SPOT Growth

Aaron Marshall
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The podcast for pediatric speech, Physical, and occupational therapists (spot) to help grow and scale their businesses

  1. 10 HRS AGO

    Episode 53 - From Therapist to CEO: How SPOT Clinic Owners Escape the Technician Trap (Part 2)

    In this episode of the SPOT Growth Podcast, Aaron Marshall continues the conversation on one of the biggest shifts therapy practice owners must make to build sustainable businesses: moving from clinician mode to CEO mode. Building on the principles from The E-Myth by Michael Gerber, Aaron breaks down the practical habits and systems that help SPOT clinic owners step out of the daily technician role and begin operating as true leaders of their businesses. Many therapy practice owners start their clinics because they are excellent clinicians. But without systems, delegation, and leadership habits in place, the business quickly becomes dependent on the owner for every decision and task — leading to burnout and stalled growth. This episode focuses on the practical steps that help owners reclaim time, build strong teams, and create repeatable systems that allow their practice to grow without relying on them for every detail. In this episode, you’ll learn:• Why every owner needs dedicated CEO time each week • How time blocking helps owners focus on strategy instead of daily chaos • The importance of establishing a weekly team rhythm to maintain alignment and culture • How to turn repeated questions into checklists, templates, scripts, and policies • The core operational systems every SPOT practice needs to function smoothly • How to create processes that allow your clinic to run without constant owner involvement • The mindset shift from doer → designer and reactor → leader Aaron also walks through the most important systems every therapy practice should develop, including: Intake and scheduling workflowsBilling and accounts receivable systemsDocumentation standards and templatesHiring and onboarding processesInternal communication and escalation protocolsThe goal isn’t to build perfect systems overnight — it’s to build repeatable systems that allow your practice to operate consistently, empower your team, and give you the freedom to focus on growth and vision. CEO Reflection QuestionsAaron leaves listeners with several powerful questions to reflect on as they grow their practice: What task can I delegate or document this week?What process breaks when I’m not here?If I left for two weeks, would my business collapse?These questions reveal where owners are still operating as technicians instead of leaders — and where the next system needs to be built. If you’re feeling overwhelmed, stuck in the day-to-day, or unsure how to scale your practice without burning out, this episode offers a practical framework to begin making that shift.

    17 min

  2. FEB 27

    Episode 52- From Therapist to CEO: How SPOT Clinic Owners Escape the Technician Trap

    In this solo episode of SPOT Growth, Aaron dives into one of the most transformational business concepts for therapy practice owners — the shift from working in your business to working on your business. Drawing from the foundational principles of The E-Myth by Michael Gerber, this episode breaks down the three core roles every clinic owner plays: the Technician, the Manager, and the Entrepreneur. Most SPOT owners start as exceptional clinicians — but staying stuck in the technician role leads to burnout, overwhelm, and a business that cannot scale. You’ll learn: What the “Technician Trap” is and why so many therapy owners fall into itThe difference between technician, manager, and entrepreneur mindsetsSigns it’s time to delegateWhat to delegate first (and what only the owner should handle)How systems, processes, and structure create freedom and scalability If you’ve ever felt like your business depends entirely on you — and that stepping away for even one day would cause chaos — this episode will challenge and equip you to think differently. This is Part 1 of a short series on leadership habits and building systems that allow your clinic to grow without burning you out.

    14 min

  3. FEB 13

    Episode 51 - Behind the Growth: SPOT Owner Conversations Part 3

    Starting a private practice takes courage — but building one that lasts takes preparation, clarity, and purpose. In Part 3 of our Roundtable Series, Aaron sits down with Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco to talk about what it really takes to launch and sustain a private practice the right way. This episode moves beyond startup logistics and into the deeper foundations that separate practices that survive from those that thrive. In This Episode, We Cover:Why cash reserves are non-negotiable before taking the leapThe reality of credentialing delays, held claims, and payer payment gapsThe responsibility of being an employer — and why payroll must always be protectedWhy business training is just as important as clinical expertiseThe difference between being a therapist and running a businessThe emotional and financial seasons every owner facesHow to define your “why” — and why doing this for money alone won’t sustain youServing a real need in your communitySurrounding yourself with mentors, advocates, and like-minded leadersThe conversation also highlights the importance of advocacy, collaboration, and professional organizations in shaping the future of pediatric therapy across Florida. Whether you’re just starting out or years into ownership, this episode is a powerful reminder that strong reserves, smart business structure, and a clear purpose are the cornerstones of long-term success.

