The Firestarter Podcast

Firestarter Interactive

Hosted by Willa Kammerer, The Firestarter Podcast is your space for bold conversations on building a high-caliber personal brand, scaling an online business, and leading with purpose. We dive into the strategies, systems, and stories behind today’s most magnetic entrepreneurs, speakers, and creators—alongside world-class experts in sales, digital courses, marketing, SaaS, performance, mindset, and leadership. Together, we uncover the art of building a personal brand that doesn’t just stand out, but scales into a premium online business. From camera confidence to software systems, from brand authority to life alignment, each episode is designed to spark clarity and fuel your next level. As a mompreneur and movement maker, Willa brings her own lens of bravery, balance, and bold vision to every conversation—helping you not just build a business, but craft a life and legacy on fire.

  1. 1d ago

    How to Become Impossible to Ignore with Demet Tuncer

    Most people think charisma is something you either have or you don't. The truth is, you were born with it. In this episode of The Firestarter Podcast, Demet Tuncer, the Queen of Charisma, Charismatic Leadership Strategist, and Global Speaker, reveals what charisma actually is, where it comes from, and how to get it back. Demet spent 30 years as an actress and celebrity in Turkey, performing on global stages from the World Economic Forum at Davos to the FIFA World Cup, before moving to the US and reverse-engineering everything she knew into a teachable framework: the Celebrity Charisma Code. We walk through the five banks of the Celebrity Charisma Code: knowledge, character, story, humor, and vulnerability, and the one master key that activates all of them is courage. Demet breaks down why charisma has nothing to do with being loud or extroverted, and everything to do with how you make other people feel. What I love about Demet's approach is that it's actionable and deeply inside-out. This is about removing the layers that have been covering up who you already are. The world needs your message and it needs you to deliver it in a way that people actually stop and listen. Watch this episode of How to Become Impossible to Ignore with Demet Tuncer. HIGH-IMPACT GUEST QUOTE "Charisma is not nice to have. It's a leadership strategy. It's a leadership advantage, but you cannot measure it in a way where you can measure spreadsheets, or calculate."" Demet Tuncer ABOUT THE GUEST Demet Tuncer is an award-winning actress, bilingual speaker, and globally recognized expert in charismatic presence and stagecraft mastery, with a career spanning nearly three decades and multiple continents. A two-time Turkish Tony Award winner, TEDx speaker, and the voice behind beloved Disney characters, she has captivated audiences on some of the world's most prestigious stages, including the Davos World Economic Forum, FIFA World Cup, and FIBA World Championships. Today, through her signature program, "Lead with Charisma," she coaches executives, rising stars, and thought leaders to master charismatic communication and develop a magnetic presence that connects, inspires, and moves people to action. Her groundbreaking framework, "The 5 Banks and The Master Key," is now trusted by Fortune 500 companies and top business schools to transform everyday leaders into unforgettable communicators. Known as the “Queen of Charisma”, Demet believes, charisma isn't magic, it's a magical SKILL we are all born with. And in today's world, charisma is not a "nice to have" but a leadership strategy. Demet trains leaders to be impossible to ignore. Connect with Demet Tuncer: Website: https://www.demettuncer.com/ Instagram: https://www.instagram.com/demetttuncer/ LinkedIn: https://www.linkedin.com/in/demettuncer/ TikTok: https://www.tiktok.com/@demetttuncer YouTube: https://www.youtube.com/@DemetTuncer ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

