PR 360

Global Results Communications
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PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. -20 H

    How to Optimize Your Brand for AI Search with Julie Wright

    Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism. - Unique advantage that PR has in AI search - The difference between AI and organic search - The current state of US tourism Episode Timeline: 1:30 Julie reflects on 30 years in PR 2:35 Staying informed on top of the rise of AI search 3:50 A searchable podcast database 4:45 The decline in organic search traffic 6:00 How does AI search change the world of journalism? 8:00 Optimizing your brand for AI search 10:50 How thought leaders can adapt to AI 13:35 Which sites are favored by AI search 16:00 How is (W)right On implementing AI? 19:00 Julie's recent acknowledgements 21:30 Changes in US tourism 22:30 Julie's thought leadership philosophy This episode’s guest: • Julie Wright on LinkedIn • WrightOnComm.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    25 min

  2. 8 OCT.

    Turning Lawyers into Popular Thought Leaders Bridget Mercuri

    Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.  Key Takeaways: - Amplify specializes in positioning lawyers as thought leaders - The benefits of non-traditional media outlets - The ins and outs of cruise law Episode Timeline: 0:00Introduction to Bridget Mercuri and Amplify 3:30The importance of earned media in law 6:10Building relationships with reporters for effective PR 9:20Humanizing lawyers and their stories 12:00Preparing clients for media appearances 14:30How can good PR solve current problems in the legal industry 15:50Exploring non-traditional media outlets 18:00The ins and outs of cruise law 21:30Bridget's thought leadership philosophy This episode’s guest: • Amplifyforlawyers.com • Email: Bridget@Amplifyforlawyers.com • Email for lawyers: LFG@Amplifyforlawyers.com • Amplify for Lawyers on Instagram Hosted on Acast. See acast.com/privacy for more information.

    24 min

  3. 1 OCT.

    Creating a Cultural Conversation Around Books with Julia Drake

    Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion. Key Takeaways: - How to prep authors for interviews - How to promote books through TikTok  - How to connect books to current events Episode Timeline: 0:00Introduction to Wild Bound PR and Julia Drake 1:30The journey from film to literary PR 4:00Successful Wildbound campaigns 6:00 The myth of inspiration 7:25Differences between traditional PR and publishing PR 8:50Creating conversations around books 10:30Preparing first-time authors for PR 13:35The success rates for book publishing 15:00The impact of social media on Book promotion 16:25The ins and outs of BookTok 19:45Client expectations vs. reality in publishing PR 22:05What sets Wildbound apart 24:30Julia's thought leadership philosophy This episode’s guest: • Julia Drake on LinkedIn • WildboundPR's website • Wildbound PR on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min

  4. 24 SEPT.

    How to Build a Luxury Brand in 2025 with Jennifer Adler of Adler PR

    Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times. Key Takeaways: - The state of luxury brands in 2025 - How Jennifer started her own agency - The basics of crisis management Episode Timeline: 1:45Introduction to Jennifer Adler and Adler PR 2:45How to choose a luxury influencer 4:45How are luxury brands positioning themselves in today's economy 7:25Has the idea of luxury changed over the past 20 years? 9:10How does Jennifer keep her finger on the pulse 10:00Preparing clients for a crisis 12:00The Coldplay debacle crisis 15:15The importance of a cool head in a crisis 17:00The quote that inspired Jennifer to start her own agency 20:20Lessons Jennifer learned hosting the "Earn It" podcast 22:00Working with Medieval Times 25:22Jennifer's thought leadership philosophy This episode’s guest: • Jennifer Adler in LinkedIn • Adler Public Relations • Adler Public Relations on Instagram • "Earn It" podcast Hosted on Acast. See acast.com/privacy for more information.

    29 min

  5. 17 SEPT.

    Breaking PR Misconceptions with Lexie Smith of Growth Mode

    Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles. Key Takeaways: - How PR people can do more with less - Clearing up PR misconceptions - How to build a personal brand Episode Timeline: 0:00    Introduction to Lexi Smith and Growth Mode 2:03    Why PR agencies are being asked to do more with less 4:10    PR is having a hard time defining itself in the new era 5:10    People need to be educated about PR 8:00    Mistakes people make in personal branding 11:00  The "why" of your personal brand 13:15 Taylor Swift's marketing brilliance 14:30  Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast 17:15 Tod's pitch preferences 19:30 Lexie's work with Everyday Action 23:25 Lexie's thought leadership philosophy This episode’s guest: • Lexie Smith on LinkedIn • Growth Mode's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    27 min

  6. 10 SEPT.

    Getting PR at a Great Value, Media Training, and more with Alexandra Zendrian

    Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey. Key Takeaways: - Why PR should be affordable - Alexandra's front-line COVID reporting - How to be a bold thought leader Episode Timeline: 2:40 Alexandra's front-line COVID reporting 5:15 Alexandra on "Good Morning America" 7:25 Delivering good PR at a great price 9:40 How people overpay for PR 11:55 How Alexandra's experience as a reporter helps her in PR 13:30 The power of a great soundbite 15:00 Educating new PR clients 16:15 Media training dos and don'ts 18:40 Verbal crutches 21:20 Being authentic in media appearances 22:40 Lessons Alexandra has learned from hosting her podcast 25:25 Alexandra's thought leadership philosophy This episode’s guest: • A to Z Communications' website • Alexandra Zendrian on LinkedIn Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min

  7. 3 SEPT.

    Transforming Content into Credibility with AuthorPrime's Brian Hart

    Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime. Key Takeaways: - Why credibility is crucial - How AuthorPrime helps creators turn their work into books - Brian's upcoming book "Credibility Marketing" Episode Timeline: 1:45 The uncertainty of the current state of PR 3:30 AI uncertainty 5:30 The PR turnaround 6:45 Ways in which AI isn't cutting it 8:00 The volatility in the current economy 11:28 Brian explains AuthorPrime 14:45 The AuthorPrime process 18:00 Who is creating books from their content? 20:00 What is a false sense of credibility? 22:00 Brian's upcoming book 26:20 The biggest lesson Brian has learned from his podcast This episode’s guest: • Brian Hart on LinkedIn • @BrianHartPR on X • Flackable / Author Prime Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    30 min

  8. 27 AOÛT

    How to Talk About Healthcare Like a Human with Lindsey Unterberger

    Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation. Key Takeaways: - Lindsey's transition from beauty editing to healthcare marketing - An introduction to ICHRA - Consumer-focused marketing strategies Episode Timeline: 1:00    Lindsey's former career as a beauty editor 4:00    Transitioning from beauty to healthcare marketing 8:00    Understanding ICHRA and SureCo 9:20    The role of AI in marketing 10:45 Troubles with AI 12:30 Navigating healthcare terminology 15:30 Common mistakes in healthcare marketing 17:45 Positive things to look for in healthcare 20:45 ICRA gives consumers more choices 23:20 Lindsey's spice thought leadership philosophy This episode’s guest: ·        Lindsey Unterberger on LinkedIn ·        Lindsey Unterberger on Instagram ·        SureCo's newsletter (talk ICRA to me) ·        SucreCo ICHRA 101  Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min
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À propos

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Informations

  • Créateur
    Global Results Communications
  • Années d’activité
    2020 - 2025
  • Épisodes
    297
  • Classement
    Tout public
  • Copyright
    © Global Results Communications 2024
  • Site Web de l’émission
    PR 360

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