Strategy with Jason

Jason Harris

Podcast by Jason Harris

  1. Why “Blasting Leads” Is Killing Dealership Profits | Shift Into Profit Podcast ft. Jake Hales

    3D AGO

    Why “Blasting Leads” Is Killing Dealership Profits | Shift Into Profit Podcast ft. Jake Hales

    🔸 Too many dealerships are chasing new tech while ignoring the real problem: how their people actually communicate with customers. 🎧 In this episode of Shift Into Profit, Jason Harris sits down with Jake Hales to unpack what’s really broken inside modern dealerships — from lead response and spam filters to poor onboarding, weak leadership, and paper-based “processes” that don’t reflect real human behavior. You’ll hear why “blast marketing” no longer works, how AI is changing both customer outreach and customer defenses, and why dealerships must return to emotional communication, real conversations, and measurable in-person process execution. This episode goes deep on: • Why buyers ignore calls, texts, and emails more than ever • How AI is forcing sales teams to become more human, not less • The difference between transactional vs emotional communication • Why most dealerships train paperwork instead of people • How video builds trust before the customer ever shows up • What real coaching looks like for sales managers • How leaders should measure process instead of guessing • Why delegation, automation, and elimination are survival skills 🟡 For more on Siro, visit: https://www.siro.ai/ 👇 Subscribe for weekly conversations on people, process, and performance 👍 Like & share this episode with a manager who needs to hear it

    50 min
  2. Automotive Tech Is Broken — Here’s Why | Driven Loyalty Podcast ft Adam Gillrie

    2025-12-24

    Automotive Tech Is Broken — Here’s Why | Driven Loyalty Podcast ft Adam Gillrie

    Automotive technology is broken — and it’s not because dealers don’t buy enough tools. In this episode of Driven Loyalty, Jason Harris sits down with automotive technology veteran Adam Gillrie from Savvy Dealer to unpack why dealership tech stacks are still 10 years behind, how innovation keeps getting derailed, and why no amount of marketing can fix a bad customer experience. They dig into the real reasons dealer technology fails: tools built for dealerships instead of customers, endless software band-aids for broken processes, and an industry that ignores its own data. From CRMs and websites to AI, digital BDCs, and data-driven decision making, this conversation cuts through the noise and challenges how dealers think about technology, people, and process. If you’re tired of buying “tools” that promise results but deliver friction, this episode will change how you evaluate tech, measure performance, and design experiences that actually create loyal customers. In this episode, you’ll learn: • Why automotive technology innovation keeps stalling • How dealers unintentionally sabotage great ideas • Why tools don’t fix broken processes • The danger of building tech for dealers instead of customers • How data should guide decisions — not dashboards • What AI gets right (and wrong) in dealerships today • How top operators actually create loyal customers This episode is for dealer principals, GMs, marketing leaders, and anyone responsible for choosing, managing, or fixing dealership technology. ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj

    38 min
  3. Why Dealers Are Losing Profitable Deals (And Don’t Know It) Shift Into Profit ft. Jade Terreberry

    2025-12-23

    Why Dealers Are Losing Profitable Deals (And Don’t Know It) Shift Into Profit ft. Jade Terreberry

    🔸 Most dealerships aren’t losing deals because of bad marketing. They’re losing deals because they’re measuring the wrong things. In this episode of Shift Into Profit, Jason Harris sits down with Jade Terreberry from Cox Automotive to break down what actually drives dealership profitability today—and why leads, CPL, and impressions are misleading most operators. This conversation digs into: • Why market share is the real North Star KPI • How the long-tail trade strategy turns one deal into 2–6 more • Why dealers are losing deals over trade values they should be winning • How the service drive is the most underutilized profit center in the dealership • Why great marketing fails when process and people aren’t aligned • How to “Moneyball” your dealership using data, not gut feel If you’re a dealer principal, GM, fixed ops leader, or marketing decision-maker trying to sell more cars, make more money, and build loyal lifetime customers—this episode is required listening. 👇 Watch, share, and drop your biggest takeaway in the comments. 🎧 Shift Into Profit The podcast where people, process, and technology turn dealerships into profit machines. 🟡 For more on Siro, visit: https://www.siro.ai/

    43 min
  4. Keep your Service Customers Informed | Driven Loyalty ft. Corey Smith

    2025-12-04

    Keep your Service Customers Informed | Driven Loyalty ft. Corey Smith

    🎧 On this episode of the Driven Loyalty Podcast, CoreySmith and I discuss the aspects of your service process that you must get right to improve customer experience and create loyalty. ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Corey Smith: https://www.linkedin.com/in/corey-smith-93583832/ #drivenloyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #automotiveindustry

    34 min
  5. Does Your Marketing Agency Do This? Strategy with Jason Podcast ft DJ Sardana

    2025-11-13

    Does Your Marketing Agency Do This? Strategy with Jason Podcast ft DJ Sardana

    On today's episode of The Strategy with Jason Podcast, DJ Sardana joins me in Las Vegas at the Digital Dealer Conference. DJ and I discuss the questions you MUST ask your Marketing agency, how to know if they're a PARTNER and so much more! For more info on C-4 Analytics, visit: https://c-4analytics.com/ DJ Sardana: http://www.djsardana.com/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

    42 min
  6. Growing Your Customer Loyalty | Driven Loyalty ft. Peter Smith

    2025-11-05

    Growing Your Customer Loyalty | Driven Loyalty ft. Peter Smith

    🎧 On this episode of the Driven Loyalty Podcast, Peter Smith and I discuss the death of "the journey to the sale", growing your customer loyalty organically, building better customer experience and so much more! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Peter Smith: https://www.linkedin.com/in/peterwsmithlion/ #drivenloyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #automotiveindustry

    37 min
  7. Driving Loyalty Through Personalized Experiences | Driven Loyalty ft. Jon Frederick

    2025-10-17

    Driving Loyalty Through Personalized Experiences | Driven Loyalty ft. Jon Frederick

    🎧 On this episode of the Driven Loyalty Podcast, Jon Frederick and I discuss Developing Loyal Customers Through Hyper-Personalized Experiences! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Jon Frederick: https://www.linkedin.com/in/jon-frederick-ab1948148/ #drivenloyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #automotiveindustry

    40 min
  8. Is Your Marketing Strategy Forward Looking? | The Modern Automotive Marketing Podcast EP. 4

    2025-10-07

    Is Your Marketing Strategy Forward Looking? | The Modern Automotive Marketing Podcast EP. 4

    💥Welcome to the Modern Automotive Marketing Podcast. We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. 🎙️In this episode, Alex Motevosian and I discuss how leveraging predictive strategies unlocks new growth, real-time signals to anticipate shopper behavior, targeting the full funnel, omnichannel data, and more! Alex Motevosian: https://www.linkedin.com/in/alexmotevosian/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing

    34 min
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Ratings & Reviews

5
out of 5
10 Ratings

About

Podcast by Jason Harris

Information

  • Creator
    Jason Harris
  • Years Active
    2019 - 2025
  • Episodes
    482
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Strategy with Jason