  2. Jul 22

    Build Your Brand From the Inside Out with Babe Mooney

    The strongest brands are built from the inside out because lasting growth starts with knowing who you are before deciding how you show up. In this episode of The Firestarter Podcast, Babe Mooney, Content & Lead Generation Strategist, talks about what it really takes to build a brand that reflects your strengths instead of someone else's strategy. We explore why clarity, alignment, and the right systems create a stronger foundation for sustainable business growth. Babe and I discuss why so many entrepreneurs lose momentum by chasing what works for others instead of building around their own identity. We also share how simplifying your tech, creating the right support systems, and trusting your unique approach make it easier to grow your audience, attract the right clients, and scale with confidence. Take the first step toward building a business that's unmistakably yours. Tune in to this episode of Build Your Brand From the Inside Out with Babe Mooney. HIGH-IMPACT GUEST QUOTE "By pulling together all of the different team members who also have the same excellent marketing experience, business experience, it's like a wealth of knowledge as a team that we're taking to the client. It's very different from just having a strong leader and a bunch of employees." Babe Mooney ABOUT THE GUEST I’m Babe, hailing from hot Arizona and focused on creating clear, compelling copy and high-performing systems that help businesses grow. For more than 20 years, I’ve built, scaled, and sold multiple businesses, which means I understand marketing from the ground up. Today, I specialize in copywriting, funnel creation, GoHighLevel setup and automation, and Meta ads and AI automation. Here at Firestarter, my role is copywriter and coach for Momentum and Activation. Babe Mooney is a content and lead generation strategist who helps entrepreneurs build brands that attract the right clients through authentic messaging and strategic marketing. As a former CEO, she brings a unique top-down perspective to business growth, combining operational insight with high-converting lead generation systems. Babe specializes in identifying the foundational challenges holding businesses back and creating integrated marketing strategies that align brand, content, and client acquisition. Connect with Babe Mooney: LinkedIn: https://www.linkedin.com/in/babemooney/ ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

  3. Jul 14

    How to Overcome Fear and Build a Powerful Personal Brand with Bryan Post

    Fear is the proof that something worth building is waiting on the other side. The people who reach the widest audiences and make the deepest impact are the ones who moved anyway. In this episode of The Firestarter Podcast, Bryan Post, Child Behavior Expert and Founder of the Fear to Love Method, shares about what actually holds people back from sharing their message at scale. Bryan brings over two decades of clinical expertise, a PhD, and a deeply personal story of growing from foster care to building one of the most respected platforms in human behavior. Bryan walks us through his Fear to Love Method, a framework rooted in neuroscience that helps people trace the fear and stress responses holding them back to their earliest blueprints. We talk about the childhood experiences that quietly run the show in our adult lives, why fear is the one common thread beneath every block, and how honoring the feeling is the only real path through. The question is whether you're going to let fear keep writing your story. Watch How to Overcome Fear and Build a Powerful Personal Brand with Bryan Post and let this be the episode that helps you stop waiting and start moving. HIGH-IMPACT GUEST QUOTE "The only thing that ever holds us back from the next level is fear. But in order to get to the next level, you've got to be willing to push through that discomfort." Bryan Post ABOUT THE GUEST Bryan Post is a Child Behavior Expert and Founder of Fear to Love Method who helps individuals and families overcome fear by addressing its root causes. Drawing on decades of experience in trauma-informed care, Bryan has empowered thousands through his groundbreaking Fear to Love framework, which transforms fear into connection, resilience, and authentic growth. As the bestselling author of From Fear to Love and several other influential books, he teaches how unresolved fear shapes behavior, relationships, and the way we show up in the world. Connect with Bryan Post: Website: https://feartolove.com/ Instagram: https://www.instagram.com/bryanpostofficial/ Facebook: https://www.facebook.com/bryanpost567/ LinkedIn: https://www.linkedin.com/in/bryanpost1/ YouTube: https://www.youtube.com/@BryanPost ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

