The Conscious Practitioner: Inner Work & Success Strategies for Massage Therapists to Reignite Passion, Align with Purpose an

Jess Reynolds
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Are you a massage therapist who feels like something deeper is missing from your practice, even though you can't quite put your finger on what it is? Maybe you've glimpsed the possibilities during a transformative workshop but struggle to integrate that depth into your daily client work? The Conscious Practitioner helps massage therapists align with their deeper purpose to build a thriving, sustainable practice—even if you feel stuck or burnt out. Listen to uncover how to: Transform your practice from the inside out by aligning your work with your deepest values and purpose. Combine business growth with personal development for a truly successful practice. Master sustainable success—where self-care and client care become one Through a decade and a half in the wellness industry, Dr. Jess Reynolds (TCMD) has discovered that the path to a fulfilling practice isn't found in more certifications, but in the deeper work of aligning purpose with practice - and it's time we had this crucial conversation. Join us every Monday for conversations with practitioners, featuring our unique 'Anonymous Exchange' where we share real stories of struggles and breakthroughs. Every Wednesday, for quick bite sized episodes, designed to offer practical tools and insights. Ready to start your journey towards deeper fulfillment and aligned success? Start with our most-loved episode, "The Hidden Reason You Feel Stuck."

  1. 2025-07-27

    #85 Serving Everyone Almost Cost Me Everything July 27 Newsletter

    🔗Sign up for the newsletter Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account Feeling exhausted from trying to serve everyone? In this episode, Dr. Jess shares how saying yes to every client nearly cost him his practice—and what shifted when he got brutally clear on who his work is actually for. If you’re overwhelmed, burned out, or questioning who your people really are, this one’s for you. Tune in for a grounded take on niche clarity, nervous system sustainability, and why getting picky might be the most compassionate move you make.

    5 min

  2. 2025-07-20

    #84 I ran the numbers. I was making minimum wage.

    🔗Sign up for the newsletter Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account You’re charging $100 an hour. But after the emails, the towel folding, the admin, the prep, the charting, and the quiet unpaid hours that slip through the cracks—you’re barely clearing minimum wage. In this episode, I tell the story of the moment I finally saw it. Not just the numbers, but the cost. The energetic invoice that had been silently collecting interest for years. Because here’s the truth: most practitioners aren’t undercharging. They’re overgiving. And they’re doing it inside a system that was never designed to support them. If you’ve ever felt like you’re doing everything right and still wondering why you're so drained, this one’s for you. No fluff. Just a quiet nudge to start tracking what your energy is funding—and to stop footing the bill alone. Subscribe to The Conscious Practitioner and start building a business that doesn’t burn you out.

    4 min

  3. 2025-07-13

    #83 What Two Weeks in a Hospital Taught Me About Running a Practice

    🔗Sign up for the newsletter Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account Dr. Jess shares what happened when she was forced to step away from her business for two weeks during a family medical crisis—and the surprising clarity that came from true stillness. Key Topics Covered: Why forced downtime reveals what actually matters in your practiceThe difference between vacation "rest" and true stillnessHow to recognize when you're saying yes to opportunities that don't energize youThe trap of doing things just because you're capable of themWhy the best business decision might be deciding what you won't doBuilding a practice around your unique strengths instead of trying to excel at everything Main Takeaway: The practitioners and business owners who last aren't the ones trying to excel at everything—they're the ones who figured out their unique strengths and built around those. Reflection Question: If you stripped away everything except the three things that actually light you up in your practice, what would they be? Connect with Dr. Jess: Email: jess@aimonline.com🔗Sign up for the newsletter

    6 min

  4. 2025-06-29

    #82 How I Stopped Dreading the End of My Day - June 29 Newsletter

    Try Jane AI Scribe - Use code AIM1MO and get a 1 month grace period on your new Jane Account 🔗Sign up for the newsletter Episode Summary: Charting doesn’t just eat up your time—it chips away at your energy, your presence, and your end-of-day peace. In this episode, Dr. Jess shares the single most useful tool he’s added to his workflow: Jane’s AI Scribe. From SOAP notes to follow-up emails, this tool has saved him literal hours every week—time he now spends with his partner, his dog, and in the woodshop. If you’re tired of ending the day with admin fatigue, this is worth a listen. What You’ll Hear: – The real reason charting wears us down – Why most practitioners dread end-of-day admin – How AI Scribe from Jane changed Jess’s workflow – The unexpected benefits (like client emails, presence, and peace of mind) – A simple, secure solution that lets you focus on the work that actually matters Try It Out: Book a demo and get your first month free at: Try Jane AI Scribe - Use code AIM1MO and get a 1 month grace period on your new Jane Account Use code: AIM1MO at checkout Subscribe: If this episode was helpful, subscribe to The Conscious Practitioner wherever you get your podcasts. New episodes drop every two weeks. Questions or thoughts? Email Jess directly at jess@aimonline.com

    6 min

  5. 2025-06-21

    #81 What nobody saw during my burnout talk (HINT: I was having a panic attack)

