Sponsor Talk

Avish Sood & Jason Smith
  • 4.9 (31)
  • MARKETING

Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.

  1. Mike Palisi | President, Van Wagner College

    2022-03-14

    Mike Palisi | President, Van Wagner College

    In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking the company to new heights. He discussed the secret behind creating record-setting growth and how relationships matter in creating true partnerships.

    1h 6m
  2. John Rocco & Dhaval Bhatt | The Hockey for All Campaign

    2022-01-27

    John Rocco & Dhaval Bhatt | The Hockey for All Campaign

    If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they approach partnership strategy and to talk about how their new groundbreaking "Hockey For All" Campaign is helping inspire a conversation around how to make hockey more diverse and inclusive.

    43 min
  3. Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit

    2022-01-24

    Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit

    In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.

    42 min
  4. Yaron Talpaz | VP of Strategic Partnerships, Pico

    2022-01-17

    Yaron Talpaz | VP of Strategic Partnerships, Pico

    In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive business for sponsors. His story includes the roller coaster emotions of growing a company, and how Pico is reaching new heights.

    40 min
  5. Vicki Higgins | Founder & CEO of the CXP Agency

    2021-12-21

    Vicki Higgins | Founder & CEO of the CXP Agency

    In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.

    56 min
  6. Mark Giovino | Founder & CEO of Allionce Group

    2021-12-13

    Mark Giovino | Founder & CEO of Allionce Group

    In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.

    48 min
  7. Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness

    2021-11-02

    Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness

    In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in 2020 with COVID, how they used technology to connect with fans, and how they developed a financial education program as a foundation to the partnership. Enjoy the episode!

    51 min
  8. Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport

    2021-08-27

    Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport

    In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, and what it feels like to stand on the podium winning gold. They discuss how USA Nordic creates integrated sponsorships to ensure the organization is driving value for their partners.

    42 min
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4.9
out of 5
31 Ratings

About

Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.

Information

  • Creator
    Avish Sood & Jason Smith
  • Years Active
    2020 - 2022
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © 2020 Sponsor Talk