  4. Jul 7

    Why People Buy: The Psychology of Influence That Triples Sales with Cheri Tree

    The strongest brands grow by creating genuine connection, because people say yes when they feel understood. In this episode of The Firestarter Podcast, Cheri Tree, Founder and CEO of Codebreaker Technologies, talks about the psychology of influence and how understanding personality-driven communication can transform the way you build relationships, market your business, and grow your brand. We explore why influence is about communicating in a way that resonates with the person in front of you. Cheri shares the principles behind the BANK Method and explains how understanding different personality types can strengthen your messaging, improve sales conversations, and create marketing that feels personal instead of generic. We also discuss how greater self-awareness helps you lead with authenticity while creating experiences that make people feel seen, heard, and valued. See how one shift in the way you communicate can change every conversation that follows. Watch this episode of Why People Buy: The Psychology of Influence That Triples Sales with Cheri Tree. HIGH-IMPACT GUEST QUOTE "You've got all four types landing at the front of your funnel. If you're giving them a one-size-fits-all experience, the output on the back end is, unfortunately, the numbers game where you only have a percentage of conversion.” Cheri Tree ABOUT THE GUEST Cheri Tree is a best-selling author, professional keynote speaker, and world-renowned entrepreneur who has built a global movement spanning more than 100 countries. She is the Founder, Chairman, and CEO of Codebreaker Technologies, LLC, and the creator of the revolutionary B.A.N.K. methodology and Codebreaker Personality Coding Technology, a system designed to help business owners close more sales in less time while transforming how they communicate and connect. Cheri has spoken to hundreds of thousands of professionals at top business conferences worldwide and has been invited to present at Harvard, Stanford, Google, and the United Nations. Featured in Forbes and Entrepreneur, she has been nominated for both Innovator and Entrepreneur of the Year for the breakthroughs her Personality Coding Technology, including Codebreaker AI, the world's first AI powered by B.A.N.K., has made it possible. Connect with Cheri Tree: Website: https://my.bankcode.com/ LinkedIn: https://www.linkedin.com/in/cheritree/ Facebook: https://www.facebook.com/CheriTree# Instagram: https://www.instagram.com/cheri.tree/ YouTube: https://www.youtube.com/@CheriTreeBANK ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

  5. Jun 30

    Why Most Experts Fail at Business with Ryan Lang

    Success in business comes from building the right foundation, making intentional decisions, and staying true to the way you're meant to grow. In this episode of The Firestarter Podcast, Ryan Lang, CEO of EMPIRE Partners, talks about why so many experts struggle to build successful businesses. We unpack the gap between mastering your craft and mastering the skills that create a profitable, scalable business. Ryan shares the frameworks that help entrepreneurs simplify growth, focus on what matters most, and build businesses that last. We also explore authentic brand building, why there's no single formula for success, and how treating every setback as valuable data creates stronger leaders and stronger businesses. Take your next intentional step and start building a business that thrives for the long game. Don’t miss the full episode of Why Most Experts Fail at Business | with Ryan Lang. HIGH-IMPACT GUEST QUOTE "The most dangerous outcome isn't that the tactic fails, it's that it works. Because if you build your business on a tactic, tactics will stop working at some point." Ryan Lang ABOUT THE GUEST Ryan Lang is the CEO of EMPIRE Partners and a performance coach who helps established coaches, experts, and thought leaders build businesses that scale beyond tactics. Drawing on more than 20 years of experience, including leading an 8-figure company, overseeing more than $100 million in acquisitions, and coaching over 1,000 professionals, Ryan teaches a foundation-first approach to predictable, profitable growth. His Whole Performance Coaching methodology combines sales, strategic marketing, leadership, and human optimization to help business owners break free from inconsistent revenue and become transformational leaders. Through his work, Ryan empowers experts to build resilient businesses that grow sustainably while reclaiming their time, energy, and impact. Connect with Ryan Lang: Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Youtube: https://www.youtube.com/@The_Path_To_Mastery Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/ Facebook: https://www.facebook.com/profile.php?id=100093312203714 Listen to The Coaching Equation podcast: https://www.coachingequation.com/ ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://go.firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

  6. Jun 2

    Understand Human Design to Unlock Alignment in Business And Wealth with Hannah Chapman

