talk about the freedom that comes from bringing in financial accountability, the difference between forecasting for control versus forecasting for fear, and what it looks like to combine CFO strategy with real inner work. This conversation is a reminder that clarity with your numbers starts with clarity about yourself, and that facing your finances can be one of the most powerful acts of self-worth a business owner ever takes. Key Marketing Topics 1. Mindset Is More Than "Changing Your Mind" Audrey explains why real financial mindset work means uncovering the subconscious beliefs instilled in childhood, not just deciding to think differently. 2. Your Money Story Started Young From "we work hard for our money" to workaholism and self-worth, Audrey traces how early money messages quietly shape adult financial behavior. 3. Avoiding the Numbers Is Rarely About the Numbers Audrey shares why financial avoidance is often tied to identity and fear, and how bringing in accountability (a CPA, an accountant) can be the first step toward real freedom. Read our blog! Follow Audrey! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    Why Business Owners Avoid Their Numbers (And How to Stop) | Audrey Faust

  4. Aug 20 ·  Video

    Coherence Over Alignment: Building a Brand That's True to You | Camille Miller

    Send us Fan Mail What if the identity you built to survive isn't the one meant to lead you forward? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Camille Miller, founder of the Soul Professional Movement, a global business incubator spanning six continents and 51 countries, to explore what it really takes to lead and brand from a place of truth instead of performance. Camille shares her journey from nonprofit executive to accidental movement-builder, starting an underground "coffee club" for soul-led entrepreneurs in 2015 that has since grown into a thriving, self-sustaining community of over 14,000 members. She opens up about the identity shifts that shaped her path: divorce, reinvention after 50, and the constant work of getting out of her own way to lead rather than just do. Together, Beverly and Camille unpack the difference between alignment and coherence, why knowing your direction isn't the same as your nervous system actually believing it, and how narrative "shimmering threads" connect our life experiences into a story worth telling. They talk about the power of using your community's own language instead of manufacturing your own, why stepping in front of your brand can humanize it instead of diminishing your team, and what it means to build something meant to outlast you. This conversation is a reminder that real branding starts with identity work, and that the most powerful thing you can do is become the person capable of leading the vision you already carry. Key Marketing Topics 1. Alignment vs. Coherence Alignment is knowing your direction; coherence is your nervous system actually believing it. Camille explains why real growth requires both, and how subconscious "earning ceilings" quietly sabotage ambitious founders. 2. Your Shimmering Threads Are Your Brand Every life experience carries a thread connecting your values to your work. Camille shares how identifying hers, being deeply understood, shaped both her business and the movement she's building. 3. Let Your Community Write Your Copy Rather than manufacturing brand language, Camille mines client calls and testimonials for the exact words people use to describe their transformation, making messaging resonate far more than polished marketing-speak ever could. Read our blog! Follow Camille! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    Coherence Over Alignment: Building a Brand That's True to You | Camille Miller

  5. Aug 18 ·  Video

    The Story Behind the Scroll: Social Strategy | Michelle Park

    Send us Fan Mail What if the brands that feel the most "visible" online are actually the ones with the least strategy behind them? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Michelle Park, founder of Brand New Animals Agency, to talk about what actually separates a brand with a social presence from one with real, sustainable growth. Hint: it is not more posting, more polish, or more platforms. Michelle shares how a personal Instagram account for her daughter unexpectedly grew to 15,000 followers in two months, and how that experience taught her the power of authentic storytelling long before she turned it into a career helping fashion, beauty, and lifestyle brands find their voice. Together, Beverly and Michelle explore the emotional and strategic side of social media, from why looking too perfect online is now a liability instead of a goal, to why most brands are testing nothing, tracking nothing, and wondering why their content is not converting. They dig into the real difference between hooks that feel manipulative and stories that feel human, and why founders willing to show up messy on camera consistently outperform the ones who stay polished and hidden. This conversation is a powerful reminder that visibility without strategy is just noise. Sometimes the most powerful move is slowing down, finding your real story, and building a system that lets that story do the work. Key Marketing Topics 1. Authentic Storytelling Outperforms Polished Content When content feels too curated, audiences disengage. Michelle shares how her most awkward, unedited posts consistently outperform her most polished ones, and why real connection beats perfection every time. 2. Strategy Is What Turns Presence Into Growth Posting content is not the same as having a plan. Real growth comes from testing formats, tracking what performs, and building a system around content pillars instead of guessing at what to post next. 3. Your Story Is Your Competitive Advantage Every founder has a "shimmering thread," the personal narrative that connects everything they do. Finding and telling that story consistently is what turns an audience into people who trust, remember, and choose your brand. Read our blog! Follow Michelle! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    The Story Behind the Scroll: Social Strategy | Michelle Park