    Connect with Jess: If this episode resonated, Jess would love to hear from you. Send a message to: jess@aimonline.com 🔗Sign up for the newsletter Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account Episode Summary: In this episode, Dr. Jess Reynolds shares the story behind a moment that looked polished on the outside—but felt like unraveling on the inside. While speaking on a panel about burnout at the Jane BeWell Summit, Jess found himself in the grip of what can only be described as a full-body stress spiral. Heart racing. Vision narrowing. Dissociating. All while holding the mic and talking about how to prevent burnout. This conversation pulls back the curtain on what burnout really looks like for wellness practitioners—the ones who are supposed to have it all together. Jess reflects on the shame that followed, the slow road to recovery, and the systems we actually need to stay well in this work. Topics Covered: What it feels like to quietly unravel in front of a crowdWhy burnout often hits while we're teaching others how to avoid itThe myth of the “together” practitionerHow shame compounds exhaustionThe difference between “doing the work” and optimizing your healingWhy burnout isn’t a personal failure—and what actually helpsA sneak peek at Jess’s upcoming course for building a sustainable, values-aligned practice

    7 min

  6. 2025-06-15

    #80 Why my friend quit his thriving practice - June 15 Newsetter

    🔗Sign up for the newsletter Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account In this episode of The Conscious Practitioner, I share a story that stopped me in my tracks. A good friend of mine—one of the most successful chiropractors I know—built the dream practice. Full team, waitlist, respected in his field. And then, he walked away from ownership. We talk about the identity paradox so many wellness practitioners face: being both a clinician and a business owner, and the tension that often creates. More importantly, we explore what happens when you realize you’ve been chasing someone else’s version of success. This episode is about getting clear on what your version of success actually looks like—before burnout forces the question. Whether you want to scale up or simplify, the real work starts by defining what “enough” means for you. In this episode, we cover: The hidden cost of building someone else’s dreamWhy scaling isn’t always the answerHow to identify your own definition of successWhat sustainable practice really looks likeWhy my new business course starts here—before the strategy Resources: Read the full newsletter version: [Insert Link] 🔗Sign up for the newsletter Follow along: Subscribe to The Conscious Practitioner and join a growing community of wellness professionals redefining success on their own terms.

    6 min

  7. 2025-06-08

    #79 Why I almost quit (more than once) - June 8 Newsletter

    🔗Sign up for the newsletter In this episode, I share something most practitioners never admit out loud: I almost walked away from my practice. Not once, not twice, but enough times that I stopped counting. This isn’t just a story about burnout—it’s about the deeper identity crisis that hits when you realize being a good practitioner isn’t enough to keep a business running. It’s about the exhausting split between “the work” and “the business,” and the false story that those two roles are fundamentally at odds. We’ll talk about: The unspoken pressure to be two different peopleWhy sending invoices or raising your rates feels so uncomfortableThe quiet belief that you’re just not cut out for businessAnd what shifts when you stop seeing business and care as opposites If you’ve ever felt like you had to choose between being good at healing or good at business—or like you’re constantly failing at both—this one’s for you. Mentioned in this episode: Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account (my current booking system—and a lifesaver) Connect with me: If this landed, let me know. I read and respond to every message. Reply to the newsletter or email me at jess@aimonline.com. — Subscribe to The Conscious Practitioner wherever you get your podcasts, and if you’re finding these episodes helpful, share it with a friend who might need to hear it.

    5 min

  8. 2025-05-31

    #78 Turns out I’d been lying to myself (again)

    🔗Sign up for the newsletter Feeling off, even when everything looks good on paper? In this episode, I share the story of how I lost sight of my “why” — again — and what a muddy walk with my dog Benny helped me remember. If you’ve been feeling restless, burned out, or just a little hollow in your work, you’re not alone. I talk about how AIM started, what almost derailed it, and the difference between a mission and a deeper purpose. Tune in for an honest look at alignment, burnout, and how some of our biggest realizations come not from doing more, but from slowing way down. Whether you're a practitioner, educator, or just someone trying to stay connected to what really matters — this one's for you. Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account

    5 min
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About

Are you a massage therapist who feels like something deeper is missing from your practice, even though you can't quite put your finger on what it is? Maybe you've glimpsed the possibilities during a transformative workshop but struggle to integrate that depth into your daily client work? The Conscious Practitioner helps massage therapists align with their deeper purpose to build a thriving, sustainable practice—even if you feel stuck or burnt out. Listen to uncover how to: Transform your practice from the inside out by aligning your work with your deepest values and purpose. Combine business growth with personal development for a truly successful practice. Master sustainable success—where self-care and client care become one Through a decade and a half in the wellness industry, Dr. Jess Reynolds (TCMD) has discovered that the path to a fulfilling practice isn't found in more certifications, but in the deeper work of aligning purpose with practice - and it's time we had this crucial conversation. Join us every Monday for conversations with practitioners, featuring our unique 'Anonymous Exchange' where we share real stories of struggles and breakthroughs. Every Wednesday, for quick bite sized episodes, designed to offer practical tools and insights. Ready to start your journey towards deeper fulfillment and aligned success? Start with our most-loved episode, "The Hidden Reason You Feel Stuck."

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