    Alignment creates momentum because when your business reflects who you truly are, growth feels more natural, sustainable, and fulfilling. In this episode of The Firestarter Podcast, Hannah Chapman, Founder of X-squared Wealth Planning, talks about how understanding your human design can create deeper alignment in business, life, and long-term wealth building. We unpack why so many entrepreneurs feel stuck trying to follow strategies that were never designed for them in the first place. Hannah reveals how discovering her own human design helped her stop forcing herself into traditional expectations and start building her business around her actual strengths. From understanding your authority to recognizing the difference between alignment and conditioning, this conversation offers a powerful reminder that success becomes far more sustainable when it’s built around who you truly are. If you’re tired of forcing strategies that leave you drained and disconnected, watch the full episode of Understand Human Design to Unlock Alignment in Business And Wealth with Hannah Chapman. HIGH-IMPACT GUEST QUOTE "When you're making money in a way that's aligned with you, that's what leads to being able to pay yourself appropriately, pay your employees, and move money into diversified places.” Hannah Chapman ABOUT THE GUEST Hannah Chapman is a Certified Financial Planner (CFP®), Accredited Portfolio Management Advisor (APMA®), and Chartered Retirement Planning Counselor (CRPC®) with over 20 years of experience in the financial industry helping business owners and executives plan for and achieve their biggest financial goals and dreams. As the founder and CEO of both X-squared Wealth Planning and Expansive CEO, Hannah is a champion for visionary leaders. Hannah blends the logical work of financial planning with the emotional aspects of money, guiding entrepreneurs to clear old Money Stories and align with their highest potential through inner child healing, Human Design and Gene Keys exploration, and ongoing coaching and support. She is also the host of two podcasts, Investment Friday, and Expansive CEO, both available on all podcast platforms and YouTube, and a sought-after speaker on financial empowerment and visionary leadership. Hannah Chapman: Website: https://www.x2wealthplanning.com/ Facebook: https://www.facebook.com/hannah.chapman.54379236/ Instagram: https://www.instagram.com/hannah.chapman.cfp/ LinkedIn: https://www.linkedin.com/in/hannahrchapman/ ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://go.firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

  7. May 26

    How to Heal Burnout at the Root (Not Just Push Through It) with Dr. Robyn McKay

    Burnout is often a sign that something deeper is asking for your attention because you’ve carried too much for too long. In this episode of The Firestarter Podcast, Dr. Robyn McKay, award-winning therapist with a PhD in Counseling Psychology, talks about how to heal burnout at the root instead of just pushing through it. We unpack why burnout is often the signal, not the problem, and what happens when high performers keep overriding their own capacity. Dr. Robyn shares how burnout can stem from deeper patterns like moral injury, over-responsibility, and the pressure leaders carry for everyone around them. We talk about nervous system overload, the emotional weight of leadership, and why success without alignment eventually feels hollow. We also explore the importance of discernment, energy hygiene, and reconnecting with what truly grounds you. Start rebuilding from a place that feels lighter, clearer, and more aligned. Watch the full episode of How to Heal Burnout at the Root (Not Just Push Through It) with Dr. Robyn McKay. HIGH-IMPACT GUEST QUOTE "Be true to who you are. Say what you need to say, have a filter, but say it. If someone stops being there for you because of it, then it wasn't meant to be.” Dr. Robyn McKay ABOUT THE GUEST Dr. Robyn McKay is an award-winning therapist, author, and PhD-level counseling psychologist who works privately with high-level leaders in medicine, technology, finance, law, and entertainment. As a noted expert in the psychology of giftedness, she brings a rare blend of psychological depth and strategic insight to leaders who are carrying more than anyone can see. Dr. Robyn meets her clients exactly where they are and helps them heal from the inside out, not just push through. For high achievers ready to address burnout at its root, she offers something rarer than strategy: the perspective to finally see what's underneath it all. Dr. Robyn McKay: Website: https://www.drrobynmckay.com/ FB: https://www.facebook.com/robynmckayphd LI: https://www.linkedin.com/in/robynmckay1/ IG: https://www.instagram.com/robynmckayphd/ YouTube: https://www.youtube.com/@robynmckayphd ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://go.firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

