The Mobile Business Podcast

flashquotes

The smartest startup of 2026 fits in a van. Coffee Carts, Bar Carts, Dessert Carts, Graze Boards, Photobooths. The mobile event service business is booming, and we are here to walk you through it all, from starting to scaling. Hosted by the Founders of Flashquotes, the #1 software for mobile businesses, each weekly episode covers the hot topics and burning questions of cart owners. You don't want to miss out on the wealth of knowledge shared by host Justin Goodhart, founder of Goodhart Coffee, one of the largest Coffee Catering operations in the US with over 70+ carts. Plus, guest interviews with successful mobile business owners of all types. Catch us every Friday at 9am PST.

  1. 13 hrs ago

    One Chairlift Conversation Led This Coffee Cart Owner to Making Millions

    Justin Goodhart didn't set out to build the biggest coffee catering company in America. He started with one sketchy cart towed by a 1999 Camry, and one conversation on a chairlift that changed everything. In this episode of the Mobile Business School podcast, Justin Goodhart, founder of Goodhart Coffee, breaks down exactly how he turned a hobby cart into a multi-city, high-volume catering operation. No fluff, no hype, just the real systems, the real numbers, and the real turning points that made it click. In this episode, he explains why a professional website is your digital home, how he split sales and operations into separate roles, and why he refuses to buy a cart that's too big. If you run a coffee cart or a mobile coffee business and you want to scale past "just one cart," this one's for you. Timestamps 0:00 Intro 1:08 The premier coffee caterer on the planet  3:42 Born a survivor  14:28 The coffee cart that started it all  17:18 Building the first cart out of a 1999 Camry  20:59 The first big break that validated everything  26:52 The chairlift conversation that changed everything  33:32 First warehouse, building the fleet  56:59 Splitting sales and operations into human-sized roles  1:09:11 From founder force to a self-perpetuating machine  1:16:16 The fastest path to your first paid event  1:20:53 The money line on loving your business In this episode we cover: The exact story of how one cold outreach landed a $12,000 event and proved the business could workWhy the chairlift conversation made Justin realize his "cute little fun business" could be seriousHow to split sales and operations so both teams actually stay motivatedThe "human-sized roles" framework for hiring you can scale without breakingWhy a professional website beats social media as your long-term digital homeThe fastest path to your first paid catering event (it's your existing network) Join the free community for mobile business and cart owners: https://www.mobilebusinessschool.com Try Flashquotes, the quoting tool built for mobile service businesses: https://www.flashquotes.com

  2. Jul 17

    68.Roast My Business: SEO Tips with Justin

    Here's the description for the "Roast My Business" episode, following your masterclass structure with bare timestamps cut by ~50%, no em dashes, full URLs, and copy-paste-ready formatting: Roast My Website: 3 Coffee Cart Businesses Get Brutally Honest Feedback In this first episode of "Roast My Business," Justin Goodhart pulls up three real mobile coffee cart websites and gives them the kind of direct, no-sugarcoating feedback most owners never hear. If your website is not converting browsers into booked events, this episode will show you exactly why and how to fix it. Websites roasted:  AlwaysKind (Cynthia): https://alwayskindco.com  Howdy Coffee (Colin): https://howdycoffeeco.com/ Ripley's Coffee Cart: https://www.ripleyscoffee.com/ 2:25 Website 1: AlwaysKind  3:00 Why "Book Now" is the wrong primary CTA  5:00 Hero images that kill your conversion rate  6:48 The H1 tag Cynthia absolutely nailed  8:49 Mobile view: what breaks above the fold  11:12 Stop putting social media links in your header  13:36 Which nav tabs earn their real estate  17:00 The bounce rate reality check 18:29 Website 2: Howdy Coffee  19:00 "Coffee catering" vs what Colin's H1 actually says  20:47 "Build Your Experience" is confusing your customers  22:00 Social proof that actually converts  24:00 Google Reviews: where to put them  26:00 Website 3: Ripley's Coffee Cart  27:00 Fix these header navigation tabs now  29:00 You are wasting your most valuable screen space  30:09 The worst CTA button I have ever seen  31:10 Hero images that confuse instead of convert  32:17 "About Us" belongs at the bottom of the page  33:15 How to make your CTA scream over your color scheme  34:41 The only metric that matters for your website Submit your website for a future roast: https://mobilebusinessschool.com

  3. Jul 10

    67.Shelby Lee Bellen Started a Mobile Bar With a Folding Table. Now She Books 70+ Events a Year.

