11 episodes

What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers.

The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.

Tune in as we explore what it takes to build a truly strategic, heartfelt brand.

The Branding La‪b‬ Yvonne Ivanescu

    • Entrepreneurship
    • 5.0 • 1 Rating

What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers.

The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.

Tune in as we explore what it takes to build a truly strategic, heartfelt brand.

    A Data-Centred Approach to Brand Storytelling with Andrés López-Varela

    A Data-Centred Approach to Brand Storytelling with Andrés López-Varela

    There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going to have a much better chance of cutting through the noise and getting people to do what you want them to do from a marketing and commercial standpoint instead of having a generic or non-specific kind of brand story. 

    In this episode, Andrés and I talk about the importance of data in brand storytelling; the difference between customer and audience personas; the three questions that you need to ask when building your audience and how to best serve your audience depending on their customer journey. 

    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com/

    • 54 min
    How to Grow A Sticky Brand with Jeremy Miller

    How to Grow A Sticky Brand with Jeremy Miller

    Do you have brand clarity? Are you able to describe your business and what makes it unique in 10 words or less? And if you have simple clarity do you know how to amplify that message?

    In this episode, Jeremy Miller and I talk about his origin story, specifically how re-branding his family business not only saved it but rocketed it to success while also talking about how you to create a brand that connects with people early and often so that when they have a need, they choose your business first.

    Do you know how to grow a brand that sticks? Tune in to find out how to create a Sticky Brand.

    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com/

    • 45 min
    Five Mistakes I Made Before Launching My Brand | Behind the Brand

    Five Mistakes I Made Before Launching My Brand | Behind the Brand

    Everyone talks about their triumphs, but what about their mistakes? Well, let's be real, everyone makes mistakes, and it’s important to learn from them to better yourself and your business. Mistakes are instrumental to success. In this episode, I chat about the five mistakes I made, and the lessons that I learned from them, before I even launched my business, Now in Rio Swim.

    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com/

    • 22 min
    Start with Strategy: The Principles of a WildStory Brand with Marc Gutman

    Start with Strategy: The Principles of a WildStory Brand with Marc Gutman

    Guess what, if your brand strategy is bad, it usually ends up showing up in your marketing. Are you wondering why you aren’t getting results on social media? Why your Facebook ads aren’t working? If you answered yes to the above questions, then you probably have a brand problem. If your marketing isn’t working, or your content is not resonating with your audience, or if people are not clicking onto your website, then it’s time to reanalyze your brand strategy.

    In this episode, Marc and I talk about how every brand needs to start with strategy first; the importance of including your brand in your company culture; creating a brand connection; the power of authenticity, and the key branding question every business should ask.

    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com/

    • 58 min
    The Art of Brand Storytelling with Cassandra Le

    The Art of Brand Storytelling with Cassandra Le

    What is brand storytelling? And what do you exactly need to know before you hire a copyrighting studio?

    In this episode, Cassandra and I talk about the importance of brand storytelling; the difference between storytelling and brand messaging; and what businesses should know before they even think about hiring a copywriting studio. PLUS we chat about the difference between a content writer and a copywriter - do you how they are different?

    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com/
    Visit The Quirky Pineapple's website: https://www.thequirkypineapple.com/
    Visit Cassandra's Instagram: https://www.instagram.com/cassandratle/

    • 40 min
    What's Competitive Research & How Do You Do It? | Behind the Brand

    What's Competitive Research & How Do You Do It? | Behind the Brand

    The Behind the Brand series focuses on the real-life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand.

    In this episode, we are talking about competitor research, which I believe is one of, if not, THE most important thing you need to do before you even think about any other aspects of your brand strategy. Why? Well because it aims to uncover a gap that you can step into and call your own. Not only do I talk about how I conducted competitor analysis for Now in Rio Swimwear, but I also chat about its importance and outline exactly how you can conduct one yourself.

    Follow me on Instagram: @yvonneivanescu
    Website: https://yvonneivanescu.com

    • 17 min

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