Talk With Olena

Olena Weber
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Every week, I'm here to chat about running an immigration consulting business in Canada. I'll share my own story and experiences to help RCICs like you improve how you run your business. Let's find ways to work smarter, not harder!

  1. 21 HRS AGO

    3 Reasons I’ve Stopped Offering DIY Application Review Services

    In this episode of Talk With Olena, I share, with full transparency, why our immigration practice decided to stop offering DIY application review services. For years, we reviewed Express Entry and Spousal Sponsorship applications prepared by applicants themselves. These services remain very popular, and demand for DIY support continues to grow. I walk you through the three key reasons behind our decision, from scalability and conversions to impact, ethics, and doing the work we do best. This is not an anti-DIY episode. It’s an honest conversation about business models, growth, and choosing what to offer based on your goals, not fear or market pressure. If you’re an RCIC or immigration lawyer questioning whether DIY reviews belong in your practice, this episode will bring clarity. 👇Let’s connect: 📍 Chat with me on LinkedIn: https://www.linkedin.com/in/olena-weber/ 📌 Apply to work with me: https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform ⏱️ Episode Timestamps: 00:00 – Introduction: why we stopped DIY reviews02:10 – The shift in the market: DIY demand is growing05:10 – Reason #1: Reviews don’t scale (time for money) 12:10 – Reason #2: Reviews lowered full-representation conversions 18:40 – Reason #3: Zone of genius, ethics, and client impact 28:40 – DIY vs full rep: what you should decide for your practice31:10 – Final thoughts + connect with me on LinkedIn

    32 min

  2. JAN 26

    5 Metrics You Should Be Tracking in Your Business

    If you’re not tracking the right numbers in your business, you could be leaving thousands, tens of thousands, or even hundreds of thousands of dollars on the table without realizing it. In this episode of Talk With Olena, I break down the five key business metrics every immigration consultant and service-based business owner should be tracking if they want to grow in a sustainable, lean, and intentional way. This is not about vanity metrics or going viral. It’s about understanding what’s actually driving consultations, retainers, and aligned clients in your business. We walk through the full client journey, from visibility all the way to signing the right clients, and I explain exactly what to track, why it matters, and how these numbers work together. If your marketing feels like throwing spaghetti at the wall or you’re busy but not seeing consistent results, this episode will give you clarity. 👇 Let’s connect:Sign up for the 3-Step Marketing Reset Workshop 🚀👇https://www.olenaweber.com/marketing-reset-workshop📍 Chat with me on LinkedIn:https://www.linkedin.com/in/olena-weber/📌 Apply to work with me:https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform⏱️ Episode Timestamps: 00:00 – Introduction: Why these 5 metrics matter01:05 – Metric #1: Visibility (reach, views, and awareness) 04:10 – Metric #2: Nurturing (engagement and trust building) 07:55 – Metric #3: Interest (DMs, emails, link clicks) 11:15 – Metric #4: Consultations booked and where they come from 13:50 – Metric #5: “Green” consultations and why this is the deal breaker 18:10 – Green, orange, red clients: how to categorize your consults 20:20 – Final thoughts: what tracking data unlocks for your growth

    22 min

  3. JAN 14

    The Real Reason You’re Not Going Bigger

    In this episode, I dive into a topic that was inspired by a recent conversation with one of my Business Container ladies. She shared how she’s been feeling like she’s playing small in her business and not fully stepping into her potential. Sound familiar? In this episode, we’ll discuss the core signs that you might be playing small in your business and how this could be limiting your growth, both professionally and personally. If you're feeling stuck or like you're not reaching your full potential, this episode will resonate with you. I share practical steps on how to break free from that mindset, rise to your potential, and start taking bigger actions in your business.👇Let’s connect: Sign up for the 3-Step Marketing Reset Workshop 🚀👇 https://www.olenaweber.com/marketing-reset-workshop 📍 Chat with me on LinkedIn:https://www.linkedin.com/in/olena-weber/ 📌 Apply to work with me:https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform?usp=sf_link ⏱️ Episode Timestamps: 00:00 – Introduction: Why playing small holds you back 02:00 – The signs you're playing small and how it shows up in business 05:00 – Why it's not about marketing or strategy – it's your mindset 10:00 – How fear of failure and success can limit your growth 15:00 – How to break free from playing small: Recognizing your patterns 20:00 – The importance of setting stretch goals and how to do it 25:00 – Taking action: Micro-steps to move past your fears 30:00 – Reflection prompts: Are you truly stepping into your potential? 35:00 – Recognizing and changing your self-limiting beliefs 40:00 – Final thoughts: How to continue breaking through your limits

