The B2B Marketer

Robert Baillieul
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Exploring what’s working, what isn’t, and what comes next for B2B marketers.

Épisodes

  1. -2 j

    Dave Clark's Case for Zero-Click Marketing

    Dave Clark didn't set out to become a B2B marketer. Before joining Factal as Marketing Strategist and Producer, he worked as a sports journalist, an Arabic linguist, a professional coffee taster, and in direct-to-consumer marketing. Each stop along the way taught him something different about writing, audiences, and what actually earns people's attention. In this episode, Dave explains how those experiences shaped the way he approaches marketing today. We talk about zero-click marketing, why traditional attribution is becoming less reliable, and how AI search, privacy regulations, and changing buyer behaviour are forcing marketers to rethink some long-held assumptions. It's a conversation about adapting to where marketing is heading, not where it used to be. What you'll learn: Why Dave believes journalism taught him more about marketing than any textbook could.How a background in B2C marketing still influences the way he approaches SaaS.What zero-click marketing actually means, and why it's more than just avoiding links.Why marketers may be putting too much faith in attribution dashboards.How privacy changes and AI search are quietly reshaping marketing measurement.The metrics Dave pays attention to instead of obsessing over clicks.Why understanding your audience matters more than building increasingly detailed buyer journeys.Dave's advice for creating content people actually want to consume, wherever they find it.About Dave: Dave Clark is the Marketing Strategist and Producer at Factal, a risk intelligence platform that helps organizations monitor and respond to critical events around the world. Before moving into B2B SaaS, he worked in journalism, direct-to-consumer marketing, professional coffee, and sports media. Those experiences continue to shape his perspective on content, audience building, and modern marketing. Connect with Dave: LinkedIn: https://www.linkedin.com/in/dave-clark-25304a38/ Factal: https://www.factal.com/ About the B2B Marketer The B2B Marketer is a podcast featuring conversations with marketing leaders about what's working in B2B today. Each episode explores the career journeys, lessons learned, and practical ideas shaping modern B2B marketing.

    45 min

  2. 18 juin

    Why More Marketing Activity Doesn't Generate More Leads with Noah Matthews

    Marketing teams are producing more content than ever. More blog posts. More webinars. More email campaigns. More landing pages. So why do so many companies still struggle to generate leads? In this episode of The B2B Marketer, Rob Baillieul sits down with Noah Matthews, Business Development Advisor at BeResponsive Media. Noah explains why marketing teams often get stuck chasing new initiatives before existing ones have a chance to work, and how stronger alignment between sales and marketing can create better results. The conversation also explores AI's growing role in marketing. Rather than replacing marketers, Noah argues the technology is increasing the value of strategy, judgment, and understanding how customers actually make buying decisions. Noah Matthews is a Business Development Advisor at BeResponsive Media, a B2B marketing agency focused on helping organizations align marketing efforts with business goals. His work sits at the intersection of sales enablement, marketing strategy, and business development. Connect with Noah on LinkedInLearn more about BeResponsive Media ⁠

    40 min

  3. 4 juin

    What Most Marketers Misunderstand About AI

    Most people think AI is about automating repetitive tasks or generating content faster. But according to Anthony Nestel, the real opportunity is much bigger than that. In this episode, Rob chats with Anthony, Committee Member at the Halifax AI Collective and Head of Digital Advertising at MadBarn, about why AI could become for small businesses what Shopify was for eCommerce. They explore synthetic customer panels, AI-powered market research and the growing ability for lean teams to do work that once required massive budgets and headcount. Connect with ⁠⁠Anthony on LinkedIn⁠⁠. Enjoying the show? Subscribe and leave a review!

    41 min

  4. 21 mai

    David vs. Goliath: Marketing at a Startup with No Budget

    Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing. 📹 Mentioned: ⁠Skyline Trail – Cape Breton⁠ Enjoying the show? Subscribe and leave a review!

    26 min

  5. 7 mai

    The Future of Content Marketing

    The future of content marketing isn’t about speed. It’s about strategy. In this episode of The B2B Marketer, I’m joined by ⁠Warren Lawless⁠, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as AI reshapes the marketing world. We explore the rise of individual contributors, the fall of entry-level roles, and why human creativity and proprietary data are becoming your biggest advantages. Learn more about Warren at ⁠warrenlawless.com⁠. Subscribe, share, and let us know what you think!

    40 min

  6. 23 avr.

    The New Rules of Content Marketing in the Age of AI

    Is AI the end of marketing as we know it, or just the beginning? In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom content might be more valuable than ever. We also get into lessons from managing creative teams, a bold marketing prediction for the next 5 years, and a few war stories from our early days. Enjoyed the episode? Subscribe, leave a review, or DM me on LinkedIn. I’d love your feedback.

    46 min
  • 6 épisodes

À propos

Exploring what’s working, what isn’t, and what comes next for B2B marketers.

Informations

  • Créateur
    Robert Baillieul
  • Années d’activité
    2025 - 2026
  • Épisodes
    6
  • Classement
    Tout public
  • Copyright
    © Robert Baillieul
  • Site Web de l’émission
    The B2B Marketer