The Expansion Code Bridal with Heather Dick

Metamorphosis Media Group

After two incredible seasons diving deep into business, growth, and leadership, Heather Dick is returning to her roots, where it all began, in the world of bridal beauty and business Introducing The Expansion Code: Bridal Edition — launching with Episode 50! Heather has spent years building a thriving beauty empire, leading a team of 50+ and empowering stylists and entrepreneurs to grow, lead, and shine. Now she’s bringing that same passion, strategy, and fire back to the bridal space, where creativity meets business expansion. This new series celebrates the artistry, strategy, and stories behind building a bridal business that truly thrives. From booking your dream clients to scaling your team, Heather’s here to help you expand...beautifully. Hosted on Acast. See acast.com/privacy for more information.

  1. Episode 61: Trauma-Informed Care for Spa Professionals with Anita Mittal

    5D AGO

    Episode 61: Trauma-Informed Care for Spa Professionals with Anita Mittal

    In this episode of The Expansion Code, host Heather Dick interviews Anita Mittal, a registered social worker and trainer for the SanaSoma Approach, the first trauma-sensitive training for spa professionals in Canada. Anita shares her personal journey and the experiences that led her to develop this crucial training, highlighting the impact spa services can have on clients with trauma or emotional vulnerabilities. Anita emphasizes the need for a "do no harm" culture in the spa industry and provides practical advice for service providers, including the use of trauma-sensitive intake forms, acknowledging client emotions without offering unsolicited advice, and prioritizing self-care. This episode offers valuable insights for spa owners and professionals looking to create a safer, more empathetic, and healing experience for their clients. We talk about: Trauma-Informed Care in the Spa Industry: The core focus, emphasizing sensitivity and awareness of potential trauma triggers.Evolving Client Awareness Post-COVID: How the pandemic has led to increased emotional awareness and self-advocacy among clients.Importance of Communication & Boundaries: How service providers can effectively communicate with clients, ask the right questions, and establish healthy boundaries.Holding Space: Understanding what it means to hold space for clients' emotions without offering advice or judgment.Trauma-Sensitive Intake Forms: The value of using intake forms to gather information about clients' histories and potential triggers.Impact of Spa Services: Recognizing the profound impact that beauty and wellness services can have on clients' emotional well-being and self-esteem. Connect with Anita Mittal: Website: https://www.sanasoma.ca/ Instagram: https://www.instagram.com/yeg_sanasoma/ How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    45 min
  2. Episode 60: The Mindset of Scaling Your Business with Tracey Jazmin

    2025-12-24

    Episode 60: The Mindset of Scaling Your Business with Tracey Jazmin

    In this episode of The Expansion Code, Heather Dick and Tracey Jazmin discuss the mindset and strategies involved in scaling a business from a home-based operation to a commercial space. They emphasize the importance of shifting one's identity to that of a confident business owner and CEO, and focusing on marketing early, setting realistic expectations, and putting systems into place.  The discussion highlights that success is achieved through action and belief rather than simply hoping, and overcoming fear and perfectionism, as well as recognizing and reflecting on achievements to build confidence. Tracey shares valuable tools for managing stress and avoiding burnout. We talk about: Scaling from Home to Commercial: The transition process and considerations.Mindset for Growth: Identity and self-perception, overcoming fear, doubt, and limiting beliefs, building resilience and perseverance.Team & DelegationGoal Setting ApproachesStress Management TechniquesBuilding Confidence: Reflecting on achievements and recognizing your capabilities.Action vs. Hope: Emphasizing proactive steps over passive hoping for success.Believing in Yourself: Taking control of your life and business. Resources: The Lazy CEO: https://www.amazon.ca/Great-Ceos-Are-Lazy-Exceptional-ebook/dp/B01DBAUZT6 The Untethered Soul by Michael Singer Connect with Tracey Jazmin: Website: https://traceyjazmin.com/ Instagram: https://www.instagram.com/tracey.jazmin How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    41 min
  3. Episode 59: Bridal Client Series Part 3: Turning Wedding Clients into Raving Fans & Repeat Customers

    2025-12-17

    Episode 59: Bridal Client Series Part 3: Turning Wedding Clients into Raving Fans & Repeat Customers

