175 episodes

Jeff Cohn and the Elite Real Estate Systems team conduct in-depth video masterminds with the team leaders, mega-agents and brokers of the top real estate teams and brokerages around the country. Featuring stats, strategies and systems you won't find on other shows, the Team Building Podcast arms you with the actionable information, concepts and metrics you need to create a blueprint for your own dominant real estate team or brokerage.

If you're currently running a real estate team and want to raise your profit, reduce risk and build a team that can outlast any downturn, pay special attention to episodes featuring real estate investor like Gary Boomershine, Kristy Moore, Tom Cafarella and Chris Naugle. You'll learn about cutting edge, hybrid team models that help you combine investing, instant offer, ancillary services, property management and other profit centers with your existing team!

Team Building Podcast Jeff Cohn

    • Marketing
    • 5.0 • 11 Ratings

Jeff Cohn and the Elite Real Estate Systems team conduct in-depth video masterminds with the team leaders, mega-agents and brokers of the top real estate teams and brokerages around the country. Featuring stats, strategies and systems you won't find on other shows, the Team Building Podcast arms you with the actionable information, concepts and metrics you need to create a blueprint for your own dominant real estate team or brokerage.

If you're currently running a real estate team and want to raise your profit, reduce risk and build a team that can outlast any downturn, pay special attention to episodes featuring real estate investor like Gary Boomershine, Kristy Moore, Tom Cafarella and Chris Naugle. You'll learn about cutting edge, hybrid team models that help you combine investing, instant offer, ancillary services, property management and other profit centers with your existing team!

    How To Get Our Agents On Board With Next Level Growth w/Matt O’Neill

    How To Get Our Agents On Board With Next Level Growth w/Matt O’Neill

    Growing our businesses and simultaneously making provision for our own exit isn’t complicated. All we have to do is double the size of our teams while charging a 50% commission. However, convincing our teams that this is the best way forward isn’t always so easy.

    If we put ourselves in our agents’ shoes, it’s easy to understand their hesitations. They’re comfortable with existing dynamics and feel nervous venturing into the unknown, but as team leaders, it’s our job to put their minds at ease.

    How can we help them understand that a bigger team will bring bigger results for them, too? Is expanding our teams worth the risk of agents walking away?
     
    In this episode, founder of Matt O’Neill Real Estate, Matt O’Neill shares how to overcome our agents’ objections to a bigger team.
    Three Things You’ll Learn In This Episode

    - How growing our teams empowers our agents
    Great leaders teach their followers how to be just like them, and by empowering our agents to build teams of their own, we’re doing just that. Make sure every agent is aware of the massive benefits they’ll get as a result of a bigger team.

    - How to deal with team members who aren’t receptive to change
    Whenever there are changes, some people will be resistant. Be open to hearing their concerns, but if their energy continues to clash with the rest of the team, or they undermine the changes being made, let them go swiftly.

    - How to stop taking it personally when agents leave
    No one wants to lose top talent, but it’s important to remember that not everyone wants to be in a big team. An agent’s decision to leave when we restructure our business has nothing to do with who we are as people, it’s purely business.

     
    Guest Bio-

    Matt O’Neill is the founder of Matt O’Neill Real estate in Charleston, SC. Ranked as the #1 high end real estate team in South Carolina by The Wall Street Journal, Matt’s team sold over $1 Billion in homes.

    Matt credits much of his success to the core values of honesty, hugging and hard work. Instilled in him from a young age by his mom, today he’s implemented each of these values in his company, and the results speak for themselves.

    To find out more, go to:
    https://www.mattoneillrealestate.com/https://www.linkedin.com/company/matt-o-neill-real-estate (https://www.linkedin.com/company/matt-o-neill-real-estate)

    • 27 min
    Motivation Isn't Enough To Grow A Successful Business w/Brian Moses

    Motivation Isn't Enough To Grow A Successful Business w/Brian Moses

    As team leaders, we all want to take our businesses to the next level and get bigger, better results. However, while we may share the same ambition, many of us have ended up unable to move forward because we’re using the wrong approach.

