The Event Show

Sally Porteous
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This podcast will explore ideas, challenges and solutions in the art of planning exceptional audience experiences and meaningful events.

  1. 20. Event Marketing: Balancing Authenticity and Storytelling

    2025-12-09

    20. Event Marketing: Balancing Authenticity and Storytelling

    Authenticity vs. Vulnerability in Event Marketing with Cat Matson You can find Cat Matson at www.linkedin.com/in/catmatson In this episode of 'The Event Show,' host Sally and guest Cat Matson, a speaking and communication coach, delve into the nuances between authenticity and vulnerability in event marketing. Cat, who works with business owners, public servants, and corporate professionals, shares her insights on finding one's voice and the importance of delivering key messages effectively. The discussion is prompted by an experiences watching a poorly executed event marketing campaign toll out over 12 months. Cat stresses the importance of maintaining the 'magic' or persona in professional settings while being genuine and relatable. They also explore the effectiveness of behind-the-scenes marketing, sharing do's and don'ts for creating compelling pre-event content. No-one wants to see how the sausage is made, nor do we want to see the theme park character without their head! They close with a discussion on what makes events appealing to attendees, emphasizing the significance of offering a holistic experience rather than merely focusing on ticket sales. 00:00 Introduction to Cat Matson01:07 Authenticity vs. Vulnerability02:18 The Mascot Rule: Keeping the Magic Alive02:56 Cat's Journey with Bobby McGee's06:21 Balancing Authenticity and Leadership07:29 The Fine Line Between Authenticity and Vulnerability19:35 Marketing and Authenticity23:01 What Are People Buying in Events?27:11 Understanding Audience Experience28:17 Behind the Scenes of Event Planning30:37 The Importance of Authenticity in Events31:17 Challenges and Experiences at South by Southwest39:09 Effective Marketing Strategies for Events44:19 Fusion Lunches: Sparking Ideas and Connections47:18 Final Thoughts on Authenticity and Vulnerability

    50 min
  2. 19. AI + Authenticity: Navigating the Next Wave

    2025-10-16

    19. AI + Authenticity: Navigating the Next Wave

    This episode is for you if you're trying to figure out how or if to use AI when building your personal brand.  It's also for you if you're in a workplace that is holding you back and we discuss ways you can get out of your employment bubble and start building your own personal brand.  The future of your work will depend on it. > In this engaging podcast episode, the host introduces Petra Zinc, a brand and business growth strategist, keynote speaker, and author. Petra specializes in helping executives and founders turn their expertise into authority assets that scale. The conversation delves into Petra's career journey, the importance of seizing 'sliding door' moments, and the evolving landscape of AI and its impact on work. Petra shares insights on the necessity of building a personal brand and using AI tools ethically. The discussion highlights the importance of agency, skill development, and the value of authenticity in personal and professional branding. The episode also addresses the challenges and opportunities presented by AI in the job market and offers practical advice for professionals at all levels to stay relevant and indispensable. 00:00 Introduction to Petra Zinc00:56 Acknowledging Traditional Owners01:33 Reconnecting After Years02:49 Career Shifts and Sliding Door Moments06:44 The Importance of Human Connection in Storytelling09:31 Embracing AI in Branding and Marketing13:35 The Essence of Brand Promise19:52 Adapting to Market Changes20:46 Overcoming AI Fears and Ethical Considerations22:35 Concerns About the Labor Market23:24 The Role of AI in Workflows24:08 Challenges in Education and Skill Development27:21 The Importance of Mindset and Agency31:22 Building Authority and IP37:16 Encouragement for Side Hustles39:27 Final Thoughts and Key Advice You can find Petra's podcast here - https://www.impaccct.com/trusted-authority-the-podcast

    42 min
  3. 18. Bringing YOU into your celebrations: With pickleball, pottery and photography

    2025-10-07

    18. Bringing YOU into your celebrations: With pickleball, pottery and photography

    I challenge you to rethink how you create events and experiences for your audience. Currently, people are eager for in-person connections and engaging interactions. I recall a conversation with someone celebrating both a milestone birthday and their company's anniversary. My advice was to separate the two events to focus on different audiences. This person's business celebration, for instance, could be transformed into a memorable experience by leveraging their passion for photography and empowerment coaching. Instead of a typical cocktail party, imagine a warehouse transformed into a photographic exhibition using projectors to display stunning images and client stories. This approach immerses attendees in your world, creating a lasting impact. I encourage you to think creatively about incorporating your personal passions into your events. Whether it's hosting a corporate event on a pickleball court or including pottery wheels for guests to try, these unique elements make your events stand out and be talked about long after they’re over. Share your creative ideas with me on social media; let’s inspire each other to create unforgettable experiences. 00:00 Introduction: Shaking Up Your Creative Process00:14 The Importance of In-Person Connections01:09 A Story of Milestone Celebrations02:30 Creating Events Around Your Passions03:32 Innovative Event Ideas09:07 Making Your Event Memorable10:54 Challenge: Bringing Personal Passions to Events11:24 Conclusion and Call to Action

    12 min
  4. 17. Papering the Room: How to Fill Seats Without Losing Trust

    2025-09-17

    17. Papering the Room: How to Fill Seats Without Losing Trust

    When ticket sales fall short, giving seats away can feel like the only option. But done badly, it risks alienating your paying guests. In this episode, I share stories and strategies for papering the room in ways that protect trust and enhance the event experience.

