Sushi Fridays The Podcast Andrea Pascual

In EP016 of Sushi Fridays, Cynthia Angel, founder of DLA Films, shares her humble upbringing, discovering her passion for film, and transitioning from corporate to building her own production company, DLA Films.

Cynthia emphasizes the importance of representation in the industry and the need for diverse voices to be heard. She also talks about her current projects, future plans for DLA Films, and emphasizes the importance of guiding the next generation of storytellers and filmmakers.

Takeaways:
- Representation in the film industry is crucial for reflecting the diversity of the real world and providing opportunities for underrepresented voices
- Challenges faced by women in the industry include not being heard or taken seriously, but progress is being made
- Self-funding a feature film comes with its own set of challenges, but perseverance and belief in the project are key
- Guiding the next generation of storytellers and filmmakers is a priority for Cynthia

Connect with Andrea:
LinkedIn: ⁠https://www.linkedin.com/in/andreapascual⁠
Fashion Brand IG @andreapascual.co: ⁠https://www.instagram.com/andreapascual.co⁠
Sushi Fridays IG @sushifridayspod: ⁠https://www.instagram.com/sushifridayspod⁠

Connect with Cynthia Angel:
⁠www.dlafilms.com⁠
⁠https://www.instagram.com/dlafilms⁠
⁠⁠https://www.instagram.com/⁠cynthiaangel17⁠

Host Andrea Pascual (designer/founder of brand studio @cooleyecreative and fashion brand @andreapascual.co) discusses why doing entrepreneurship alone is not her end goal.

Takeaways:
- Building a team and getting help is crucial for scaling a business
- Not being skilled at every task is a valid reason to seek help
- Spreading oneself too thin can lead to burnout

Connect with Andrea
LinkedIn: https://www.linkedin.com/in/andreapascual
Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co
Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod

To get a complimentary brand identity audit from Andrea, please send a screenshot of your 5-star rating and review of Sushi Fridays The Podcast to Andrea's contact info above.

Host Andrea Pascual (designer/founder brand studio @cooleyecreative and fashion brand @andreapascual.co) talks to art director, designer, illustrator, and brand owner, Andrew Thompson. 

Andrew shares insights into his creative journey, including the evolving landscape of the creative industry.

In this episode, Andrew also discusses:
- The importance of self-promotion and networking
- The need for diverse creative teams
- The value of visibility and relationship-building in achieving success as a creative

Connect with Andrea

LinkedIn: https://www.linkedin.com/in/andreapascual

Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co

Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod

Connect with Andrew
https://cargocollective.com/atslopes
https://newyorkposse.com/

Read the transcript of this episode here: https://andreapascual.co/pages/transcript-of-sushi-fridays-ep014-drew-thompson

In this recorded workshop, Aimée helps Liv uncover the target audience for her new business concept. Liv identifies three inspirational brands that she admires and explores potential barriers to working with these brands and the problems they solve for their target audience.

Aimée helps Liv discover her brand’s customer journey and the need to create a customer persona to guide her business focus. 

This conversation provides a reality check on targeting small businesses and highlights the importance of focusing on experiential and production services.

Takeaways
- Focus on building an experiential company that allows people to experience the brand on a visceral level using their five senses
- Target UK-based community builders who prioritize human-centred and active approaches
- Consider the persona of the community builder, primarily female in their late 20s to early 30s

Connect with Andrea
LinkedIn: https://www.linkedin.com/in/andreapascual
Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co
Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod

Connect with Aimée: https://www.copyunleashed.com

Read the transcript of this episode here: https://andreapascual.co/pages/transcript-of-sushi-fridays-ep013-aimee-lopez

Host Andrea Pascual (@puffaz.p, designer/founder of @andreapascual.co) talks to retail copywriter and strategist, Aimée López.

Aimée shares her 3-step framework for brand builders, founders, and entrepreneurs: How to Uncover Your Target Customers.

More topics in this episode:
- AI in copywriting
- The role of a copywriter
- Why brands should respect creative pros
- The Stanley Cup craze
- Pharrell as creative director at LV
- Influencer marketing

Connect with Andrea

LinkedIn: https://www.linkedin.com/in/andreapascual

Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co

Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod

Connect with Aimée:
www.copyunleashed.com

Read the transcript of this episode here: https://andreapascual.co/pages/transcript-of-sushi-fridays-ep012-aimee-lopez-retail-strategist-copywriter

Host Andrea Pascual (⁠⁠@puffaz.p⁠⁠) recaps her 2023 season of Sushi Fridays The Podcast and looks ahead to 2024.

Connect with Andrea ⁠
LinkedIn⁠: ⁠⁠⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠⁠⁠
⁠Fashion Brand IG @andreapascual.co⁠: ⁠⁠⁠⁠⁠https://www.instagram.com/andreapascual.co⁠⁠⁠⁠
Sushi Fridays IG @sushifridayspod⁠: ⁠⁠⁠⁠https://www.instagram.com/sushifridayspod⁠⁠⁠⁠

See you on Sushi Friday!