    In the final episode of The Bridal Client Series, Heather discusses strategies for transforming one-time wedding clients into loyal, returning customers and raving fans. She emphasizes the importance of viewing the wedding as the start of a continuing relationship, not the end.  Heather shares actionable tips for elevating the client experience, including sending timely check-ins and preparation guides, providing thoughtful touch-up kits, and personalizing the service with mini-facials and aromatherapy to ease pre-wedding anxiety. She also stresses the need for post-wedding follow-up through email marketing, social proof, and events to keep the connection alive and encourage repeat bookings for other life events, such as anniversary or maternity shoots.  We talk about: Client Retention in the Wedding Industry: The challenge of repeat clients and the importance of building lasting relationships.Elevating the Client Experience: Going above and beyond to make clients feel special and valued.Proactive Communication: Sending one-month, three-month, and six-month check-ins with helpful guides.Timeline Management: Balancing the need for a schedule with the flexibility to accommodate unexpected delays.Personalization and Pampering: Offering services like mini-facials, hand massages, and aromatherapy to reduce client anxiety.Post-Wedding Follow-Up: Utilizing email marketing and other strategies to stay connected with clients after the wedding. How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: http://www.blush-artistry.ca Follow Blush on Instagram: https://www.instagram.com/blushartistrymua/ Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    19 min
  4. Episode 58: Bridal Client Series Part 2: Navigating Challenges and Expectations

    2025-12-10

    Episode 58: Bridal Client Series Part 2: Navigating Challenges and Expectations

    In this episode of The Expansion Code Bridal Client Series, Heather dives into the challenging realities of working with bridal clients, emphasizing that a wedding day is a huge deal for the couple. She shares a personal experience of dealing with a significant increase in dissatisfied clients after their trials, attributing it to heightened expectations and anxieties in the post-COVID era. She discusses the importance of clear communication, setting realistic expectations (especially with the rise of AI-filtered inspiration photos), and adapting to changing client needs.  The episode also covers handling family dynamics, managing budgets, and the need for trauma-informed awareness when dealing with highly emotional clients. Heather stresses the importance of proactively addressing issues, setting boundaries, and learning from mistakes to turn clients into lifelong customers. We talk about: Managing Client Expectations: Addressing unrealistic expectations, especially those influenced by social media and AI-altered images.Anxious Brides: Dealing with increased client anxiety and providing a comfortable, trustworthy experience.Communication: The importance of clear, proactive communication and detailed consultations.Trials and Re-trials: Strategies for conducting trials effectively, handling client dissatisfaction, and setting expectations for changes.Family Dynamics: Navigating family drama and sensitive situations during wedding preparations.Trauma-Informed Awareness: Recognizing and addressing emotional distress in clients.Client Retention: Turning wedding clients into long-term customers.  How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    25 min
  5. Episode 57: Bridal Client Series Part 1: 3-Part Series of Dealing With Bridal Clients

    2025-12-03

    Episode 57: Bridal Client Series Part 1: 3-Part Series of Dealing With Bridal Clients

    In this episode, Heather discusses the importance of building trust, clear communication, and healthy boundaries when dealing with bridal clients. She emphasizes the need for professional email communication, thorough consultations that go beyond surface-level questions, and setting clear expectations from the outset with contracts and transparent pricing.  Heather stresses the importance of knowing your worth, sticking to your policies, and recognizing red flags to avoid difficult clients, ultimately advocating for staying true to yourself and attracting clients who value your services. We talk about: Building Trust with Clients: Establishing credibility and rapport.Clear Communication: Using professional language, proper grammar, and transparency in all interactions.Setting Healthy Boundaries: Knowing your worth, sticking to your policies, and avoiding the temptation to undercharge or overextend yourself.The Inquiry Stage: Best practices for handling initial client inquiries (email vs. other methods).The Consultation Process: Asking the right questions, understanding client preferences, managing expectations around social media filters and AI, and showcasing your work.Contracts and Deposits: The importance of having comprehensive contracts, clear deposit policies, and being willing to be flexible when appropriate. Resources: Client Consultation Tutorial: https://www.instagram.com/reel/C9douDQyPIe/?igsh=ZHF0OWxtM2hjMmgy   How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    30 min
  6. Episode 56: Designing for Client Experience with Traci Bateman

    2025-11-26

    Episode 56: Designing for Client Experience with Traci Bateman

    In this new episode of The Expansion Code, host Heather Dick welcomes Traci Bateman of Bliss MediSpa back about interior design, specifically for beauty and wellness businesses.  Traci shares her passion for design and emphasizes the importance of understanding client and staff flow before planning a space. They discuss the impact of color, lighting, and even soundproofing on the client experience, stressing that thoughtful design contributes to both customer satisfaction and employee retention. She also provides practical tips for saving money on a build-out without sacrificing quality and highlights the value of gathering client feedback to continuously improve the business. We talk about: Prioritize Client & Staff Flow: Understand how clients and staff move through your space and design around that experience. Consider both the client journey and staff needs (like decompression areas).Don't Neglect the Staff Area: A comfortable staff area is crucial for retention and employee well-being.Soundproofing is Essential: Especially in treatment rooms, invest in soundproofing to ensure a relaxing client experience.Research and Plan: Do your research and explore various options before committing to design choices. Don't settle for the first idea.Balance Budget and Quality: Identify areas where you can save money (flooring, straight walls) and where it's worth investing more (plumbing fixtures, lighting). Connect with Traci Bateman: Traci’s Coaching Website: https://www.tracicoaches.com/ Instagram: https://www.instagram.com/bliss_medispa/ Bliss MediSpa: https://www.blissmedispa.ca/bliss-medical-rejuvenation/   How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    38 min
  7. Episode 55: Is Your Business Aligned? A Human Design Reading with Sheetal Story