    43 min

  4. JAN 7

    There Are 3 Ways to Grow Your Immigration Business This Year

    Growing an immigration business in 2026 doesn’t require doing more of everything. In this episode, I break down the three most effective ways to grow your RCIC business without burning out or chasing vanity metrics. We talk about why visibility alone is not always the answer, when raising your prices is actually the fastest growth lever, and how improving conversion and trust can completely change your results without increasing your workload. I walk you through real numbers, real scenarios, and the mindset shifts that stop RCICs from growing, especially around pricing, confidence, and selling based on impact rather than hours worked. If you feel busy but not profitable, visible but not converting, or stuck doing more while earning the same, this episode will help you see where your real growth opportunity is in 2026.👇Let’s connect:Sign up for the 3-Step Marketing Reset Workshop 🚀👇https://www.olenaweber.com/marketing-reset-workshop 📍 Chat with me on LinkedIn:https://www.linkedin.com/in/olena-weber/ 📌 Apply to work with me:https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform?usp=sf_link ⏱️ Episode Timestamps: 00:00 — Three ways to grow your immigration business in 2026 01:10 — Growth lever #1: visibility (more eyes on your business) 02:35 — The 3 ways to increase visibility: build, buy, borrow 03:20 — Build your audience (organic growth) 06:10 — Buy your audience (ads to a free workshop) 09:10 — Borrow your audience (collabs, lives, partners) 12:10 — Quick recap: which visibility method fits you best 13:05 — Growth lever #2: raise your pricing + adjust your offers 14:40 — Why raising prices is the easiest lever (but feels hardest) 17:10 — Fear-based pricing and comparing yourself to others 20:20 — Pricing based on hours vs pricing based on impact 22:10 — Example: restoration application and the real client impact 26:40 — The challenge questions to reflect on pricing in 2026 29:10 — Why some RCICs charge $3K and others charge $6K 31:30 — Growth lever #3: improve conversion (optimize for trust) 33:20 — Real example breakdown: views → clicks → consults → retainers 36:10 — Why “more views” isn’t always the solution 38:00 — What to improve instead: quality, trust, positioning 40:10 — Wrap-up + how to choose your focus for 2026

    41 min

  5. 2025-12-03

    Building a Team You Can Trust: Hiring, Delegation, Letting Go, and Growing w/Mohamed Negmeldin

    In this episode of Talk with Olena, I’m joined by Mohamed Negmeldin, Founder of MultiDimensional Immigration Consultancy Corp., to talk about team building, delegation, and how RCICs can scale their practice without burning out. We discuss why hiring feels so hard in immigration, how trust starts with systems and clear standards, and what SOPs and templates actually look like in real practice. Mohamed shares why he hired RCICs before legal assistants, how to delegate while staying compliant with the Code, and why collaboration is more powerful than competition in today’s immigration landscape. We also break down the IMMC3 co-counseling model and how RCICs can use it to support complex cases, improve consultation quality, and grow without doing everything alone.👇Let’s connect: 📍 Chat with me on LinkedIn:https://www.linkedin.com/in/olena-weber/ 📌 Apply to work with me: https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform?usp=sf_link ⏱️ Episode Timestamps: 00:00 – Welcome & Episode Theme 02:50 – From Pharmacist to RCIC by “Accident” 06:19 – The Leap: Only Two Months of Savings 08:47 – Red Flags It’s Time to Hire 10:11 – Hiring for Values, Not Just Skills 15:02 – What SOPs Actually Look Like (No Buzzwords) 17:18 – ClickUp, G Suite & Using What You Already Pay For 24:16 – Why He Hired an RCIC Before a Legal Assistant 27:09 – Fear of Hiring RCICs & “Losing Clients” 32:03 – IMMC3 Co-Counsel Model & How It Helps RCICs Scale