  8. May 19

    Leading in Life and Business With Faith Over Fear with Ryan Reichert and Lisa Sander

    The moment we choose faith over fear in our calling, relationships, or business, everything starts to shift. In this episode of The Firestarter Podcast, Ryan Reichert, Best Selling Author and Professional Speaker, and Lisa Sander, Founder & CEO of Our Healer LLC, talk about what it really means to lead from faith, how alignment shows up in the smallest God-given moments, and why the things we fear most are often the exact doorways we need to walk through. They share the raw, real journey of building something meaningful after things fall apart. We talk about their FOCUS method, their shared podcast, and what it looks like to bet on yourself when the stakes feel impossibly high. What strikes me most about both Ryan and Lisa is that their faith is practical, daily, and deeply personal. Tune in to the full episode of Leading in Life and Business With Faith Over Fear with Ryan Reichert and Lisa Sander and let this one be the push you've been waiting for. HIGH-IMPACT GUEST QUOTE "Your greatest trials in life define who you're supposed to be. They literally awaken who your soul truly is. I call it the war of purpose: built to break." Ryan Reichert "Be true to who you are. Say what you need to say. If someone stops being there for you because of it, then it wasn't meant to be.” Lisa Sander ABOUT THE GUEST Ryan Reichert is a best selling author and professional speaker whose life story is a testament to turning breaking points into building points. A retired U.S. Army Lieutenant Colonel with 23 years of service — including airborne, ranger, and combat deployments — he went on to apply that same resilience in the Fortune 500 world before answering a deeper calling. Today, Ryan is co-founder of Our Protector Legendary Leadership Companies, where he provides coaching, keynotes, and leadership training rooted in faith and purpose. Ryan Reichert: Facebook: https://www.facebook.com/armyrt1978 Instagram: https://www.instagram.com/ryan.t.reichert LinkedIn: https://www.linkedin.com/in/ryanreichert78/ TikTok: https://www.tiktok.com/@armyrt1978 YouTube: https://www.youtube.com/@OurHealerOurProtector Lisa Sander is a Founder & CEO of Our Healer LLC and Registered Nurse whose 16+ years in healthcare have given her a front-row seat to the power of resilience, healing, and the human spirit. As Founder and CEO of Our Healer LLC, she channels that experience into coaching others to break through fear and step boldly into their best selves. Her background in patient care and clinical leadership sharpened a rare combination of compassion and strategic thinking that she now brings to every stage, session, and conversation. Lisa Sander: Website: https://lisasander.com/ Facebook: https://www.facebook.com/lisa.p.sander LinkedIn: https://www.linkedin.com/in/lisa-sander-80359725a/ Our Healer, Our Protector Website: https://ourprotectordevelopment.com/ Facebook: https://www.facebook.com/profile.php?id=61575993385269 ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ https://go.firestarterix.com/ https://firestarterfunnels.com/ https://firestarterpodcast.com/ LI: https://www.linkedin.com/in/willakammerer/ FB: https://www.facebook.com/willakammerer IG: https://www.instagram.com/willakammerer/ https://www.instagram.com/firestarterix/ https://www.instagram.com/firestarterfunnels

About

Hosted by Willa Kammerer, The Firestarter Podcast is your space for bold conversations on building a high-caliber personal brand, scaling an online business, and leading with purpose. We dive into the strategies, systems, and stories behind today’s most magnetic entrepreneurs, speakers, and creators—alongside world-class experts in sales, digital courses, marketing, SaaS, performance, mindset, and leadership. Together, we uncover the art of building a personal brand that doesn’t just stand out, but scales into a premium online business. From camera confidence to software systems, from brand authority to life alignment, each episode is designed to spark clarity and fuel your next level. As a mompreneur and movement maker, Willa brings her own lens of bravery, balance, and bold vision to every conversation—helping you not just build a business, but craft a life and legacy on fire.