    2025-11-19

    Episode 55: Is Your Business Aligned? A Human Design Reading with Sheetal Story

    In this episode of The Expansion Code, Heather dives into the world of Human Design and Astrology with Sheetal Story. Sheetal provides a personalized reading for Heather, explaining the core concepts of Human Design. Sheetal explains how Human Design reveals your authentic self and helps you align your business and life with your true energy. The conversation touches on the importance of networking for Heather, her thirst for knowledge, and the power of embracing your "shadow" self. They also discuss intuition, the brain's tendency to focus on "the gap" versus "the gain," and the crucial role of joy and excitement in achieving success.  We talk about: Human Design Offers a Unique Blueprint: Human Design, based on birth time, provides a personalized understanding of your authentic self, distinct from mind-based personality quizzes.Embrace Your Type: Understanding your Human Design type (Generator, Manifesting Generator, Projector, Manifestor, Reflector) can help you align your energy with how you operate in the world.Follow Your Excitement: Prioritizing joy and excitement acts as a compass, guiding you toward alignment with your soul's purpose.Integrate Your Shadow: Addressing and integrating the parts of yourself you're ashamed of (your "shadow") is essential for wholeness and unlocking success.Build a Book of Evidence for Your Intuition: Pay attention to how your intuition speaks to you, and document instances where it was right to build trust in your inner guidance. Resources: Human Design Blueprint - a resource for pulling your Human Design chart and learning about Human Design.The Gap and The Gain by Dr. Benjamin Hardy and Dan Sullivan - A book about shifting your mindset to focus on progress and achievements. Connect with Sheetal Story: Website: https://sheetalstory.com/ Instagram: https://www.instagram.com/sheetalstory/ How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    1h 4m
  8. Episode 54: Get Wedding Day Ready with Tips from Arizona Tanning's Expert Morgan Early

    2025-11-12

    Episode 54: Get Wedding Day Ready with Tips from Arizona Tanning's Expert Morgan Early

    In this new episode of The Expansion Code: Bridal Edition, Heather Dick chats with Morgan Early, co-owner of Arizona Tanning, about all things tanning for brides. They dive into why spray tans have become so popular, breaking down the process, dispelling myths, and offering essential tips for achieving the perfect wedding day glow.  Morgan shares insights on timing, preparation, aftercare, and choosing the right solution, while also addressing common concerns like color transfer and tan lines. From UV tanning to red light therapy, this episode equips brides (and their wedding parties) with the knowledge they need to confidently rock a beautiful tan on their special day. We talk about: Spray Tanning for Brides: Spray tans are popular with brides for their natural ingredients and confidence-boosting glow on their wedding day.Spray Tan Tips and Tricks: Barrier cream is essential for preventing over-saturation on dry areas like hands, elbows, and knees.Preparation and Timing for Bridal Spray TansAftercare is critical to extend the life of a spray tan and includes showering correctly.Solutions can be tailored to skin tones by mixing based on color depth and undertone.Burns, color transfer and Tinea Versicolor can all affect your tanning.Bridal Party Considerations: It's important to consider how spray tans will look within the whole wedding party. Resources: Tinea Versicolor - a common skin infection caused by a fungus. Connect with Morgan Early: Website: https://www.arizonatanninginc.ca/ Instagram: https://www.instagram.com/arizona.tanning/ How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

    38 min
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After two incredible seasons diving deep into business, growth, and leadership, Heather Dick is returning to her roots, where it all began, in the world of bridal beauty and business Introducing The Expansion Code: Bridal Edition — launching with Episode 50! Heather has spent years building a thriving beauty empire, leading a team of 50+ and empowering stylists and entrepreneurs to grow, lead, and shine. Now she’s bringing that same passion, strategy, and fire back to the bridal space, where creativity meets business expansion. This new series celebrates the artistry, strategy, and stories behind building a bridal business that truly thrives. From booking your dream clients to scaling your team, Heather’s here to help you expand...beautifully. Hosted on Acast. See acast.com/privacy for more information.

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