    Shelby Lee Bellen started Royal Bee Bartending with a Target folding table, zero dollars, and her own wedding photos as a portfolio. Four years later, she books 70+ events a year, has franchised the business, and teaches others how to build six-figure mobile bars. TIMESTAMPS: 4:33 — Why she quit her job after ONE event 7:53 — Landing a 180-person wedding with no experience 8:59 — Starting with a folding table and no money 16:13 — 40% margins and why she never underpriced 19:57 — The TikTok that hit 2 million views 22:56 — From folding tables to a custom VW Beetle tap vehicle 25:01 — The $250 gratuity minimum per bartender 34:36 — Franchising Royal Bee Bartending 38:32 — The Mobile Bartending Playbook and Accelerator 41:10 — Why she only offers ONE package 52:00 — The Saboteur Assessment and mindset work 58:37 — Parting advice: taking action builds confidence 📋 The Mobile Bartending Playbook (DIY startup guide): https://sites.google.com/view/shelbybellen/home 🚀 The Mobile Bartending Accelerator (8-week coaching program): https://sites.google.com/view/shelbybellen/home 🐝 Royal Bee Bartending: https://www.royalbartendingnh.com/ 🧠 Free Mindset Tool: Take the Saboteur Assessment at https://positiveintelligence.com/saboteurs/ 📱 Follow Shelby: Instagram: https://www.instagram.com/shelbyleebellen/ TikTok: https://www.tiktok.com/@shelbyleebellen Book a free call with us: https://go.flashquotes.com/Demo Follow Us on Instagram: @Flashquotesapp @mobilebusinessschool 🎙️ The Mobile Business Podcast brings you insights for modern caterers, exploring the intersection of technology, business strategy, and event catering.

  4. Jul 3

    66.We Threw a Conference and Can't Believe What Happened

    We threw a conference for mobile coffee businesses. 75 carts. One room. Zero event planning experience. Here is the full debrief: what worked, what absolutely did not, and why we are doing it again. Get on the waitlist for Level Five Live 2026: https://levelfivelive.com Purchase the full recordings from this year: https://mobilebusinessschool.com TIMESTAMPS 0:00 Everybody has a plan until you get punched  0:29 Welcome to the Mobile Business Podcast  1:24 75 coffee carts in one room  2:41 The good, the bad, and the ugly  4:13 Famous last words: how hard could it be?  4:41 The energy was off the charts  6:46 Competitors in the same city, actually connecting 1 0:37 A big commitment that surpassed expectations  12:46 Starting a conference from scratch  15:29 The venue negotiation chaos  18:41 Warehouse tour: the surprise hit  19:53 Two full days of content  20:30 The AV disaster story begins  25:31 AV guy is on the wrong day, two hours away  29:37 Jess saves the day with a two-hour roundtrip  31:16 The emergency exit popped open  32:39 Lesson: prep the night before  33:45 You cannot have too many helpers  37:44 What we got wrong: ticket pricing  39:20 We almost broke even, but we lost money  40:43 Attendees rated the value a 5 out of 5  42:39 Next year: we need an event planning company  43:18 Michael Craig on team building and culture 46:06 200 tickets. Let's go.  48:50 75 people is the perfect intimate mastermind  49:50 Fill out the survey Mobile Business School is for the operators building freedom on wheels. New episodes every week. Subscribe so you never miss one.

About

The smartest startup of 2026 fits in a van. Coffee Carts, Bar Carts, Dessert Carts, Graze Boards, Photobooths. The mobile event service business is booming, and we are here to walk you through it all, from starting to scaling. Hosted by the Founders of Flashquotes, the #1 software for mobile businesses, each weekly episode covers the hot topics and burning questions of cart owners. You don't want to miss out on the wealth of knowledge shared by host Justin Goodhart, founder of Goodhart Coffee, one of the largest Coffee Catering operations in the US with over 70+ carts. Plus, guest interviews with successful mobile business owners of all types. Catch us every Friday at 9am PST.

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