The Content Strategy Podcast

Kristina Halvorson

A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at https://www.braintraffic.com/podcast!

  1. 2024-04-30

    Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace

    Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationships and communication in the workplace.

    44 min

  2. 2024-04-16

    Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

    Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating pay parity across disciplines. The chat reveals how storytelling has played a role in communicating impact and creating influence to build a user-centred culture. It’s jam packed with advice and examples.

    44 min

  3. 2024-03-19

    Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI

    Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity and valuable discussion to an ever important topic for those working in content and UX.

    44 min

  4. 2024-02-27

    Episode 66: Jeff Eaton - The importance of observability in assessing content

    In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of starting with small pilot projects to gather data and build confidence before implementing large-scale changes. Plus, Kristina and Jeff find time to chat about the role of storytelling in strategy and the need to articulate a theory of change.

    40 min

  5. 2024-01-30

    Episode 65: Erica Jorgensen - The value and impact of content work

    Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of content work and provides insights and advice on documenting content patterns, collaborating with stakeholders, and leveraging data to drive business impact. She also shares her thoughts on the future of content strategy and the importance of content designers taking on leadership roles within organizations.

    35 min

  6. 2024-01-16

    Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity

    Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content leaders, the current state of the content strategy field and advice and insights to help leaders evolve their content process maturity.

    41 min

  7. 2023-12-06

    Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar

    Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at Hotjar, with a focus on enterprise level customer journeys and the evolving nature of these journeys based on strategic research.

    43 min

  8. 2023-11-15

    Episode 62: Mark McCormick - Content strategy and the customer experience

    Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themselves as leaders. They also cover the white paper Mark wrote on content strategy and its major sections, as well as discussing content as a strategic asset and advantage and enterprise content strategy.

    45 min
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4.5
out of 5
6 Ratings

About

A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at https://www.braintraffic.com/podcast!

Information

  • Creator
    Kristina Halvorson
  • Years Active
    2018 - 2024
  • Episodes
    69
  • Rating
    Clean
  • Copyright
    © Copyright 2023 Brain Traffic All rights reserved.
  • Show Website
    The Content Strategy Podcast