    Growing a business requires an all-round focus. We can’t stop at investing in our agents, we need to put the same energy into our own development as leaders. To move our businesses forward, we have to hone in on the right skills.

    The question is, what skills do we need, and how do we develop them? When will our learning be complete so we can exit our businesses altogether?

    In this episode, President of Real Estate Training Breakthroughs, Brian Moses shares why developing ourselves is a lifelong task.

    Three Things You’ll Learn In This Episode

    - Why skill is more important than motivation
    Most of us are motivated to succeed, but without the skills to implement our ideas, we’ll get stuck in one spot. Don’t rely on ambition alone to succeed, grow knowledge along the way.

    - How to maximize the possibility of profitability
    Tons of real estate teams do hundreds of transactions without being profitable, and that’s because they haven’t developed the skills required to run a business. To get bigger results, we have to stop thinking about where our next deal is, and start thinking about where our next hire is.

    - How stepping back can propel us forwards
    As team leaders, stepping back from operations can be the action that pushes our businesses to new heights. However, taking the right steps backwards is a skill we need to develop - we have to make educated moves if we want to maximize our potential.
     
    Guest Bio-

    Brian Moses is a real estate trainer, coach and speaker. The Founder of Real Estate Training Breakthroughs and Customized Coaching & Seminars, Brian has an extensive background in the industry, and while still in production he was ranked as the #2 Coldwell Banker agent worldwide.

    Today, Brian is passionate about making a bigger impact on the real estate industry, and many of the world’s most successful agents in production credit Brian’s coaching for their success.

    To find out more, go to:
    https://brianmoses.mykajabi.com/
    https://www.linkedin.com/in/brianmoses

    And to coach with Brian, visit:
    https://www.brianmosescall.com/coaching-consultation

    To find out more about our upcoming events, go to:Ersdemocall.com

    Books and documentaries mentioned in this episode:

    • 31 min
    How To Boost Your Marketing & Lead Conversion Using BoomTown w/Grier Allen

    How To Boost Your Marketing & Lead Conversion Using BoomTown w/Grier Allen

    As we edge towards 2021, it’s time to put together our business plans for the year ahead. We have to start thinking about which systems we’re going to implement, and arguably, one of the most important is a CRM.

    With so many CRMs on the market, we’re spoiled for choice, and selecting one can feel overwhelming. That being said, were all CRMs created equal?

    Which features should the ideal offering have, and how can we be sure we’re choosing the right one for our businesses?

    In this episode, Co-Founder and CEO of BoomTown, Grier Allen joins me to explain what sets BoomTown apart from its competitors.

    Three Things You’ll Learn In This Episode

    - Why we’re thinking of CRMs all wrong

    Many people see CRMs as a lead gen tool, but while offerings like BoomTown have a lead gen component, the real value is in its conversion arm. BoomTown keeps us connected to our databases so we can turn existing leads into clients.

    - Why we shouldn’t expect to see results immediately

    No matter how high-tech our CRM is, it takes time to see results because the consumer cycle is so long. Give the system 6-12 months to work its magic before evaluating its performance.

    - How BoomTown uses drip campaigns to help us nurture relationships
     
    Leads are never limited to one transaction, but if we want to increase our chances of repeat business we have to stay in contact with our spheres over time. BoomTown uses long-term drip campaigns to make sure we stay top of mind in all things real estate-related.
     
    Guest Bio-

    Grier Allen is the Co-Founder and CEO of BoomTown. After earning his degree in Computer Science at Clemson University, Grier channeled his energies into real estate, an industry notorious for not making the most of digital technology.

    Today, BoomTown is creating a more consumer focused real estate industry that connects buyers and sellers with knowledgeable, forward thinking real estate professionals across the US and Canada. Grier is a member of the Young Presidents’ Association.

    To find out more, go to:
    https://boomtownroi.com/
    https://www.linkedin.com/in/grierallen

    And to take advantage of Grier’s incredible offer mentioned in this episode, mention ‘Jeff Cohn’, ‘ERS’ or ‘Team Building Podcast’ when you request a quote.

