The Executive Edge

Sue Firth

The Executive Edge is the podcast that gives you an edge in life and business with practical skills that you can apply to achieve and maintain success. Hosted by UK psychologist and business adviser, Sue Firth. The show is a mix of interviews, tips, business insights and inspiration.

  1. 4d ago

    Better, Not Perfect

    Episode 238 Released July 23, 2026 This week on Episode 238 of The Executive Edge, I talk to Christy Pretzinger, founder of The Better Leader Project, CEO of healthcare content agency WG Content, and author of Your Cultural Balance Sheet. Christy has built her business around an idea that rarely appears in a strategy document but shapes everything she does: kindness. Together, we explore why so many younger employees arrive at work technically capable but lacking the interpersonal skills employers quietly assume they already possess. We discuss why this isn't a character flaw or a generational weakness—it's a gap in how we've prepared people for work. With AI transforming the workplace, Christy argues that the qualities that will set us apart are the ones we've spent years calling "soft skills": empathy, curiosity, vulnerability and the ability to genuinely listen. What you'll learn Why empathy, curiosity and listening are actually hard skills that determine career success. How perfectionism often becomes a strategy for managing shame—and why "better" is a healthier goal than "perfect". Why vulnerability has to be practised in safe environments before people can bring it into the workplace. How leaders can correct mistakes without damaging confidence. Why sharing experience is often more powerful than giving advice. How kindness and accountability can exist side by side. The skills nobody teaches One of the ideas that really resonated with me is that employers expect young people to arrive at work already equipped with resilience, emotional intelligence and confidence. The reality is very different. As I share in our conversation, I saw this with my own two children, now 24 and 28. They learnt how to work hard, meet deadlines and do all the "right" things, but what caught them out was everything else—receiving difficult feedback, navigating uncertainty and working out what they wanted rather than simply meeting other people's expectations. Businesses inherit this gap. If nobody helps people bridge it, they often conclude that they are the problem. Christy makes the point that empathy, vulnerability, curiosity and listening aren't "soft" skills at all. They're the hardest skills to master—and increasingly they're the ones that distinguish us from AI. Better, not perfect One of Christy's signature talks is called Better, Not Perfect. She describes perfectionism as a form of shame management. The thinking goes something like this: "If I can just be perfect, then I'll never have to feel ashamed." The problem is that perfection is unattainable. No matter how hard we chase it, it always stays just beyond reach. "Better", however, is measurable. It simply means becoming a little wiser, a little kinder and a little more capable than yesterday. Christy calls this your Better Quotient (BQ)—a mindset that grows through practice rather than perfection. Creating psychological safety One of the strongest themes in our conversation is vulnerability. Christy believes younger employees cannot be expected to be open and honest if their managers never model vulnerability themselves. I couldn't agree more. When leaders admit mistakes, acknowledge uncertainty and demonstrate that learning is valued more than appearing flawless, they create psychological safety. Without that safety, everyone keeps their armour on—and the conversations that really matter never happen. These skills cannot simply be read about. They have to be practised somewhere people feel accepted before they can confidently bring them into the workplace. Experience beats advice Another idea I particularly liked was Christy's approach to performance conversations. Rather than relying on annual reviews that rank people and focus on shortcomings, she encourages leaders to share experience instead of dispensing advice. Instead of saying: "Here's what you should have done." Try saying: "When I was in a similar situation, this is what happened to me, and here's what I learned." It preserves dignity, encourages learning and makes difficult conversations far more productive. Kindness isn't weakness One thing Christy is very clear about is that kindness doesn't mean lowering standards. It means creating an environment where people are allowed to make mistakes, learn from them and improve without being humiliated. That still requires boundaries, honest feedback and accountability. The difference is that correction comes with clarity and respect rather than blame. As Christy says, leaders should let people stumble where the consequences are survivable, help them recover quickly and use mistakes as opportunities to grow. This week's takeaway For me, the biggest message from this conversation is that the challenges many employers see in younger generations aren't simply a matter of attitude. They're the result of a training gap. The leaders who will thrive are those who stop assuming people already possess the skills they need and start teaching them. In a world increasingly shaped by AI, our greatest competitive advantage isn't technology—it's our humanity. And perhaps the simplest leadership lesson of all is this: Stop making assumptions about what people need. Ask them.

