The AdExpert Podcast

Sam
  • 1.0 (1)
  • Marketing

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

  1. 19 hrs ago

    Build a Content Marketing Strategy From Scratch: A Step-by-Step Guide for Business Growth

    In this episode, we break down how to build a content marketing strategy from scratch that drives real business results. Instead of creating content without a plan, you'll learn how to develop a strategy that aligns with your goals, connects with your audience, and delivers long-term growth. You'll learn: What a content marketing strategy is and why it mattersHow to define clear business goals before creating contentWhy understanding your target audience improves every content decisionHow to choose the right content types and build strong content pillarsTips for creating a realistic content plan you can consistently maintainHow to distribute content on the right channels for maximum reachWhy tracking performance data helps you refine and improve your strategy over timeWhether you're launching your first content marketing campaign or improving an existing one, this episode will help you create a sustainable strategy that attracts the right audience, builds trust, and supports your business goals. Blog Link: How to Build a Content Marketing Strategy From Scratch Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    10 min

  2. 19 hrs ago

    How User Experience (UX) Impacts Digital Marketing: Improve Conversions and Campaign Results

    In this episode, we explore how user experience (UX) impacts digital marketing performance and why a great website experience is essential for turning visitors into customers. Learn how small UX improvements can increase conversions, support SEO, and help your marketing budget work harder. You’ll learn: What does user experience (UX) mean in digital marketing, and why does it matterHow website speed, navigation, and mobile design influence visitor behaviorWhy poor UX can reduce conversions even when your marketing campaigns perform wellHow UX signals can impact search rankings and SEO performancePractical UX improvements that can create faster results without a full website redesignWhy landing pages, forms, and calls to action play a major role in conversion ratesHow better UX helps maximize the value of paid ads and content marketingSimple ways to review your website experience from a customer’s perspectiveA strong digital marketing strategy does not end when visitors arrive on your website. This episode explains how UX and marketing work together to improve engagement, increase conversions, and create better results from every campaign. Blog Link: How User Experience (UX) Impacts Digital Marketing Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    21 min

  3. 1d ago

    Google June 2026 Spam Update: What Business Owners Should Check If Traffic Dropped

    In this episode, we break down Google's June 2026 Spam Update and explain what it means for businesses that have noticed a drop in website traffic. Learn what Google officially confirmed, what this update did and didn't target, and the practical steps you should take before making changes to your website. You'll learn: What Google's June 2026 Spam Update is and when it rolled out globallyWhat Google confirmed about the update and why it is considered routine spam enforcementWhy did this update not target link spam or site reputation abuseHow to determine whether your traffic drop is related to the spam update or an earlier core updateThe spam-related issues Google still expects businesses to avoid, including scaled content, thin AI-generated pages, and deceptive website practicesWhy Google Search Console should be your first stop when reviewing traffic changesWhat to expect if your site is affected, including why recovery may take months even after fixing issuesWhether your rankings changed or stayed the same, this episode will help you understand Google's June 2026 Spam Update and focus on the improvements that matter most for long-term SEO success. Blog Link: Google June Spam Update: What Business Owners Should Check If Traffic Dropped Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min

  4. 6d ago

    AI-Powered SEO Techniques to Get Ahead in 2026: How to Rank in the Age of AI Search

    In this episode, we explore how AI-powered SEO is changing search in 2026 and what businesses need to do to stay visible as Google and AI search engines prioritize summarized answers over traditional rankings. You’ll learn: What AI-powered SEO is and why it matters more than everHow Google AI Overviews are changing the way people find businesses onlineWhy traditional SEO factors like keywords and backlinks still play a critical roleHow structured content, schema markup, and internal linking help AI understand your websiteWhy clear, direct answers increase your chances of being cited by AI search enginesPractical strategies local businesses can use to stay ahead of competitors in AI-driven searchIf you want your business to remain visible as search continues to evolve, this episode will show you how to optimize your website for both traditional search engines and the next generation of AI-powered search experiences. Blog Link: AI-Powered SEO Techniques to Get Ahead in 2026 Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    14 min