    16 min
  5. 16. Marketing your Event with Enthusiasm

    2025-09-13

    16. Marketing your Event with Enthusiasm

    Balancing Authenticity and Professionalism: Effective Event Marketing Tips In this episode, we explore the fine line between being authentic and overly transparent in event marketing. Learn why sharing too much of your struggles and behind-the-scenes planning might actually harm your event's image and deter potential participants. Discover actionable insights on maintaining an appealing persona, leveraging excitement, and following successful marketing structures to boost attendance. If you're organizing an event and want to ensure your promotion strategy is both real and compelling, this video is for you. 00:00 Introduction: Are You Sharing Too Much? 00:29 The Impact of Over-Sharing 01:23 Behind the Scenes: A Double-Edged Sword 02:38 Lessons from Personal Experiences 03:41 Effective Event Marketing Strategies 06:13 Mindset and Messaging 07:06 Building Excitement and Value 09:05 Conclusion and Final Tips

    9 min
  6. 15: Branding your event and why it should be different

    2025-06-26

    15: Branding your event and why it should be different

    Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva Templates In this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency in event branding. Amber, a self-taught graphic designer and digital marketer, shares her journey from being a yoga teacher and holistic life coach to creating exclusive Canva templates for entrepreneurs. The conversation explores how consistency in branding, from social media posts to website design, can enhance event delivery and create a cohesive experience for attendees. Amber also provides practical tips on using her Canva templates for various event-related tasks, including promoting events, creating lead magnets, and maintaining a seamless brand experience. Additionally, the episode delves into how to build and sustain an active online community and the importance of learning through doing. The podcast wraps up with an inspiring discussion about the transformative power of in-person events and Amber's upcoming business plans. To explore BizSister templates go to https://www.bizsister.com/ 00:00 Welcome and Introduction to Amber Chaus00:41 Amber Chaus' Background and Journey01:56 The Importance of Branding in Events04:26 Interview with Amber Chaus Begins05:39 The Impact of COVID on BizSister08:06 Online Education and Event Planning09:57 Challenges and Strategies for Online Events15:15 The Value of Templates in Event Planning26:38 Building and Maintaining a Community47:15 Using Canva for Event Promotion47:51 The Importance of Consistent Branding48:59 Challenges of Event Planning52:16 Learning Through Experience54:16 Creating and Selling Templates57:14 Marketing and Event Planning01:01:38 The Value of Testing and Feedback01:09:43 Personal Stories and Experiences01:17:50 Future Plans and Final Thoughts

    1h 26m

  7. 2025-05-19

    14: Event management tips for communication pros

    In this episode, I am joined by Mel Loi to discuss the critical role of event management in communication, the importance of focusing on the audience, and common challenges in organizing events. I share my journey into event management and offer practical advice, including leveraging AI tools and balancing costs and sustainability. We also touch on creating memorable audience experiences and strategic event planning. Whether you're a professional communicator, team leader, or project manager, this episode is packed with insights to help you host impactful events. 00:00 Introduction to Event Management 01:01 Meet Sally Porteous: Event Management Extraordinaire 01:33 Sally's Journey into Event Management 07:24 The Importance of Quality Event Management 09:52 Common Challenges in Organizing Events 12:10 Organizing Internal Events: Key Considerations 17:31 Balancing Costs, Optics, and Sustainability 20:03 Leveraging AI in Event Management 23:40 Final Thoughts and Key Takeaways 23:56 Sally's Communication Insights

    29 min
  8. 13: Creating Collaborative Community Events

    2024-12-27

    13: Creating Collaborative Community Events

    Creating Successful Collaborative Community Events: Tips and Strategies This webinar, hosted by Sally Porteous, focuses on creating effective and engaging community events. It offers a comprehensive guide based on her handbook 'Building a Vibrant City Events Plan', which she used to encourage local councils to support community events. Key topics include volunteer engagement, collaborative planning, and marketing strategies. Porteous discusses the importance of community buy-in, collaboration, and communication for successful event planning. She also introduces the '8 Week Event Plan' program and offers various downloadable resources like a volunteer engagement strategy, sponsorship worksheet, and a comprehensive event management checklist. The aim is to provide community members and organizers with the tools, strategies, and mindset needed to create vibrant, well-organized events. 00:00 Welcome and Introduction00:47 Acknowledging Traditional Owners and Workshop Overview00:58 The Handbook: Building a Vibrant City Events Plan02:56 Volunteer Engagement Strategy05:42 Current Community Event Landscape12:26 Three Themes for Successful Community Events24:51 Five-Part Framework for Event Success26:42 Procurement Strategy and Administration26:56 Event Strategy Overview28:11 Designing Your Event29:56 Marketing Your Event33:23 Operations and Implementation41:29 Contract Negotiation and Risk Management45:53 Final Thoughts and Resources Here's the link to grab the handbook  https://www.eventplannersworkshop.com.au/handbook

    49 min
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About

This podcast will explore ideas, challenges and solutions in the art of planning exceptional audience experiences and meaningful events.

Information

  • Creator
    Sally Porteous
  • Years Active
    2023 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2026 Mustang Promotions Pty Ltd
  • Show Website
    The Event Show