300 episodes

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

The Dealer Playbook Michael Cirillo

    • Marketing
    • 4.8, 31 Ratings

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

    Powerbomb: The Dealership Advantage w/ Max Zanan

    Powerbomb: The Dealership Advantage w/ Max Zanan

    Consumers are more comfortable making big purchases online. It’s the next step toward an evolved and modern online car shopping experience.

    While many car dealers are focused on giants like Vroom and Carvana, others realize that they have an even greater capability to own the market. As a local business, dealers have an advantage in building relationships and providing after-sales service and support.

    Listen to the full episode: http://www.thedealerplaybook.com/max-zanan

    • 13 min
    Max Zanan: Sell Cars the Way Consumers Want to Buy

    Max Zanan: Sell Cars the Way Consumers Want to Buy

    Max Zanan, founder of Max Zanan Dealer Services shares his wisdom about what dealers can do to sell cars the way consumers want to buy them. His vast experience in the retail auto industry as well as his work as a consultant and best selling author have contributed to a breadth of knowledge that retail dealerships can apply and thrive in a rapidly evolving marketplace.

    • 48 min
    Powerbomb: Is Digital Retailing Just Clickbait? w/ Andrew Lemoine

    Powerbomb: Is Digital Retailing Just Clickbait? w/ Andrew Lemoine

    It's time to start building out the tech behind the lead submission forms. Up to this point, digital retailing has been a clickbait title for a very disconnected process.

    In this powerbomb, Andrew Lemoine shares why now is the time to adapt and evolve. Dealers need to innovate, and pay attention to car shopper wants and needs.

    • 15 min
    Andrew Lemoine: How To Climb The Car Business Ladder

    Andrew Lemoine: How To Climb The Car Business Ladder

    Andrew Lemoine knows what it takes to climb the ladder in the retail car business. He's done it, and is proof that others can do it as well. He's worked as a sales professional, and worked his way to becoming a General Sales Manager, General Manager and now, Technology Founder.

    Case in point: If you're struggling to know what you can do to grow in your career in the retail auto industry, Andrew's story will highlight some things you can do to climb the ladder.

    • 37 min
    Powerbomb: The Answer Is Infront Of You w/ Sean Welsh

    Powerbomb: The Answer Is Infront Of You w/ Sean Welsh

    A big challenge in the retail auto industry is that we tend to look elsewhere for answers that are right in front of us. Sean Welsh explains how you can practicaly observe your current car buying process through the customer's eyes, in an effort to improve the experience they receive from digital to physical.

    • 8 min
    Sean Welsh: Do This Before Digital Retailing

    Sean Welsh: Do This Before Digital Retailing

    The Digital Retail conversation is getting heavier and heavier.

    More dealers are wondering if they should jump on the bandwagon, or if the COVID pandemic has truly shifted us to a fully online model.

    In today's episode, Sean Welsh, founder of Carbiz Done Better, shares the most important elements of selling cars that ring even more true in today's modern car shopping experience than ever before.

    • 48 min

Customer Reviews

4.8 out of 5
31 Ratings

31 Ratings

The Dealer Geek ,

All Killer NO Filler

I'd consider myself a podcast junkie and the dealerplaybook didn't disspoint. As the General Manager of a GM dealership, I make this apart of my weekly routine.

Resolution87 ,

Best Automotive Podcast

Mike is the real deal and works to provide real value that can be used in the dealership today. He’s great at interviewing his guests and I recommend this to anyone in the auto industry.

atwalshawn ,

Excellent for Car Professionals

Just started in the car industry. This podcast offers so many tips that have helped my transition into the industry. Thanks.

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