    47 min

  6. 2025-11-26

    If Your Business Is Busy And You’re Always Feel Tired, This Is for You

    In this episode of Talk with Olena, I break down why many RCICs and immigration lawyers feel overwhelmed even when demand is strong. Too many clients, too much communication, constant interruptions, and the fear of things slipping through the cracks. This has nothing to do with marketing or sales and everything to do with structure, operations, and boundaries. I walk you through four practical steps I use with RCICs inside my Business Container to diagnose overwhelm, simplify your business, build a lean team, create repeatable processes, and take back control of your time. If your firm feels busy, heavy, and unsustainable, this episode will help you pinpoint exactly where the problem is and what to fix next. If anything in this episode resonated, feel free to message me on LinkedIn or Instagram. I would love to hear what came up for you. 👇Let’s connect: 🔥 Black Friday: https://www.olenaweber.com/container 📍 Chat with me on LinkedIn: https://www.linkedin.com/in/olena-weber/ 📌 Apply to work with me: https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform?usp=sf_link ⏱️ Episode Timestamps: 00:00 – When “too much business” becomes the real problem 02:20 – The two types of RCICs I see inside my programs 05:40 – “I’m busy” is not the real issue 08:50 – When personal life shows up as a business problem 12:40 – The eliminate, automate, delegate framework 18:30 – How we eliminated constant client communication 24:30 – Why overhiring actually makes things worse 29:10 – The lean RCIC team structure that actually works 35:20 – Why boring, repeatable processes scale businesses 39:10 – The fastest way to take back control of your time

    43 min

  7. 2025-11-20

    How she went from $0 to $100K/per year

    New RCICs often wonder if this career can really work. In this episode, I share the real story of a mentee who started with zero experience, zero referrals, and zero momentum, and still built a $100K practice in her first year. You’ll hear what her journey actually looked like, including the slow months, the doubts, and the moment everything finally clicked. I break down the simple shifts she made in pricing, marketing, and consistency that helped her go from unseen to fully booked. If you’re in the early stages of your RCIC business, this episode will remind you that momentum takes time, but it always arrives when you stay committed. Hit play and let this story encourage you. 👇Let’s connect: 🔥 Black Friday: https://www.olenaweber.com/container 📍 Chat with me on LinkedIn: https://www.linkedin.com/in/olena-weber/ 📌 Apply to work with me: https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform?usp=sf_link ⏱️ Episode Timestamps: 00:00 — Is immigration consulting actually a good career path? 01:10 — She started with NOTHING: no experience, no referrals, no clients. 02:40 — How we set her pricing so she could build momentum fast. 04:05 — Getting specific about her “dream client” changed everything. 06:30 — She posted consistently… until she hit that December burnout. 09:15 — The moment she committed: the 90-day challenge. 11:55 — Six months of crickets before anything started working. 14:25 — And then: one event in April completely shifted her business. 16:00 — Her consultation numbers month by month. 19:40 — If 2026 is your year, say it out loud.

    23 min

  8. 2025-11-12

    The 5-Step Webinar Framework for RCICs

    Webinars aren’t magic. They’re a system. In this Talk with Olena episode, I break down a simple 5-step framework RCICs can use to host webinars that actually work, whether your goal is to grow visibility or convert viewers into paid consultations. No gatekeeping. Just the playbook.  You’ll learn how to choose a clear goal for your webinar, set realistic registration and show-up targets, and structure your session in a way that builds trust and momentum. I also share an ethical promo code strategy that helps you boost bookings without pressure and a post-webinar email plan that does the heavy lifting long after the live session ends.  If you’re ready to run webinars that truly move the needle for your immigration practice, hit play and take notes.  👇Let’s connect:  📌 Join Planning Day 2026 https://www.olenaweber.com/pl/2148715927   📍 Chat with me on LinkedIn: https://www.linkedin.com/in/olena-weber/  📌 Apply to work with me: https://forms.gle/ep16EkAqNMSL347J8 ⏱️ Episode Timestamps:  0:00 – Why webinars can change your immigration practice 1:42 – Step 1: Decide your real goal — visibility or conversion 4:55 – The visibility play: how to host a no-pitch, high-value webinar 8:18 – The conversion play: turn your audience into consultations 11:10 – Step 2: Set your registration target (and why it matters) 13:40 – What’s a good show-up rate (and what to do if it’s not)? 15:20 – Step 3: Create your offer and promo code strategy 17:30 – Step 4: The perfect webinar structure that builds trust 22:40 – Step 5: The secret weapon — post-webinar follow-up emails 27:15 – Final recap: the 5-step webinar system for RCICs

    28 min
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About

Every week, I'm here to chat about running an immigration consulting business in Canada. I'll share my own story and experiences to help RCICs like you improve how you run your business. Let's find ways to work smarter, not harder!

Information

  • Creator
    Olena Weber
  • Years Active
    2024 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Show Website
    Talk With Olena