  6. Aug 13 ·  Video

    Say No First: The Bold Client Attraction Secret | Andrea Waltz

    Send us Fan Mail What if the biggest thing holding your business back isn't your strategy… but your relationship with the word "no"? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Andrea Waltz, bestselling co-author of Go For No and a leading expert on rejection and resilience. For over 20 years, Andrea has helped entrepreneurs and sales professionals see rejection not as the end of a conversation, but as a path to greater confidence and far more yeses. Together, they explore what it takes to build a memorable brand around an unconventional idea, why asking for what you want is a muscle you have to train, and how founders — especially women — can reclaim their power through the "sacred no." From the biggest rejection that changed Andrea's career to the marketing lessons buried inside every "no," this conversation will change how you think about visibility, courage, and growth. Key Marketing Topics 1. The Courage to Ask Is a Marketing Superpower Most entrepreneurs avoid asking for what they want because they fear rejection, but Andrea's "Go For No" philosophy reframes asking as a practice you build over time. The more comfortable you get with hearing no, the more opportunities — clients, partnerships, press — you create for your brand. 2. Your "No" Is Just as Powerful as Your "Yes" Beverly's concept of the "sacred no" shows that protecting your time and energy from the wrong clients is what makes room for the right ones. Saying no to bad-fit prospects isn't a loss — it's a filter that strengthens your brand and your bottom line. 3. Take a Point of View and Let Your Brand Be Unmistakably You Andrea and Beverly agree that playing it safe is the fastest way to blend in. Leaning fully into your personality and perspective — even when some people won't get it — is what makes your brand memorable and magnetic to the right audience. Read Our blog! Follow Andrea! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    Say No First: The Bold Client Attraction Secret | Andrea Waltz

  7. Aug 11 ·  Video

    Stop Guessing: Build Operational Clarity That Scales | Kati Peterman

    Send us Fan Mail What if the biggest gap in your business isn't strategy — it's structure? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Kati Peterman, founder of Your FRX, to unpack how fractional executive leadership helps founders close the operational gaps that quietly stall growth. Kati shares the story of the pivot that launched her business, when her team told her, "we will go where you go" and how that moment of trust shaped her approach to core values, structure, and leadership. Together, Beverly and Kati dive into why data (not fear) should drive your decisions, how real collaboration beats the "me monster," and why knowing your KPIs can hand you back your freedom. Key Marketing Topics 1. Clarity and Core Values Are Non-Negotiable Core values aren't wall decorations, they're the filter for every hire, fire, and big decision. When your values are truly clear, even the hardest choices become an easy yes. 2. Data Beats Fear Every Time Imposter syndrome and doubt show up most right when you're leveling up. Pulling real data, your "glimmers" of evidence, lets you separate genuine risk from noise and move forward with confidence. 3. Collaboration Is a Win-Win, Not a Me Monster The best partnerships come from asking what the other person needs, not just pushing your own message. Leading with fulfillment and curiosity turns collaboration into lasting, referral-generating relationships. Read Our Blog! Follow Kati Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    Stop Guessing: Build Operational Clarity That Scales | Kati Peterman

  8. Aug 6 ·  Video

    From Experience to Authority: How to Build a Body of Work That's Truly Yours | Beverly Cornell

    Send us Fan Mail You have the experience, the certifications, the client wins — so why is it still hard to explain what makes you different?  In this episode of Marketing Magic: The Messy Middle, Beverly Cornell breaks down the difference between having a lot of experience and building an actual body of work.  Drawing on her own winding career — from ad agencies and Chrysler to military moves and motherhood — Beverly shares a practical framework for recognizing your recurring beliefs, the patterns beneath the problems you solve, and the "shimmering thread" connecting your story.  Plus, a simple exercise to help you find the center of gravity for everything you've built. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

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About Marketing, Magic & the Messy Middle: Wickedly Branded®Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.Every conversation explores four themes:✨ The SparkWhat inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.🌀 The Messy MiddleThe challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.📣 Marketing & VisibilityHow they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.👑 LegacyThe impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human.And yes, there may occasionally be a magic wand involved.Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

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