    25 min

  4. JAN 30

    Episode 50 - Behind the Growth: SPOT Owner Conversations Part 2

    Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 2 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish someone had told them earlier. This episode zeroes in on insurance contracts and payer strategy — how to evaluate which payers are truly profitable, when it makes sense to say “yes,” and when dropping a payer is actually the healthiest move for your practice. The group shares real-world metrics they use, common red flags to watch for, and how to protect your margins without sacrificing patient care. If you’ve ever wondered whether an insurance contract is helping or hurting your business, this conversation will give you clarity, confidence, and practical next steps.

    14 min

  5. JAN 16

    Episode 49: Behind the Growth: SPOT Owner Conversations Part 1

    Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 1 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish someone had told them earlier. From insurance contract pitfalls, pay rate misconceptions, and hiring missteps to understanding financial realities and why “Facebook advice” can lead you astray — this episode is packed with real-world insights to help new practice owners avoid costly errors and build a strong foundation. If you're launching (or relaunching) your private practice, this episode will save you time, money, and frustration — and set you up for long-term success.

    20 min

  6. JAN 2

    Episode 48 - Smart Health Insurance Options for SPOT Practices

    Choosing affordable health insurance for your team can feel overwhelming — but it doesn’t have to be. In this episode, Aaron talks with insurance expert Lishelle Johnson, who breaks down the realistic options therapy practice owners can offer, from MEC and supplemental plans to non–major medical alternatives that help you control costs without sacrificing coverage. You’ll learn what benefits small practices can offer, how to support W2 and contractor teams, and how to make confident choices that fit your budget and your staff’s needs. Perfect for SPOT owners who want to stay competitive and protect their bottom line going into 2025. Contact Lishele Wigand 👇 lishele@coveragebabe.com www.CoverageBabe.com O: (949) 257-9233

    21 min

  7. 2025-12-12

    Episode 47 - Where Did the Profit Go? A SPOT Owner’s Guide to Cash Clarity

    If you’ve ever stared at your bank account and thought, “We’re seeing more patients than ever… so why isn’t there more money?” — you’re not alone. In this episode, Aaron sits down with Keith from Accounted4, a financial expert who helps SPOT practice owners finally understand where their money is going — and how to keep more of it. Keith breaks down the biggest cash leaks in small therapy practices, the key numbers every owner should track, and how to build simple systems that make your business more profitable without adding more chaos to your week. Whether you’re new to owning a practice or you’ve been running one for years, this conversation will give you practical tools, clearer insight, and real confidence to take control of your finances going into 2025. Perfect for SPOT owners who want less stress, more clarity, and more cash in their pockets. 📞 Connect with Keith Campagna (Accounted4): Phone: (610) 844-7953 Email: kcampagna@accounted4llc.com

    17 min

  8. 2025-11-28

    Episode 46 - Florida Non-Competes Explained: What SPOT Providers Must Know in 2025

    Non-compete agreements are changing fast in Florida — and if you run a speech, occupational, or physical therapy practice, the new rules directly impact your hiring, your contractors, and your ability to protect your practice. In this episode, Aaron sits down with Brian McPherson, labor & employment attorney and head of Gunster’s Employment Practice, to break down what Florida clinic owners must know about non-competes, non-solicits, contractors vs. employees, and what’s actually enforceable under the updated July 1st legislation. Brian explains the biggest mistakes clinics make, what’s reasonable in healthcare settings, how to protect your patient relationships without overreaching, and what therapists should look for before signing anything. 📞 Connect with Brian McPherson: Phone: 561.655.1980 Email: bmcpherson@gunster.com Whether you’re drafting your first agreement or reworking existing contracts, this episode gives you the clarity and confidence you need to stay compliant — and protect your business.

    21 min
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About

The podcast for pediatric speech, Physical, and occupational therapists (spot) to help grow and scale their businesses

Information

  • Creator
    Aaron Marshall
  • Years Active
    2023 - 2026
  • Episodes
    55
  • Rating
    Clean
  • Copyright
    © 2025 Aaron Marshall
  • Show Website
    SPOT Growth