31 episodes

Take your podcast to the next level. Build a show that lasts.

Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it.

We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners.

Become a Supercasters Premium subscriber to unlock even more great resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Supercasters Supercast

    • Business
    • 5.0 • 1 Rating

Take your podcast to the next level. Build a show that lasts.

Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it.

We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners.

Become a Supercasters Premium subscriber to unlock even more great resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

    The Future of Podcasting on YouTube with Samir Chaudry

    The Future of Podcasting on YouTube with Samir Chaudry

    Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show?
    We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss:


    Why The Colin and Samir Show launched as a podcast first
    Why big YouTubers like Emma Chamberlain are shifting to podcasting
    What creators should take away from YouTube’s news that they’re leaning into podcasting
    What it takes to succeed as a podcaster on YouTube
    How to break through a performance plateau with your show



    Get a full transcript of this interview at https://www.supercast.com/podcast (https://www.supercast.com/podcast)
    https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great podcaster resources:
    Extended interviews and subscriber-only content
    Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
    A private networking community for podcasters just like you

    https://premium.supercast.com/ (Subscribe here for FREE).

    • 15 min
    An Easier Way to Find and Manage Host-Read Ad Sponsors with Marty Michael

    An Easier Way to Find and Manage Host-Read Ad Sponsors with Marty Michael

    Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds?
    That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:
    The problems with handling host-read ads manually
    How Gumball works for both podcasters and advertisers
    Which podcasts are a good fit for the Gumball marketplace
    Some of the new features the Gumball team is working on this year

    Get a full transcript of this interview at https://www.supercast.com/podcast (https://www.supercast.com/podcast)
    https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great podcaster resources:
    Extended interviews and subscriber-only content
    Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
    A private networking community for podcasters just like you

    https://premium.supercast.com/ (Subscribe here for FREE).

    • 24 min
    A Podcaster’s Guide to Growing Your Show on Twitter with Shay Thiyagarajah

    A Podcaster’s Guide to Growing Your Show on Twitter with Shay Thiyagarajah

    Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform.
    If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to:
    Plan a live Twitter Space to get the most people engaged
    Tap into Twitter’s discoverability features to get new people in your Space
    Interact with your audience in a Space
    Use the content afterwards



    Shay also reveals:
    What kind of content works best on Twitter
    How to tie your podcast into Twitter’s superpower
    The keyword and topic trends that Twitter is seeing dominate the conversation in 2022



    Get a full transcript of this interview at https://www.supercast.com/podcast (https://www.supercast.com/podcast)
    https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great podcaster resources:
    Extended interviews and subscriber-only content
    Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
    A private networking community for podcasters just like you

    https://premium.supercast.com/ (Subscribe here for FREE).

    • 29 min
    Insider Tips for Building Your Podcast Audience on LinkedIn with Jessi Hempel

    Insider Tips for Building Your Podcast Audience on LinkedIn with Jessi Hempel

    LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners.
    As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best.
    We cover:
    LinkedIn’s new podcast network, how it works, and why you might want to apply to join
    The specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast listeners
    Why LinkedIn Live has been Jessi’s “game changer” and how you can use it to build presence with your audience
    Why to position yourself as the brand on LinkedIn rather than your podcast
    Simple tips for highlighting your content to tap into LinkedIn’s SEO power
    The one call to action every podcaster should have on their personal profile

    Get a full transcript of this interview at https://www.supercast.com/podcast (https://www.supercast.com/podcast)
    https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great podcaster resources:
    Extended interviews and subscriber-only content
    Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
    A private networking community for podcasters just like you

    https://premium.supercast.com/ (Subscribe here for FREE).

    • 27 min
    Is What You're Creating a Podcast... or Something Bigger? with Gina Bianchini

    Is What You're Creating a Podcast... or Something Bigger? with Gina Bianchini

    The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity.
    That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other.
    We cover:
    What content businesses can learn from software companies to help them thrive
    The difference between and audience and a community
    The surprising best time to start building a community around your podcast
    How podcasts with relatively small followings have been able to grow their revenue and profile through their community
    How to justify a much higher subscription price than you’re probably charging right now
    The 3 questions every successful community must be able to answer
    How current communities can tap into the coming web3 wave

    Get a full transcript of this interview at https://www.supercast.com/podcast (https://www.supercast.com/podcast)
    https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great podcaster resources:
    Extended interviews and subscriber-only content
    Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
    A private networking community for podcasters just like you

    https://premium.supercast.com/ (Subscribe here for FREE).

    • 34 min
    The Truest Trend in Podcasting with Nick Hilton

    The Truest Trend in Podcasting with Nick Hilton

    Podcaster and producer Nick Hilton shares his take on current podcast industry trends and what they mean for those of us in the long tail.
    Is the golden age of podcasting over? Warning! Pessimism ahead.
    We cover:
    What it means when tech platforms, like Apple and Spotify, enter the content game
    The misalignment with big tech that’s creating big stress for content creators
    The industry dynamics that Nick says make it hard for the long tail to thrive
    What public broadcasters and private tech companies could do to better support smaller podcasters
    Nick’s advice for succeeding as a podcaster… in 2027

    Get a full transcript of this interview at https://www.supercast.com/podcast (https://www.supercast.com/podcast)
    https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great podcaster resources:
    Extended interviews and subscriber-only content
    Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
    A private networking community for podcasters just like you

    https://premium.supercast.com/ (Subscribe here for FREE).

    • 29 min

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