  5. 6d ago

    How to Optimize Your Website for Local Lead Generation: Proven Strategies to Get More Local Customers

    In this episode, we break down how to optimize your website for local lead generation so you can attract more nearby customers and turn website visitors into qualified leads. You’ll learn: Why local lead generation starts with a website designed to convert visitors into calls and inquiriesHow to optimize your Google Business Profile and use local keywords to improve visibilityWhy dedicated local landing pages help increase conversionsHow customer reviews, testimonials, and case studies build trust with potential customersThe importance of clear contact information, fast-loading pages, and mobile-friendly designSimple SEO and website optimization strategies that help generate more local leads over timeWhether you're a small business owner or looking to improve your local online presence, this episode will show you practical ways to turn your website into a consistent source of local leads and customers. Blog Link: How to Optimize Your Website for Local Lead Generation Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    24 min

  6. Jun 30

    Meta’s New AI Ad Tools: What Local Businesses Need to Know in 2026

    In this episode, we explore Meta’s latest AI advertising tools and explain how local businesses can use them to create better Facebook and Instagram ads while saving time and improving campaign performance. You’ll learn: What Meta announced at Cannes Lions 2026 and why it matters for advertisersHow Advantage+ Creative uses AI to automate ad creation, targeting, and optimizationWhat Brand Memory does to help keep AI-generated ads consistent with your brandHow the Meta Business Agent can automate customer conversations across Facebook, Instagram, and WhatsAppThe performance results Meta reports for businesses using its AI-powered advertising toolsThe risks of relying on AI and why human oversight remains essential for successful campaignsMeta’s new AI ad tools are making it easier for businesses to launch and manage advertising campaigns with less manual work. This episode explains how these features work, what benefits they offer, and what local businesses should consider before relying on AI to manage their marketing. Blog Link: Meta’s New AI Ad Tools: What Local Businesses Should Know Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min

  7. Jun 21

    Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next

    In this episode, we break down the UK's new rules for Google Search rankings and what they could mean for local service businesses, SEO strategies, and online visibility in the years ahead. You’ll learn: • What the UK Competition and Markets Authority's Fair Ranking rule requires Google to change • How objective and non-discriminatory ranking criteria could impact organic search results • Why Google must provide advance notice before major ranking updates • What the new business feedback process means for companies affected by ranking changes • How the rules apply to AI Overviews and AI-driven search experiences • Why local service businesses in the United States should pay attention to these developments • What the changes could mean for Google Business Profiles, Google Maps rankings, and local SEO • How publishers and content creators may benefit from increased transparency and attribution • Practical steps businesses can take now to strengthen their local search visibility and prepare for future changes Whether you own a dental practice, law firm, home service company, or any local business that depends on online visibility, this episode explains how evolving search regulations could influence your SEO strategy, rankings, and ability to reach potential customers. Blog Link: Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min

  8. Jun 17

    Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews

    In this episode, we break down Google’s new Search Console AI Performance Report and explain how businesses can finally track their visibility in AI Overviews and AI Mode. You’ll learn:  What Google’s new AI performance report is and why it matters  How to see if your website appears in AI Overviews and AI-generated search results  What data does the report include, including impressions, pages, countries, devices, and dates  Why AI visibility is becoming just as important as traditional search rankings  The key limitations of the report, including the lack of click and CTR data  How to use AI visibility insights to improve your SEO and content strategy  What Google’s new AI opt-out setting means for businesses  Practical ways to increase your chances of appearing in AI search results Whether you're a local business owner, marketer, or website manager, this episode will help you understand how AI search is changing online visibility and how to measure your presence before your competitors do. Blog Link: Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min
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About

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

Information

  • Creator
    Sam
  • Years Active
    2025 - 2026
  • Episodes
    123
  • Rating
    Clean
  • Copyright
    © 2026 © 2025 The AdExpert Podcast
  • Show Website
    The AdExpert Podcast