Sushi Fridays The Podcast

Andrea Pascual
  • 5.0 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Style. Culture. Creative. Biz. From the POV of Diverse Creative Entrepreneurs.

 Hosted by Andrea Pascual, owner and creative director of fashion brand, ANDREA PASCUAL, and owner and designer of brand strategy and design studio, Cool Eye Creative. Welcome to Sushi Fridays.

  1. 029: Brennan Gerald, Brand Strategist and Creative Consultant - Thriving in The Flow State

    2025-03-14

    029: Brennan Gerald, Brand Strategist and Creative Consultant - Thriving in The Flow State

    In EP029 of Sushi Fridays, Brennan Gerald emphasizes the importance of finding a flow state in creativity and business. He discusses his focus on plant-based, ethical, and eco-friendly brands, highlighting the significance of brand strategy over logo design. Brennan also delves into the tools and strategies that have helped him as a creative entrepreneur, including the use of AI and the importance of community building. He addresses the complexities of sustainability and greenwashing in branding, while maintaining an optimistic outlook on the future of design and its impact on society. Takeaways: Finding your flow state is crucial for creativity Wellness practices can enhance productivity and creativity Brand strategy should precede design work Community building is essential for creative entrepreneurs AI can be a valuable tool in the design process Greenwashing is a complex issue in branding Sustainability should be a core focus for brands Personal experiences shape design philosophy Balancing work and wellness is key to success Optimism about the future of design is important Connect with Andrea: ⁠LinkedIn⁠:⁠⁠ ⁠⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠⁠⁠⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠⁠⁠https://www.instagram.com/sushifridayspod⁠⁠⁠⁠ Fashion Brand IG @andreapascual.co:⁠ ⁠⁠https://www.instagram.com/andreapascual.co⁠⁠⁠⁠ Connect with Brennan IG @dffrntwrld: ⁠https://www.instagram.com/dffrntwrld/⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/dffrntwrldbg/⁠ Website: ⁠⁠https://www.dffrntwrld.com/⁠ We look forward to your 5-star rating and review of Sushi Fridays to keep this podcast ranked and visible. You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠⁠⁠

    1h 3m
  2. 028: Michelle Choi, Founder, Bov Active - Developing a lifestyle brand that puts community first

    2025-01-17

    028: Michelle Choi, Founder, Bov Active - Developing a lifestyle brand that puts community first

    In EP028 of Sushi Fridays, Michelle Choi, founder of Bov Active, shares her journey from a corporate banking background to launching a golf athleisure brand for women. She discusses the challenges of entering the fashion industry without prior experience, the evolution of her brand identity, and the importance of community engagement through events. Michelle emphasizes the need for women in golf to feel empowered and included, and she reflects on her entrepreneurial journey, the significance of in-person interactions, and her aspirations for the future of Bov Active. Takeaways: You can start a business without a fashion background Community events can foster brand loyalty Women in golf face unique challenges Mental health is vital for entrepreneurs Building a brand is a continuous learning process Toronto: a supportive community for local brands Connect with Andrea: ⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠ Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠ Connect with Michelle: IG @michellechoiii: https://www.instagram.com/michellechoiii/ IG @bovactive: https://www.instagram.com/bovactive/ LinkedIn: https://www.linkedin.com/in/michellechoi-bovactive/ Website: https://bovactive.com/ We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

    46 min
  3. 027: Joshua Smith, Independent Perfumer and Founder of Paraphrase (formerly Libertine Fragrance) - The art of fragrance

    2024-12-27

    027: Joshua Smith, Independent Perfumer and Founder of Paraphrase (formerly Libertine Fragrance) - The art of fragrance

    In EP027 of Sushi Fridays The Podcast, Joshua Smith, independent perfumer and founder of Paraphrase (formerly Libertine Fragrance), shares his journey from industrial design to creating a unique Canadian fragrance brand. Josh discusses the artistic process behind crafting fragrances, the importance of storytelling in branding, and how his Canadian roots influence his business approach. Josh also reflects on the challenges of entrepreneurship, marketing strategies for growth, and the significance of retail partnerships. He emphasizes the need for balance in creative work and shares insights on navigating burnout as a creative entrepreneur. This episode is especially for you if you’re: A creative founder building a brand A fragrance lover or fragrance enthusiast Someone who loves the worlds of art, design, style, branding, marketing, and business, and how they all come together to create a truly authentic brand loved by its fans. Connect with Andrea: ⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠ Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠ Connect with Josh: IG: https://www.instagram.com/libertinefragrance We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

    55 min
  4. 026: Sydney Beder, Designer, Consultant, Founder, Mentor - 50 years of Canadian fashion

    2024-12-08

    026: Sydney Beder, Designer, Consultant, Founder, Mentor - 50 years of Canadian fashion