    Leave a review for BoomTown at:
    https://www.g2.com/

    To get 50% off team leader training, visit:
    http://ersdemocall.com/

    • 33 min
    Building A Successful Business Without Compromising Our Relationships w/Dr. Sheri Fluellen and JP Fluellen

    Building A Successful Business Without Compromising Our Relationships w/Dr. Sheri Fluellen and JP Fluellen

    As leaders, we spend a lot of time thinking about how to take our businesses to the next level. However, we’ll never be truly successful if we aren’t paying attention to what’s going on outside our businesses.

    Our personal relationships have a bigger impact on our success than we may realize. If we let our families, marriages, and relationships with loved ones fall by the wayside, we’re only doing ourselves a disservice.

    That being said, it’s not always easy juggling time with loved ones when we’re running time-intensive businesses.

    How can we give our relationships the time and dedication they deserve while establishing successful teams? Is it possible to blend the two effectively?

    In this episode, coaches at Titan Elite Coaching and husband and wife team, Dr. Sheri Fluellen and JP Fluellen share what it takes to achieve holistic success.

    Three Things You’ll Learn In This Episode

    - Why our love language isn’t the only one to learn
     
    We all have our own love languages, but it’s important to remember that ours isn’t necessarily the same as our spouse’s. When we learn what will fill their ‘love banks’, we can show our affections more effectively.

    - The importance of being intentional
     
    Intentionality is non-negotiable for successful relationships. We all need to be mindful of how we’re showing up for our spouses, friends, family and even team members and focus on being present with them.

    - How to establish a healthier dynamic with our loved ones
     
    Strong relationships require both parties to be vulnerable about their needs, insecurities and triggers. They also require the other person to listen to those vulnerabilities and remember them for the future.
     
    Guest Bio-

    Dr Sheri Fluellen is a consulting psychologist, licensed Realtor and high performance coach at Titan Elite Coaching. Having spent the past 18 years in the business of changing people’s lives, Sheri is passionate about helping real estate investors, brokers and agents achieve their full potential in all areas of life. Sheri began her career as a psychologist in the US Air Force and served as an Officer for 4 years.

    To find out more, head to:

    * www.drshericoaching.com
    * www.drsherifluellen.com
    * https://www.linkedin.com/in/drsheri


    JP Fluellen is a Team Leader and Associate Broker at Titan Real Estate in Cheyenne, Wyoming. He is also the author of Real Estate Brain: 7 Hacks for Buying Like a Pro, and host of the Success Agent Podcast. Prior to entering the real estate space over a decade ago, JP served as a mechanic in the military for 13 years and did a 13 month-tour in Iraq.

    To find out more and to connect with JP, go to:


    *

    • 48 min
    How Melissa Lombard’s Team Doubled Their Sales & Crushed It Through The Pandemic

    How Melissa Lombard’s Team Doubled Their Sales & Crushed It Through The Pandemic

    Our main purpose as team leaders is providing the environment, support, systems and coaching that makes it possible for our agents to crush their own goals. When we help them achieve success, the goals of the business are also achieved.

    What people are craving is leadership and a plan to achieve their goals. We have to help them tap into their ‘Big Why’, and then lead them to make it happen.

    In a pandemic market, our ability to create a high-performance environment becomes more critical. Agents need the leadership that will help them navigate a chaotic market, and continue to grow their sales.

    What strategies are being implemented by the teams who have doubled their business? How can leaders facilitate the success of their agents?

    In this episode, team leader and CEO at Keller Williams Preferred Realty, Melissa Lombard talks about the most important responsibility of a real estate team leader, and how her brokerage has helped their agents achieve a 60% increase in sales.

    Three Things You’ll Learn In This Episode

    - How to get leverage from our very first hire
    Your first hire is the most important hire you’re going to make. They’ll become your partner in bringing other people onto the team. If you hire the right person from the get-go, you’re going to experience the joy of leverage in the hiring process.

    - The true purpose of a team leader
    Our job as leaders is to create the culture, support and accountability that allows our agents to achieve their goals. Showing up, supporting and encouraging our agents and making it possible for them to continue working in a safe way makes a huge impact on their morale and performance.

