Winning With Shopify

Winning With Shopify

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

  1. How To Use Expert Data To Scale Your Tiktok Ads

    -6 J

    How To Use Expert Data To Scale Your Tiktok Ads

    In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising.  We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level.  Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help marketers stay ahead of the competition.  We wrap up with ways to connect with Hiren directly, so you can continue learning from his expertise. You can check out Anstrex here and use NICK_20 for 20% off!  https://anstrex.com/tiktok  Key takeaways: 0:00 In today’s episode… 1:48 About Hiren 8:32 TikTok: The Rise of Paid Advertising 10:57 The Traits Of High Performing Tiktok Ads 18:07 How to start marketing on TikTok on a tight budget 22:02 What Is the Margin on TikTok? 24:44 How Anstrex Helps with Tiktok Ads 35:22 How to reach out to Hiren Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/  Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

    38 min
  2. Shopify SEO Masterclass: Your 2025 Guide To Doing SEO on Shopify

    12 SEPT.

    Shopify SEO Masterclass: Your 2025 Guide To Doing SEO on Shopify

    SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales.  From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs.  We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead. If you want your Shopify store to rank higher and win more customers, this episode is packed with quick wins you can start using today. Key takeaways: 0:00 In today’s episode… 1:52 How to Start Doing SEO on Shopify 5:24 Shopify and Yotpo: Switch to Seguno 8:14 6 things to speed up your site 10:38 How to fix Image sizes and slow page speed 14:06 What to do about Vendor pages 17:23 Five important SEO tips for your website 22:35 Google’s Changed! What you need to know 25:15 The thing a lot of brands are getting wrong 27:55 Don’t skip these off-site SEO tips to get ahead 33:36 Tips for building quality links on your website Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/  Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

    39 min
  3. HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno

    5 SEPT.

    HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno

    In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits! We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself. Plus, we’ll explore student, friends, and affiliate discounts that work. Check out the full discounting report here: https://seg.uno/2025discounts Key takeaways: 0:00 In today’s episode… 2:11 Meet Cara from Seguno 6:13 IF & WHEN to discount 11:40 How to create unique codes  13:19 How to Automate Sales Email with the Discount Code 15:05 Examples of discount codes done well 18:00 How to drive average order value up with discounts 20:11 The Power Of Product Positioning 23:32 Student & Friends discounting 28:47 Affiliate Programmes that work 32:53 Why To Use Unique Discount Codes 36:02 Get The Discounting Report Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

    40 min
  4. From Chaotic Shopify Loss To Profitable Lean Machine - Harnessing Your Store Finances For Growth!

    29 AOÛT

    From Chaotic Shopify Loss To Profitable Lean Machine - Harnessing Your Store Finances For Growth!

    In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth. We’ll cover: 0:00 In today’s episode 1:34 Introducing Jason from Bookkeep 3:45 Why you need real time information 10:29 How to set the right targets & KPIs 15:43 How to reconcile payments from a single POS location 18:14 Multiple Locations, Multi-currency 26:28 Taxation on Shopify 29:06 The importance of looking after your books 38:11 What business buyers look for 41:32 How to get in touch with Jason If you’re a Shopify merchant aiming to scale, attract buyers, or simply sleep better at night knowing your finances are in order, this episode is packed with practical advice you can act on right away. Check out Bookkeep for free here: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/  If you want to get your email strategy ready for BFCM, learn more here!  seguno.com/winningwithshopify

    45 min
4,7
sur 5
9 notes

À propos

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

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