    In EP026 of Sushi Fridays The Podcast, Sydney Beder shares his extensive journey in the fashion industry, discussing his early influences, the evolution of his career, and the importance of sustainability and local support for independent designers. He reflects on his experiences with brands like Lululemon and Roots, emphasizing the need for a deeper connection to culture and the environment in fashion. He also advocates for a resurgence of independent designers and stresses the importance of understanding the end user in building a successful brand. Interview highlights: Fashion is a reflection of our culture and identity In-store experiences are crucial for fashion retail Why Roots is an iconic Canadian brand Emerging designers need support and resources The future of fashion must prioritize sustainability Connect with Andrea: ⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠ Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠ Connect with Syd: LinkedIn: https://www.linkedin.com/in/sydney-beder-a3461828/ We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

    1h 9m
  5. 025: Qetsiyah Jacobson, Marketer & Founder of Unserious - Cultivating a community for the chronically online

    2024-11-10

    025: Qetsiyah Jacobson, Marketer & Founder of Unserious - Cultivating a community for the chronically online

    In EP025 of Sushi Fridays The Podcast, Qetsiyah Jacobson, Founder, Unserious, shares her journey through social media management, the challenges faced in the industry, and her vision for creating a community-focused platform. She discusses the evolution of influencer marketing, the changing landscape of celebrity influence, and the importance of community building in marketing. Interview highlights: Community over virality Social media management and burnout The influencer and creator landscape Building a community for the chronically online Support and structure for social media managers Why being great at social media marketing
needs continuous learning Social and cultural trends and events for and 
from different communities and perspectives Connect with Andrea: ⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠ Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠ Connect with Qetsiyah: LinkedIn: https://www.linkedIn.com/in/qetsiyahjacobson We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

    1h 10m
  6. 024: Eva Chan, Co-Founder of Launch Pop - Launching brands from zero to one: a Canadian brand builder in Los Angeles

    2024-10-18

    024: Eva Chan, Co-Founder of Launch Pop - Launching brands from zero to one: a Canadian brand builder in Los Angeles

    In EP024 of Sushi Fridays The Podcast, Eva Chan, Co-Founder of Launch Pop, shares her brand-building method, Signal Testing, and her entrepreneurship journey, including what it’s like being a Canadian living and working in Los Angeles. Takeaways: Building community to build a brandFunding options beyond traditional VC routesA founder's 'why' influences the brand's mission and decisionsFounder storytelling for building trustHow cultural diversity in Toronto shaped Eva's perspective as an entrepreneur Connect with Andrea: ⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual⁠⁠ Fashion Brand IG @andreapascual.co:⁠ ⁠⁠https://www.instagram.com/andreapascual.co⁠⁠⁠⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠⁠https://www.instagram.com/sushifridayspod⁠⁠⁠ Connect with Eva: IG @echandesigns: ⁠⁠https://www.instagram.com/echandesigns⁠ IG @launch_pop: ⁠https://www.instagram.com/launch_pop⁠ Website: ⁠https://www.launchpop.com⁠ We look forward to your 5-star rating and review of Sushi Fridays to keep this podcast ranked and visible.  You can support our growth here: ⁠⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠⁠⁠

    59 min
  7. 023: Priyanka Vazirani and Shannon Almeida, Co-Founders of Volv - Building the next big news app, 9 seconds at a time

    2024-10-11

    023: Priyanka Vazirani and Shannon Almeida, Co-Founders of Volv - Building the next big news app, 9 seconds at a time

    In EP023 of Sushi Fridays, Priyanka and Shannon, co-founders of Volv, discuss their journey in creating a news app that caters to the needs of younger audiences. They share insights on: their design philosophy the importance of user feedback the challenges of fundraising as female founders their vision for the future of the app the significance of community building branding to establish their presence Throughout the episode, I also share how I can apply Priyanka and Shannon’s process and lessons to my own businesses. Connect with Andrea: ⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠ Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠ Connect with Volv: IG @getvolv https://www.instagram.com/getvolv/ Website: https://volvmedia.com/ We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. You can support our growth here: ⁠https://buymeacoffee.com/sushifridayspod⁠

    54 min
  8. 022: Jaime Bell, Business Lawyer & Entrepreneur - Listen to a lawyer: Why you need a contract to do business

    2024-08-03

    022: Jaime Bell, Business Lawyer & Entrepreneur - Listen to a lawyer: Why you need a contract to do business

    In EP022 of Sushi Fridays the Podcast, Jamie Bell, business lawyer and founder of The Contracts Market, emphasizes the importance of contracts in business relationships and the confidence they bring. Jamie provides advice on important clauses to include in contracts, such as detailed service descriptions, timelines for deliverables, and ownership of deliverables. She also discusses the challenges of collaborating with friends and the need for open conversations and written agreements. Jaime speaks on: - Establishing clear expectations and protecting your business - Important clauses to include in contracts - Collaborating with friends - Reviewing and amending contracts when necessary, and seeking legal advice when dealing with complex agreements Connect with Andrea: ⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠ Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠ ⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠ Connect with Jaime: IG @contractsmarket: https://www.instagram.com/contractsmarket/ Website: www.thecontractsmarket.com

    39 min
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5
out of 5
5 Ratings

About

Style. Culture. Creative. Biz. From the POV of Diverse Creative Entrepreneurs.

 Hosted by Andrea Pascual, owner and creative director of fashion brand, ANDREA PASCUAL, and owner and designer of brand strategy and design studio, Cool Eye Creative. Welcome to Sushi Fridays.

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