    - Why we need to set goals on imagination, not history
     
    The goals we set are often informed by where we’ve been and not where we really want to be. We stop living out of our imagination and we begin setting goals based on our history. This only limits us. Our goals should be based on what true success looks like for us.


    Guest Bio-

    Melissa Lombard is a coach, trainer, team leader and CEO at Keller Williams Preferred Realty. She leads, trains and coaches the top real estate professionals in the Greater Minneapolis area. Melissa’s #1 objective is GROWTH.

    Agent Growth – by bringing in the most relevant training presented by experts and delivered in a high-energy, big impact way. Also, by making coaching, masterminds and accountability available to every agent, at every level and stage of their business.

    Market Center Growth – by getting into conversation with people looking for a bigger opportunity, either already in real estate at a different brokerage, or looking to get into real estate. Melissa has an eye for talent and recognizes that 90% of people in real estate are looking for a real estate job. She’s looking for the 10% looking to start or grow a real estate business.

    Leadership Team Growth – by creating a business that’s big enough to continually provide opportunities for everyone to grow within and alongside the company.

    For more information,

    • 35 min
    Leigh Brown On Why We Can't Be Fulfilled If We're Only Focused On Ourselves

    Leigh Brown On Why We Can't Be Fulfilled If We're Only Focused On Ourselves

    A lot of us got into real estate with the intention of making money, but once we’ve achieved financial abundance that stops being our chief motivator.

    As we begin building and scaling our own businesses, success in the industry comes down to more than just selling houses. The truth is, money will never be the thing that truly fulfills us, so what will?

    When we shift our ‘why’ from making money to making a difference in other people’s lives, everything changes for the better. How can we make a bigger impact on our clients, agents and communities?

    In this episode, bestselling author, coach, podcast host and Broker/Owner at One Community Real EstateⓇ, Leigh Brown shares how to build a service-minded business.

    Three Things You’ll Learn In This Episode

    - Why collaboration beats competition every time
    Many Realtors get hyper-focused on being the best in their market, but we should never lose sight of how symbiotic this industry is. By looking at the other Realtors in our market as inferior, all we’ll do is hamstring our business in the long term.

    - How to create a better work environment for our teams
    A lot of team leaders assume everyone is wired the same way, but not everyone thinks like an entrepreneur. Stop holding agents to unreasonable expectations, and start serving them in a way that makes sense for their needs.

    - How to keep our clients at the center of every transaction
     
    While it’s tempting to share all our accolades with a client in early communications, we have to remember that it’s not about us. We’re here to solve our clients’ problems, not to talk ourselves up.


    Guest Bio-

    Leigh Brown is an internationally renowned sales and motivational speaker, established coach and Broker/Owner at One Community Real EstateⓇ. She is also an author of three books, including the Amazon #1 bestseller, The 7 Deadly Sins of Sales™, and host of the Crazy Sh*t In Real Estate podcast. Leigh is passionate about helping other Realtors make their mark as both service providers and community advocates.

    To find out more, head to:
    https://www.leighbrown.com/
    https://www.leighsells.com/
    https://www.linkedin.com/in/leighthomasbrown/
    https://www.youtube.com/channel/UC11stDD0nfFUYfhPB-E1nLg
    https://www.instagram.com/leighthomasbrown/?hl=en
    https://www.facebook.com/leighthomasbrown (https://www.facebook.com/leighthomasbrown)

    • 23 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

VincentThePrince ,

EXCELLENT VALUE

Thanks Jeff for providing amazing value. Building my new ELITE team and turning my real estate into a business is what i have been dreaming of. See you soon !

Vincent LABRANCHE from Temiscaming QC (Century 21 Elite)

TNG in Toronto ,

Informative and goes deep rather than wide

For team building it’s a great start and will help you wrap your mind around where to focus, what to do and how to get there. Did the workshop, well worth the investment in time and money.

West070278 ,

A Real 5 Star Poscast

Great content! Matt and Jeff are a perfect team. I look forward to each episode. The content is gear towards the growing agent. I think the perfect recipe is read MREA and listen to this podcast and get into coaching.

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