  2. Jul 9

    The Reputation Advantage

    Episode 237 Released July 9, 2026 This episode of my podcast sits a little outside my usual territory. Most weeks I'm here talking about the psychology behind performance, leadership and how we show up. However, this week I'm taking you somewhere more practical: my guest is Steve Turner of Solomon Turner PR. We talk about public relations, and how getting it right builds your reputation over time. It still fits everything I care about on this show, giving you an edge in life and business. Reputation is one of the quietest advantages you can have, so I think there's plenty here worth your time. Steve started out in journalism, working in TV, radio and sports broadcasting, before moving into advertising and then founding his own PR firm. He has run campaigns for names including Tony Robbins and Brian Tracy. He runs the business alongside his wife and business partner, Shelly Solomon, one of the first women to own an advertising agency in the St. Louis market in the US. Steve is also the author of PR That Works. In this episode we cover: Why PR is not the same as marketing or advertising. It builds relationships and trust over the long term, with what Steve calls a long tail. The most common mistake. Treating PR as one-off publicity rather than a proper strategy. Steve's five-step plan. Set a clear objective, define your real audience, sharpen your message, choose the right delivery, and measure what actually works. Why thought leadership matters most for smaller companies, where the leader is the face of the business. How a book, a blog or a podcast appearance gives you third-party credibility that your own sales pitch never can. The value of amplifying every piece of coverage across your own channels rather than letting it sit. The main takeaway If there is one thing I want you to carry away from this, it is this. Reputation is not something that simply happens to you. It is built, deliberately, over time. Steve made a point that stayed with me. The most powerful thing said about you is rarely the thing you say about yourself. When a respected voice puts its name next to yours, whether that is an interviewer, a journalist or a fellow leader, it lends you a credibility your own pitch never can. So treat your visibility as strategy rather than vanity. Decide what you want to be known for, then show up for it consistently, in the places the right people are already looking. It is a long game, and it rarely delivers overnight. But for a leader, being known for the right reasons is one of the surest advantages you can build. Connect with Steve Website: solomonturner.com Book: getprthatworks.com PR That Works: Real Strategies, Real Campaigns, Real Results (Amazon) brings together 28 strategies, 14 real campaigns and interviews with four leaders in the industry. LinkedIn: Steve Turner

  3. Jun 25

    Lead With Clarity, Courage and Curiosity

    Episode 236. Released June 25, 2026 This week I'm joined by Louisa Loran, a global executive advisor, board member and author of Leadership Anatomy in Motion. Louisa has spent more than two decades at the heart of some of the world's biggest businesses, including Diageo, Maersk and Google. Change is everywhere right now, and Louisa sees it for what it really is. A genuine opportunity to add another valuable piece to your business. The encouraging part is that it starts with something you already have. Clarity about who you are, what you do well, and where you want to go. What we cover Why change is an invitation rather than a threat, and how strong leaders treat new information as one more useful piece for the puzzle. The trap of box-ticking with AI, and the smarter question to ask. What does this capability add to the value I already create? A quick reframing exercise you can use today. Imagine your sharpest competitor owned your business. What would they do next? Why five-year plans and endless small wins both fall short, and how to hold your long-term direction while making confident short-term moves. Louisa's four behaviours from the book. Envisioning with ambition, expanding with curiosity, steering decisively and embodying with presence. How to lead with presence, build followership, and create the space for others to step up alongside you. A favourite moment Louisa describes leadership as something you carry in your own body. The eye to see further. The lungs to breathe space into ideas. The arms to steer with a clear signal. The spine to stand tall and grounded while still being able to move. It's a lovely, practical picture, and a reminder that every one of us can practise these things every single day. More about Louisa Louisa Loran advises boards and executive teams through periods of significant change. She sits on the boards of Copenhagen Business School and a private equity firm, and she was recently named to the Thinkers50 Radar 2026. Her book, Leadership Anatomy in Motion, is an Amazon bestseller and an award winner, full of honest, real-world storytelling drawn straight from her career. One line from her own site stayed with me after we finished recording: Another agreeing voice won't move it forward. Honest perspective will. If you want a strategic advisor who will challenge you well, make sure you learn more about Louisa: Website: louisaloran.com LinkedIn: linkedin.com/in/louisa-loran

