13 episodes

News before it’s news.

I write at Forbes about tech. Tech First Draft is YOU riding along with me during interviews for my stories. In other words ... you'll hear it here first, and you'll get the straight goods BEFORE it hits Forbes.

TFD: Tech First Draft John Koetsier

    • Tech News

News before it’s news.

I write at Forbes about tech. Tech First Draft is YOU riding along with me during interviews for my stories. In other words ... you'll hear it here first, and you'll get the straight goods BEFORE it hits Forbes.

    Where billions go to die: a deep dive into ad fraud

    Where billions go to die: a deep dive into ad fraud

    Ad fraud costs billions each year.  

    Why does that matter to you … and how can we stop it?  Welcome to Tech First Draft, with John Koetsier  

    Ad fraud is huge ... I’ve seen estimates from $10B to even $40B a year, globally. Just today, Google kicked 600 apps with 4.5B downloads out of Google Play.  

    Luke Taylor, the founder and COO of TrafficGuard, is going to tell us how it works ... and … how to stop it. And yes … we’ll even talk about how ad fraud impacts you, or any average person.  

    The types of fraud we'll talk about include:  

    - App install farms  

    - SDK spoofing  

    - Misattribution (i.e. click spam, click injection; where ~80% of ad fraud occurs)  

    - Domain spoofing  

    - Cookie stuffing  

    - Hidden ads/ads stacking  

    - Bots & servers 

     - Malware engagement

    • 29 min
    Digital 2020: a state of the union with Hootsuite

    Digital 2020: a state of the union with Hootsuite

    We now have almost 8 billion people on the planet ... what kind of digital growth are we seeing from those billions on social, mobile, and the internet as a whole?

    Welcome to Tech First Draft, with … yours truly ...  John Koetsier

    Hootsuite just put together a massive series of reports -- 200+ pages -- about everything, basically, in terms of digital growth … social adoption … mobile penetration … top social networks ... emerging trends ... you name it.

    So we’re going to dive into all that … we’re going to chat with: Simon Kemp, who wrote the report, and Henk Campher, a VP at Hootsuite.

    • 38 min
    TFD11: Killing fake reviews, with TrustRadius CEO Vinay Bhagat

    TFD11: Killing fake reviews, with TrustRadius CEO Vinay Bhagat

    Fake reviews are killing our ability to google for the truth

    Two of the top 9 google suggestions for “fake reviews” are “fake reviews generator” and “fake reviews generator free”

    So we know that it’s hard to trust reviews for consumer products

    What about reviews for B2B software?

    Consumer products might cost $50 to $500

    B2B software? Could be $500,000, and easily more with multi-year contracts

    Today, we’re chatting with TrustRadius CEO Vinay Bhagat about a new program to kill fake reviews

    • 17 min
    TFD10: How to make your headphones better … with software

    TFD10: How to make your headphones better … with software

    Are your headphones not providing the quality sound that they might actually be capable of? Can you get audiophile quality sound with hardware that doesn’t cost thousands of dollars?   

    This company says it can make your headphones better … with software.  

    Welcome to Tech First Draft.   

    See all TFDs here: https://johnkoetsier.com/category/tech-first-draft/ 

    My guest, Matthias, is from Dirac: https://www.dirac.com  

    My name is John Koetsier, and today we’re speaking with Mathias Johansson, the CEO of Dirac.  

    He’s fixing crappy audio with software, and we’re going to find out how ...  

    What we talk about:  

    - You’re on a quest to fix bad audio. Why?  

    - What is the problem with most headphones/earbuds sold today?  

    - You are trying to fix it in software … via an app. How? 

    - What headphones or earbuds do you support right now? Will you eventually support all brands?  

    - Your software learns or adjust to different hardware … how? Do you test all different types of hardware in the studio?  

    - How close are you right now … you’re in beta still, right?  

    - When I tested, it sounded great. But podcasts had some echo … perhaps because of lower-quality recordings?

    • 18 min
    TFD9: Future proofing, digital transformation, and more ... what brands need to do in 2020

    TFD9: Future proofing, digital transformation, and more ... what brands need to do in 2020

    Why is technology so important for the next decade of business?

    Why is every company a tech company?

    And how are expectations changing over the next decade?

    I talk about State Farm, NASCAR, Allbirds, and TikTok in an interview with Sean Moffit of FutureproofingNext.

    • 16 min
    TFD8: Is TikTok digital crack cocaine? Speaking with Dr. Julie Albright, author of Left To Their Own Devices

    TFD8: Is TikTok digital crack cocaine? Speaking with Dr. Julie Albright, author of Left To Their Own Devices

    Let’s start with TikTok. It gained over 500 million new users just last year. Why is it growing so quickly?

    When you’re on TikTok -- and other, similar social platforms -- there’s an almost compulsive view and flick, view and flick as you scroll through bits of content. What’s happening in the brain while this is going on?

    And … what does this do to people? Does it kill their attention span? Does it ruin them for anything requiring deep focus?

    As a culture, we have a long history of crying wolf at the next new media platform, claiming it will ruin kids, ruin society, destroy education, kill the future workforce. Contextualize TikTok and other similar platforms for us within this history.

    But are digital platforms fundamentally different than previous shifts?

    How do you see people changing as we grow up with technology and media like this?

    What are the good things that come out of this?

    • 25 min

Customer Reviews

johnkoetsier ,

All my babies are beautiful

Hey, this is my podcast, so take this review with a BIG grain of salt. I write at Forbes and have started doing my interviews live on social video. Then I extract the audio for this podcast.

Honestly, at first I kinda sucked. The audio quality wasn’t great, and I didn’t really know how to do a great podcast.

But what I do know is how to I interview people, and for this podcast I interviews the most interesting people in startups and tech about how they’re changing the world and building businesses.

Come along for the ride!

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