  4. May 14

    The Gap Between Good and Great Isn't Technical

    Released May 14, 2026 Episode 233 Fourteen years working with NBA players teaches you something most leadership books miss: the gap between good and great is almost never technical. It's psychological. This week I sit down with Tom Mitchell — 40+ years coaching elite athletes and business leaders, co-author of an Amazon bestseller with Joe Montana, and author of the new book Embrace Your Inner Coach. Tom's central argument is deceptively simple: the gap between good and great is almost never technical. It's psychological. And the tools that work in a locker room work just as well in a boardroom. Three things to take from this conversation 1. Clarity, the burn, and visualisation — the three pillars of high performance Elite athletes know exactly where they're going, have an almost visceral hunger to get there, and train their minds to inhabit the goal before it's real. Most executives have at least one of these. Very few have all three. Tom's coaching, in both worlds, starts here. 2. Coaching isn't fixing Tom is refreshingly honest about the limits of his role. He could help a benched player process the frustration, sharpen their game, and come back stronger. What he couldn't do — and wouldn't — was lobby the coach for their minutes. If you lead people, this distinction matters enormously. 3. Journaling is taking a photograph of yourself Tom has kept journals for over 40 years. He doesn't frame it as a discipline or a ritual — just an occasional record of where you are, what you're thinking, what you're hoping for. For busy executives, that kind of reflective snapshot is often the missing link between activity and actual growth. Tom's book Embrace Your Inner Coach is available on Amazon. Find him at www.tommitchell.com.

  5. Apr 30

    Why Your Employer Brand Is Already Defined — Whether You Realise It Or Not

    Episode 232  Released April 29, 2026 This week on The Executive Edge, I'm joined by Srimoyee (Sri) Dey, founder of BrandsLumen and an employer brand strategist based in Melbourne. Sri works with leaders to close the gap between what their organisation says it stands for — and what talent actually experiences. It's a conversation that will make you look at your hiring process very differently. The big idea: Your employer brand is already being defined — by what you prioritise, what you fund, and what you tolerate. Whether or not you're paying attention to it. Three things that stood out for me: The talent shortage may be a messaging problem. With 43% of professionals considering leaving their employer in the next 12 months, the talent is out there. The question is whether your story is compelling enough to attract it. 72% of candidates are researching you before you've even spoken. Glassdoor, LinkedIn, your careers page — they've already formed an opinion. Your employer brand lives there whether you've built it intentionally or not. Trust is built — or broken — long before an offer is made. Sri introduces a simple diagnostic question every leader should ask: at which point in our hiring process does a candidate feel most seen? Everything else should be built around protecting that moment. We also talk about what organisations get wrong with AI in hiring, why authentic job descriptions outperform polished ones, and how employee ambassador programmes can extend your reach without spending on ads. Sri is offering a complimentary 45-minute diagnostic session for leaders facing hiring challenges — and her free Trust & Velocity Blueprint Report is available to download at brandslumen.com.

  6. Apr 16

    Executive Presence — How to Command, Connect and Close with Dr. Laura Sicola

    Episode 231 Released April 16, 2026 About this episode You know what you want to say. So why doesn't it land? I'm joined by executive communication expert and author Dr. Laura Sicola to unpack the real meaning of executive presence — and why it could be the single biggest factor holding talented leaders back. We discuss: The gap between brain and mouth The biggest communication challenge isn't knowledge or expertise — it's the three inches between what you think and what comes out. If your message isn't clear, concise, and compelling to your audience, it doesn't matter how brilliant you are. The Three Cs of Executive Presence Command the room — from the moment you walk in (or click Join Meeting) Connect with your audience — find that point of mutual understanding, whoever you're speaking to Close the deal — not in a sales sense, but moving things forward and aligning on the next step Gravitas isn't about being grave Gravitas is a constellation, not a single star. It includes conviction, consistency, and the willingness to speak truth to power — alongside warmth, humour, and humanity. Stone-faced seriousness isn't gravitas. Trustworthiness is. Your work speaks for itself — but not for you Task execution alone won't get you a seat at the table. You need to voice opinions, show how you think, and demonstrate that you understand what the people at that table are trying to achieve. Charisma is not being a Tony Robbins Everyone has charisma — it just looks different on each person. Real charisma is about how you make others feel when they're with you. The goal is to tap into that naturally, even when you're feeling the nerves. The Prismatic Voice Adapting your communication style to different contexts isn't inauthenticity — it's skill. Think of your voice as white light: every colour is already in there. You just choose which one to lead with. The key takeaway Credibility comes from alignment — between your words, your voice, and your body language. When all three are in sync, people believe you. When they're not, no amount of expertise will compensate. Mentioned in this episode 📖 Speaking to Influence: Mastering Your Leadership Voice by Dr. Laura Sicola 🎤 Laura's TEDx talk 🌐 laurasicola.com The Executive Edge is hosted by Sue Firth, business psychologist and executive coach. If this episode sparked something, share it with a leader who needs to hear it.

About

The Executive Edge is the podcast that gives you an edge in life and business with practical skills that you can apply to achieve and maintain success. Hosted by UK psychologist and business adviser, Sue Firth. The show is a mix of interviews, tips, business insights and inspiration.